With the fast-paced digital world, having a robust and full-fledged social media management tool is essential for your business to stay ahead of the competition in this chaotic social media world.

The world revolves around AI, and if you are still stuck in a buggy and overpriced social media management tool with limited features, then you need to review your marketing strategies.

When it comes to the popular social media management platform, we all have heard about the big players like Hootsuite.

The platform has established itself as the leading player in the social media space.

However, being the dominant social media management platform, it may not be suitable for many business organizations, especially for startups.

While if we look at the bigger, several tools offer advanced features with affordable pricing plans, and social media management tools like Social Champ even offer a FREE plan with premium features.

So, it’s a hard time to look for Hootsuite competitors that don’t break the bank and offer versatile features.

Hootsuite – The Oldest Social Media Management Tool

From a startup to a leading social media management tool, Hootsuite has made its way toward the market’s popular social media management tools.

Being the oldest player, Hootsuite has integrated with more social media networks and offered advanced features.

With its versatile features, easy-to-use dashboard, and comprehensive analytics, it’s no wonder why Hootsuite is one of the most popular social media management tools out there.

However, being the oldest and most popular, Hootsuite still lacks many things compared to other social media management tools.

The tool is super expensive with minimum features; other social media management tools offer similar features with reasonable pricing plans.

Just to sum things up, here’s why you should consider other social media tools that are incredible Hootsuite competitors, ensuring you get the best value for your money.

Why Hootsuite’s Competitors May Be Better Suited for Your Business Needs

When considering a social media management tool, it’s important to compare the features and capabilities of different tools to find the one that best meets your needs. Here’s where Hootsuite disappoints its users.

1. Jaw-Dropping Pricing Plans

   Pricing plans are important when choosing a suitable social media tool for your business.

   If I had to choose a tool to manage multiple accounts, I would go for the feature-rich tool with affordable pricing plans, unlike Hootsuite, which offers few features and costs an arm and a leg.

   Hootsuite offers three pricing plans: Professional, Team, and Enterprise.

   The basic plan is a Professional plan costing $99/month. It includes 1 user, 10 social accounts, and a social inbox.

   Isn’t it super expensive?

   Paying $99/month and STILL getting limited features.

   Whereas, if we take a look at Social Champ, a fully-loaded social media management tool and one of the best Hootsuite competitors.

   It offers three premium pricing plans: Champion, Business, and Agency.

   The Champion plan offers you a wide range of advanced features with 12 social accounts, 2 users, and unlimited scheduling for just $29/month.

   Affordable right?

   

   Also, for $99, you can use Social Champ’s Business plans with 40 accounts and 2 users!

2. Customer Support for Premium Users Only

   When it comes to customer support, no one likes being left out in the cold. But Hootsuite has decided to offer customer support for paid users. This means that if you are a paid user of Hootsuite, you can access customer support for any issues or questions you may have about the platform. But this service is only available for Premium users, Is discrimination much?

   The big red owly team is available to answer your questions and help you troubleshoot any issues you may have with the Hootsuite platform, but only if you have a Premium plan. I mean, paying $99/month, you can’t talk to their customer representative. And what’s worse than being stuck in the middle of your important work and you can’t even get proper customer support?

   On the bigger picture, Social Champ offers HUMAN customer support to all its users, even on the basic plan. Our customer support team has experienced professionals who are always happy to help. We strive to provide quick and accurate answers to all customer inquiries and ensure that our customers are fully satisfied with their experience.

3. Confusing User Interface

   Despite being labeled as a popular social media management tool, many users find its user interface confusing and hard to use. Whether you are a beginner or an advanced user, navigating the many features and settings of Hootsuite can be daunting.

   With its complicated navigation and lack of clear instructions, many users find themselves struggling to figure out how to get the most out of the platform. If you have ever used Hootsuite, you know that its user interface can be confusing and frustrating. Hootsuite has a lot of features, and it can be hard to understand how to use them. Many users find the platform’s layout and design chunky and difficult to navigate.

