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Nepo Baby

[nepo bay·bee]

Nepo baby is a social media term and a short form of nepotism baby, which refers to the children of famous and successful people who choose the same career paths as their parents. This term is commonly used on social media, mainly to discredit the children of popular faces of their achievements.

Since getting into the same industry as their parents makes the path easier for them, the term nepo baby generally has a negative connotation. The implication is that these children pull strings and use their parents’ connections to get success; hence, they are considered undeserving.


The Kardashian family is the biggest example of nepo kids in Hollywood. Kris Jenner paved the way for her daughters, and the rest is history.

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