“Social Selling” refers to the idea of doing sales through your social media platforms. As a salesperson, it requires you to pitch your product or service through an online conversational process with your followers and get potential customers onboard.

Social selling can be done through messaging on social media platforms or by engaging on posts via comments and replies to generate leads. It involves searching, interacting, and connecting with customers who are or can potentially be interested in your product.

With social selling, salespeople can save time and energy and invest it in the right place, as this helps in focusing on only those customers who intend to buy the product or service.

Example

“The sales team has decided to add social selling into their online marketing strategy. This will help them generate at least 200 leads for this quarter.”