‘When black cat prowls, the scary carved pumpkin gleam, may luck be yours on tis Halloween’
October comes with all the fun and chills, spreading the spooky vibes around and bringing our all-time favorite holiday season. The smell of carved pumpkin and brownies is all around the alley, the packet of candies is ready, those cute little bats & cobwebs are hanging, and floating LED candles are on the side tables.
With a crying owl in a full moon, the downstairs neighbor steps on the Lego at midnight. You know the SPOOKY SEASON of the year has arrived!
So, you are all set to dress up as your favorite Wednesday Addams character, ready to collect a big stash of candies, and spine-chilling THE EXORCIST is playing on the screens.
Things are slightly different for marketers besides the fun. I mean, the creepy Halloween holiday that was all fun as kids have now morphed into the golden opportunity to catch the customers.
Those old billboard days are replaced with social media, and with the fierce competition, every marketer wants to put a creative foot forward to outshine and get more customers this season with the eerie Halloween social media post ideas.
Those cute insta pumpkins are out with the spooky and latest Halloween hashtags, and it’s the right time to share your unique Halloween campaigns and posts to engage with your audience.
Here I have hand-picked some spooky, scary social media Halloween post ideas to help you spice up your Halloween social media posts to fuel your business.
20+ Ideas for Halloween Social Media Posts & Campaigns in 2023
Without being bombarded by people talking about what was purchased and what they plan to do later on Halloween, one cannot turn on any social media site. It seems like Halloween is becoming more than just a holiday but also an excuse to be on top of all social media networks.
Every year, platforms are flooded with social media Halloween interactive posts during October.
This Halloween, you could be the hero of the party by using your social media skills to create an impressive, spooky Halloween social media posts ideas for business and campaign ideas. Check out these 20+ creative ways to be a social media hero on Halloween:
Run a Halloween Throwback Contest
Halloween casts a spell on #ThrowbackThursday as people recall their old days. The best way to get your audience into the Halloween spirit is to post your throwback pictures. Let’s be honest; we all have worn the goofiest Halloween costumes as kids.
So, get into the Halloween spirit by running a Halloween-themed contest.
Simply ask your fans to submit their best Halloween photos from the past years. Then, post the photos on your social media channels and let your fans vote for their favorites. The prize can be anything from a gift card to a free product from your company. So get creative and have fun with it. Be sure to use relevant hashtags and tag a few friends to get the ball rolling.
Let’s have a look at the inspiration below for your next Halloween social media ideas.
Create Halloween Hashtags
Halloween is just around the corner, so it’s time to start brainstorming your costume and preparing your witchy Halloween hashtags. A great Halloween hashtag can make all the difference in getting your photos seen and shared. Whether you are dressing up as a witch, a vampire, or something completely unique, make sure you have a few good hashtags ready to go with your social media Halloween interactive posts.
Here are a few tips for creating the spooky ones:
- Come up with a clever play on words.
- Use puns. Lots of puns.
- Use pop culture references.
- Get creative with your spelling.
- Think outside the box.
Here are a few of my favorites: #BooItForward #CandyCornAddicts #DontBeBasic #HalloweenIsMyFavorite #JustAnotherDayInTheNeighborhood #PumpkinSpiceEverything #LifeisGourd #WitchfulThinking
Related Article: Halloween Hashtags 2023: Fang-tastic Hashtags to Use This Season
Share Halloween Tips and Tricks
If you are like me, you love everything about this spooky holiday. But if you are not quite sure how to get into the Halloween spirit, never fear!
You are probably looking for ways to make your Halloween celebrations a little more fun and exciting, and spooking up your social media profiles is one of the best ways to do so.
For instance, this is how an Instagram page Ethicalstate shared such amazing tips and tricks to ignite the spark for the most anticipated season of the year.
User-generated content is one of the most affordable and manageable marketing strategies to interact with your customers. It is becoming more popular for companies to have chats with their customers on social media. You can capture UGC by using a contest. Like, ask your followers to post their Halloween costume ideas using your product/brand, & you can share the top 5 creative pictures on your social accounts. Or you ask them to share their scariest story in 6 words, & you can do any creative Halloween social media posts with those stories.
Spice it up with trendy Halloween hashtags and emojis. Or you can ask them to decorate the pumpkin using your product/service. Share those pictures on your social accounts, but don’t forget to give them credit.
