Instagram vs Facebook – Which Is Best for Advertisments?

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Sibling rivalry is real, and there’s a no more significant rivalry than Instagram vs Facebook. The Facebook vs Instagram contest has been thundering along for years, as they both strive to be the frontrunner.

The game has slightly changed since Facebook bought Instagram for $1 billion in 2012. Instagram was still in its comparative infancy, and Facebook LIVE was just a twinkle in Zuckerburg’s eye.

Instagram vs Facebook – Quick View

Facebook and Instagram have broadly stayed as very separate platforms, aside from the capacity to cross-post. Though some connections, such as the somewhat under-utilized Facebook stories feature, remain distinct in their ways.

  1. Statistics

Facebook has a distinct edge in terms of the current user base and prevalence. However, Instagram’s potential extension has proven extremely powerful and shows signs of not ending soon. Below are some key statistics that will provide us a more clear prospect.


  • 2.83 billion month to month active participants as of June 2019
  • 96% of active users use their accounts on cell phones
  • In excess of 65 million independent companies have special pages on Facebook
  • 40% of clients watch ads and recordings on Facebook
  • 89% of marketers use Facebook as an essential aspect of their social advertising methodology


  • 1 billion month to month active users as of June 2019
  • 37% of web users are on Instagram around the world
  • 500 million unique stories seen around the world
  • 65% of marketers use Instagram as an aspect of their social showcasing system
  • 60% of active users visit Instagram on cell phones every day

Unquestionably, Facebook has an aggressive edge when we talk about a large display number. However, Instagram’s estimates are also significant, particularly in terms of audience engagement.

Therefore, both of them have worked in building themselves as a platform that thrives on both businesses, and consumers can engage with content marketing. They have connected the social media marketing world with the right prospect.

2.Target Audience

instagram vs facebook
Another notable difference between both social media stages is the number of current users and their demographics. Both of them have a meaningful stark of maturity and a variety of users.

Young grown-ups and teenagers essentially drive Instagram. 90% of Instagram users are under the age of 35. Hence, Instagram is meant with products and settings that are target to young contemporaries. That is the only purpose why food, traveling, beauty, and fitness pages are on Instagram. Hence, if you dispense in any of the following niches, Instagram will work for you smartly.

While Facebook is prevalent among youngsters and millennials, people use it beyond the age of 50 and a healthy young population. 59% of entire internet users have an Instagram account, while 82% have a Facebook account.

The corporate division mostly uses Facebook for reviews, marketing, advertising, and communications. It is the platform utilize for mature content and shows more social issues that require debates.

3.Content Style

“The impact of your content depends upon how it has been displayed,” says Patricia Tanner. Assuredly, a brand’s image and a company’s marketing plan play an indispensable role in promotion. However, its influence on the audience is determined by the technique and manner of displayed content.

Instagram is the goal of fashion, traveling, lifestyle, beauty, health, and fitness. These industries can be promoted by photos, videos, and posts, which make them more engaging. Instagram allows you to get unlimited eye-catching, elegant, instant textures, filters, and patterns for your posts and make them more appealing.

Alternatively, Facebook is a more suitable choice if you want to consider entrepreneurship, marketing services, ideas, politics, social issues, and financial market reviews. As the audience here is of all generations, there is no hard and fast rule of executing it enjoyable with funky visuals than Instagram. It just wants you an additional effort to generate content that fits all ages.


Ere starting to talk about both platforms’ functionality, we must understand how customers and businesses both practice both platforms. Instagram is considered as an exhibition of images and videos only. However, the distinction is far beyond visuals.

While Facebook is regarded as a highly educational platform, you can find all business knowledge ranging from business hours to information and upcoming events.

Historically, Facebook was developed text-driven, so Facebook got more time than Instagram to produce a profile. It was feeding a completely different purpose.

Instagram is often used more to discover, share, and treasure outgrowths. Users don’t come to Instagram to get any corporate knowledge. They use it to get the newest updates on trends and fasten themselves for attractive, unique, and fresh visual content. Hence, it is the most suitable choice to create brand awareness and measure popularity among leads.

“Let’s take the example of a restaurant. When you get to a restaurant that has 40-60 entrees to choose from, you will take longer to choose from the entire list. Be that as it may, when you get to a particular spot in some particular food, it will take you considerably less effort to settle on a choice. Facebook is much the same as a 60 alternative menu. You have such a great amount to look over. There is an assortment of choices from messing around and informing to watching recordings. It gives its users boundless prospects, and there is without a doubt something for everybody on Facebook” explains Mary Burkland, Head of computerized showcasing.

On the extra hand, Instagram is like a one-course meal. It helps a single dish and doesn’t have many chances to provide. It is essentially on core features to make readers engaged.

Instagram lets you connected with the content directly after signing up. It is rigorously based upon visual-based content hence presents the user with an entirely different reality than Facebook.

Instagram users have options to look at pictures and videos as stories and posts that are the only shorten the way of engaging them. An Instagram activity is a little more complicated than Facebook to follow, while social media networks maintain stable account privacy.

Facebook on mobile has similar options to like, comment, and share posts just like Instagram. Besides, there is one thing that provides an edge to Facebook on Instagram: the capacity to deliver different responses to posts instead of a general like button.

Facebook VS Instagram Ads

ad objective
Instagram vs Facebook Ads, which one works fit for your eCommerce store? Both of the platforms are the most interactive and utilized social media platforms. Although Facebook is more grown and has a broader user base, Instagram is unwaveringly gaining popularity, especially with the massive adoption of different features like Instagram Stories and its progression.

