Social media marketing is something where creativity meets strategy to create impactful content so your brand can reach new heights. From AR to AI, this fast-paced digital world is getting more advanced each day, and so social media is thriving and blooming.
There were days when Facebook was only limited to poking your friends, updating status, and posting cute pictures. Remember, the old Twitter was all about posting tweets all day long, and Instagram initially started as a visual sharing platform where everyone shared their emo selfies. One of the largest video platforms, YouTube, was only limited to watching those funny pet videos.
But as we see the picture now, every social media platform has evolved from what it looked like initially. Quite amazingly, these platforms have transformed themselves into a huge marketplace, thriving to provide the best possible experience to digital users.
With billions of users logging into various social accounts and connecting daily, it has become easier for brands to engage with their target audience and promote their products or services.
For instance, take inspiration from social media marketing from Wendy’s when a Twitter user asked Wendy’s about their posts. Instead of giving a standard response, Wendy’s replied with a hilarious and slightly sarcastic message that went viral on the platform.
those are my posts thanks https://t.co/kzAfuRbzTi
— Wendy’s (@Wendys) April 25, 2023
As a marketer, I can feel how tiring it can be to respond to all customer queries and maintain an organized social media calendar. Coming up with new social media marketing ideas each day can be tough, especially when you have tried out all the popular ones. But worry not. From Flossbaby’s funny TikTok videos to Chipotle’s new challenges, there’s a bounty of inspiration that can help you out.
Moreover, an unorganized social media calendar and unanswered queries can be overwhelming. I mean, you have tons of content to post, but still, you can’t decide what to post and when. At such times, social media management tools like Social Champ can help you cut the clutter to maintain a clean social media calendar.
15 Effective Social Media Marketing Ideas for Your Next Marketing Campaigns
If you are bored with those old social media marketing ideas, here’s a list of some innovative ideas you can use to fill in your calendars.
Run a Giveaway or Contest
Who doesn’t love to participate in giveaways or contests? Of course, we all do! There’s always a sense of excitement and anticipation when it comes to participating in a giveaway or contest, and of course, the possibility of winning something valuable can be enticing.
When it comes to social media marketing ideas, giveaways, and contests always top the list. I mean, there is nothing quite like a good old giveaway or contest to get people excited and talking about your brand. These contests help you to increase your following and offer a golden opportunity to showcase your product or service and connect with your audience. So, if you are giving it a try, make sure to:
- Choose a prize that is relevant to your brand and will resonate with your target audience.
- Decide on the entry requirements and duration of the contest.
- You can ask users to like, share, comment, or tag friends in order to participate. Don’t forget to promote your contest across all of your social media channels.
Here’s a cute giveaway from Miniso for you to take inspiration from.
Go Behind the Scenes
How about giving your followers a glimpse of your new product? This can create a buzz around.
Another best social media marketing ideas is to give your followers a glimpse behind the scenes of your business. You can share photos or videos of your team working hard onsite, drop a short video of the manufacturing process of your products, or even show the fun and quirky side of your company culture. This will humanize your brand and make it more relatable to your audience.
For instance, have a look at Redbull’s behind the scene video on TikTok.
@redbull you guessed it, riding a bike on a tennis net is *definitely* not easy but giving up is not in @danny_macaskill’s DNA 🙌 #redbull #givesyouwiiings #trialbiking #trials #bike #sanfrancisco ♬ original sound – Red Bull
Create Attention-Grabbing Instagram Reels
Talking about effective social media marketing ideas, it can be hard to skip Instagram Reels. These short videos have taken the world by storm in recent years and are a popular way to create attention-grabbing social media marketing content.
Reels are short; they are around 15-30 second videos that are perfect for showcasing your brand’s personality and creativity. Try creating an eye-catching reel. You can brainstorm ideas that are relevant to your brand and will resonate with your audience.
For instance, I like Bath and Body Works short aesthetic Reels; they have the power to capture user attention within seconds. They usually go with eye-catching visuals, music, and engaging captions to grab your audience’s attention and keep them hooked.View this post on Instagram
Create ‘How to’ Videos
How about posting informative content?
