Forget cat videos and baby fails; the new king of online entertainment is here, and it’s got more moves than Uncle Ethen (that dance freak your uncle at a wedding). Yes, we are talking about TikTok, the app that turned lip-syncing into an international phenomenon, dance challenges into cultural touchstones, and everyday people into viral sensations. But beyond the catchy tunes and hilarious skits, there’s a goldmine of data waiting to be explored.

Even more interesting is that TikTok isn’t just for the youngsters anymore.  Your back-door grandma also scrolls for the latest trends and in on the action, too.

Before I highlight all the TikTok statistics you should know about, I’d like to ask you this one question: are you using a TikTok scheduler. If you’re not using this handy tool in 2024 already, you just don’t know what you’re missing.

I’m talking about seamless scheduling, real-time analytics, hashtag recommendations, and so much more. Why wait?

General TikTok Stats

The following general statistics emphasize TikTok’s global prominence, diverse user base, widespread adoption, and growing significance as a marketing platform for businesses.

Understanding these stats can inform strategic decisions for content creation, audience targeting, and brand engagement on TikTok.

1. TikTok is the 5th most used social media platform in the world.
2. The platform is available in 154 countries and in 75
3. The app has registered more than 7 billion downloads on App Store and Google Play combined.
4. There are 34 million videos posted on TikTok daily.
5. The United States is the country with the largest number of TikTok users, with approximately 150 million users utilizing the platform.
6. The most-watched TikTok video of 2023 was a simple makeup routine video made by the beauty influencer Nyadollie with 510.6 million views.

Official Number of TikTok Users Stats (Daily & Monthly)

This video-sharing platform has become a global village where billions of people share laughs, showcase talents, and connect through 15 to 60-second snippets of their lives.

Let’s take a look at the official number of daily and monthly TikTok users:

7. As of the latest count, TikTok boasts a jaw-dropping 900 million daily active users.
8. The platform has over 5 billion monthly active users.
9. 90% of TikTok users report that the platform makes them happy.
10. The average user opens the platform 19 times per day.
11. A majority of teens (58%) visit TikTok daily.

TikTok Stats Based on Users

TikTok has a diverse user base spanning various age groups, with a significant presence among teenagers and young adults. The platform’s short-form video format, coupled with a wide array of creative tools, has resonated strongly with this age group. Beyond teenagers, TikTok has gained a substantial presence among young adults. Users in their 20s and 30s have embraced the platform for its entertainment value, creative outlets, and the ability to connect with a vast and diverse community.

Let’s uncover the fascinating TikTok stats that define this beloved social media platform.

12. The majority of TikTok creators (79%) are female.
13. Khabane Lame is TikTok’s biggest creator, with 161.5 million followers and 2.4 billion likes.
14. The majority of TikTok users are men, accounting for 8% of active users globally.
15. 2% of TikTok users are female.
16. Over 60% of TikTok users are Generation Zs.
17. Indonesia has the second-largest number of TikTok Users, with 8 million users.
18. Brazil has the third-largest user base, with 6 million users.

Note that TikTok’s popularity isn’t confined to specific regions; it has achieved a truly global reach. Users from various parts of the world engage with content that introduces them to different lifestyles, traditions, and trends. This cross-cultural exchange is a unique aspect of TikTok, fostering a global community that transcends geographical boundaries.

TikTok Engagement Statistics

TikTok is one of the social media platforms that showcase high levels of user engagement. When you take a look at the TikTok statistics for engagement, you’ll see that they are not mere measures of time spent; they reflect the deep connection users have with the content, the community, and the overall experience offered by TikTok.

Here are some crucial TikTok engagement metrics:

19. Twitter account stats indicate that users spend an average of 8 minutes per day on the app.
20. Dance challenges and singing contests are the most popular trends on TikTok.
21. Entertainment has remained the reigning champion on TikTok, boasting over 535 billion hashtag views and solidifying its status as the most favored category on the platform.
22. 74% of TikTok users utilize the platform to stay updated with the latest news.
23. A 10-second video by Bella Poarch lip-syncing to the song “M to the B” by Millie B is the most-liked video on TikTok, with 6 million likes.
24. TikTok users view over one billion videos every day on the platform.