If your brand is operating on both Facebook and Instagram, the best way is to stimulate ad campaigns on both channels. But with a set or tight marketing budget, you may demand to ask yourself where you should dedicate the bulk of your ad investment: Instagram vs Facebook Ads. The solution that brings the most funds for your eCommerce store will identify the most significant platform.

Instagram vs Facebook Ads: What They Offer?

Amongst all social media platforms, there are two standard interactive and famous and can give you an exceptional ROI. And they are Facebook and Instagram.

Facebook, as you already grasp, is the most prominent social media platform. Since its uproar in 2004, Facebook has evolved so much that the usual number of regular users is 372 million as of the 1st quarter of 2019. Although its primary purpose was to help people stay in touch with their friends and family, it also serves businesses to reach their customers through advertising.

Instagram, on the opposite end, is a more recent platform than Facebook. Begun in 2010, Instagram is the home for evident storytelling for everyone: cinematographers, artists, celebs, teens, brands, and others. After its launch, it rapidly gained fame, and in January 2019, the photo-sharing platform Instagram reported 500 million daily active Stories users worldwide.

After watching the accelerated growth, Mark Zuckerberg, the founder of Facebook, determined to buy it in April 2012.

Now, it’s an obvious fact that both platforms are exceptional for advertising.

Instagram vs Facebook Ads: How Do They Work?


  1. Engagement – Number of likes, hearts, and comments on each post.
  2. Relevancy – Are the posts associated with the user?
  3. Relationships – Posts from any platform that the user communicates with more often are rank higher than others.
  4. Timeliness – More original posts are rank powerful.
  5. Profile searches – Content from any accounts that users look for regularly are rank higher.
  6. Direct shares – Posts from any accounts that the user trusts and immediately shares with others are rank higher, and the person who gets the shared posts gets a rank boost on their own posts.
  7. Time spent on post – The time truly spent looking at a post (without scrolling).


  1. Friends and family – Content from people the user acknowledges is ranked higher. This is very vital because it means content from brands is reduced.
  2. Engagement – How many comments, likes, and shares the post takes, considering time.
  3. Encouraging engagement – Posts start to a conversation that are ranked higher.
  4. Images and videos – Visual posts are rated higher than text-only posts.
  5. Bait is demoted – Posts that excessively bait for likes, shares, comments, votes, or tags are not ranked above.
  6. Promotional posts are demoted – Posts trying to shove people into buying a product/aid or join a competition are demoted and ranked below.

Organize With the Social Media Calendar

All in one social media calendar is a grid view of posts, which you can directly edit, reschedule, or delete using drag/drop functionalities!

What’s Better: Facebook or Instagram?

As we explained earlier, the type of content you distribute on Facebook or Instagram is also essential. A big mistake that businesses make is treating Instagram like Facebook and vice versa. Content that operates on Facebook doesn’t always interpret well to Instagram. We suggest testing your content on both Facebook and Instagram to understand which platform returns the best performance.

Let’s come back to something we promised to give you the first examples!

When it comes to content that is curated, Facebook is in the head. Users can experience news or blog posts seamlessly. As an immediate result of this, businesses will have a more straightforward time linking their other platforms to Facebook. On Instagram, you’ll gain if you post unique content instead. That’s what the users are there to see, not the other way around.

It might be ideal in the event that you additionally shared company news on Facebook. On the off chance that your company is experiencing a change (say, a redesign), this is an incredible spot for you to expound all on it. Once more, this is a text-based update, so it bodes well here. In any case, you can likewise transfer progress pictures on Instagram. The distinction there is in the majority of the data you’re sharing.

You ought to illuminate your audience about forthcoming occasions on Facebook, yet transferring pictures and recordings of said occasion continuously? That ought to be done on Instagram. After the occasion, you can in any case utilize Facebook to make a collection with the best photographs.

Picture challenges, which have become well known of late, ought to likewise be taken to Instagram on account of higher engagement. This is likewise the stage where you should utilize the hashtag highlight so as to monitor inclusion.

Numerous organizations use Facebook as an approach to send traffic over to their Instagram page for such an occasion, however, they don’t anticipate that competitors should take an interest in there.

Basically, on the off chance that we consider these web-based media stages as very much the same, we wind up putting some distance between what our clients need. Dealing with Instagram like it’s Facebook and the other way around will just prompt disarray and a distinction between what we’re attempting to sell and what clients need to see.

The two might be comparative; however, we shouldn’t make an irrelevant comparison! In the event that we do, we wind up missing a tremendous piece of the market. We urge you to grasp both and the sooner you do the sooner you’ll see an expansion in both engagement and deals.

Picture of Zahra Farid

Zahra Farid

Humbled to say that I'm the most fun and lively character of our #ChampFam, designated as Senior Content Writer. I've five years of experience in content creation. Digital marketing enthusiast and horror movie addict. When not busy creating masterpieces with my words, I daydream about dragons, unicorns, and soup! You can ping me at [email protected].

Instagram vs Facebook – Which Is Best for Advertisments?

Picture of Zahra Farid

Zahra Farid

Humbled to say that I'm the most fun and lively character of our #ChampFam, designated as Senior Content Writer. I've five years of experience in content creation. Digital marketing enthusiast and horror movie addict. When not busy creating masterpieces with my words, I daydream about dragons, unicorns, and soup! You can ping me at [email protected].

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