TikTok is a short-form, video-sharing social media platform that allows users to create 15 to 60 seconds long lip-syncing videos and upload them on the platform. It is majorly used for creating, sharing, and discovering short videos within the app. This social media platform offers a wide range of song snippets and sounds, along with special AR filters and effects. Users can create various videos ranging from challenges to magic videos, funny videos, and dance challenges.

Before TikTok, there was a pretty similar app ‘Musical.ly’ that primarily focused on lip-syncing videos only, but TikTok came up with wider concepts leaving behind Musical.ly. Since TikTom came into the limelight, its popularity has been growing tremendously, making it the most downloaded app in the year 2018. This social media platform has set high standards that even the app has paid partnerships with celebrities.

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