Having an impressive profile with an edgy bio, a good amount of followers, and an unforgettable Twitter handle.
You want your best tweet to reach a larger audience with thousands of retweets and comments, but still, you receive less engagement on your post; why is that so?
[Hint: Maybe, there’s a missing jigsaw puzzle, and that’s the best time to post on Twitter]
Unlike popular platforms like Facebook and Instagram, where you get high engagements within a few hours of posting, things are pretty different on Twitter. With 353.9 million active users and around 500 million tweets posted each day, it’s pretty challenging to filter through the clutter and roll more eyeballs on your content.
No, you can’t annoy your audience and post all day, spamming their feeds. Knowing the best time to post on Twitter can make all the difference. In the virtual universe of Twitter, where ideas take flight to meet meaningful conversations and unfold at the speed of thought, you know, timing is something that’s non-negotiable.
If you ask me, then for me, the right time is like the key that unlocks the door of unlimited possibilities. With each tweet, an opportunity arises to capture attention that resonates with the target audience knotting the string of connection.
Take a look at the example
As said, ‘everything comes at the right time’. The same applies to social media platforms as well. With the blue bird’s dynamic constant updates, an ideal time can affect the overall engagement and reach of your tweets. Also, the right time can lead to positive results instantly only if it is aligned with the consistent posting schedule, and a Twitter management tool goes hand in hand.
When’s the Best Time to Post on Twitter
I know after getting such huge engagement disappointments, posting at the right time on Twitter may feel like casting a fishing line into a bustling river. For instance: you have created a witty tweet and scheduled it at the odd hour of the day when your target audience is offline, probably asleep or too busy to notice. It’s exactly like the example of throwing your bait into a deserted pond when there are high chances that your tweet will be overshadowed in the background.
So, the short answer to this most frequent query is ‘catching that golden hour when your audience is most active on the platform’.
Posting when people are active and scrolling through their feeds maximizes the chance of your tweet being seen, liked, replied and retweeted. You can say it’s all about increasing your reach and making a splash in the fast-flowing stream of tweets. That’s why it is said that timing is everything on Twitter.
Why Does Posting at the Right Time Even Matter?
Okay, all in the end, you may be wondering why it is important to consider the right time on Twitter. Let me clear this up for you; if we take a look at the old times, I mean before 2016, the platform used to show tweets based on popularity (which includes factors like likes and retweets), and not the mighty reverse chronological order.
But since the users were disappointed with the biased feed, the platform listened to user feedback and made it possible to switch to a chronological feed, where tweets appear as they are posted, which means following the chronological order. The newer tweets will replace older ones at the top of the feed, following the ‘Top Ranked Tweets’ to the ‘Latest Tweets’.
So, if you want your tweets to be the latest ones, getting the most eyeballs, then try to ensure your audience sees your tweets.
That’s the major reason why it’s essential to publish them when most of your followers are active or schedule your tweets for the right time to catch all the attention. Honestly, the best way to post on the best timings is to use a Twitter automation tool.
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How to Find Your Best Time to Post on Twitter
So, you have covered the first basic part that why it is important. Now, let’s talk about the second series, and that’s how you can find out the best time to post on Twitter. Basically, Twitter analytics can help you to figure out the ideal time when your audience is most likely active on the platform. Here’s a quick rundown.
Here, we have Analytics for Twitter. The platform’s analytics feature is like giving you behind-the-scenes access to your Twitter account. It provides valuable data and insights about your tweets, followers, and engagement. With Twitter’s analytics, you can see how well your tweets are doing, learn more about your audience, and track your follower growth – offering you real-time insights into your overall profile.
One of the most helpful things it offers is insights on the best time to post on Twitter. By analyzing when your followers are most active, you can schedule your tweets for those times and get more attention. It’s like having a guide that tells you exactly when to share your thoughts for the best results.
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Updated Twitter Algorithm & Post Ranking 2023
So, how does Twitter determine which posts to show at the top of the feeds?
It’s all the Twitter algorithm that’s working tirelessly behind the screens. You can say that it’s always changing and improving to make your Twitter experience better. This algorithm looks at different things, like who you follow, the tweets you like and retweet, and even the popularity of tweets. It also considers factors like where you are and how often you interact on Twitter.
Basically, the aim of the algorithm is to bring you tweets that match your interests and make your timeline more interesting. So, think of the Twitter algorithm as your own personal curator, working behind the scenes to bring you the best tweets so that you can have the best possible experience on the platform.
The Twitter platform algorithm is like a team of detectives working behind the scenes to ensure your newsfeed is filled with relevant and captivating content. These detectives, or ranking signals, have different strategies to grab your attention. Here’s how they do so:
This signal focuses on what’s happening now, highlighting trending topics and keeping you updated with the latest buzz. You can find this in the ‘Trends For You’ section on the side of your Twitter timeline.
It takes into account your interactions, including your own tweets and engagements with other users. They consider your location, related posts, and the accounts you frequently interact with. Analyzing these factors provides you with content that aligns with your interests.
This signal evaluates the popularity and interactions of tweets. It analyzes how people are engaging with certain tweets, including replies, retweets, and likes. Additionally, for trending topics, they consider the volume of tweets, retweets, and replies related to a specific trend.
I can say that this signal loves visual content! Tweets with images, videos, GIFs, and polls are given special attention. They add an extra element of appeal and enhance the overall user experience.
What Is the Average Best Time to Post on Twitter
Well, there is no surefire formula to find out the average best time to post on Twitter. It all depends on several factors, including your target audience and their online activities. However, there is a universal timezone that can help you maximize your reach and engagement.
