Unless and until you are stuck under a rock for the past year, you would be aware of Clubhouse and the wonders that it has been doing in the social media world right now. In case you still need an introduction, here is a quick rundown.
The Clubhouse is an invitation-only audio chat iPhone-specific social media network by Rohan Seth and Paul Davison. You can use the platform to host rooms and hold meaningful conversations with people of different backgrounds and opinions.
You can also join in a conversation without actually contributing to the actual discussion. It is like listening to someone else’s phone call but in a legal way!
However, we wanted to know what you all thought of the platform. We outreached our followers and asked them the following question on social media platforms:
“Should influencers see Clubhouse as an opportunity to unlock new wonders, and how should they utilize it?”
Community’s Take On Clubhouse
“The greater your “influence”, the greater your impact will be in Clubhouse. The size of your rooms is driven by how many power mods join you and are willing to invite you to their rooms, too. The Clubhouse algorithm will show you to more people the larger your follower base is, while also taking into account how much talking and moderating you’re doing, too. Finally, if you can become a founder in a club, you can open up large rooms regularly, then invite colleagues who are interesting, so you don’t lose your audience at a faster rate than new people coming into your rooms.
I speak in a room of 350 startup founders. I went from 12,400 to 12,600 followers in just one session because I shared some powerful tips for an hour.“
Founder at Ads4lawyers
“No, just focus on the growth of your business. Spending time on clubhouse most likely won’t earn you money and move the needle forward for your business so stop procrastinating.”
Sameer Ahmed Khan
CEO at Social Champ
“Remember Yahoo’s chat rooms and MIRC? Clubhouse is a modern version of that. Of course, a lot of influencers know how to hold a healthy discussion without being aggressive, which is an excellent thing. However, since Clubhouse seems to be expanding it’s userbase, it would get increasingly hard to keep a check and monitor on the rooms. I hope when it comes to that people would still remain ethical and hold a meaningful conversations without being disrespectful to others
One text that I got from an influencer was to get on call and with them but on clubhouse’s private room. I thought they’d ask me to get on call either on WhatsApp or Facetime. It’s a great change in trends I see.
The opportunity to speak to Elon Musk, or other powerful influencers and share stage with them is a great experience that Clubhouse brought. There is so much more happening on Clubhouse, people are helping others to get hired in companies, sharing social media tips and strategies, solving startup issues, auditing profiles, and so much more!”
CEO and Co-founder of The Snow Agency
“I’ve been on Clubhouse since the beginning, and what I see for influencers is an incredible opportunity to connect with brands and build even more influence as a thought leader. It’s all audio, so assuming you have a voice and a message or product to share with a viewpoint, you can leverage that to create even more influence. Many people connect quickly on Clubhouse, pull people over to their Instagram accounts, message through DMs, and build strong relationships with other influencers, investors, and brands of all sizes. Search for rooms where brands and other entrepreneurs gather and look for strategic partnerships, collaboration opportunities, and people who want to invest in your brand.”
Designer, Developer & Digital Marketer
“Clubhouse is all the rage right now in the social media space and for a good reason. Namely, it offers a different value proposition to the Snapchat and Instagram accounts of the world. The key difference is that it’s an audio-first platform where people meet up in rooms to discuss different topics they are an expert on.
As with any new up-and-coming social network, the best opportunities go to those with the first-mover advantage. Just like when Tiktok was first coming up, it was easier than ever to piggyback on its success and establish or grow your audience.
The clubhouse is still relatively new, and at the time of publishing, only available on an invite-only basis, but if you are in the social marketing space, it shouldn’t be too hard to get an invite from your network.
My advice right now is to throw yourself in the deep end and start learning about the differences and the opportunities available by taking part in different rooms to start your room when you have a good handle on how the app works.
The advantage Clubhouse has over the visual social networks is akin to that of podcasts and radio in that, you can consume it passively, while at the gym or on your commute to work.”
Content Lead at UpPhone
“Influencers should see Clubhouse as an opportunity to unlock new wonders and grows their personal clubhouse. A clubhouse is a great place to network with brands, other influencers, and people in other different industries who can help influencers grow their accounts and develop new revenue streams.
It’s important to get up on stage, engage with moderators and other people in the room, and reach out to people you make connections with on their personal social media pages, which they’ll usually link to in their Clubhouse profile.”