Suppose you want to spice up your social media marketing strategy. Then, why not create ‘How-To’ videos that provide valuable information and, at the same time they are creative and entertaining? You can use eye-catching visuals, upbeat music, and fun animations to keep your audience entertained. By providing valuable content in a creative and entertaining way, you can maximize your engagement levels and brand awareness.
For example, a baking channel on YouTube, Tiny Cakes, always comes up with unique cake ideas. They usually upload a video showing how to bake a miniature cake, and honestly, their videos are super satisfying.
Hop on the Trending Topics
Whether you are a brand or an influencer, staying updated with relevant trends and engaging with your audience on social media is important. Try out creating content on trending topics.
It can be anything, a popular meme, viral TikTok trends or challenges, or a trending hashtag that can help you gain attention and connect with a wider audience.
Let’s say there’s a popular hashtag related to a current event or holiday; you can create content that relates to it and use the hashtag to join the conversation. This increases your visibility and shows that your brand stays relevant and in tune with what’s happening in the world. Just remember to keep it authentic and relevant to your brand values.
For instance, you can create a video on the trending sound Hell N Back. The tune is catchy; you can use it to show your work hours or a recipe. This trend has a total of 135.1K posts in April.
Here’s a solid inspiration for you.
There’s nothing better than making your followers laugh!
Another popular social media post ideas is to share memes. Memes are an excellent way to engage your audience, spark a conversation, and create a sense of humor around your brand. Sharing relatable and humorous memes can also help to build brand awareness and make your social media content ideas more shareable. You can use popular meme formats to create your memes or share trending ones that relate to your brand’s values or industry.
For example, if you are in a coffee shop, you can share a meme about the struggle of waking up early in the morning without a cup of coffee. The key to successful meme marketing is to make sure that the meme you share is relevant to your audience and aligns with your brand’s voice and values. Make your followers laugh and give them a reason to come back for more hilarious content.
— Funny Marketing Memes/Quotes (@marketingmemes_) December 9, 2022
Don’t Let Your Busy Schedule Hold You Back From Social Media Success
Say goodbye to the hassle of manual social media posting. Schedule your posts with Social Champ and streamline your online presence.
Repurpose Your Content
As a social media manager, sometimes you might feel stuck with writer’s block, especially when creating unique and fresh content for your social media accounts.
With these challenges, you are always searching for million ways to make your job easier while producing relevant content daily. Thankfully, content repurposing can take some of the weight off your shoulder. Instead of creating new content from scratch, you can repurpose and update your existing content to create new posts and share them across different platforms.
For example, you can turn a blog post into an infographic, a video, or a series of social media posts. You can also update old blog posts with new information and re-share them on your social media accounts.
Here’s how Social Champ turns its glossary into a social media post.View this post on Instagram
Run Interactive Polls
Huge brands like Starbucks, Nike, and Mcdonald’s often run some cool and interactive polls on their Instagram stories. Ever wondered why?
Because they look for a way to engage with their audience and gather valuable insights into their customer preferences. These polls are considered as one of the creative social media marketing ideas as they provide a fun and easy way for followers to interact with the brand. Asking specific questions can help you better understand your target audience and tailor your products or services to meet your needs.
For instance, a beauty brand can create a poll asking followers to vote on their favorite type of lipstick shade, or a food brand can ask which type of cuisine the audience prefers.
Take inspiration from JCrew.
Have you ever considered going live on Instagram to connect with your followers?
Take inspiration from popular celebrities or influencers; they usually start a live video to engage with their followers.
It’s a great opportunity to showcase your brand’s personality and create a memorable social media experience. You can host a Q&A session where your followers can get to know you and your business on a deeper level.
For instance, if you run a restaurant, you could go live during a busy dinner rush and show your followers the hustle and bustle of a typical evening. Going live on Instagram is a fantastic way to connect with your followers and humanize your brand.
Celebrate Social Media Holidays in Full Swings!
This full-fledged holiday calendar brings you celebrations all around the world to make this year the most profitable for you.
Promote Your Products
Promoting your products on social media can be incredibly exciting, especially when you start seeing results.
