Instagram Trends 2023: The Evolution from Reels to Memes

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Nothing remains the same; things are always meant to be changed!

Your small kitten is growing older, the coffee jar is getting empty, and your bank account is shrinking with each Mcdonald’s order.

The same goes for Instagram trends; the platform is ever-changing. Instagram is always striving to provide the best possible experience to its users. New features are rising and falling, and the visual platform rolling out all new updates, twerking the algorithm, and coming up with something new.

A bounty of content is being uploaded to the platform daily; new trends are making rounds on the platform while other trends are somewhat fading in the background. So, if you are a creator, influencer, or even a social media manager, it’s super important to keep a hawk eye on all those emerging trends every day.

I know staying updated with the latest Instagram trends can be challenging when you have so much on your table. And that’s where you feel left out in the chaotic and competitive Instagram crowd.

Here, I have rounded up the popular Instagram trends that have caught the maximum attention. Have a look at these emerging trends and try it out. You never know, someday, you might get a chance to feature on the ‘Explore’ page.

Influencers like Chiara Feraggni and Cameron Dallas are making the most of Instagram, posting consistently and interacting with their audience. So, why not streamline your daily posting schedules and use a smart Instagram Scheduler.

From the rise of the Instagram Reels feature to the immense popularity of influencers, there’s no shortage of exciting content and developments on the platform.

So, whether you are a business owner, influencer, or just a casual user, these trends will help you take your Instagram game to the next level.

  1. Groove on Instagram Music

    I am sure you all have grooved on Tylor Swift’s Anti Hero or created hilarious videos with Imagine Dragon’s Bones soundtrack in the background. Instagram Music has got everyone tapping their feet and swaying to the beat. From influencers to creators and individuals, all are now creating short videos of themselves dancing to their favorite tunes and sharing them with the world. From hip-hop to salsa and everything in between, the platform has a bounty of music genres to choose from.

    With Instagram’s vast library of licensed music, finding the perfect song to fit any mood or occasion is easy. So whether you are a seasoned dancer or a newbie, time to groove on Instagram Music, it is the perfect way to showcase your moves and connect with your followers who share a similar passion for music and dance.Instagram music

  2. Instagram Reels Hold the Crown

    Move over, TikTok. There’s another short-video king in the town; Instagram Reels. Honestly, with the other Instagram trends, this one has taken the platform by storm for many good reasons. Everyone is making sure to make the most of it, from creators to brands, flocking to create short, snappy videos that showcase their creativity and personality.

    From lip-syncing to viral dances to cooking tutorials and funny skits, there’s no limit to creativity in what you can do with Reels. With the platform’s massive user base and the Instagram algorithm, Reels have become a prime way for creators to gain exposure and reach new audiences. Moreover, the ability to share Reels across multiple platforms offers endless opportunities for viral success.


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    A post shared by Calvin Klein (@calvinklein)

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  1. The Hype of ‘Add Yours’ Stickers

    When it comes to personalization and self-expression, one Instagram trend is getting the most attention: “Add Yours” stickers. With this new sticker feature, you can add a unique twist to your Instagram stories by customizing a prompt or question your followers can answer. For instance, there was an ongoing “Add Your” sticker trend of ‘your birthday date personality,’ and I am sure many of your followers jumped on this bandwagon too.

    Whether it’s asking for book recommendations, sharing favorite travel destinations, or simply asking for a funny joke, the “Add Yours” sticker invites followers to engage with their favorite accounts in a whole new way. The sticker has become incredibly popular, with users using it to spark conversations and connect with their followers more meaningfully.

    Add Yours Stickers - Instagram

  2. Partnership with Collaborative Posts

    The feature allows two users to co-author the same content, which means the post will be displayed on both profiles. Many huge brands like Apple, Nike, and even Netflix collaborate with popular Influencers and team up to create joint posts that showcase their products, services, and mutual interests. Whether it’s a fashion brand partnering with a makeup artist to show off a complete look, or an influencer collaborating with a nutritionist to promote healthy living, the possibilities for collaboration are endless. With the other Instagram trends, this one is making waves on the platform too.