Best Selling Author & Founder of Krista Mashore Coaching
“Clubhouse is 100% the next up and coming app. As an avid user and Clubhouse Host, I have found the app to be a ground-breaking place to connect with your idols, gurus you follow and so much more. The app sparks amazing conversation, debate, and back and forth!“
Founder at LivingFantasea
“Yes, of course! As a micro-influencer, I see Clubhouse as my opportunity to get in and be one of the first to provide content on this new platform and establish a following. Very few social media apps actually get as much traction, and popularity as Clubhouse has since it only launched in April of 2020. For instance, I began using TikTok back when it was called Musical.y in 2014, and I was engaging with it here and there. However, there was no real audience engagement, and none of my friends used it. When the app rebranded as TikTok, it blew up. Suddenly everybody and their mom had a TikTok! I wish I had established a real following in this app before it became trendy! I would probably have had less competition and become one of today’s Tik Tok influencers. With Clubhouse, my strategy is now I’m going to engage the sh*t out of it! I’m going to upload QUALITY content every week and make sure to engage with others at Clubhouse daily!“
Founder at The Digital Guide
“Short answer… Absolutely. As a personal example, I saw an opportunity to create an event around International Women’s Day. To leverage networks and the power of the platform. Within two weeks, I contacted and engaged 55 speakers across 20+ countries to participate in a 36-hour Clubhouse marathon to celebrate International Women’s Day. Off the back of the event, we gained media coverage and increased every single speaker’s profile.
I share this story to highlight the power that Clubhouse offers influences (and business owners at large). It takes some strategic thinking and looking at opportunities through a different lens, but there is a definite opportunity to strengthen and grow the community and quickly reach it.”
Founder at Barbara Majeski
“I’m on the Clubhouse app, and I’m exploring and benefitting from the opportunity to expand my network and audience.“
Co-Founder at A&E
“One of the biggest influencer complaints is regarding the existing popular social media algorithms – it is no secret that Facebook, Instagram, and even YouTube only allow a fraction of your followers and subscribers to see your posts. On Facebook, public figure pages limit influencer’s posts to be seen by less than 1 percent of their audience. For creators, this is incredibly frustrating as they cannot reach their audience no matter its quality.
Influencers should utilize Clubhouse as an opportunity to connect with their audience without frustrating and inhibiting algorithms. Influencers can use the platform to grow beyond existing popular social networks, and perhaps even shape the development of the software algorithm that benefits creators and the end-users far more than what is currently offered in the social media landscape.”
CEO at Emjay
“Every new social media channel is an opportunity for influencers to expand their network and show off new skills. Clubhouse is a great way to share actionable skills like networking, social media strategies, and other TedTalk-style topics, but it’s also a chance to show off your sense of humor. You can also cross-promote with your friends by hosting rooms together, expanding your network organically even more.“
Founder of ModestFish
“Yes, influencers and industry leaders should 100% see Clubhouse as a new platform worth implementing into their arsenal. I was lucky to receive an invite to Clubhouse early on, and I had sent an invite to a close friend of mine who happens to be a significant influencer in the cryptocurrency space. Together, we assessed the value of clubhouse and how it would benefit himself and other influencers among him.
The most significant takeaway that we found, though, is that it solely focuses on voice. From our perspective, anyone who has a platform to voice their opinion is an influencer in some shape or form. This is 10 times the case for someone who already has a background and a solid following as an influencer. The upsides of it being a voice-only application are no worry or distractions such as likes, comments, private messages, or even private chats. If someone is there, they are there to hear what you have to say and would like to engage in whatever the topic may be. The engagement factor alone can quickly bring others to connect with you directly and listen to what you have to say about your case or business even. A direct conversational strategy is just one feature that makes Clubhouse highly suitable for influencer marketing in 2021.
Another great concept is that you can essentially have a focus group and marketing study directly at your fingertips because the app is based on human interaction. There is little spam currently, and by getting in early, you have an excellent place to voice your brand. On top of this, if you permit people to express their opinions and ideas, you can receive some precious feedback directly from the public.
Finally, Clubhouse doesn’t limit you to local influencer marketing. You are able to connect with all kinds of audiences from locations spread out across the world. It is an excellent platform to internationalize your influencer business and brings in incredible opportunities you wouldn’t be able to find pre-recorded videos on YouTube or a podcast.”
CEO & Founder at RebateKey
“Influencers should look at Clubhouse as an opportunity to connect with their audience. Clubhouse is unique because you can speak one-on-one with your followers in an informal and personal way. Unlike podcasts or blog posts, or Instagram, Clubhouse lets you ask your target audience questions and get immediate responses. I see it as a compelling platform for influencers.“
CEO & Founder at LaptopUnboxed
“Discussing a topic on Clubhouse in your niche can boost interest from your followers. It’s a new platform that can help you reach more audiences, especially when people share your upcoming chat with friends who think everyone will like your topic. This also means you can get more traffic by creating intriguing details about your chat.
