20 Facebook Demographics That Matter in 2024

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Facebook is the oldest kid on the blog, one that has been around for the longest time, the one that changed how the world communicates, and the one that connected millions around the globe!

It is safe to say that most people who have access to the Internet are on the world’s most popular social media network, Facebook. As of January 2024, there were 3 billion registered accounts, which makes up 56% of the total population that has access to the Internet. If that’s not all, we have a whole list of mind-blowing Facebook statistics that would surely prove that Facebook, indeed, is the king!

If you are a marketer who aims to streamline their Facebook management, a social media scheduler should be your top priority so that you don’t miss out on all the business that 3 billion accounts can bring to your yard.

What are Facebook Demographics – Understanding the Basics

Demographics are the characteristics of a particular set of populations that have been grouped or categorized according to criteria such as gender, location, age, income, or even generation. So Facebook demographics are essentially the breakdown of its user base, which can be highly beneficial for marketers!

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20 Facebook Demographics That Every Marketer Should Know in 2024

Without further ado, let’s get to what you actually want: juicy facts & big fat numbers!

General Facebook User Demographics

Understanding Facebook’s general demographics of its users will give you a clear picture of why marketing your product on Facebook is essential. Even if you don’t use it as your primary marketing channel, it should definitely be your secondary choice.

  1. Monthly Active & Daily Active Users

    As we mentioned above, Facebook has a total of 3.05 billion monthly active users & 2.09 billion monthly daily users. This number is highly impressive because other social media networks, even the ones that come under Meta, struggle to keep up in the billions for their monthly count, let alone the daily one.

  2. The Most Popular Post Type

    Facebook algorithm prefers image or video-based posts more than only text or link posts. In fact, the average interaction rate for visual posts is 0.12%, and link posts are only 0.03%!

  3. Transparency Report

    According to the Meta transparency report of 2023, most post views come from people’s friends, groups that they are part of, and pages that they follow.


    facebook demographics 1
    Transparency Report

With that being said, let’s break down the demographics into further categories.

Related Article: 30+ Facebook Stats for Digital Marketers in 2024

Facebook Demographics By Age

Facebook demographics by age will show you if your target audience is actually lurking on the platform or if their accounts are dead.

  1. Facebook Audience by Age

    A recent study by Data Reportal shows that the age group with the highest number of Facebook users lies between 24 to 35 years, which is 31% of all users. This is then followed by 18 to 24 year olds, who make up around 23% of the users.

    This collectively means that 18 to 35-year-olds are the most active Facebook users, contributing to almost half of the total accounts.

    This also shows that even though the younger population is not more interested in other social media networks, they still use the OG platform and are the biggest contributors to its monthly active users.

    Funny enough, the other two relatively old platforms – Instagram and Pinterest – also boast similar age demographics!

    Moving on, Facebook is also quite popular among 35- to 44-year-olds. They make up about 20% of the total users, which is 1 in 5 users. They are followed by 45- to 54-year-olds, who make up 11.9%, 55- to 64-year-olds make up 7.6%, and 65-and-above are just 6% of the total users.

    Facebook age demographics show even though it is the least preferred platform for Gen-Z and millennials, they still make up the largest demographic group out of all!

  2. Facebook Messenger Age Demographics

    Young adults dominate Facebook Messenger, with the 25 to 34 age group being the largest demographic. This mirrors Facebook’s overall user base, where this age group is also the most prominent. Specifically, 23.4% of Messenger users fall within this category, followed by 20.8% who are 34 to 44 years old.

  3. Low-income Teens

    Low-income household teens, who earn up to $30,000 are more likely to use Facebook than others. Around 45% of them reported to use Facebook regularly, compared to 27% of those who belong to slightly better-income households.

    Another interesting fact about teen consumption is the fact that only 3% of the total teen users use Facebook regularly, which is comparatively much lower than 16% who use YouTube daily.

    And 67% of them do not use the platform at all!

Related Article: 250 Best Facebook Captions in 2024

Facebook Demographics by Geography

If you are a global brand, Facebook geography demographics are a must-study topic when creating your brand persona.

  1. General Geography Demographics

    Let’s start with the basics. According to Statista, India has 314.6 million users, followed by the United States with 175 million users, and then Indonesia with 119.9 million users. Other countries that follow are Brazil, Mexico, and the Philippines.

    Fun fact: India actually has more Facebook users than some country’s total population!

  2. Facebook Messenger Downloads

    As of January 2024, Facebook Messenger is the third most popular instant messaging app worldwide, after WhatsApp and WeChat.

  3. Facebook Users in the United States

    There are 250.2 million Facebook users in the United States today, and this number is expected to increase to 262.8 million by 2028.

