How to Monetize Instagram: 10+ Effective Strategies in 2024

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The glam and glitter of top influencers’ lifestyles on Instagram are fascinating, and you may have wished to be in their place. It sounds pretty exciting to know that you can have that glamorous lifestyle and a decent salary on Instagram through monetization only if you have high-quality content that resonates with your target audience.

After hearing and witnessing all the successful stories of IG influencers, there may be a question circulating in your mind and that’s ‘how to monetize Instagram’, right?

Its not that easy but not impossible!

This is pretty clear that Instagram is a popular place to earn money and a home to around 1 billion active monthly users. Whether you are an artist or a style expert, a budding entertainer or a content creator, you have a chance to harness its true potential.

This guide will walk you through the process of Instagram monetization. Before we get started, have a quick overview of Instagram monetization. Just in case, if you want to escalate your Instagram marketing, then try Instagram schedulers like Social Champ and make your marketing a breeze.

What is Instagram Monetization?

Before we start, let’s explore the basic concepts of how to monetize on Instagram.

Of course, the term ‘monetization’ is somehow linked to money. So, it’s super easier to say Instagram monetization is a process of earning money and generating revenue for the content published as posts, Reels, and Stories.

Monetization can take up many forms that can turn your Instagram presence into a profitable venture. Some methods of monetization include influencer marketing, where creators with a large fan following collaborate with brands to promote their products or services. Another approach is through sponsored posts, where businesses pay Instagram users to showcase their products or mention their brand in their content.

Moreover, Instagram offers various features that creators can make the most of.  Effectively leveraging your content, audience, and engagement, you can turn their passion or online presence into a source of income on the platform.

A plus point to add here, Meta has planned to invest $1 billion to encourage and reward the creators on Facebook and Instagram. So, there is sustainable and long-term success for those who have monetized their Instagram presence.

Who Makes Money on Instagram?

Are you scrambled by the questions of who makes money on Instagram?

Well, you don’t have to be Ariana Grande having more than 377 million followers, or Cristiano Ronaldo having 597 million followers, to make money for product promotion or to get a freebies discount.  Content creation is a real job that anyone can do. It is exciting to know that all the cash is not for ultra-rich celebrities.


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A post shared by Ariana Grande (@arianagrande)

People like you and me can make money on this platform if you know how to monetize content on Instagram. According to a study, 47.3% of Instagram influencers have 5000 to 20,000 followers. 26.8% of the influencers have a fan following between 20,000 and 100,000. Only 6.5% of the influencers have more than 100,000 followers

Many people are earning full-time income from social media platforms. Helping creators make money is a top priority for Instagram. Meta CEO Mark Zuckerberg said the company’s goal is to be the best earning platform for creators.

Programs like creator studio monetization are helping to attract and keep the creators on these platforms. There is no need to do hard work to make money on Instagram but it requires some serious strategy. No matter if you are a creator or a business, you need to do your homework and grow your following to make big bucks on Instagram.

How Many Followers Do You Need to Monetize Instagram?

There is no fixed answer to this question, and you don’t need to cross a numerical threshold to start earning on Instagram. Multiple monetization options open up when you reach 1,000 followers. Many popular influencers even start making money with less than 10,000 followers. Celebrity accounts with a large following are making more than $1 million per sponsored post. On the other hand, nano and micro-influencers are also getting attention from marketers for their engaged audience.

Basically, it works this way, when brands start working with influencers, they want their marketing budget to be well-used. They don’t look for follower count only, but for them, audience engagement matters too. In addition to this, other variables like account niche, monetization methods, quality of content, rate of engagement as well as follower count contribute to your success on Instagram. That doesn’t mean you should stop growing your audience. Audience growth is always a good indicator of a successful and thriving monetization journey on Instagram.

You can monetize your Instagram account once you have built a large following. But how to increase the number of followers on your account is a million-dollar question. It is the hardest job to get the first 10,000 followers on Instagram because nobody knows you. You need to prove yourself as a successful influencer or a brand, which is pretty challenging but not impossible!

Featured Article: How to Go Live on TikTok (With or Without 1,000 Followers)

How to Get Followers on Instagram

As mentioned above, you need followers to monetize your Instagram account. You can’t skip the hard work because savvy brands and advertisers pay attention to the quantity as well as the quality of the followers. Follow the below-mentioned tips to build a killer strategy and hit 10,000 Instagram followers in just six months. Social media management platforms like Social Champ can help you to grow your social media presence.

Use the below-mentioned creative ideas to grow your fan following:

  1. Share High-Quality Images and Posts

    Trust me, high-quality content is paramount to the entire social media marketing strategy. Such content not only helps you to be in the spotlight but also helps you to garner more followers. Since Instagram is a visual platform, well-composed and high-quality images and videos can help you to gain engagement. When it comes to content, you need to consider Instagram’s algorithm and the six ranking factors.

  2. Use Captions as a Source of Engagement With Your Followers

    A good caption can help you to get more Instagram reach and engagement. If in case your caption is 125 characters long, then you need to make the most of the first words. Asking questions in the caption increase engagement and make your account more visible to people. You can also use emoji in the caption to make it more enticing. It is reported that long captions are likely to improve engagement but ultra-short captions are also effective with strong visual content.

