The Effectiveness of Social Media Marketing in 2023

Table of Contents

Social Media Marketing has been a popular way for businesses to reach out to their customers and promote their products or services.

Curious about the effectiveness of Social Media Marketing in 2023, we asked a lot of professionals and experts for their views on it.

Listed below are those unfiltered thoughts curated for your viewing pleasure. Enjoy!

Industry Experts on the Effectiveness of Social Media Marketing in 2023

Kacper RafalskiJaden OhTiffany Payne Al Jovayer KhandakarShailendra Pieter Runchman
Mark Voronov John SmithTasia DuskeAlexandra Asanache Khamis MaioufSabika Abbas
Robert Thorpe Olga NohaDennis SandersThomas NiemczewskiNick Arnaud WhitfieldCody Candee
Derek FlanzraichLinda ChavezUbaldo PerezMatt TeifkeSarah JamesonMichael Maximoff
Kreisel JaquishRobert Leonard Camille Robinson GainesDavid ScottRhett StubbendeckMotti Peer

Kacper Rafalski

Demand Generation Team Leader at Netguru

Social media marketing today is not just about being seen; it’s about connecting. It’s your virtual handshake, your chit-chat over coffee with customers. It’s not just broadcasting your product or service; it’s starting a conversation, building a community, and making your brand resonate with your audience. The year 2023? It’s taken things up a notch. With videos, live streams, and interactive posts ruling the roost, there’s never been a more exciting time to be on social. And don’t even get me started on influencer marketing and
social commerce – they’ve opened up entirely new highways for businesses to explore.

I get it; managing all of this can feel like juggling chainsaws. That’s where life-savers like Social Champ come in. They handle the nitty gritty of scheduling, content creation, analytics – you name it. It’s like having an extra pair of hands, eyes, and, dare I say, brains!

Bottom line – social media marketing is no longer a luxury; it’s a necessity. And with the right tool, it’s a pretty exhilarating ride!


Jaden Oh

Chief of Marketing at TRAFFV

Social media has become essential to doing business in the 21st century, and its importance is only growing. I personally think businesses of all sizes will benefit from the use of social media marketing, with the potential to increase conversions, generate brand awareness, and build relationships with customers. With the right tools and strategies, businesses can optimize their social media marketing efforts in 2023 and beyond.


Tiffany Payne

Head of Content | Pharmacy Online

How well Social Media Marketing works depends on things like the business, the target market, the platform chosen, the quality of the content, and the strategy used. Even though I can’t say for sure how well social media marketing will work in 2023, I can point out some general trends and things to think about:

1. Predominance of Video Content:

Video content is becoming more and more popular on social media. Video is the most popular type of material on sites like YouTube, Instagram, TikTok, and even LinkedIn. When businesses add video marketing to their social
media plans, they are likely to get more people to interact with them and see their posts.

2. Influencer Marketing:

Influencer marketing is a growing trend in which businesses work with well-known people on social media to promote their goods or services. Influencers can help a business reach its target group, build trust, and get the word out about its brand. But it’s important to choose influencers carefully and make sure that their values match the picture of the brand.


AL Jovayer Khandakar

 CEO of Agent Writing

Social media platforms provide significant amounts of traffic to websites and generate new leads for companies. Businesses can persuade consumers to visit their website by strategically disseminating links to engaging content, promotions, and landing pages.  In addition, businesses can utilize social media to attract potential customers by distributing lead-generation forms and encouraging users to sign up for email updates and special offers. Since social media may attract qualified visitors and help generate new leads, it is an integral part of any successful digital advertising campaign.

Many SMM platforms have metrics and analysis functions that let businesses keep tabs on and learn from their competitor’s social media efforts. Information on market tendencies, rival tactics, and target demographics can all be gleaned from these resources. The social media profiles of rival companies can be followed, their content monitored, and their engagement data analyzed. This data is useful for companies because it allows them to better analyze their industry and find ways to differentiate themselves from the competition. 