Have a look at the inspiration
Offer Oogie Boogie Discounts
Does somebody say discounts? A big YES, just like a giant pumpkin. After all, it’s a hello-witch month. Nothing can beat the power of promotional codes and offers. Every customer expects some discounts and deals when it comes to the holiday season, yet it is the best time to win your customer’s heart by offering excellent discounts. Create a sense of urgency and mention the deadline of your offer or you can go for a countdown and say the date when the offer is expiring.
However, it is important to remember not to clutter your Halloween social media posts with posts. You should post general Halloween-themed content as well.
Spook-Ify Your Website
What’s more eye-catching than seeing stores around you decorated with cute little pumpkins? Following a colored theme with a spooky spider web hanging all around the store. Isn’t it captivating?
You can do the same with your websites. Catch your audience’s attention by adding a flash of Halloween theme on your websites. Make it more exciting by adding some pumpkins to your logo, cobwebs to your landing pages, skulls, skeletons, and vampires to your side banners.
Try to add some bright orange and black colors to your website. Show off your Halloween spirit to your customers by adding some funny animated haunted houses, ghosts, bats, and other themed items.
Your logo and website are your first impression, which is an excellent chance to attract more customers.
Post Freaky Halloween Quotes
Everyone loves to add puns and quotes to their social media posts expressing their spirit for the festival. Why not go for some freaky captions about Halloween? These quotes are perfect for spooking your audience up with a bit of Halloween humor. It is a tradition that people love to do on this spooky night of the year. One of these quotes is, “Trick or treat, smell my feet! Give me something good to eat!” It just screams Halloween fun.
Here are a few quotes you can share as your Halloween social media posts this season.
- Sticky fingers, tired feet, one last house, trick or treat.
- Trick or treat, a bag of sweets, ghosts are walking down the street.
- Once a pumpkin, always a pumpkin.
- Hell is empty, and all the devils are here.
- Werewolves howls, phantoms prowl and Halloween’s upon us now.
Share Spooky Recipes
Halloween is all about fun, a festival that brings families together at the table, and let’s be honest, who doesn’t want to make it memorable with delicious and spooky dishes?
So, how about making the festival more memorable by brewing up some hauntingly delicious recipes that can make the taste buds scream with delight?
You can share a quick sweet dish recipe as your Halloween social media posts, from eerie eyeball appetizers to mummy-wrapped desserts. Just whip up one of these spooktacular dishes and post a pic to make your followers drool. For instance, this example from an Instagram page is super cool, and it caught my attention with the unique dessert idea.
Just in case, if you run a food chain, you can share a Halloween-ized recipe using secret ingredients so that your audience can get the taste of the holiday season.View this post on Instagram
Horror Movie Recommendation
People like me are always up for horror genres, and Halloween spice it up more!
You can share your top horror film picks with your followers. Whether it’s a classic like ‘The exorcist’ or a modern scarefest like ‘Evil Dead Rise,’ help your followers find the perfect film to send shivers down their spines. Create a list of top-rated horror movies with a crispy synopsis and cast a spell of horror on your social accounts.
Bonus point: You can share your favorite Halloween special movie on your Instagram/Facebook story and ignite a discussion by asking your followers about their go-to horror movies for a spine-tingling night.
— bawbwentlive (@bawbwentlive) October 12, 2023
Post Spooky Polls & Quizzes
Get into the holiday spirit and keep your audience engaged with spine-chilling polls and eerie quizzes as your Halloween social media posts. You can run an ultimate Halloween quiz on your Instagram stories or add a poll asking your followers to pick a go-to Halloween treat. Let them vote for their favorite and share the end results of the crowd’s favorite on your next story.
Make the most of Instagram story features like question stickers, polls, GIFs, and music to add the feels of Halloween.
Scary Social Media Challenges
This Halloween, be ready to push the boundaries of fear and challenge your followers to take on spooky dares and share their experiences. From the classic ghost stories under a full moon to daredevil pumpkin carving, encourage your followers to embrace their inner thrill-seekers and tag you in their stories or posts.
For instance, Burger King came up with this scary concept last year, and they asked their followers to visit the haunted house, and the winners were rewarded with a full treat from the restaurant.
Visit Haunted Places
Okay, so this is one of the most interesting things to do this Halloween, I believe!
If you think your followers have that BRAVE spirit, why not recommend visiting some eerie, haunted locations? Share tales of local haunted houses, abandoned asylums, and spine-tingling graveyards.
