Top 15+ AI Tools for Social Media in 2024

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In the hustle of our daily marketing grind, time is pure gold, right? Well, AI is our time-saving superhero. Essentially, a marketer’s day is a crazy mix of creating new content and revamping old stuff, and bam, the day’s gone!

Thankfully, technologists worldwide realized we would appreciate some help, and that’s when AI came into the picture. And if you think AI tools for social media aren’t as reliable as people think, you are highly mistaken!

The world of AI has evolved so much that it amazes human minds how efficient and effective it has become. It can practically do anything from generating ideas to showing you the end results of those strategies. You can even use AI tools ingrained in a social media management tool to make your posting super simple.

Let’s get started!

Ways to Use AI in Your Social Media Strategy

  1. Create Post Content

    One of the most talked about AI social media tools in the previous year was ChatGPT. If you say you haven’t used or even heard of it, we must tell you that you’ve been living under a rock.

    The content creation process is long and requires a lot of brainpower to create engaging and valuable content. Have you spent hours thinking about that one caption that would make everyone stop and think? Doesn’t it get exhausting?

    AI social media tools like ChatGPT can be trained to write facts-based reports and captions. While it might not be the right approach to create content entirely with an AI tool because it will lack the human touch, it can certainly create those few Instagram captions for you— saving a lot of time.

  2. Analyze Posts

    So, you have created the posts using AI tools for content creation. You have the right content, caption, and audience; how do you plan to check the results?

    The best AI tools for social media help you analyze the posts so you know what’s working and what’s not! This is one of the best ways to use AI tools for social media platforms because it helps you create the right impact on the audience and also helps you learn a thing or two about the social platform.

  3. Create and Manage Paid Ads

    You can leverage the best AI tools for social media to optimize your paid ads so they get the desired clicks. Different ad copies resonate with different sets of audiences, so make sure you know what type of advertising will work for you. Using AI for paid ads can be one of the most advanced uses of AI in social media marketing, and it sure brings results.

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15+ of the Best AI Tools for Social Media

As a social media marketer, you truly are the jack of all trades. You are a content creator, analyst, advertiser, creative thinker, and hardworking champ. It’s great that AI helps us do our jobs more efficiently, giving us extra time for ourselves.

Here are 15+ AI tools for creating social media content that will allow you more time on your hands.

  1. Social Champ

    Starting this list with the best—Social Champ. It effortlessly captures our hearts by addressing all social media management concerns; whether you are looking for ways to get subscribers on YouTube or want to learn how to use Facebook insights in 2024,  Social Champ is your one-stop solution.

    Imagine having a tool that suggests the best times to post and also lets you schedule your content hassle-free. That’s Social Champ for you.

    But that’s not all! You will be amazed to see how well you can create posts with Social Champ’s AI suite. The platform comes with an AI Wizard for content generation, making it super easy to write captions in seconds! You can personalize the content to your liking, deciding everything from the tone of voice to sentence length.

    A snapshot of Social Champ's AI Wizard
    A snapshot of Social Champ’s AI Wizard

    You can also use its AI Imaginator to design visuals for your social media posts. All you need to do is write a detailed description and let the tool do its magic!  So, if you’re looking for that “aha” moment in your social media game, let Social Champ’s AI assistant be your guiding light!

    A snapshot of Social Champ's AI Imaginator in action
    A snapshot of Social Champ’s AI Imaginator in action
  2. Hootsuite


    When talking about effective AI social media tools, how can we forget about the oldest tool in the market?

    You must have heard about Hootsuite because it is literally everywhere. Whether we talk about their memes and constant efforts to make social media journeys more enjoyable, they make heads turn.

    You can create social media posts, captions, and pretty much anything with Hootsuite’s dependable AI features. With Hootsuite, juggling your different social media accounts becomes a walk in the park. You can schedule posts, keep tabs on how your audience reacts, and jump into conversations – all from this one-stop-shop dashboard.

  3. ChatGPT


    I don’t think there’s any soul left on this Earth who hasn’t heard of ChatGPT! Is it too big of a claim?

    Apologies! But considering the chatter around this AI tool, Chat GPT is considered one of the top AI tools for social media right now.

    That being said, there’s no way an AI tool can bring a human touch to the tables for you; it would be unfair to discredit this tool completely. It helps you generate content for several social media platforms and your website. You simply need to use it smartly; if you do, it can be a great partner in your journey!

  4. HubSpot


    When we are on the topic of social media marketing, how can we forget HubSpot?

    HubSpot also leverages AI-powered tools that make social media post creation easier for you. They have great technology to back their tools, and they also believe in spreading their knowledge and learning. With HubSpot, you can always learn about new things in social media marketing while creating killer website content.