   With its intuitive design and easy-to-use interface, Social Champ, a strong Hootsuite competitors provides users with an excellent user experience.

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4. No FREE plan?

   As a social media manager, you always look for ways to save money and streamline your workflow. But when you hear that Hootsuite has done away with its free plan, you cannot help but feel a little deflated. After all, Hootsuite was the go-to tool for managing multiple social media accounts.

   

   It’s true – Hootsuite does not offer a free plan. Instead, it has several paid plans that range from basic to advanced. This has left many users in a state of shock; scrambling to find a suitable alternative. The tool sent an email to their loyal users with the subject ‘Your Free plan is going away soon—don’t get left behind’. They even announced it on Twitter, disappointing many users.

   Sorry Hootsuite users… I know you need a hug right now, what with losing the free plan and how expensive the other plans are.

   Msg me if you want a reco pic.twitter.com/sHL3BhmgSW

   — Mike Allton (@mike_allton) January 27, 2023

   Social Champ is offering a feature-rich free plan to its users. With the free plan, users can access a wide range of features that will help them manage their social media accounts more effectively. You can unlock all the premium features, including the Champ AI suite. So, when it comes to free plans, it’s better to look for Hootsuite competitors.

5. Team Collaboration for Premium Plans

   Working in teams is a great way to collaborate, share ideas, and get projects done quickly. But when it comes to social media management, most of the tools available are designed for individuals and don’t offer any team collaboration features. Hootsuite fails to impress its basic users when it comes to team collaboration.

   Hootsuite offers team collaboration for their Premium plans only. This means that those using the basic plan, or even the Pro plan, will not be able to take advantage of the team collaboration features.

   While Social Champ offers Team collaboration features on all its paid plans!

10 Strong Hootsuite Competitors for Your Social Media Marketing

Let’s take a look at why Hootsuite’s competitors may be better suited for your needs. These platforms have a lot to offer, from streamlined user interfaces to powerful analytics capabilities.

1. Social Champ

   

   Social Champ is a fully loaded social media management tool that simplifies the process of managing multiple social accounts. It offers versatile features that help you to streamline your day-to-day social media tasks without any hassle. Social Champ allows you to create, schedule, publish, and analyze your quality posts at the best hours on multiple social media accounts, including Facebook, Twitter, LinkedIn, Google Business Profile, TikTok, Instagram, YouTube, and Pinterest. Social Champ is a feature-rich tool that ensures that users can reap all the benefits of social media marketing.

   The advanced Monitoring Analytics feature offers you daily, weekly and monthly reports of all your social media posts with platform-centric metrics. You can download PDF/PPT reports with beautiful graphs displaying the analytics of your posts.

   The organized Social Media Calendar lets you get a grid view of all your social media posts. You can drag and drop your scheduled posts on your desired date and share your calendar with your team members and clients with the shareable link.

   The Champ AI Suite offers you to turn your words into beautiful images using the AI Imaginator, create meaningful posts with our AI Content Wizard, and analyze your social media posts using Sentiment Analysis.

   Schedule hundreds of social media posts and Reels at once using the Bulk upload feature. You can schedule your posts at the run time or choose a custom time slot using the Queue categories.

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2. Iconosquare

   

   Iconosquare is an easy-to-use and one of the ideal Hootsuite competitors. The tool helps manage your social presence and optimize your content like never before. Iconosquare offers advanced analytics and scheduling tools to help businesses gain valuable insight and track performance across multiple channels. It allows you to monitor, analyze and plan your social media growth like a pro.

   Iconosquare is reliable, affordable, and easy to use, making it an ideal solution for businesses looking to enhance their online presence.

3. HopperHQ

   

   Another one of Hootsuite’s competitors is HopperHQ. It is a user-friendly social media management tool, perfect for any business size. It simplifies your everyday social media tasks and helps you create an effective online presence. With intuitive scheduling tools and customizable analytics reports, HopperHQ takes the hassle out of day-to-day social media management.