TikTok Statistics for Business

TikTok, once primarily known for its entertaining short-form videos, has rapidly evolved into a powerful and dynamic space for businesses to connect with their target audiences.

Here are some TikTok statistics for businesses to keep in mind:

25. More than 5 million businesses use TikTok in the United States.
26. Over 40% of local consumers opt for TikTok when conducting product searches, surpassing their usage of other digital media platforms.
27. 58% of TikTok users stumble upon new brands and products while using the platform, which is 1.5 times higher than the rate for users of other platforms.
28. Consumer spending on TikTok exceeds $2.5 billion
29. In 2023, approximately 37% of TikTok users in the United States engaged in purchasing either via links within the app or directly on the platform.
30. Each month, over 2 Million creators participate in influencer campaigns on TikTok, promoting brand content.
31. Approximately 55% of TikTok users have made purchases from brands after encountering their products on the app.

This surge in TikTok adoption by businesses reflects the platform’s unique ability to captivate and engage users across diverse industries. Here are the five industries taking TikTok by storm:

1. Beauty

   TikTok is now a popular place for beauty lovers! Makeup artists, influencers, and skincare fans share short videos about makeup, skincare, and beauty tips. They do quick tutorials and reviews, making it easy to learn and get inspired!

   Here’s an example:

   @skincaresolutionskenya

   Day routine with Vitamin C; Vitamin C serum 1700 Vitamin C cleanser 1800 Vitamin C moisturiser 2000 Sunscreen 2000 #kenyantiktok #skincare #vitaminc #tretinoin

   ♬ original sound – Skincare

   If you own a brand in the beauty industry, you can leverage TikTok to promote your products, launch challenges, and collaborate with influencers to reach a massive and diverse audience.

2. Apparel & Fashion

   TikTok’s influence extends seamlessly into the world of fashion and apparel. The platform’s interactive features make it an ideal space for user engagement and brand visibility in the ever-evolving fashion landscape.

   Take a look at this example from Gucci:

   @gucci

   Behind-the-scene moments before the #BAFTA film Awards in custom #Gucci #EEBAFTAs

   ♬ suono originale – Gucci

   If you’re a fashionista or a style influencer, you can leverage TikTok to showcase your outfits, participate in fashion challenges, and even create innovative DIY fashion content. You can also utilize this platform for creative marketing campaigns, trendsetting content, and behind-the-scenes glimpses into your design processes.

3. Fitness & Health

   TikTok has become a fitness hub, where trainers, fitness enthusiasts, and health experts share workout routines, nutritional tips, and motivational content. The short video format is perfect for quick workout demonstrations and high-energy fitness challenges.

   Here’s an example:

   @spen_fitness

   felt criminal tbh (full workout ⬇️) Warm up (dont skip!!) Dynamic Side Planks 3 sets of 10 (each side) Deadlifts 3 sets of 5 3 sets of 2 Overhead Press 4 sets of 5 CIRCUIT 1 – repeat 4x – 15 burpees – 1 min farmers carry – 25 goblet squats – 500m row CIRCUIT 2 – repeat 8x – 250m row – 25 overhead walking lunges

   ♬ Bossa Nova Easy Listening(1302379) – yousuke

   The fitness industry benefits from TikTok’s ability to inspire and connect with users, promoting healthy lifestyles. If your brand is deeply rooted in this sector, you can utilize the platform for promoting fitness products, sharing wellness advice, or building a community around health and well-being.

4. Travel Industry

   We can all agree that TikTok has transformed how we experience and share travel adventures. Travel influencers from all over the world use the platform to showcase breathtaking destinations, travel hacks, and immersive travel experiences.

   Here’s an example:

   @pakistantraveldiaries

   Arangkel Beautiful Kashmir #foryou #foryourpage #standwithkashmir #growmyaccount #viral #kashmir #kashmirigroup #arangkel

   ♬ original sound – HUM TV – HUM TV

   The visually appealing and short-form nature of TikTok videos is perfect for capturing the essence of a location in a brief and captivating way. As a travel-oriented brand, you can use TikTok to promote destinations, run travel-related challenges, and engage with a community of adventure-seekers.