Make sure to provide tips on where to find these paranormal hotspots and encourage your followers to share their own hair-raising experiences and see who’s already up for a ghostly adventure this Halloween.
For example, while scrolling, I found a video where some daring souls visited the REAL creepy conjuring house. The video is quite spooky and gives all the flashbacks from the movie scenes. Also, the video has a good engagement in the comments section and thousands of views.
Share Behind the Scenes
You may have noticed some actors share the spine-chilling horror encounters they faced while shooting the horror movie. Like the recent conjuring series, Nun II was actually in an abandoned church, and the actors encountered strange and unsettling experiences during filming.
Horror movie fans always love to listen to such stories. You can share these spooky encounters with your followers as your Halloween social media posts, too. Ask them if they have had a creepy experience, maybe during a movie shoot, a ghost tour, or in a spooky place.
Post a Picture of a Halloween Themed Decoration
Who doesn’t love to decorate their houses with cute cobwebs, spiders, and skeletons for Halloween? Of course, we all love to.
Be the inspiration for others and reveal the secrets of your Halloween preparations. Show your followers the blood, sweat, and tears that go into creating a hauntingly beautiful Halloween atmosphere. Whether setting up creepy decorations, crafting eerie costumes, or carving menacing pumpkins, take your followers on a journey through the sinister world behind your Halloween celebrations.
Give your followers inspiration for their own chilling decor.
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Halloweenized Email Template
Wondering how you can spread your words to the world?
Just one word: Emails
Emails are the fastest and the best resource to communicate and interact with your customers. Why don’t you create a Halloween-ized theme email template?
Send Halloween-themed emails to your customers and tell them that Halloween is just around the corner and they need to hop into the bucket of discounts. Dress up your emails with eye-catchy animations and graphics. Fill your emails with the details of your promotional codes. Let them know about any Halloween raises you’re hosting. Include a particular coupon code or discount offer to promote them to buy products or visit your company’s online presence over the holiday.
Ensure your subject line is pretty engaging so your customers don’t miss out on the great deals you offer.
End your email with Chills and Thrills!
Create a Spooky Promotional Video
Halloween is the perfect time to get creative with your marketing. And what better way to do that than with a promotional video? Whether you are looking to promote your Halloween products or just get into the spirit of the season, these tips will help you create eye-catching and spooky videos that stand out.
- Keep it short and sweet. People have short attention spans, so make sure your videos are under 2 minutes.
- Use Halloween-themed visuals. This is a great way to make your videos more eye-catching and unique.
- Get creative with your call to action. Make sure your call to action is something that will really grab people’s attention.
- Use music to set the mood. Music can be a great way to create a spooky or fun atmosphere in your videos.
- Try to be creative with your Halloween social media posts.
Here’s how Bath and Body Works posted a Halloween social media post promoting their new festive productsView this post on Instagram
Use Nostalgia Marketing Technique
You know it’s the right time of the year to get nostalgic. Whether it’s rewatching classic horror movies, visiting haunted attractions, or simply decking out your home in spooky decor, there are plenty of ways to get your customers in the Halloween spirit.
Why not tap into that nostalgia with some good old-fashioned Halloween marketing? Here are a few ways you can use Halloween nostalgia to boost your marketing efforts this year:
- Use classic Halloween imagery in your marketing materials.
- Create a throwback-themed Halloween campaign.
- Tap into people’s love of everything spooky with a Halloween-themed contest or giveaway.
- Bring back some of your classic Halloween products or services.
When it comes to nostalgia, McDonald’s perfectly knows the drill. Here’s an example from Mcdonald’s: they are bringing back those spooky Halloween boo buckets, summoning the magic of nostalgia.
Collab With Other Brands
How about teaming up with other brands to create some spooky content? This can be a great idea to collaborate with other brands and break into the market. It’s actually a win-win collab for both parties.
Follow these steps to collaborate with other brands.
- Come up with a creative brief that outlines what you want to achieve with the collaboration. Reach out to other brands that you think would be a good fit for the project.
- Once you have a few brands on board, start brainstorming some ideas for Halloween-themed content.
- Create a schedule and plan for how the content will be distributed. Execute the plan and enjoy the results of your collaboration.
In case you are looking out for some inspiration, here’s an example from Doritos collaboration with Rockstar energy drinks this Halloween.