   It offers unique features such as image resizing capabilities, bulk upload, and automation options. Moreover, the tool offers advanced features to automate postings, measure performance, easily collaborate with colleagues, and increase campaigns’ efficiency. Making it a great choice for businesses that value intuitive tools that get the job done quickly and efficiently.

4. Later

   

   Later is a comprehensive social media management tool that majorly focuses on Instagram. The tool is designed to help users effortlessly plan and manage their posts, track and monitor performance, and analyze results. This intuitive platform makes it easier for businesses to stay on top of their social media presence.

   It is an ideal alternative to Hootsuite, offering powerful automation and optimization capabilities. With Later’s user-friendly interface, you can easily manage multiple accounts, schedule posts, track performance, and gain real-time insights into what’s working best. It offers power-packed features that allow you to manage multiple accounts, schedule posts, and easily track engagement, taking your social media marketing to the next level.

Featured Article: How to Create an Instagram Content Calendar: A Complete Guide for 2025

5. Keyhole

   

   Keyhole is one of the innovative Hootsuite competitors. A social media management tool designed to help businesses and individuals get the most out of their online presence. This comprehensive platform provides a range of tools and insights to monitor, engage, and optimize content across all major social networks, giving users powerful insights into their performance on social media. With Keyhole, users can easily track conversations, measure performance, and quickly respond to industry trends.

6. eClincher

   

   Eclincher is an easy-to-use social media management tool that helps simplify the process of managing your online presence. It helps you stay up-to-date and organized on various social networks, making it an effective competitor to Hootsuite. It offers advanced features, including analytics, post-scheduling, RSS feed updates, keyword tracking, and a social calendar. Eclincher maximizes user engagement and saves time, making it a great choice for social media marketers.

7. HeyOrca

   

   HeyOrca is my next pick for Hootsuite competitors. This social media management tool provides users with an edge in terms of content creation, automating processes, and managing campaigns. It’s a great solution for businesses of any size looking to take control of their social media landscape and beat their competitors.

   The tool helps manage your social media accounts efficiently, schedule content, and measure your marketing campaigns. With such effective features, HeyOrca provides powerful workflows to help streamline content curation and scheduling while providing in-depth insights into the performance of campaigns.

8. MeetEdgar

   

   MeetEdgar is an effective social media management tool and one of the ultimate Hootsuite competitors. It allows users to easily schedule their social media content to go out at optimal times and manage multiple accounts from one centralized platform. Meetedgar helps businesses stay organized and on top of their social media campaigns.

   It helps users to engage more effectively with current followers and optimize their content for maximum visibility, all in all, an easy-to-use platform designed to save time and energy. The tool allows users to streamline their social media outreach and build an engaging online presence.

9. CoSchedule

   

   CoSchedule is also one of the popular Hootsuite competitors. It is designed to help users take control of their online presence. The tool offers an intuitive, straightforward interface and advanced scheduling and analytics features. It enables users to plan, publish, monitor, and analyze their social media presence.

   CoSchedule can help optimize and streamline your content strategies. This user-friendly platform will help you maximize reach and increase productivity. Its intuitive dashboard allows users to easily track their social media initiatives and collaborate seamlessly across teams.

10. MavSocial

    

    MavSocial is the ideal solution for any organization looking for an effective social media management tool to help them compete with similar tools such as Hootsuite. The tool helps you to streamline the process of managing and engaging with social media accounts. With content planning, collaboration, scheduling, and reporting features, MavSocial provides the tools to help businesses optimize their social media presence.

    The easy-to-use dashboard offers a range of tools to help you manage and coordinate your social media campaigns across multiple platforms. You can get the insights you need to optimize your content across channels and ensure your target audience hears your message.

Featured Article: Best Instagram Analytics Tools to Boost Your Marketing in 2025

Is Hootsuite Worth it?

Hootsuite may be one of the biggest social media management tools, but choosing the right platform for your business can significantly impact your online success.

Take the time to research Hootsuite competitors, ensuring it has all the features you need to manage your social media presence effectively.

Frequently Asked Questions