  3. Host Giveaways

    Host Giveaways
    Host Instagram giveways

    Hosting a Instagram giveaway can be an effective approach to increasing fan following on Instagram. It is a powerful strategy to encourage engagement and influence new audiences. Well-planned giveaways always attract the target audience. These giveaways encourage the audience to tag friends and follow your account is one of the most reliable ways to increase followers. Take an example of a successful product giveaway from Phillip Kingsley.

  4. Cross-Promote Your Account

    Cross-promoting means posting similar content across different social media channels. It is another effective strategy to increase following as well as brand awareness with less time and minimal resources. The Instagram Reels format can go along with Pinterest stories and YouTube Shorts. You can also add links in the website footer, email templates and signatures.

  5. Share User-Generated Content

    User-generated content(UGC) is content in the form of videos, photos, reviews, and audio that you curate from followers and fans. Such content humanizes the brand by featuring real people and real stories and showing products in real life. It also helps to build a trusting relationship with potential customers.

    Your audience would love to be a star on your Instagram. Featuring followers will also help you to generate more sales. Take the example of Starbucks, it’s an online retailer’s Instagram account that heavily relies on user-generated content.

Instagram Monetization Requirements

Before understanding how to monetize your Instagram account, it is essential to check the eligibility of your account. Before we dig the ground on how to monetize on Instagram, let’s take a look at Instagram monetization requirements.

Generally speaking, it is crucial to ensure that your content complies with Instagram’s terms and community guidelines. There are high-end policies against violent, sexual, profane, and hateful content. Inappropriate content for Instagram is not eligible for Instagram monetization. Strict adherence to partner Monetization Policies and content monetization policies is required for Instagram users who want to monetize their Instagram accounts.

If the videos comply with the content monetization policies, advertisers need to prevent their ads from appearing in sensitive content. Prohibited format, static videos, static image polls, slideshows of images, looping videos, text montages, and content with embedded ads are sensitive to advertisers as per guidelines for advertiser-friendly content. Behavior like engagement bait and soliciting engagement are prohibited. Content in restricted categories like social issues, tragedy or conflict, objectionable activity, sexual activity, strong language, and explicit content is not eligible for monetization.

Once you have a clear idea of Instagram monetization requirements, it’s time to learn how to monetize your Instagram.

Related Article: Instagram Collab Posts: A Guide to Successful Collaborations in 2024

Manage Your Instagram Presence With Social Champ

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How to Monetize Instagram Videos

Video monetization can help content creators to earn a living. It means generating revenue from the content in the form of videos. Usually, content creators earn money for the videos, which rack up more views and engagement. Video monetization helps to earn income passively, which means once it is set up, the earnings trickle in. Video content on different platforms offers different rates.

When it comes to Instagram, there are tons of ways to earn money through videos. Check the below-mentioned different paths to Instagram video monetization:

  1. Partner with Brands or Sponsored Posts

    Collaborate on Instagram with brands relevant to your niche and feature their products or services in your videos. Brands often pay influencers and content creators to reach their target audience through sponsored posts.


    View this post on Instagram


    A post shared by charli (@charlidamelio)

  2. Enable Badges during Live Sessions

    I highly suggest activating the badges feature when going live on Instagram. This allows your viewers to purchase tokens and send them as a form of support during your live stream. You can later exchange these tokens for real money.

  3. In-Stream Ads

    Use in-stream Instagram ads to monetize your video content. Enabling ads to roll through your videos, you can earn revenue based on the number of views or interactions with the advertisements.

  4. Utilize Instagram Shopping Button

    Take advantage of the Instagram shopping button if you have your own products to sell. This feature allows you to tag products in your videos, making it easier for viewers to shop directly from your content.

  5. Use Affiliate Links in Bio

    Place affiliate links in your Instagram bio to direct your audience to products or services you recommend. Earn commissions for every purchase made through those links.

How to Monetize Instagram Reels?

Unfortunately, the Reels Play Bonus program rolled out by Meta was shut down in March 2023. It was an invite-only program that allowed creators to make money from the Reels on Instagram.

5 Ideas to Make Money on Instagram

If you are one of those waiting on the sidelines, you will never get started. Follow the below-mentioned ways to monetize on Instagram and kick-start your Journey to making money online.

  1. Work With Brands

    When you have a solid following, a clear niche, and a large influence, you can be an influencer on Instagram. Partnering with brands is one of the most well-known methods among content creators and working with brands can take different forms. For example, you can get paid for a post featuring a specific product or you can be offered a free product for the content that you’ve created and shared. To get started as an influencer, try to make a few posts that feature your favorite things.

    Work With Brands
    Work with brands

    Take the example of this paid partnership post between Nike and Carlos Alcaraz Garfia. He is Tennis Player with 3.9 million followers on Instagram.

  2. Affiliate Marketing

    When it comes to Instagram monetization, don’t limit yourself to influencer marketing. Partnership with brands is a good way to monetize your Instagram account, but it is not the only way to earn money on Instagram. If you are one of those seeking answers for how to monetize your Instagram account, then affiliate marketing is a good option for you.