However, using it effectively means knowing more about your targeted audience. For instance, if you know most people work during the day, you can schedule your audio chats later in the afternoon or evening. Otherwise, your audience will miss your audio chat discussion since they are closed after you end your session.
You also might decide to work on how engaging your voice can be since there are absolutely no visuals, such as images, text, or videos, available during your audio chat. Figure out what you’re going to talk about and how your voice sounds without visuals to ensure you’ll capture and maintain your audience’s attention.”
CMO at MELTMMA
“The clubhouse is a massive opportunity for influencers to connect directly with their core audience on a highly personal level. Social Media can roughly be broken into two categories: Broadcast Platforms (like Instagram and TikTok) and Communication Platforms (like Snapchat). Recently, these communication platforms have become increasingly popular among Influencers to create personal communities to speak directly to fans. Some examples of this are the adoption of Telegram and Discord.
Clubhouse is the next evolution of this and is the perfect opportunity for influencers to connect directly with their audience. They can host
broadcast panels talking to their audience and sharing insightful and interesting takeaways about their experiences in their niche, or they can host more open rooms where they hold a dialogue between the audience and the influencers.
Clubhouse is also an intelligent tool for monetization. Influencers can host private rooms and use them as a space for holding paid classes; they drive traffic through their other social platforms. Clubhouse is an excellent opportunity to get paid via speaking and sharing expertise on a subject.
Clubhouse is *also* an excellent tool for aspiring influencers, as many public rooms have informative, valuable conversations on social strategy. Aspiring influencers can also get direct access to their mentors and idols to learn firsthand from those on the platform.
Clubhouse creates a sense of community, which adds depth to the relationship influencers have with their audience. I recommend all the
influencers I manage to join the platform and have helped them to leverage Clubhouse as a new monetization channel.”
Social Media Manager at Noire Digital
“It’s so cool that after the first wave of COVID 19, there is a revolution in the tech industry which gave birth the social network ‘ Clubhouse’
However, influencers can see it as a way to tap new wonders in their career but most likely not to base all their game on it.
How should they utilize it?
Influencers should take time to understand and unravel target audience from clubhouse so as to help them to tap more from the opportunity only if they find advantage in it.”
Editor at How To Shoe
“Yes! Clubhouse is growing in terms of popularity and number of users. Its availability for android users is now in the pipeline, so I can
imagine how it will be more impactful in the future. Business owners and marketing agencies are the majority of users of the platform. At some point, they need an influencer to help their brand. Networking with them may open the chance for you to collaborate and become the face of their company. It is also a great place to find and collaborate with fellow influencers.“
Director of Marketing and Technology at EKOH Marketing
“My answer is yes, and here’s why.
As someone who wants to reach a wider audience and have a more significant impact. I’ve found clubhouse to be an excellent platform for reaching out and giving value.
The ease with which you can create a room and start to reach people has blown my mind. I’ve been very grateful to be in some excellent clubs, which have further helped me reach more people.
Aside from this, you can get into rooms with massive players who are open to or even asking to make deals.”
Co Founder of COCOSIGN
“Every social network with big ambitions has its take on influencers, and the audio app is no different. The clubhouse is grooming more than 40 of its most popular influencers — or moderators as they are known on Clubhouse — for success.
Yes, the influencer should see Clubhouse as an opportunity because the influencer program opens the group up to tools, advice, and time with Clubhouse execs to improve the content they create to draw more people to the exclusive. Influencers who are seeking ideas from top successful people in the industry can be helpful.”
Head of Marketing at Kintell
“Influencers should see Clubhouse as an opportunity. Every 4-5 years, a new model of social networking and communication emerges
on the scene. Sometimes it starts strong but falls by the wayside like Mixer, and other times it dominates the scene and overtakes massive,
established players. A great example of this is TikTok and more recently, Clubhouse.
Clubhouse is in a unique position because we don’t quite know what it will become; it’s still very much in its infancy. The best way to utilize the platform is to invest your time in using it regularly. The most popular influencers typically find momentum and success by building an audience sooner rather than later. It’s a lot harder to compete and separate your brand when the pool is diluted. Stay active in Clubhouse, create discussions, and stand out. This is how to unlock new wonders and opportunities for yourself.”
Growth Marketer and Co-Founder of CocoFinder
“Right now, Clubhouse represents a virtual land grab, and early adopters have an opportunity to amass a sizable audience — if they can get on the app. Influencers, smart entrepreneurs, investors, entertainers, and artists should get in on this gold rush as soon as possible and start working hard to build an audience because, in three to six months, it will be exponentially more difficult. Influencers should see Clubhouse as an opportunity to unlock new wonders.
