Social Media branding and marketing increase your brand’s awareness. It also provides a boost that is essential for every business.
Social media marketing has the power to increase customer loyalty with the brand. 71% of consumers who received a response on social media would recommend the brand to others.
Twitter is one of the recognized social Media that helps marketers in businesses. Like all other platforms, you need to use it right to get the most!
Let’s take a look all the twitter marketing tips you and the brand needs to manage twitter.
Get started: Twitter Marketing Tips
The following are a few steps that will help you get started on Twitter:
1. Deciding Your Twitter Username
Having a user base of 330 million users, finding your dream handle on your first attempt is tough. It is possible that your business name is unavailable, or too long, or already a cliché.
Yet, with a little creativity and planning, you can get the perfect Twitter to handle.
Pro Tip: Instead of using numbers, use attractive words in your twitter handle to get it in the first go!
2. Twitter Bio That Attract Followers
Twitter marketers should make sure that their businesses’ identification and the image has a branding.
This means that you should have a bio that tells other people and your followers about your company.
Moreover, it should also include a link to the landing page or website of your company. You can even use targeted keywords for your brand’s social media optimization in search engines.
Pro tip: Your Bio is on the top! So make sure the first impression you set out to give is not dull. Twitter ensures its short. But, make sure it is not vague!
3. Interaction With Experts And Influencers
Building a brand or even upbringing an already established company requires your presence. But, if you are following someone with a few followers, you will not make a statement. To make yourself visible, you need a connection with the specialists and influencers. Search them, follow them, and interact with them. This would enable you to get expert advice, opinions, or even endorsement for your brand.
Moreover, their followers will see your presence and turn into potential followers.
4. Utilizing Twitter Lists
Creating a list of your influencers is a way to organize them in a group. Twitter Lists will help you see the tweets from your favorite leaders, influencers, social media marketers, and brands.
Twitter supports 1000 lists having most of 5000 accounts in each.
5. Difference between Brand-Centric Profile and Personal Profile
The brand-centric profile consists of an informative and catchy bio, avatar, and the cover image. Your Twitter profile should tell the journey of your business in a unique look. So select the visual qualities that best represent you.
Your followers will also want to interact with you. Make sure to keep your account active and reply to them sometimes. However, set a tone for your account first.
Your profile is modifiable in several ways. You can share or tweet your daily life activities using visuals that represent your personal opinions.
6. Experience, Inspire, Tweet, Repeat
Twitter has only a 280 character limit. Along with its vast user database, people might forget your tweet in a short period. Tweeting regularly develops an impression of a healthy, active profile.
To keep up with your followers, you have to tweet automatically and be consistent about your posts.
7. Utilizing the Retweet Feature
Retweeting someone else’s tweet is an excellent way to build social credibility.
This activity helps the owner get noticed and develop relationships with influencers. Also, mention other people in your tweets by including their @usernames.
These activities establish goodwill and help in cementing your leadership in the industry. Moreover, feel free to retweet other people that you find relevant and exciting.
8. Interaction and Response
You should track your brand mentions as well as keywords to know what your customers or other people are saying about you and your business. Many customers seek a response on twitter to their complaints or product queries.
Keep in mind that there will be some negativity coming through, so make sure to handle that too.
9. Create A Content Marketing Strategy
Marketers are always looking forward to making strategies for particular social media networks.
However, it’s not compulsory to create content every day. Retweeting others and sharing their content can also come in handy.
10. Hashtag Your Content
Hashtags are probably one of the most common twitter marketing tips and One of the essential features of Twitter, #Hashtags! They are usable by brands that organize their tweets around a specific keyword or topic. However, avoid using more than two or three hashtags per tweet.
Twitter hyperlinks the hashtags, which enables you to click and find all the similar content. It’s a fast and convenient way to find potential customers who may find interest in your product, service, or business.
11. Use Twitter Analytics
One of the Important twitter marketing tips and another essential feature of Twitter is its Twitter Analytics. You should utilize it to ensure the resonance of your content with the audience. In the analytics dashboard, you will be able to know the best days for tweeting and the content which gets more engagement. Through the Analytics tool, you can work better on your strategies.
12. Plan Twitter Chats
Twitter chats are discussions that revolve around your product or service. Schedule a conversation with your followers. Create a particular hashtag to follow questions and respond to them. Followers develop a positive brand image in their minds when they witness their favorite brand interacting.
Twitter Chats are easy to track with the hashtag. This allows you to analyze your outreach and audience response.
13. Share Images and Videos
You must have heard the cliché, “a picture tells a thousand words,” but there is real value in using images to promote viral content. Photographs help us learn, grab viewers’ attention, and explain complex concepts.
Your tweets that contain images, videos, animated gifs, and links get retweeted more than those that only contain text. So include them whenever possible.
Pro tip: Most of the time, it is not easy to post consistently or original content. Social Champ is a tool that will help you through with this. With this app, you can simply schedule a bunch of material together for your twitter. An excellent way to use this feature is to make content for a month and schedule it at once. This way, you will have more time to go through other strategies. Moreover, to ensure that you have more than ample content, there is a content curation feature. This feature allows you to have a bunch of quality content from the internet to curate.
One of the best things about this tool is that you can have an organized social media account. You can keep your Twitter, Instagram, Facebook, and other social Media linked together. This way, your business is everywhere, that it is essential.
14. Integrate Twitter into your Website
It’s good practice to integrate your Twitter account into your website or blog. There are several ways to do this, including embedding tweets or using the Twitter share and “Click to Tweet” button.
15. Use Twitter Management Tools
Social Media Marketer is a challenging job to maintain all your social media networks. Leading twitter alone becomes frenetic when you have a global audience following you.
So you need to schedule your content to adapt to different time zones, copy tweets to engage more audience, and increase interaction.
Appropriating the energy of Twitter demands some third-party applications. Several Twitter third-party tools are better for utilization of social media.
One such social media management tool is Social Champ. This tool enables you to post, retweet, and repeat your tweets. Thus, providing you a higher hand in managing your Twitter marketing and help you apply all the twitter marketing tips.
Learn more about twitter scheduling tool!
Now it’s your turn
Use these suggestions to launch (or relaunch) your business’s Twitter presence.
What do you think? Are you ready to reboot your Twitter experience? Are you ready to jump into the Twitter pool? Share your experience and moments here with us in the comments!