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Search Engine Optimization (SEO)

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Search engine optimization, or SEO, is a technique used to improve the visibility of a website’s content. SEO works wonders for businesses in terms of capturing relevant leads because it helps the business evidently appear in search engine results. SEO drives an organic audience to the business and stands out as a powerful technique. 

You need to understand how the search engines work, which keywords and keyphrases people usually use while searching, and the intent behind their search to integrate SEO for your business. Integrating SEO strategy to build credibility, trust, and competitive advantage for your brand is vital to achieving your goals and targets. Every social media platform uses different ways to integrate SEO.


Keyword optimization and link-building are two examples of SEO techniques. 

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