    Facebook is the most used social media platform in the United States, with around 50% of all website visits pointing to the platform. Furthermore, most of the Facebook visits are from mobile devices, which makes up about 81%. This contributed largely to the fact that Facebook had the most downloaded app in 2021, with nearly 2.5 million downloads.

  4. News Consumption

    In the United States of America, 3 out of every 10 adults use Facebook as their primary news resource, according to the Pew Research Center, which is higher than any other social media network.

    However, in Canada, news and other sensitive information is banned on the Meta platforms as a part of their C-18 bill.

  5. Facebook Penetration Rate

    If we talk about Facebook penetration rate, North America tops the chart with 82.3% of the total population using the network. Latin America is followed closely at 77%, and then Europe at 66.7%! The global penetration rate is just under 40% and the lowest rate belongs to Africa!

  6. Most Viewed Link

    The most viewed link on Facebook recently was of Matthew Perry’s death on TMZ, with 23 million content views. This, however, comes as no surprise as the star was insanely popular due to Friends.

    This was followed by a business article from the New York Times about Jeff Bezos.

Facebook Demographics by Gender

Facebook gender demographics play a huge role for influencers and brands alike. If your content is more gender-based, studying this data is definitely a plus.

  1. General Gender Demographics

    Around 56.5% of Facebook users are male, and 43.5% are female. This is one of the most balanced distributions for social media networks.

    If we go in by age, then here is the result.

    • Age group 13 to 17 boosts of 1% female and 2.7% male accounts.
    • Age group 18 to 24 boosts of 8.9% female and 12.6% male accounts.
    • Age group 25 to 34 boosts of 12.3% female and 17.6% male accounts.
    • Age group 35 to 44 boosts of 8.5% female and 10.9% male accounts.
    • Age group 45 to 54 boosts of 5.5% female and 6.1% male accounts.
    • Age group 55 to 64 boosts of 3.8% female and 3,5% male accounts.
    • 65+ boosts of 3% female and 2.6% male accounts

  2. News Consumption

    63% of the women on the platform prefer getting their daily dose of news from Facebook, whereas men prefer other platforms more.

  3. Male Users by Geography

    India has the most Facebook users in the world, with 76% men—more than two-thirds of the nation’s total users. However, in the United States, the opposite is true. 56% of the population is women, and 45% is men!

    Germany has one of the most balanced gender-specific audiences, with 50.4% females and 49.6% males.

  4. Female User Behaviour

    An average woman likes 12 posts per month, leaves 7 comments, and clicks on 14 monthly ads!

Related Article: The Art of Facebook Advertising: Facebook Ad Sizes for 2024

Facebook Demographics for Ads

Facebook ads were the pioneer for social media ads. Launched in November 2007, their revenue has skyrocketed since. Here are the big numbers!

  1. Total Advertisers on the Platform

    The total number of advertisers on Facebook hit 10 million in 2020. This is a huge number compared to the sister company, Instagram, which has only 2 million advertisers.

  2. Biggest Ad Market

    Social media ad spending in the United States, one of Facebook’s biggest target markets, will be $76.4 billion by the end of this year.

  3. Yearly Ad Revenue

    As of the last quarter of 2023, the Facebook Ad revenue hit a massive total of $153.76 billion, estimated at $170.82 billion for this year. This shows an 11% increase from the previous year.

  4. Average Revenue Per User

    In Q4 of 2023, Facebook’s average revenue per user shot up 20.8% to $12.12. This number is even higher for the users residing in the US or Canada ($68.44).

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In Conclusion

Managing Facebook alongside your other newer social media networks is incredibly important since it is still the world’s most popular platform. Since its inception, it has only grown in credibility, usage, and usefulness. These Facebook demographics will help you align your strategy with the platform’s audience!

FAQs – Facebook Demographics

Which Country Has the Highest Number of Facebook Users?

India has the largest set of Facebook users, which consists of almost 75% men.

What Is the Main Facebook Demographic?

As a recent study shows, the largest Facebook demographic is between the 25 to 34 age group, with over 31% of the total users, followed closely by the 18 to 24 age group.

How Do I Find My Facebook Demographics?

Firstly, you need a business page, then you can follow these steps:

  • Tap on your profile picture.
  • Select the page that you want to view the demographics for
  • Tap the “See Dashboard” icon
  • Tap to see insights

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Marium Fahim Khan

Part of the #ChampFam as a content writer who is always thinking about food. Besides being an online shopping enthusiast, I am also a huge fan of watching Netflix and consuming content on social profiles. I write about marketing, food, skincare, sports, and lifestyle! Reach out to me at [email protected]

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