Pinterest offers many opportunities for brands of any kind. However, many marketers may underestimate the benefits of Pinterest to power their campaigns. From a social media management tool to a restaurant that sells lobster at the end of the street, literally, anyone and everyone can market their business on Pinterest.
Not ready to believe us? Check out these amazing Pinterest statistics and see for yourself.
Mind-Blowing Pinterest Statistics Every Marketer Should Know
Pinterest brings out the fanatic side in all of us. We all love to explore the pictures on the platform, which is quite soothing. However, the case of social media managers is quite different; for them, Pinterest stats matter the most.
At a glimpse, with the help of Pinterest Statistics, marketers can understand their audience and identify trending content for their boards.
We have dug deep through the annual reports and research and have brought you this convincing guide with simply mind-blowing Pinterest statistics. Let’s check them out.
Pinterest User Statistics
Here are some interesting Pinterest statistics about its users that can help you narrow down your Pinterest marketing strategy to your target audience.
433 Million MAUs Worldwide
Pinterest is a go-to-platform if you want to search images/ videos for a specific topic, and that’s why it is one big social media platform with millions of users. As of May 2022, Pinterest is enjoying 400 million-plus monthly active users. However, compared to February 2021, it is a decrease in the number of monthly users as the platform had 459 million active users back then.
Overall, the loss isn’t terrible because 2020 was a COVID year, and gradually, users got busy with their hectic schedules when the situation improved. But it did actually impact Pinterest far more compared to other platforms.
Pinterest believes its decline was primarily due to the restoration of everyday life after the pandemic. Still, the platform enjoys 433 million monthly active users.
Schedule Pinterest Pins for Increased Engagement
Start scheduling your Pinterest pins with Social Champ & post them right on ideal timings at the platform to get more reach on Pinterest boards.
Pinterest Gender & Age Division for Usage
Pinterest statistics’ gender demographics reveal that platform is used by 60% of women and 40% of men. However, when it comes to their advertising audience, the gender breakdown is a bit different. Pinterest’s self-service advertising tools identified that the female audience stands tall at 76.7%, and the male audience is relatively less and falls at 15.3%.
Irrespective of gender, young women have always been more excited to use social media platforms than other age groups. The same goes for Pinterest’s self-advertising tools, where it is revealed that women aged 25-34 represent 29.1% of Pinterest’s ad audience.
Favorite Social Media Platform of 1.8% Of Internet Users
Since there are so many social media platforms, 1.8% of internet users calling Pinterest their social media platform sounds good. The ranking for the top favorites is definitely challenging!
Featured Article: 44 Social Media Addiction Statistics Everyone Must Know
83% Of Pinterest Users Use Platform Weekly
Around 83% of Pinterest users make purchases based on the content they see from brands on the platform. As noted earlier, people aren’t precisely as glued to Pinterest as other platforms. Less frequent use doesn’t necessarily negate the network’s marketing impact on users.
Pinterest Traffic Statistics
The traffic on Pinterest has increased dramatically in the past few years, impacting Pinterest statistics heavily. Since it is an excellent visual search engine, it has become a vital source of driving traffic to your website as well. A pin is 100 times more spreadable and viral than an average tweet, meaning each pin can drive up to 2-page visits and 6-page views.
33% More Referral Traffic to User Website
The most significant selling factor for Pinterest is its referral potential. As per the reports generated by the platform, Pinterest brings in 33% more referral traffic to websites than Facebook. The weekly conversions had also increased by 300% in 2019, and Pinterest bought the users with an increase in “add-to-cart” and “checkout” attributes. It allowed the platform to embed new ways to shop via pins boards.
85% Of All Pinterest Traffic Comes From the Mobile App
Pinterest is available as a web and mobile application as well. However, about 85% of Pinterest traffic comes from its mobile application. And this isn’t a surprise because more than half of the internet traffic comes from mobile devices for all social media platforms. It also indicates that brands need to optimize their content for mobiles.
70% Of Users Use Pinterest to Find New Products
Pinterest has boomed in the past years like never before, and 70% of users believe that Pinterest is the place to discover new products, ideas, and services. Pinterest users also find the products, images, and services on the platform,
General Pinterest Statistics
Not getting enough traffic on your website? Maybe you are not using Pinterest to its maximum potential. Here are some solid Pinterest statistics related to the platform’s growth that can help you craft an excellent strategy to market your business.
