⏰ Social Media on a Budget? Ditch the Overspend, Boost ROI

Save $2148

Organic Reach

[ awr-gan-ik reech ]

Organic Reach is a social media performance metric used to identify the number of unique accounts that have shown interest in your content. The word ‘Organic’ refers to a naturally-targeted audience. All the promotional tools and elements used to boost the visibility of the content are excluded from the organic reach analysis.

If a user visits your profile based on interest or any non-paid referral, this also counts as an organic reach. It is important for a company to achieve a better organic reach so that the credibility of the content produced and an interactive customer relationship remain intact.

Example

The number of likes and shares on your latest social media posts without any boost up is an example of organic Reach.

Related Article

Stay Up-To-Date With Our Newsletter!

Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!

Stop Juggling, Start Prioritizing​​ ​

Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.

Scroll to Top