Today, billions of people are using social media both for entertainment and shopping purposes. Meanwhile, social media is integral to making a business grow.
This explains why there are a plethora of social media tools. These tools are meant to boost a business’s social media marketing campaign.
More so if you are running an ecommerce business.
Social Media and ecommerce
Your social media presence is a great way to channel potential customers to your ecommerce site. This is made possible through effective social media strategies.
Apart from that, the recent development in technology has now made it easier to integrate social media with online shopping. A great example would be Shoppable content.
Given the benefits that social media can provide for your ecommerce business, you must have a robust online presence.
But the challenge with social media is that it’s incredibly diverse, and it can be unforgiving sometimes. You need always to engage your audience to reap the benefits.
Social media tools allow you to decrease the burden of social media management, selling, and monitoring.
Here are the top ten social media tools that you can use for your ecommerce store:
Canva is a great tool that you can use to create graphics that you can use on your social media pages.
This is an excellent tool for marketers who don’t have the time, money, or enough knowledge with Adobe Creative Suite.
It’s simple to use with its easy drag and drop editor, which allows you to create stunning visual content. Also, because visual content is getting 23% more clicks than non-visual content, it’s worth getting into.
HootSuite is a little expensive but a great social media tool that allows you to schedule and manage your content and then post it in your profile on social media.
This doesn’t directly relate to ecommerce, but it boosts your customer engagement and social media conversions.
Apart from that, it has a social media listening function. Doing so helps you monitor your social media accounts, your audience, and brand mentions.
3. Social Champ
Social Champ is a content publishing and social media management platform that’s quite similar to Hootsuite.
Although Hootsuite is much bigger and has more features, Social Champ is a better and pocket-friendly option for small businesses and ecommerce stores. It allows you to post and schedule your content on various social media networks.
If you want to publish your content, you can immediately post updates. You have the option to choose when to post, come up with a posting schedule. It also has a social inbox that can help you connect and respond to all your customers on different platforms from one place.
You can add your team members to manage your social platforms without sharing passwords.
This is a great tool that you can use to look for content on social media. It allows you to search for trending content, usually photos and articles, about a trending topic.
You can either search for content through a keyword search or through browsing the industry page.
Once you’ve come across content that you would want to share, you can instantly share it on Facebook, Twitter, and other social media channels. You can also schedule and then post it at a later date and time.
There are also three different pricing types- small, medium, or large enterprise. If you’re at the enterprise-level, you’ll access unlimited scheduling, analytics, and RSS integration.
Want to keep up with the latest trends and topics in your industry? How about sharing that news with your audience?
If so, Feedly is the perfect tool that allows you to organize your favorite blogs and online publication subscriptions in a single place.
5. Social Report
Because it can incorporate and track data from Shopify, Etsy, and eBay, this tool is specifically tailored for ecommerce companies.
It can also track several social media networks like Facebook, LinkedIn, Twitter, Google+, and Slideshare, Reddit, and Vimeo.
Apart from that, it also integrates web analytics tools such as Clicky and Google Analytics. Business review websites like Tripadvisor and yelp. Also, content management platforms like Tumblr, WordPress, and Blogger.
This tool allows you to automate your content for your accounts on social media. You can come up with a library of updates that comes from almost any source, from podcasts to RSS feeds.
Its auto-scheduler will also pull right from your library. It also searches quote-worthy texts from blogs and articles, with just a share or a click of a button.
CoSchedule has five tools that work more than social media management. These include Social Organizer, Content Organizer, Work Organizer, Asset Organizer, and Marketing Calendar.
The Social Organizer will cover everything, from publishing posts to measuring how well they perform.
Its Best Time Scheduling feature also removes the guesswork of figuring out the best time of the day that you can schedule your posts. It will often track the peak times of the day and will then schedule posts for you.
If there are any gaps, its ReQueue feature will fill these with your top-performing posts.
If you’re looking for a fantastic tool for analytics and reporting, then you should check out Nuvi.
It features an easy to use platform, making it easy to monitor and then report their social media data.
This tool, often used by companies like Uber and Nissan, allows one to find and even join social media conversations. Having this insight also allows you to shape your social media strategy even further.
9. Sprout Social
Finally, this social media tool boasts powerful functionalities.
Sprout Social allows you to monitor branded keywords. It also allows you to track social media messages, customer profiles, engaging in two-way communication, and so much more.
It also comes with three different pricing options.
Tapping to the social media tools listed above can help you boost marketing campaigns. This includes attracting and engaging social media audiences and turning them into paying customers for your ecommerce business.
Apart from that, they help you deliver the best user experience to your customers.
So, pick the right social media tools for your ecommerce business, and see how much you can use social media to grow your business in the long run.
Jake Rheude is the Director of Marketing at Red Stag Fulfillment, an ecommerce fulfillment warehouse born out of ecommerce. He has years of experience in ecommerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others