    These partnerships not only create beautiful and engaging content, but they also help build relationships between brands and influencers and introduce their audiences to new and exciting content. With the power of Instagram’s tagging and sharing features, collaborative posts have the potential to grow Instagram’s reach to a wider audience and generate more engagement than traditional posts.

Related Article: How to Get Verified on Instagram in 2023

  1. Shoppable Posts Simplifying the E-commerce Experience

    Those old days are gone when you scroll through product pages and click through multiple links just to make a purchase. All credit goes to the shoppable posts. The e-commerce experience has been simplified like never before. All those old-school online shopping techniques are slowly fading into the background. Huge brands have adopted the change, and they prefer to create posts that feature their products and allow users to make purchases directly from their Instagram feed.

    With a simple tap, you can see product details, pricing, and purchase options without ever leaving the app. Shoppable posts have revolutionized the way brands sell products on Instagram, making it easier than ever for users to make purchases and increasing the overall conversion rate. It’s a win-win situation for brands and customers alike, as brands can drive sales and reach a wider audience while customers enjoy a seamless and hassle-free shopping experience.

    Shoppable Post

  2. Story Links for Everyone

    These latest Instagram trends are making things pretty much easier than ever for every user to drive traffic to their websites and other online content. Story links allow you to add a URL with customized text as a clickable sticker. Previously this feature was in the form of a swipe-up link, which was only available to accounts with a certain number of followers.

    Whether it’s promoting a new blog post, sharing a YouTube video, or selling a product, story links allow users to share their content directly with the audience and drive traffic to their website. This Instagram feature has quickly become popular among businesses and influencers, as it offers a simple yet effective way to increase website traffic and engagement.Story Link Instagram

  3. Arrival of Avatars

    When it comes to Avatars, we all know Snapchat is the real trendsetter. The latest Instagram trend has taken personalization to a whole new level with the arrival of avatars on the platform. You can create custom avatars with unique hairstyles, facial features, and outfits to represent yourself on the platform.

    These avatars have quickly become popular, with users using them to express their personalities and individuality in a fun and creative way. It can be used in Instagram Stories, Direct Messages, and even as profile pictures, allowing users to display their customized looks across the platform.

    Avatars - Instagram

  4. Creators are Ruling the Space

    We all know these Instagram creators have taken over the platform overnight, and they know exactly the drill to use all the latest Instagram trends to their advantage. These creators have built their own personal brands and following on the platform through their unique and scroll-stopping content.

    There’s one impressive thing that sets them apart from others, and that’s their ability to connect with their audience in a meaningful way, using their content to entertain, educate, and inspire. Many of these creators have even turned their Instagram success into full-time careers, working with brands and advertisers to create sponsored content that aligns with their personal brands. Amanda Cerney and Chiara Feraggni are living examples of successful creators of Instagram who have made their careers through the platform with their fun and engaging content.

Featured Article: Social Selling: A Comprehensive Guide for Marketers in 2023

  1. New Features for Community Engagement

    Instagram has transformed itself into a simple visual sharing platform to build strong communities. From offering interactive polls in stories to the ‘Ask Me Anything’ feature, Instagram is now solely focusing on creating meaningful conversations and building relationships between users, brands, and influencers. The launch of the latest features like emoji slider, question stickers, and others helps you to directly engage with each other and get real-time feedback and insights.

    The trend has also been embraced by brands and influencers using community engagement features to gather feedback, answer questions, and build stronger relationships with their followers.

    sticker in Instagram story

  2. Meme Game is Still Strong

    Memes are enough to make someone’s day; if I talk about myself, I truly love memes, and how each user comes up with a hilarious meme every time is enough to put a smile on millions of faces. From funny to relatable, memes are above all, and it doesn’t seem to be slowing down anytime soon.

    Whether it’s a popular meme template or a custom creation, users are using their wit and creativity to make others laugh and engage with their content. The meme trend has even made its way into the world of marketing, with big brands using hilarious memes to connect with their audiences and give them a reason to laugh. It’s a trend that’s proving to be an effective way to drive engagement and connect with followers in a fun and relatable way.

    Honestly, laughter is the best medicine, and memes are the perfect way to spread joy on Instagram.


