Social monitoring is the process of tracking conversations and mentions across social media channels. It can track brand sentiment, measure marketing performance, and find leads and influencers. Several tools can be used for social monitoring, including Google Alerts. This can be done manually by searching for key terms and hashtags or using a social media monitoring tool. Social monitoring can be used for various purposes, from customer service to competitive intelligence. It’s an essential part of any social media marketing strategy.

It’s a way to track what people say online and is essential to any social media marketing strategy. By monitoring social media, businesses can get real-time insights into what people are talking about their brand, products, and industry. It can be used to make informed decisions, from product development to customer service.