  5. Sprout Social

    Sprout Social
    Sprout Social

    For seamless communication with your fans and followers, Sprout Social stands out as the ideal companion. This platform empowers you to effortlessly monitor and address messages and comments from your community through the intuitive Sprout Social dashboard.

    Administrators on Sprout Social gain access to these interactions, enabling them to gauge the sentiment behind messages and recommend suitable responses in alignment with your brand’s tone. While it doesn’t facilitate complete conversations with AI, Sprout Social enables swift responses, proving valuable.

  6. Flick


    Flick is another AI tool that makes content creation an enjoyable process for you. There’s no need to sit through the day wrecking your brain to come up with compelling captions for your posts— Flick can do it for you. This platform makes copywriting easier and less time-consuming as the assistant gives valuable suggestions for all types of posts.

    You will need all the time you can get for social media marketing, and using AI tools for social media is a savior! You don’t need years of training to be a champ of content creation; just use Flick, and you will never have to go back to your old ways.

    Related Article: How to Make Money on Social Media in 2024?

  7. Buffer’s AI Assistant


    For limitless post ideas and a better understanding of social media platforms, Buffer can be your trusted partner. We understand how exhausting it can be to generate creative ideas all the time and make them different from others. But Buffer’s AI Assistant makes this process super easy. Whether you want a casual post for TikTok and Instagram or you’re looking for a professional caption for Linkedin, Buffer’s AI tools have the right answer for all scenarios.

  8. Riffusion


    Imagine having a brilliant idea in mind but not being able to find the right audio to complement your content. This is where Riffusion comes in as the knight in shining armor. With this AI tool, you can create appropriate audio for your content and ensure that it elevates your brand’s value. While this tool might have some limitations, it can be considered a great help, especially because it’s free!

  9. Pattern89


    Need help with your ads?

    Pattern89 tells you all the details that would make your ads even more compelling. Logging to the platform will show you multiple notifications and suggestions on the dashboard, which you can implement on your ads. It also has a “Do it automatically” button, and when you click on it, the tool takes care of the adjustment on its own, saving you some time.

    Besides offering suggestions for ads, this tool also gives you access to an Ads Manager. You can use it to search and analyze past ad campaigns to kickstart your creative thinking and better understand targets, audiences, campaigns, and ad sets.

  10. Murf

    You might need a voiceover on your video content, and hiring an actor or a voice artist can be extremely expensive. We wouldn’t recommend it, especially when you have a free AI tool like Murf.

    This tool enables you to add voiceovers to your short videos. With 20+ languages and 120+ voices, this is one of the most extensive voice-adding tools for social media posts. You can experiment with these voices and choose the one that fits your brand’s tone.

  11. Lately


    Looking for a tool that can understand the context of your long-form content and create social media posts with it? Lately can do it!

    On its dashboard, you can generate multiple tweets and captions for your social media accounts. Add all the hashtags and details you want in your post and click “generate content.” The tool will suggest short content related to it. Once you have generated the content, you can schedule it and analyze its performance after it’s posted.

  12. Peech


    Peech is a great tool to generate video content using AI. It is an editing software that can generate, transcribe, edit, and repurpose your video content for a better user experience. It uses NLP technology to create high-quality videos.

    Peech also has facial recognition software, which allows it to recognize the faces of your team. So whenever they appear on the screen, their name also appears. It’s transcription and easy-to-navigate videos make the user experience out of this world!


    As a marketer, you must be responsible for multiple social media platforms, and creating unique content for each can be a hectic process. Using an AI tool is better than spending an entire day in front of your computer.

    With, you can generate perfect content for all platforms. All you have to do is select the platform where the content will be posted and give AI the context of your post. It will generate several options, and you can choose the best one to post.

  14. Emplifi


    Partnering with influencers is vital to social media marketing. We would be lying if we said it doesn’t take much time because it does! No one wants to spend hours tracking and analyzing the performance of each platform, as there are many things you can do in that time. Emplifi allows you that leverage!

    The best thing Emplifi does for you is segmenting influencers depending on your industry. Once you click on the influencer dashboard, you must write the industry you belong to. For example, you can write “travel,” and the tool will show you influencers that might be the right fit for your industry. You can pick one and move forward with them.

  15. InVideo


    The easiest way to turn your scripts into a video is by using InVideo. If you are looking for a YouTube intro or simply have a script that you would like to turn into a video, you can use Invideo for it. This AI tool has multiple templates that you can use for your videos. A better way to do it is to use long-form AI writers to write scripts and turn them into video content.