Pause your game rn!!! Doritos and @Xbox are teaming up to bring you:
🔺 One month of Xbox Game Pass Ultimate for new users
🔺 Points to redeem @Xbox rewards
🔺 Unlock bonus points with @Doritos + @MtnDewGaming + @Rockstarenergy
🔺 + more on https://t.co/ss5qet2ZKc starting 10/9! pic.twitter.com/gYmZLRYITK
— Doritos (@Doritos) October 5, 2023
Run a Scary Countdown
Running a countdown works on Instagram very well, and it’s one of the simplest and easiest ways to glue your audience. Create a scary Halloween social media posts and run a countdown with how many days to go until Oogie Boogie Day. You can even ask your followers different questions, like celebrating Halloween or sharing some trendy costume ideas. If you are offering deals or discounts, you can remind your audience to get their deals, so one misses out.
Come with something different each day. Create a poll and ask your audience to choose one, or you can share a Halloween quiz with your audience. Don’t forget to run a countdown on each post so your audience can look forward to your content daily. Make the most of this season and get more leads.
Share Spooktacular DIY Videos
People get extra resourceful and innovative during the holiday seasons because they look for something new to wear, eat, or decorate. This is the best time to capture their attention. Share some Halloween-ized tutorial videos and try to influence them with your creativity.
Share scary makeup tutorials or some creepy recipe ideas. Create short videos and share them with trendy hashtags on your social media feeds. Think of all the exciting and new ways to be used for the Halloween festivities. Just a little creativity can capture your audience’s attention all at once.View this post on Instagram
Post Hilarious Memes
Who isn’t excited about Halloween? After all, it’s the best time of the year! Then why not make it memorable and laugh with your audience? Spice up your social media posts by adding some puns and humor. Halloween social media posts are all about fun. Create some hilarious memes on Halloween and share them on your social media profiles. Give your audience a chance to laugh with their loved ones. Memes are the best way to catch your audience’s attention. You can even go for Instagram or Facebook stories and post new memes each day, so your audience can view and share them.
Don’t forget to schedule your post with Social Champ before Halloween.
Let your audience know about your spirit!
It is fascinating when your favorite products come out with festive themes, especially when it’s Halloween. The freaking creepy products dressed up in orange and black with some scary cobwebs, bats, and pumpkins crafted on them give a festive spiritual vibe.
Why don’t you give a try to theme-based product a for a limited time? Themed items are always appealing to the customers, and they love to buy so that they can use these products at their parties or events. Ignite the spirit of Halloween in your customers with Halloween-themed products.
Brands Celebrating Halloween in Full Swing 2023
While scrolling through social media platforms, I found out how our favorite brands celebrate Halloween. Take a look at these creative and inspiring Halloween social media campaigns from around the world, and don’t forget to pick out your favorite one.
Starting with a sweet treat for marketing campaigns, Snickers tops the list with its scary and creepy Halloween campaign. Whether you are a Snickers fan or not, you can’t deny that the Snickers marketing campaign is spine-chilling as they trying their best to keep the spooky spirit alive, a perfect one that exactly suits the festive.
Snickers know precisely how to capture the audience’s attention with their Halloween social media posts.View this post on Instagram
How about a pumpkin iced latte? Starbucks never lags when it comes to spooky marketing campaigns. From dressing up their product into Halloween themes to launching Halloween products, Starbucks never fails to surprise us with its fantastic marketing tactics.
This Halloween, Starbucks is bringing back their all-time favorite Pumpkin spice latte and Pumpkin Cream Cold Brew. Moreover, just in the spooky season, new glow-in-the-dark Halloween merchandise is rolling out. The all-new glow-in-the-dark mugs, tumblers, and cups bring more Halloween fun.
With everyone just sinking their teeth into the Halloween spirit, Miniso has also stocked up their Halloween series. So are you excited to fill up your spooky baskets with Gigi, Penpen, and other cute members as they have ready their Halloween costumes?
Visit your nearest stores to get the Miniso Halloween series. They have uploaded a cute video of their store as a Halloween social media post.
Okay, so it’s completely safe to say that Burger King has the knack for igniting the festive spirit with their spooktacular and entertaining campaigns. The restaurant chain is gearing up to unveil something truly exciting for its loyal consumers this Halloween.
Burger King is introducing a thrilling Ghost pepper surprise that will surely tingle your taste buds on fire. Already excited? I feel this is going to be scorching
A big, giant comfy spider in your back door garden with cute fairy lights gives a major Halloween vibe around.
