📣 New Feature: The AI-Powered Best Time to Post tool is here! Try now!

User-Generated Content (UGC)

[yoo-zer jen-uh-rey-tid kon-tent]

User-generated content is any content the users create, be it blogs, images, or videos. User-generated content is different from the content generated by any brand itself. Usually, you can see brand customers, brand advocates, and employees creating user-generated content. 

It is important for a brand to track its user-generated content because it helps to influence engagement and drive better sales. It also grows the community for your brand and opens up interactions between the brand and the customer. You can consider user-generated content as a marketing technique because the audience will trust it more than the brand’s standard marketing content.

Example

Coca-Cola launched its ‘Share a Coke’ campaign, which brought great examples of UGC into the limelight. 

user generated content

Stay Up-To-Date With Our Newsletter!

Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!

Stop Juggling, Start Prioritizing​​ ​

Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.

Scroll to Top