World’s 15th Largest Network
As we discussed above, Pinterest has 433 million monthly active users, placing this platform at 15th in the social media platforms ranking. It is one of the most active social media platforms with an aggressively growing audience. This figure shows that around 5.5% of the world’s population is using Pinterest today.
Pinterest Holds 50% Women Workforce
Pinterest reached another milestone in 2021, and that was 50% of total employees at the company were women. It shows the company’s diversity and their drive to maintain a healthy culture. The company has also made several recent appointments of women of color to its boards, executive, and leadership posts.
75% Of Weekly Pinterest Users Are Always Shopping
Pinterest users are always exciting and in the mood to consume or buy something. It was reported that people who use Pinterest weekly are 40% more likely to love shopping and 75% more likely to say they’re always shopping. It depends highly upon what they want to shop for and how the Pinterest algorithm perceives their shopping choice.
Related Article: How to Post on Pinterest? Is Scheduling Pins the Right Option?
Pinterest Usage Statistics
Since Pinterest is another essential social media platform, its usage among the audience is relatively high. The platform will continue to soar high in the upcoming years, and Pinterest statistics about its use are proof of it.
82% Of People Use Pinterest on Mobile
Since Pinterest is available as a mobile application, it has become easier for the audience to access it. And people now search for imagery and video content right on the platform. Pinterest allows around 2000 boards for each user, and with the help of these unlimited boards, you can search for every type of content. Approximately 82% of people use Pinterest on mobile and view imagery answers to their queries.
People Watch Close to One Billion Videos a Day on Pinterest
Pinterest statistics revealed that video campaigns on Pinterest are also gaining the limelight via the platform’s Premiere ad packages. According to Pinterest’s blog, people watch around one billion videos every day on Pinterest.
Shopping Engagement Grew by 20% In 2021
Another record made by Pinterest was about its shopping engagement rate, which grew 20% in 2021. The platform reported that the number of pinners engaging with shopping surfaces grew more than 20% in Q4 of 2021, which was a massive success.
5 Times More Likely to Purchase From Try-on Enabled Pins
Using one of Pinterest’s augmented reality platforms (Lipstick Try-On, Eyeshadow Try On, and Try On for Home Decor) can grow your business. According to Pinterest, users are five times more likely to purchase something if they can try it in AR. Pinners are explicitly searching for Try-On pins—lens camera searches are increasing year-over-year by 126%, which means they are 5 times more likely to make a purchase.
40% Pinterest Users Are Inspired With Shopping Experience
Pinterest is a prime place to source ideas for future purchases. All these Pinterest statistics showcase how aggressively the platform has become a go-to shopping spot. Brands that want to excite potential buyers can use Pinterest to match their photo aesthetics to their target audience. This way, 40% of Pinterest users feel positive and motivated while shopping.
Pinterest Marketing Statistics
A good Pinterest marketing strategy always separates a business from its competitors. The platform is a source of information about trending topics and products, and these Pinterest statistics about its marketing are a sure proof of it!
80% Of Weekly Pinners Discover a New Brand/Product on Pinterest
Pinterest itself endorses that 80% of weekly pinners have discovered a new brand or product on Pinterest. The platform is an open and vital source for finding new ideas and things related to your query. Be it the home decor, fitness workout, beauty hacks, or any tech-related questions, you will find it all on Pinterest.
Pinterest’s Total Revenue Increased by 20% In Q4 2021
Even after the decrease in the number of users, Pinterest’s revenue increased by 20% in Q4 of 2021. The company also reported total revenue of $847 million in 2021, which was driven by strong demand from retail advertisers.
97% Of Top Pinterest Searches Are Unbranded
Pinterest itself proves that around 97% of top searches on the platform are entirely unbranded. It means that the pinners and viewers are absolutely open to discussing new ideas and products. This is undoubtedly an excellent signal to advertise your brand on the platform. This way, the audience could discover new ideas and products without investing in major marketing campaigns.