  16. Cortex


    Cortex is the best way to share your content on social media platforms. It uses historical metrics to analyze posts and generate in-depth analysis of your competitors. When you use Cortex to post on social media, it shows all your posts and social schedule. The platform also suggests the right posting time.

    If you post multiple posts, the tool will also suggest colors that will go well together to make your post more pleasing for the audience. You can also leverage their advanced technology to understand your audience better.

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What to Consider When Choosing an AI Tool?

All AI tools for social media come with different qualities. Let’s take a look at all the things you need to consider to choose the right tool for your social media management:

  1. Social Platforms It Integrates With

    Whether you are an influencer or a business owner, you must have multiple social media accounts operating simultaneously. You need a social media tool that helps you on all platforms. So, make sure it is integrated with the platforms you use.

  2. Ease of Use

    You will learn to use all the tools with time, but the truth is, it will take time. You can’t expect to be the master of all social media management tools right from the start. You must choose an easy-to-use AI tool for smooth sailing.

  3. Pricing

    You might be tempted to try free AI tools for social media, and in all honesty, there might be some things that they do right— however, let’s not expect everything to come without a cost. AI tools offer you a lot of benefits, and these benefits come with a price. All social media management tools have different pricing strategies, so make sure you go through them and analyze which one offers the best services at affordable rates.

  4. Analytics Features

    If you are not using AI for analytics, you are missing out on the best features of this technology. AI tools for social media content enable you to check your post’s overall performance, make changes, and experiment on platforms.

    Check the analytics features of social media management tools to get the best of this technology. All AI tools have basic analytics features, but make sure you get the best one.

Related Article: Top 20 Social Media Sites to Consider in 2024

What Are the Best Practices When Using AI for Social Media?

AI can be a great partner for your social media management. However, it’s essential to recognize its limitations to truly master its usage. Here are a few tips we recommend:

  1. Brainstorming

    It is important to understand that AI tools can’t do everything for you. Your content will always need a human touch. You can use AI tools for brainstorming ideas because, let’s face it, we all can have bad days. AI tools can help generate ideas, but once it does, you need to take over and add your personality.

  2. Monitoring Social Channels

    Having too many social media accounts makes it difficult to navigate through them. You might be getting comments and mentions on every platform, but you can miss them if you do not check the platforms daily. AI tools monitor social channels and notify you whenever there’s a mention or comment on your post. This feature has the potential to make your social media management journey extremely convenient.

  3. Creating Captions

    When you spend several days creating that perfect post, you don’t want to spend another hour thinking about a caption that would fit the vibe of your writing. Once you’ve done all the hard work, you need to give yourself the leverage to generate captions using AI tools. This way, you get a ton of ideas for captions, and you can save a lot of time brainstorming. The best part is that the results generated by AI are not set in stone. You can always make tweaks and add your own personal flair to make the captions more on-brand!

In Conclusion

AI is not something that you can master in a day or two; after all, we are not data scientists. Don’t worry! No one will judge you if you take some time to master using AI tools for social media.

Take it easy, and instead of just reading about it, try to indulge in it. Once you experiment using AI, you will understand its massive impact. We thoroughly enjoy this age of AI and couldn’t be more excited to see what these tools have in store for us!

FAQs- Best AI Tools for Social Media

1. Is AI Reliable in Creating Social Media Content?

AI can create content based on existing information on the Internet and tools, and you can leverage it. However, AI tools are not yet able to create entirely new and innovative pieces of content. Since social media trends are constantly changing, AI can’t even create something that will go viral. So, it’s best to combine your unique thought process with AI to create engaging content.

2. Is AI Used in TikTok?

TikTok is not saved from the rapidly spreading AI fever. The app has plenty of AI-generated content that keeps the audience engaged, whether it’s fake songs by your favorite singers or pep talks. Everyone’s consuming AI content on TikTok just like other social media platforms.

3. Can AI Create Social Media Posts?

Yes, the social media management tools are well-designed to create posts from several platforms. Whether you are looking for a cool caption or design for an image, AI helps you in all possible ways.
Picture of Afirah Shaikh

Afirah Shaikh

I am a part of a #Champfam designated as a content writer who strongly believes that everything has a story to tell. When I'm not lost in the world of words, you will find me indulged in K-dramas, and manifesting my life to turn into one (a romcom). You can ping me at [email protected]

Top 15+ AI Tools for Social Media in 2024

Picture of Afirah Shaikh

Afirah Shaikh

I am a part of a #Champfam designated as a content writer who strongly believes that everything has a story to tell. When I'm not lost in the world of words, you will find me indulged in K-dramas, and manifesting my life to turn into one (a romcom). You can ping me at [email protected]

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