5. Home Decor

   The home decor industry has found a creative outlet on TikTok, with interior designers, DIY enthusiasts, and home decor influencers sharing inspiring and visually appealing content. Users showcase home transformations, decor ideas, and innovative DIY projects, providing a glimpse into their living spaces.

   Here’s an example:

   @exquisitehomesug

   They are meant to beautify your interior space. the white thing(curtain tape should be against the wall/window #homedecor #ugandanstiktok #satisfiedclient #curtainsuganda #interiordesignerwork #exquisitehomesug

   ♬ Ah ah ah – kriptozavr

   With a demographic spectrum ranging from teenagers to adults, businesses recognize the opportunity to tailor their TikTok marketing strategies to a broad and diverse audience. The platform’s engaging nature, with users spending an average of 33 minutes per day, ensures that businesses can capture sustained attention and effectively communicate their messages.

Related Article: How to Use TikTok for Business & Grow Your Business

TikTok Downloads Overall on Play Store and App Store

Many sources of TikTok stats show that users have downloaded the TikTok app over two billion times on the App Store and Google Play combined. TikTok’s success is particularly noteworthy as it is primarily a mobile app.

Here’s a table showing the number of TikTok app downloads over the past five years:

These TikTok stats regarding downloads indicate the widespread use of smartphones and the platform’s effectiveness in capturing the attention of mobile users who seek engaging and easily consumable content.

Top TikTok Categories, Earnings and Its Influencers

TikTok’s contagious nature, fueled by trends, challenges, and user-generated content, has led to an exponential increase in its user base over a relatively short period. Here are some facts and figures about the most popular categories, earnings, and influencers on TikTok:

TikTok’s contagious nature, fueled by trends, challenges, and user-generated content, has led to an exponential increase in its user base over a relatively short period. Here are some facts and figures about the most popular categories, earnings, and influencers on TikTok:

1. Most Popular Categories

   TikTok stats also reveal that the category reigning supreme on the global short-video sharing platform is “Entertainment,” capturing the hearts of users worldwide. Here are several TikTok statistics for the most popular categories on TikTok.

   32. The hashtag associated with Entertainment boasts a staggering total of 535 Billion views on TikTok.
   33. Following closely behind, the “Dance” category takes the second spot, with an impressive 181 billion hashtag views.
   34. Pranks hold the third most popular category on TikTok, with 79 million hashtag views.
   35. Beauty/Skincare holds the sixth position with 33 million hashtag views.

   These TikTok statistics about the most popular categories on TikTok underscore the dynamic nature of TikTok’s content landscape, where Entertainment and Dance take center stage, drawing billions of views and shaping the cultural fabric of the platform.

2. Earnings/Revenue

   The primary driver of TikTok’s revenue surge remains its advertising prowess. The platform’s ability to offer innovative and interactive ad experiences contributed significantly to its advertising revenue growth.

   Brands and businesses leveraged TikTok’s diverse advertising formats, including In-Feed Ads, Brand Takeovers, and Hashtag Challenges, to engage with users and promote their products.

   Here are some noteworthy TikTok statistics in regard to revenue:

   36. In the fourth quarter of 2023, TikTok showcased robust financial performance, registering an impressive in-app purchase revenue of approximately $707 million.
   37. Advertising continued to be the primary revenue generator, constituting two-thirds of mobile sales.
   38. TikTok growth is projected to grow to $22 billion by 2025.
   39. Currently, the average conversion rate for TikTok ads hovers around 1%.
   40. TikTok pays approximately $0.02 to $0.04 for every 1,000 views through the Creator Fund program.
   41. As per TikTok’s data, videos filmed in a 9:16 aspect ratio experienced a substantial 91% increase in conversion rates.

   These TikTok stats reflect the platform’s continued success in monetizing its vast user base through various revenue streams, including advertising and in-app purchases.

   Note that TikTok’s collaborations with brands and strategic partnerships also play a pivotal role in its revenue success. Brands worldwide continuously seek to capitalize on TikTok’s extensive reach and engaged user base, fueling revenue growth through sponsored content, branded challenges, and other collaborative initiatives.