It’s one of the effective social media marketing ideas to get your products in front of more people, and there are a few ways to do it right. One good strategy is creating eye-catching visuals that show your products in action. You can use photos, videos, or even animations to make your products more appealing to potential customers. Moreover, team up with social media influencers or run targeted ads to get your products in front of the right audience.
For example, a makeup company might work with a beauty blogger to show off their new products in a video, or a sports equipment brand could advertise on Instagram to reach fitness enthusiasts.
A simple inspiration from The Body Shop is all you can ask for.View this post on Instagram
Highlight Industry News
One of the best ways to keep your social media followers engaged and up-to-date is by sharing industry news. Highlighting your field’s latest trends, news stories, and developments can help you to position yourself as a thought leader and show your followers that you are on the top of your game.
For example, if you are in the tech industry, you might share a news article about a new artificial intelligence breakthrough and some facts about ChatGPT.You can even post a list of alternatives to ChatGPT with relevant social media hashtags.
Confession: I've been wasting way too much time on this AI game.
The app matches you with either a human or ChatGPT, you talk for 2 minutes, then vote whether it's 'Human or Not.'
The biggest time-sucker ever… but so fun! pic.twitter.com/FLLDLB9Ss5
— Rowan Cheung (@rowancheung) April 22, 2023
Share Influencer Content
What can be the best social media marketing ideas than sharing influencer content on your accounts?
Reposting or sharing content created by influencers in your industry can help you to tap into their large and engaged audiences, gain credibility, and attract new followers. Just make sure to give credit where credit is due and tag the influencer in your post.
Not only does sharing influencer content save you time and effort, but it also helps you tap into new audiences and build your own brand identity. So why not spice up your social media feed with a little help from the experts?
An example of this can be sharing a fashion influencer’s post about their favorite summer outfits.
If you ask me, informative infographics always attract me, and I am pretty sure people like me love to see such colorful and knowledgeable infographics. I feel these infographics are something that is highly powerful for sharing complex information in a visually appealing way. Sharing infographics is one of the incredible social media marketing ideas.
They are shareable and can help your brand reach a wider audience. From illustrating industry statistics to breaking down complex concepts, infographics can make your content more engaging and help establish your brand as an authority in your field.
When it comes to sharing infographics, Statista knows the right drill.
Share Company Milestones
Adding another quick idea to the long list of social media marketing ideas. Sharing your company milestones can be the best idea to showcase your achievements and connect with your audience on social media. It can be anything from hitting a revenue goal to launching a new product, winning an award, or celebrating an anniversary; hence, the possibilities are endless.
Sharing your milestones can help you to highlight your achievements and give your followers a glimpse into your company culture and values. Let’s be honest; people love to follow successful businesses and feel like they are a part of the journey.
For example, if your company just celebrated its 10th anniversary, create a post showcasing your team, highlight some of your major accomplishments, and express gratitude for your customers’ support.
Promote Deals & Discounts
Promoting deals and discounts on your official social media handles is something every brand likes to do, and why not?
Make a splash on social media and drive more sales by promoting exclusive deals. Offering exclusive discounts and deals to your followers can help you to attract new customers and show your loyal fan base some love. Let’s say, how about creating a limited-time bundle deal that’s too good to pass up? Or maybe offering a special coupon code that only your social media followers have access to? The possibilities are endless, but the results speak for themselves: more sales, more engagement, and more buzz around your brand.
Take inspiration from Chipotle.
View this post on Instagram
Ready, Snap, and Share!
Summing it up, I would highlight that social media marketing does not have to be that boring, generic, and limited to static posts. With these creative social media marketing ideas in mind, you can make your brand stand out from the rest and engage with your audience in a fun and playful way. Now that you have enough ideas, it’s time to organize a calendar and start scheduling it at the right time.
So, experiment with different strategies, and you may get a chance to feature on explore page.
Frequently Asked Questions
Can Social Media Marketing Strategies Be Successful for a Small Business?
Social media marketing strategies can uplift your small business. Social media marketing ideas like recommendations and reviews will help you to grow your business.
What Are the 7PS of a Marketing Plan?
The 7Ps of marketing are product, price, place, promotion, people, process, and physical evidence. These elements help businesses create a comprehensive marketing strategy.
Which Social Media Platforms Are Best for Promotion?
Major social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok are best for promotions.