    Affiliate marketing is one of the oldest models of earning money online. It has taken the old concept of referral marketing to a new level. Affiliate marketing allows brands to reach loyal followers through relevant creators. It also opens up the door for new creators to start earning money for the content that they are sharing.

    The program allows you to connect yourself to a business selling specific products or services. Brands pay commission for the sale of products that you recommended. It works like you have to use a promo code or affiliate link in the content that you are sharing with your followers. Your recommendations will garnish sales, and you will get paid a commission for selling those recommended products. Selling affiliate products is more like recommending products.

    Affiliate Marketing
    Try affiliate marketing on Instagram

    Take the example of this affiliate marketer who is sharing content on behalf of Amazon. When followers use the link shared in her posts to buy a product, they will get their commission from the affiliated company.

    The best way to start your monetizing venture as an affiliate is to recommend the products that you are using. Make sure those brands are part of the affiliate marketing network. You can also join Instagram’s affiliate program.

  3. Sell Your Merch

    Selling on Instagram sounds difficult, but it is not if you know how to monetize on Instagram!

    One of the best ways to monetize your Instagram account is to sell your products or services. You can use Instagram as a marketing tool or an advertising platform. Selling branded merch on Instagram is a great marketing strategy to make money. Take the example of Ron Jones, who is a personal trainer and creator of the Sellfy store. He combined personal fitness training and mental health techniques to offer a truly unique experience to customers. He is selling a 5-week personal training course in the Sellfy store.

    Sell Your Merch
    Sell Your Merch
  4. Badges

    Badges are a good option for those who want to know how to monetize on Instagram. Instagram badges allow you to earn money by going live, and they offer massive monetization opportunities. It allows creators to earn money from live videos and influence without any brand partnerships or affiliate links. Badges on Instagram allow you to start earning money and create a supportive community that values your work and wants you to become successful.

    Before approaching this method, it is suggested to check your eligibility, turn on the badges, and go live to turn your content into a revenue stream. Badges are available to all eligible creators in the US. You need to be 18+, have 10K followers, and comply with partner monetization policies as well as community guidelines.

    Instagram badges are more like gaining virtual tips from your loyal fan following. It is a lucrative opportunity to monetize your influence by simply showing up live, doing something you love, and giving value to your community. And the good news is that creators can have 100% of the revenue from live badges.

  5. Enable Instagram Subscriptions

    Want to know another secret for how to monetize Instagram?

    Go for an Instagram subscription!

    Instagram subscriptions, aka “Instagram Badges,” is a feature that allows content creators to offer exclusive content to their most dedicated followers in exchange for a monthly subscription fee. This visual platform introduced this feature to help creators monetize their content and build a more sustainable income stream.

    Here’s How Instagram Subscriptions Work

    Exclusive Content: Creators can provide special access to exclusive content, such as behind-the-scenes footage, tutorials, personalized messages, or any other valuable material that is not available to their regular followers.

    Subscription Fee: To access the exclusive content, followers can subscribe to the creator’s profile by paying a monthly fee. The creator sets the subscription fee and can vary depending on the content and the creator’s level of influence.

    Instagram Badges: Subscribers are recognized with a special “Instagram Badge” that appears next to their username when they interact with the creator’s content. This badge highlights their status as a supporter of the creator.

    Subscriber Benefits: Subscribers may receive additional benefits, such as priority access to live streams, direct messaging privileges, or even exclusive merchandise or discounts.

    Creator Support: This feature offers a direct way for creators to earn money from their content, encouraging them to invest more time and effort into producing valuable and engaging content for their subscribers.

    To be eligible for the Instagram subscriptions feature, content creators must meet certain criteria set by Instagram, including having a specific number of followers and adhering to community guidelines.


Now you have a proper understanding of how to monetize your Instagram presence. If you wish to start earning from this social platform but are scared of taking the plunge, give it a try!

Before jumping on the bandwagon to try any of these opportunities, it’s important to produce high-quality content that is appealing to your followers. As long as you are creating quality content, you can have great engagement, and you are on the right track to making big bucks on Instagram.

Frequently Asked Questions

How many followers do I need to monetize my Instagram?

The right answer to this question is, it depends. Yes, it depends on the engagement rate, your niche, and many other things. The number of followers that you need to make money on Instagram can be anywhere from 1,000 to 1 million.

Who is eligible for monetization on Instagram?

Creators and publishers with an authentic and established presence on Instagram are eligible for monetization. They also need to maintain a sufficient follower base and comply with Instagram monetization policies and guidelines to start making money.

Can I monetize my Instagram with 1000 followers?

Yes, you can monetize your Instagram account with 1,000 followers. You can start making money by landing on sponsorship deals or by joining an affiliate program.

Does Instagram pay monetization?

Instagram pays for your earning from monetization tools like badges, bonuses, gifts, subscriptions, and branded content. Here the earning from branded content is for the projects stating “paid through Instagram” only.

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Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

How to Monetize Instagram: 10+ Effective Strategies in 2024

Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

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