A vanity URL can be defined as a describable, customised, and easy-to-pronounce short link. It redirects the user directly to the brand as the URL is entirely related to the brand’s marketing.
A brand needs to create a vanity URL for marketing because it markets what a brand is about. It will also build trust between you and your audience and help you achieve better goals. If you aim to create a vanity URL for your brand, make sure to be clear and straightforward with your words so the user can understand where the URL is leading.
bitly.com/enterprise is an example of a vanity URL.
Stay Up-To-Date With Our Newsletter!
Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!
Stop Juggling, Start Prioritizing
Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.