TikTok is in the headlines once again after revealing a partnership with AXS, a worldwide ticket-selling platform. This collaboration will enable TikTok users to conveniently purchase tickets for live-streaming events, along with offering artists new avenues to promote their music.
This new partnership between TikTok and AXS allows users to access details about upcoming events directly within the app, which links to the website to purchase tickets. While the events themselves may not be hosted on TikTok, this integration provides an effortless way for users to engage with and attend events that are advertised on the platform.
Since TikTok is known to be a popular platform for new music discovery, it is a big deal for artists to conduct online concerts and live streams showcasing their talent. This collaboration also represents a strategic win for TikTok, as it makes the platform more attractive to artists.
Currently, TikTok is a major force in the music industry, and its partnership with AXS is poised to enhance its impact further, benefiting both users and artists. This collaboration will likely expand the platform’s influence by offering more interactive and accessible ways for fans to connect with live events and artists’ promotions.