Have a look
P.S. The above suggested ideal time is the universal best time to post on Twitter, which someday can work in your favor and sometimes may not. So, I will suggest you to analyze the best time to post when your target audience is more active on the platform using Twitter analytics.
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Best Time to Post on Twitter – 7 Days Break Down
Finding the perfect timing for your Twitter posts can significantly impact your reach and engagement. Let’s explore the best time to post on Twitter for each day of the week, ensuring you get more attention on your tweets and more chances of connecting with your audience.
Best Time to Post on Twitter on Monday
Starting with the first day of the week, and here we have Mondays. I know you probably think about the Monday Blues, but the best time to post on Twitter on Mondays is between 8 am and 4 pm.
This specific timeframe aligns with the morning coffee when people are about to start their work and the afternoon during lunch hour when people are taking a break from work. People often turn to social media platforms like Twitter for entertainment and information. Posting during such hours can help you to catch their attention while they are actively looking for some sort of distractions.
Best Time to Post on Twitter on Tuesday
On Tuesdays, try to post between 9 am to 4 pm. Generally, people are settled into their work routines, and their productivity is high during these morning hours.
They often take short breaks to check their social media feeds, making it an excellent opportunity to engage with them. Posting during this time can increase the chances of your tweets being seen and interacted with.
Best Time to Post on Twitter on Wednesday
The ideal time to share your tweets on Wednesdays is around 8 am to 3 pm. This period corresponds to the morning and lunch hours. It’s basically the time of the day when people are sipping their morning coffee before prioritizing their tasks and in the middle of the day during short breaks.
They are likely to be more receptive to content that provides entertainment or relaxation. Seize this moment to capture their attention and make a lasting impression with your tweets.
Best Time to Post on Twitter on Thursday
Coming to the mid-way of the week, the best time to post on Thursday, particularly between 9 am to 12 pm, is prime for Twitter activity.
People are starting to feel the weekend vibes during these hours, and social media usage tends to spike, presenting you with a valuable opportunity to reach a broader audience and generate higher engagement. Share captivating, worthy content that can spark conversations and increase your visibility.
Best Time to Post on Twitter on Friday
Here we have Fridays, the end of the week. This is the time when people are eagerly anticipating the weekend, and their excitement is tangible. Usually, people are in a lighter mood and more likely to engage with entertaining or interesting content.
The ideal time to post on Friday is 8 am to 1 pm. Posting during this timeframe, you can capture their attention and kickstart conversations that will carry on throughout the day, increasing the visibility of your tweets.
Best Time to Post on Twitter on Saturday
Now comes the weekend. During Saturday, the best time to post on Twitter is typically in the morning and night, specifically between 9 am to 10 pm. Most people are free from work responsibilities and have more leisure time to dedicate to social media.
They might be catching up with friends and family, exploring new content, or seeking inspiration. So, try to take advantage of this period by sharing compelling content that resonates with your audience and captures their attention.
Best Time to Post on Twitter on Sundays
Finally, Sunday morning till midnight, from 9 am to 12 pm, is an optimal time to post on Twitter. As the weekend comes to a close, people often use this time to relax, reflect, and mentally prepare for the upcoming week.
They may be looking for inspiring content, interesting articles, or engaging discussions either for entertainment or to gain insights.
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What Are the Best Times to Post on Twitter – Industries Break Down
As we have discussed the days of the week, let’s delve into the best times to post on Twitter for various industries, ensuring you maximize your reach and engagement with your target audience.
Best Times to Post on Twitter for Tech
According to the reports from Sprout Social, the ideal time to post on Twitter for the tech industry is typically on a weekday is Thursday at around 12 pm.
It’s because tech-savvy people and professionals generally scroll through social media during lunch breaks to catch up on industry news, product updates, and discussions. Sharing tech-related content during this period increases the likelihood of capturing their attention and sparking conversations.
Best Times to Post on Twitter for Finance
For the finance industry, the ideal time to post on Twitter is on Wednesday at 6 am. This timeframe aligns with the opening hours of financial markets when traders, investors, and professionals actively monitor market trends, economic news, and investment opportunities.
Best Times to Post on Twitter for Education
The best times to post on Twitter for the education sector are generally on Tuesdays at 10 am. These time slots correspond to the almost start of the school day when educators, students, and parents are more likely to engage with educational content.
Sharing informative resources, study tips, or engaging discussions during these periods can effectively capture the attention of your target audience.
Best Times to Post on Twitter for Healthcare
The optimal times to post on Twitter for the healthcare industry is typically on Thursdays at 7 am. Healthcare professionals usually seeking health-related information are often active during these hours before starting off their duties.
Sharing health tips, medical breakthroughs, or wellness advice during these timeframes can help you to connect with your audience when they are most likely to be receptive to health-related content.
Best Times to Post on Twitter for Travel and Tourism
The best times to post on Twitter for the travel and tourism industry are generally on weekdays which is mostly Wednesdays around 12 pm. These periods correspond to when people are planning their trips, researching destinations, and looking for travel inspiration during work breaks or free time.
Best Times to Post on Twitter for Food and Beverage
The optimal times to post on Twitter for the food and beverage industry are typically on Thursdays at around 11 am. These time slots coincide with breakfast hours when people are actively looking for something good to have in their breakfasts.
Tweet at the Golden Hour!
At the end of the day, determining the best time to post on Twitter strongly impacts your overall social media marketing strategy. Understanding your audience, analyzing their online activity, and experimenting with posting times, can increase visibility and engagement with your content.
Remember that consistency is key, and while there may not be a one-size-fits-all answer to the best time to post on Twitter, staying active and engaged with your followers will ultimately lead to success in this digital landscape.