In sum, by analyzing and benchmarking against competitors, businesses may improve their social media strategy, find their niche in the market, and stay ahead of the curve.



Founder of Movinnza.

Social media marketing has become an essential strategy for businesses, offering various advantages. Firstly, it helps increase brand awareness by providing a platform to reach and engage with a vast audience. Secondly, social media marketing enhances customer engagement. By actively interacting with customers through regular posts, comments, and conversations, businesses can build strong relationships, gather feedback, and address concerns promptly. This leads to improved customer satisfaction and loyalty.

Another benefit of social media marketing is targeted advertising and audience segmentation. Social media platforms offer robust targeting options, allowing businesses to create tailored ad campaigns and reach specific demographics, interests, and behaviors. This ensures that marketing efforts are focused and cost-effective. Additionally, social media marketing drives website traffic and generates leads. By sharing valuable content, businesses can attract visitors to their websites and convert them into customers through various call-to-actions.

Social media management tools like Social Champ offer numerous benefits for businesses. They save time and improve efficiency by providing a centralized platform to manage multiple social media accounts. These tools offer features like post-scheduling, content planning, and analytics, enabling businesses to streamline their social media efforts. By planning and scheduling posts in advance, businesses can maintain a consistent presence and engage with their audience effectively.  Leveraging these tools allows businesses to maximize their social media marketing potential and achieve better results.


Pieter Runchman

Founder of Floor Theory

Social media platforms offer increased brand awareness, allowing us to reach a wide audience and boost visibility. It also enables improved customer engagement, as we can interact with our customers in real-time, build relationships, and gather valuable feedback. Social media marketing helps drive website traffic by sharing links to our website. Additionally, it provides cost-effective advertising options, allowing us to reach our target audience without breaking the bank.

To fully leverage social media marketing, businesses can benefit from social media management tools. These tools simplify the management of our social media presence. We can schedule posts in advance, ensuring a consistent and strategic content flow. With analytics and reporting features, we can monitor our social media activity, track post performance, and make data-driven decisions. Social media management tools also facilitate prompt customer interaction by streamlining our ability to respond to inquiries and comments. By utilizing these tools, we can effectively manage and optimize our social media presence to drive business growth and success.


Mark Voronov

Co-Founder of Socialplug

Social media marketing has become an indispensable thing for businesses in today’s digital landscape. Its effectiveness stems from its unparalleled reach, targeted advertising capabilities, and real-time engagement with customers. By harnessing the power of social media, businesses can achieve a multitude of benefits.

Social media marketing allows businesses to increase brand awareness and reach a wider audience. Through strategic content creation, community management, and influencer partnerships, companies can cultivate a strong online presence, connect with their target demographics, and establish brand loyalty.

Furthermore, social media management tools, such as Social Champ, offer businesses a streamlined approach to managing their social media presence. These tools provide features like scheduling posts, analyzing performance metrics, and monitoring brand mentions, enabling businesses to optimize their social media efforts efficiently and effectively.


John Smith

Business strategist & the Co-founder of Leather

Well, the key benefits of using social media marketing for businesses are manifold. Every business that has an online presence should take advantage of the potential benefits that using social media offers. Building ads campaigns, targeting your audience, connecting with customers, and even driving sales can all be made possible through social media. But how will they manage everything? That’s where social media management tools come in. These tools help businesses manage their social media accounts efficiently and effectively. They give businesses the ability to track the performance of their campaigns, measure and analyze insights about their followers, create and schedule posts for multiple platforms easily, monitor conversations and respond quickly, and much more.


Motti Peer

Co-CEO of ReBlonde

Social media will continue to be effective in 2023, but there is more to consider in terms of how to utilize it to the best of your ability. As a business owner, being aware of your target audience is much more important as you want to use the right platforms to gain attention. Brand awareness is not as effective if it lands in the laps of the wrong audience. Knowing whether your customers are more likely to follow and interact with your content via Facebook or TikTok, for example, allows you more leverage to be able to focus your efforts in the right place. If you find you are not getting much interaction via Facebook as Instagram but are posting the same content at the same time, then it’s possible that your customers simply aren’t using this platform, and you can instead look at putting more effort into the platforms that get the most engagement.