The key to success here can be distilled into a statement made by Tyrese Gibson in a recent Clubhouse room: “It’s not lonely at the top if you help others get there.” When we all help each other, we are all lifted, and the world needs a lot more of that right now.
Here is how Influencers and others should use Clubhouse:
Users will often carry on in-depth, engaging conversations for hours — sometimes even more than a full day. And rather than constantly pitching their products or services, they should transparently share their knowledge to help others achieve their goals.
The environment is like a turbocharged incubator for business opportunities that benefits everyone from those just getting started, all the way up to world-famous multi-millionaires like Cardone, Kevin Harrington, and Tyrese Gibson.”
Founder at Home Buying Guys
“Clubhouse + Details: With digital media being developed at the speed of light, there are many new trends and updates that one has to look out for. Most of us still don’t know how dub smashes got famous or how TikTok can give us this much content to entertain. Similarly, Clubhouse is making new waves around, and we all should know what it is all about. The striking thing about it is that it’s all about audio and no visuals. We don’t have to upload any selfies or DP. It is similar to other social media platforms where you follow your favorite celebrity or people. The twist is we will only be able to hear them like podcasts. It is currently the 5th most used social media apps on the Apple store. The primary reason behind the popularity is its novel idea of an audio-only style of connection. There are no privacy issues because it is in beta mode, and only invitees can enter the Clubhouse. So, the jury is still out on its security concerns.“
CMO at Better Proposals
“It could be a good venue for making more connections for influencers. However, it’s the case only if an influencer already had a big audience before joining Clubhouse. I use the app every day, and it’s very noisy and standing out there is quite a challenge. Everyone is claiming to be an expert at something, and getting through to a new audience is almost impossible. So, if you already have an audience from somewhere else, make sure to try out Clubhouse as a new venue to talk to your followers. However, don’t get too optimistic about gaining popularity using Clubhouse alone.“
Co-Founder and COO of Blue C
“Yes, influencers should leverage Clubhouse as an opportunity to unlock new partnerships, both with brands and with new and existing followers. Influencers on Clubhouse can play a key role in connecting brands to audiences in ways that seem more authentic and organic than if the brand talked directly to consumers themselves. Other social platforms focus on one-way or limited two-way communication. In contrast, Clubhouse allows influencers to develop closer relationships with their fans and followers via long-form, back-and-forth discussions. Those discussions offer prolonged exposure for the brand and influencer, where posts on other platforms don’t hold a follower’s attention for nearly as long. In addition to partnering with brands, influencers can partner with other influencers to start rooms, cross-promote their social media pages and attract new fans to follow them on their other social channels.“
Allison A. Carver
CEO of The Manifestation Society
“I believe that Influencers should see Clubhouse as an opportunity to unlock new wonders. That is exactly what happened to me. I seized on the opportunity to audition as a host for two television shows! And I landed both shows! Meeting these individuals and speaking with them, and pitching to them directly would have never happened if it was not for Clubhouse. The networking opportunities have been incredible! If you do your homework and follow the right people in your industry, you can easily land meetings and have discussions that may never happen otherwise! I would certainly not be a Talk Show Host on Clubhouse TV Network or KP Media TV if it wasn’t for Clubhouse. For brands and Influencers, getting in the clubhouse is non negotiable. They need to utilize it by being on the app, following people in their industry that interest them or who they would like to meet with. Get into a room with them, and be sure to ask questions and get on stage! That is their moment to be bold! The connections and the conversations that are happening at Clubhouse are real and can be life-changing.“
CEO at Incrementors Web Solutions
“In Clubhouse, influencers can put on a virtual stage and manage who speaks, when, and on what topic. Their conversations are then promoted on the app’s main feed and potentially touted to users via push alert. The influencer program should enable the group up to tools, advice, and time with Clubhouse execs to make the content better they create to attract more people to the exclusive, invite-only experience.”
Sandeep Kumar Aggarwal
CEO at SKAOLOGY
“As per the experience I have acquired, I can say that influencers should see Clubhouse as an opportunity to unlock new wonders and take advantage of the opportunities and utilize it. One of the utilities that they could acquire is that they would have an influencer checklist with them which would be their workbook to map out your social media dreams. They will also receive advice and instructions to become the best influencer they can be and correspond with anyone in any situation, including brands. Another great advantage is that they can guide some great descriptions that you can use for inspiration. And many other insights and opportunities that they will be able to indulge themselves once in the community.”
That’s all for this post. We would also love to hear what your thoughts are about Clubhouse!