85% Of Pinners Use Pinterest to Plan New Projects
Pinterest has become an engaging platform to connect with pinners. Research has revealed that around 85% of pinners are using Pinterest to plan their new projects. This is because usually, a lot of people come to Pinterest to make a purchase decision or to get new ideas.
Holiday Planning Starts 9 Months Earlier at Pinterest
Pinterest is the only platform where holiday planning starts absolutely 9 months or even earlier than the actual event. People slide into the platform to find ideas for upcoming holidays and events, which continues to soar in Pinterest usage and marketing strategies for brands. For example, if you want to find ideas for Christmas 2022, you can start searching for them now!
Top 10 Pinterest Features for 2022
You might have been using Pinterest for a long time, but wait, have you explored all the platform’s features in a while? If not, then these top 10 Pinterest are here for the rescue. Enhance your experience of using the platform and make your life super easy with them.
Previously known as shoppable pins, product pins are just like regular pins but have a unique format to highlight the product information. It includes a particular title, description, price, and stock availability. You can see a little price tag at the corner of a pin, which means the item is available to buy. Once you click on the pin, it will show all additional information about the product along with the product description.
Last year, Pinterest introduced the most significant feature update for the creators, i.e., ‘Story Pin.’ It allows you to create stories directly on Pinterest. The feature is currently in beta and isn’t available for everyone. Pinterest story pins are just like Instagram stories, which you can create for your followers to engage with them more effectively. You can also react to story pins.
The feature of the shopping list will allow users to find every product pin they have saved to their own boards in one place. It will enable pinners to revisit the products by notifying them whenever there’s a price drop in any of the products. A shopping list will help users make purchase decisions and compare products with other related items. You can find your shopping list on your profile on the board next to “All Pins.”
Notes to Yourself
This feature is for you if you have a terrible habit of forgetting things. Pin a note that reminds you of the things you have saved. The best-fixed solution for those who are obsessed with pins. Organize your board with additional creative ideas, and never miss out on something important. Stay on the top of the content with this Pinterest new feature.
Shop in Search
Product pins show in search results for pinners, and the new shop tab can take you ahead from there. After a user searches for a term, it shows the product pins related to that specific query. On mobile, Pinterest searches can get narrower for what you are looking. While using the shop in search, you don’t need anything extra for your products to show up there. You only need to create product pins, which will automatically pop up for related searches.
Addition of a Date
Picture Source: Pinterest Newsroom
Are you planning for your next get-together? Pin your dates to your post and go with the timeline. Organize your board, schedule your important event, and archive the board once you are finished.
Pinterest selects product pins to feature in an editorial-style “favorite picks” section. Trending searches usually influence it; you can view this under the today tab, these are called shopping spotlights. Pinners can interact with these pins just like the normal ones and save, like, or click on them to shop.
Looking out for new and productive ideas? Here’s an auto-suggest new feature generated by Pinterest. If you are planning a birthday party and have searched for it, then Pinterest will show you some great suggestions with the results. Explore news ideas and get your hands on Pinterest with the new feature.
Shop With Lens
Picture Source: Pinterest Newsroom
The shop with lens feature from Pinterest is fascinating. Users can take photos of an item with a Pinterest app camera and see similar products from sellers on Pinterest. It will indirectly drive the audience to your boards as they will get their image query answered with an image, and they will be able to purchase them instantly.
Group Your Pins
Is your pinning board messy and haphazard? No more mess when you have Pinterest at your fingertips. If you have saved many pins and they are random, then group them and organize them accordingly. Create a group and pin all your matched posts in that group. Organize your board and make it look fabulous with the new Pinterest feature.
How Social Champ Can Help You With Pinterest Posting
Social media managers, digital marketers, and small business owners use social media scheduling tools for their content posting on Pinterest. A scheduling tool can help you keep your Pinterest profiles active and save you a lot more time. Pinterest is one of the leading social platforms in Social Champ. On average, 3k to 4k posts are posted monthly on Pinterest through Social Champ.
Social Champ gives you the power to post and schedule, analyze your pins’ performance, and add links and descriptions to pins, all through a single tool. We also have a media library and image editing tool for you to make your pins visually attractive. To grow your brand presence through Pinterest, try Social Champ now.