Tasia Duske

 CEO of Museum Hack

When it comes to social media marketing, businesses can benefit in numerous ways. One key benefit is the ability to reach a larger audience through targeted ads and organic content. Another is the access to valuable data and analytics that can inform business decisions. However, an uncommon example of how businesses can benefit from social media management tools is through the use of chatbots. Chatbots can be integrated into social media pages and websites to provide immediate customer service for frequently asked questions or inquiries. This not only improves customer satisfaction but also saves businesses time and resources by automating simple tasks. In addition, chatbots can collect valuable data on customer preferences and behavior, which can inform future marketing efforts.

Overall, social media marketing has become essential for businesses in today’s digital age. By utilizing social media management tools like Social Champ and exploring unique features such as chatbots, companies can gain a competitive edge and better connect with their target audience.


Alexandra Asanache 

Founder of DigitallyAlex

As an ethical digital marketing consultant, I believe social media marketing can be a valuable tool for businesses of all sizes. One of the primary benefits from an ethical perspective is the ability to foster authentic and transparent communication with customers. Social media platforms like Instagram, LinkedIn, TikTok, or Twitter allow businesses to engage in meaningful conversations, respond to inquiries, and address concerns in a timely and transparent manner. This level of openness promotes trust, builds stronger relationships, and shows a commitment to ethical customer engagement.

Another benefit is that businesses are able to create and share valuable content that is informative, educational, or entertaining through social media. As a result, businesses can position themselves as trusted industry authorities rather than bombard customers with sales pitches all the time. They can demonstrate that they value the customer’s interests and needs.

Social media management tools can also help to make sure that campaigns are delivered in a timely and consistent manner, further strengthening the trust and positive reputation of potential customers.


Khamis Maiouf

CEO of Book of Barbering

linkedin-iconSocial media marketing can significantly enhance business growth. It not only boosts brand visibility but also fosters a tight-knit community of loyal customers. The key benefits include better customer service, increased brand recognition, and the ability to directly engage with your audience. As for social media management tools, like Social Champ, they make it easier to organize and schedule posts, engage with your audience, and analyze performance across various platforms. This saves valuable time, ensures consistency in your posts, and lets you make data-driven decisions to optimize your strategy. I hope this helps, stay tuned for a detailed post on this topic!


Sabika Abbas

Head of Marketing at Qureos

Social media marketing in 2023 drives business growth and brand engagement through key factors:

1. Wide Reach and Targeted Audiences: Social media platforms offer vast audiences, enabling businesses to reach specific demographics and increase visibility. At Qureos, we prioritize personalization by creating separate content tailored for each social media channel. This approach ensures that the content resonates with the unique characteristics and preferences of each platform’s audience.

2. Video Dominance: We place a special emphasis on incorporating video content in our content marketing strategy. We emphasize Instagram Reels, leveraging the latest audio and video trends to capture attention and drive engagement. By staying on top of popular trends, we maximize the impact of our content.

To ensure optimal outcomes in social media marketing, it’s important to adapt, stay informed about emerging trends, and measure results. At Qureos, we combine these key factors and leverage comprehensive metrics and analytics to drive effective and impactful social media campaigns.


Robert Thorpe

CoFounder at HiStylePicks

Social media platforms are an excellent channel to drive traffic to your website and generate leads. By sharing relevant and engaging content on social media, businesses can attract potential customers and encourage them to visit their websites. It is an easy and cost-effective way for businesses to promote their brand and connect with their target audience. With the help of social media tools, businesses can easily create and manage their social media campaigns, track their performance, and engage with their customers in real time.

By using these tools, businesses can streamline their social media management process, monitor their social media accounts, schedule posts, track engagements and analyze their performance. With the help of social media management tools, businesses can benefit from enhanced efficiency, improved productivity, and a better return on investment.