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    A post shared by (@memes)

Have a look at the list of popular Instagram trends that can hook you for hours.

Instagram is full of mouth-watering food content that’s sure to tantalize your taste buds. Whether it is visually stunning charcuterie boards or plant-based recipes, the platform covers endless food recipes. Believe it or not, Instagram rose to fame, with many food bloggers and influencers pushing away all those traditional cuisine boundaries and creating Instagram-worthy dishes that look just as good as they taste.

  1. Butter Chicken

    With so many Instagram trends, crossing my Instagram feed, one popular food trend that caught my attention is Butter Chicken. This classic dish has ingredients like creamy tomato sauce, tender chicken, and aromatic spices. Food bloggers and many influencers are trying out this viral butter chicken food trend and sharing their unique takes on this beloved dish; from vegan versions to gluten-free options, you can cook it the way you like.

  2. Baked Feta Pasta

    Another latest trend to hit Instagram is baked feta pasta. This dish became an instant sensation after Finnish food blogger Jenny Hayrinen shared a recipe that went quickly viral on the platform overnight. The dish consists of all healthy ingredients like feta cheese, cherry tomatoes, garlic, olive oil, and pasta, all baked together to create a creamy, savory, and comforting meal. Since the food trend exploded in the market, many food bloggers and influencers are trying out this recipe and enjoying it with their favorite seasonings.

Sometimes, it can be hard to keep up with the latest Instagram trends in the fashion industry. Here’s a quick recap of some cool fashion trends that have been the center of attention.

  1. Knee High Boots

    Remember those Knee-high boots? They have made a strong comeback in the fashion world, and Instagram is buzzing with it. From chunky platform boots to sleek stilettos, fashion enthusiasts are always on the lookout for pairing knee-high boots with everything from mini skirts to oversized blazers. The versatile and stylish footwear offers a bold and edgy touch to any outfit, making it a must-have staple in every fashionista’s wardrobe.


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    A post shared by Misha Grimes (@misha_grimes)

  2. Turtle Necks

    Turtle necks were never out of fashion, and they always made you look classic. Just to spice things up, all you need is to layer up a dress over it. From chunky knits to form-fitting tops, fashion enthusiasts are pairing turtle necks with everything from distressed jeans to tailored suits. The timeless classic has been reinvented in a variety of styles and materials, offering a cozy addition to any wardrobe.

Instagram is a hub of creativity and expression; art is no exception. From minimalistic designs to vibrant abstracts, the platform is home to a unique and multiple range of popular art trends that are taking the digital world by storm.

  1. Floral Arts

    Floral art has been a popular trend on Instagram for a while now, with artists creating stunning botanical-inspired works in a variety of mediums. From watercolor paintings to digital illustrations, floral art offers beautiful and timeless is one of the best Instagram trends that resonate with millions of people around the world. The trend includes everything from realistic flowers to more abstract and modern interpretations.


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    A post shared by Céline (@ritarkivet)

  2. Geometric Arts

    Another popular Instagram art trend is geometric designs that are making rounds on the platform. From minimalist designs to bold and colorful compositions, geometric art offers a unique and visually appealing approach to art. The trend has been embraced by a variety of artists, from painters and illustrators to graphic designers and street artists.

Be The Trendsetter!

Instagram is a platform that continues to evolve, and keeping up with the latest trends can help you maximize your reach and engagement. Whether it’s through the creative use of hashtags, engaging with your audience, or staying up to date with the latest trends, the platform offers endless ways to stay ahead of the curve on Instagram. Continuously monitoring the recent changes and staying informed about emerging trends can help you ensure your Instagram presence remains relevant and engaging for your audience.

Frequently Asked Questions

1. What is the most liked Instagram post in 2023?

The most liked picture on Instagram is a carousel post of Argentina Footballer Lionel Messi and his teammates celebrating their 2022 FIFA World Cup Qatar.

2. What are the Instagram aesthetic trends for 2023?

The aesthetic Instagram trends are:
Blurred shots
Pink Hues
Gloomy and grainy
Make your social media presence unforgettable
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Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

Instagram Trends 2023: The Evolution from Reels to Memes

Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

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