3. Influencers

   In the realm of influencer marketing, influencers are often categorized based on the size of their audience and reach. Here’s a breakdown of different types of influencers:

• • Micro-Influencers (1,000 to 100,000)

    Micro-influencers have a smaller but highly engaged follower base. They often focus on niche interests, providing authentic and relatable content. Due to their more intimate connection with followers, they are perceived as trustworthy advocates for products and brands.

    Nick Duvernay is one of the top TikTok travel micro-influencers in 2024, with 77,000 followers.

    @nickduvernay

    ILL TAKE DAT 🤝🏽

    ♬ Icytwat X Ethereal Type Beat “Stars” – Bvtter

  • Regular Influencers (100,000 to 500,000 followers)

    Regular influencers have a broader reach compared to micro-influencers but still maintain a more personal connection with their audience. They strike a balance between relatability and wider visibility, making them suitable for both niche and broader marketing campaigns.

    Brazil’s Markslash is one of the top regular influencers, with 422,000 followers.

    @markslash

    rate my flipbook dance. I love this one #dance#flipbook#diy#drawing#fyp

    ♬ use this sound if ykays leng – 11ykayyy

  • Rising Influencers (500,000 to 1 million followers)

    Rising influencers are on the trajectory of becoming major players in the influencer landscape. They may have gained significant traction due to viral content, trends, or collaborations. Brands often seek to collaborate with rising influencers to capitalize on their growing popularity.

  • Mid-Tier Influencers (1 million to 5 million followers)

    Mid-tier influencers have a substantial following, allowing them to reach a larger audience while still maintaining a degree of intimacy. They often have established themselves as authorities in their respective niches and attract brands looking for a balance between reach and engagement.

    StarHolroyd is a good example of a mid-tier influencer with 1.5 million followers.

    @starholroyd

    Who else does this?! #phonedrama #phonecallsbelike

    ♬ original sound – Star Holroyd

  • Macro-Influencers (5 million to 10 million followers)

    Macro influencers boast a significant reach and are often recognizable figures within their niches. They collaborate with a wide range of brands for sponsored content and partnerships. While their audience is larger, they may need to balance maintaining authenticity to retain engagement.

  • Mega-Influencers (Over 10 million followers)

    Mega-influencers are major players in the influencer marketing landscape. With an extensive reach, they have a substantial impact on trends and consumer behavior. Mega-influencers often collaborate with major brands and are influential across multiple platforms.

    Charlie D’Amelio is the most popular mega-influencer on TikTok in 2024 with 151.9 million followers

    @charlidamelio

    pack with me and michael for nyc and vegas @CeraVe #ceravepartner

    ♬ original sound – charli d’amelio

    Each type of influencer offers unique advantages depending on the goals of a marketing campaign. Micro-influencers may excel at creating authentic connections, while mega-influencers can provide widespread visibility.

Here is a table showcasing the engagement rate of different types of influencers on TikTok.

Micro-influencers, with their relatively modest follower counts compared to macro or mega influencers, often exhibit higher engagement rates for several reasons. Firstly, they typically have a niche focus or specific area of expertise, which fosters a more authentic and relatable connection with their audience. Another reason is that with a smaller follower base, micro-influencers can afford to invest more time and effort in personal interactions. They often respond to comments, engage in conversations, and acknowledge their followers individually. This personalized approach creates a sense of community and loyalty.

Lastly, micro-influencers are perceived as more authentic and trustworthy due to their relatable content and genuine interactions. Followers are more likely to trust product recommendations and engage with content when it comes from a source they perceive as honest and down-to-earth.

Related Article: How to be a Successful Social Media Influencer in 2024

Conclusion

TikTok stats paint a vivid and dynamic portrait of a social media platform that has transcended its initial popularity to become a global cultural phenomenon. From the staggering number of daily views to the diverse array of content categories capturing the attention of billions, TikTok has not only redefined the way we consume short-form videos but has also significantly influenced music, fashion, beauty, and various other facets of popular culture.

If you’re looking for a tool that will help you navigate the vast social media world, including TikTok, Social Champ will come in handy. This is an ideal social media management solution, seamlessly integrating with TikTok and other major platforms. With features like content scheduling, TikTok analytics, and a user-friendly interface, Social Champ can empower your business to manage your TikTok presence alongside other social media channels efficiently.

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