Well, DD knows the art of getting into the holiday season. The drink company has rolled out its latest creation, a giant spider couch that’s the perfect blend of comfort and creepiness. Thus, a giant eight-legged couch will definitely be a show-stopper at your Halloween party. Let your guests sink into its spooktacular charm and make it a haunt to remember.View this post on Instagram
Guess who is absolutely rocking the Halloween season with a collection of backpacks?
You guessed it right: Loungefly is stealing the show with their spooky backpacks that are a perfect blend of cute and creepy! From charming little pumpkins that make you smile to eerie ghosts that send a shiver down your spine, Loungefly has it all in their Halloween-themed backpack collection.
Make your Halloween season a little more festive and a lot more stylish, and check out Loungefly’s Halloween bag collection. Don’t forget to take Halloween social media posts inspired by Loungefly
And why should kids have all the Halloween fun?
A frightfully delightful wallet round up 🩸💀🤡 pic.twitter.com/TTv7q3pTXz
— Loungefly (@Loungefly) October 10, 2023
Fanta has got you a fun surprise! They have got a brand-new mystery flavor called ‘WTFanta,’ and it’s got everyone wondering what it could be. Honestly, it’s a bit of a head-scratcher, but that’s part of the fun. If you are a Fanta, you must eagerly wait for them to stack their racks.
This Halloween drink is all about adding a little mystery to your holiday. So, are you curious enough to give it a try?View this post on Instagram
Guess who just pulled up at Krispy Kreme in their iconic Mystery Machine?
Hints: It’s the most iconic horror cartoon show and everyone’s favorite.
And It’s none other than Scooby-Doo! The doughnut company is all set to make its mark this Halloween with its cool and creepy Scooby doo donuts.
You can enjoy the fun with the Scooby-Doo Halloween Dozen, a box filled with tantalizing, mystery-themed delights for a limited time.
Dip, Dunk & Eat, here comes everyone’s favorite Oreo.
Oreo has something exciting brewing for Halloween, and they have just shared a captivating picture on social media to set the stage on fire. The popular biscuit company is inviting all Oreo enthusiasts to put their taste buds to the test with their Halloween special Oreo Boo.
The ghostly edition is the star of the show, and they are on the hunt for brave souls who are convinced that the popular white cream inside Oreo Boo is even more irresistible than the classic Oreo creme.
Take the test, your verdict might change the perspective of many Oreo lovers, maybe! The idea is quite unique and intriguing!
Bath & Body Works
Bath & Body Works is serving up some enchanting treats this Halloween season, and they have got a fang-tastic surprise in store. Sink your teeth into the most captivating scent of the season, inspired by none other than our favorite night crawlers, vampires!
For the first time, Bath & Body Works has brought out a new collection of full-size body care products. But don’t wait too long because this unique scent is selling out fast.
A good Halloween social media posts to attract the audience!View this post on Instagram
A list of Halloween Season Hashtags for 2023
You get me right, your spooktacular posts are totally incomplete without the trending Halloween hashtags of the year. While researching, I have compiled a long list of hashtags to spice up your eerie posts this season.
Create and Schedule Your Halloween Posts with Social Champ
Halloween and Social Champ go hand in hand!
Honestly, no one likes to stick to their phones on such festivals, making sure to post their social media content on time. To make your moments more enjoyable and memorable, Social Champ can be your friend for your Halloween social media post.
Eliminate the hassle of manual postings and switch to Social Champ for automated postings, Just tap, tap and schedule.
Here’s how you can schedule your Halloween content ideas with Social Champ.
- Login to Social Champ
- Choose your preferred social media account
- Write a caption and click on the media icon and select your image
- Don’t forget to add trending hashtags
- Once done, check the preview for any errors
- Select your preferred time & day and click Schedule
And It’s a Wrap!
Halloween is a significant and spooky time of the month for customers and business owners. Still, Halloween is more than fun. From seniors to juniors, from elders to youngers, and from business owners to marketers, all get busy celebrating Halloween in their own ways.
But wait! Don’t forget your primary aim is to get more leads and boost your brand smartly. Make the most of this season and reach new audiences, and lastly, make sure you inspire your audience with these spooktacular Halloween social media posts ideas and tips. Pro-tip is to use a social media scheduler to schedule all your posts ahead of time & enjoy this holiday with your friends & family.
Witching you a Happy Hello-ween!