Olga Noha

Chief Marketing Officer at

Social media offers businesses a unique and exceptional avenue to present their brand, share their narrative, and establish valuable connections with their customers. It’s a dynamic space where businesses not only communicate their offerings but also listen to their customers, encouraging a cycle of continuous improvement and innovation.

Social media management tools amplify these benefits. They provide a structured way to plan, execute, and track social media activities. With such a tool, businesses can strategize their posts, ensuring consistency and relevance. It allows for efficient management of multiple social media platforms from a single interface, saving time and effort. Furthermore, they offer analytics that provides valuable insights into audience behavior, enabling businesses to refine their strategies and optimize their impact.

In summary, the use of social media marketing and management tools provides an effective, engaging, and efficient way for businesses to connect with their audience and grow their brand.


Dennis Sanders

CEO Burning Dailylinkedin-icon

I have found that social media is still my primary driver for generating customers and sales. Despite the hype of AI and its effect on search engines and citation etc technology, I still find that people are finding us through Insta, Twitter, Facebook, TikTok, and Snapchat, and that’s why it’s still one of my preferred methods of marketing for now. Most of the younger generation has grown up with social media and just trust what they hear and see on there, whether it’s ads or sponsored posts. They’re used to making purchases online straight from social media. Since launching our international shipping service, we have also seen a healthy influx in orders coming from outside our American domestic market.


Thomas Niemczewski

CEO and Founder at Dream Chasers


Social media allows businesses to reach their target audience with ease. With billions of people using social media platforms like Facebook, Twitter, and Instagram, businesses can connect with potential customers in a way that was previously impossible. By creating engaging content and building relationships with their followers, businesses can drive engagement and increase brand awareness.

Another key benefit of social media marketing is that it’s highly cost-effective. Unlike traditional marketing channels, social media allows businesses to reach their target audience without breaking the bank. This is particularly important for small businesses with limited marketing budgets. By investing in social media, these businesses can compete with larger companies and reach their target audience on a level playing field.

Social media management tools are designed to streamline the social media marketing process, making it easier for businesses to manage their accounts and create engaging content. These tools can help businesses to schedule posts, monitor their social media activity, and track their performance metrics. By using social media management tools, businesses can save time and resources, allowing them to focus on their core business activities.


Nick Arnaud Whitfield

Founder and CEO of City Unscripted

The importance of social media advertising in today’s digital environment is not lost on me as CEO. We can’t just be a face in the social media crowd; we need to have substantive conversations with our target audience. Our job relies heavily on the skill of social listening.

Monitoring and analyzing social media interactions involving our brand may tell us much about our customers’ likes, dislikes, wants, and requirements. This helps us provide them with more relevant content, advertisements, and brand communications. In addition, by tracking how often users interact with particular pieces of material, we may better understand the topics that most interest them.

We must go beyond simply spreading the word to truly make the most of social media advertising. This requires us to listen to, understand, and act on the opinions of our target audience. Doing so will boost our brand’s worth, deepen customer relationships, and advance our business.


Cody Candee

CEO of Bounce

Social media marketing was previously about trying to create enough interest that it would motivate someone to visit a website to convert, but in 2023 it is serving as both the point of promotion and sales. For years marketers have strived to lessen the number of steps it takes from first impression to conversion, as they recognized that with each added action that a customer needs to take, their desire to buy diminishes.  Therefore, with the development of new technologies, social media marketing has evolved into a one-stop shop in which first impressions, promotions, calls to action, and conversion can happen seamlessly without ever leaving the page. Moving forward, social media marketing will continue to simplify the marketing to conversion trek for customers and may eventually replace many business websites altogether.


Derek Flanzraich

CEO & Founder of Ness

Simple product promotions do little to ingratiate a target audience to a business, but it’s the ability of social media marketing to tell a brand story that makes it so vital in 2023 and is one of its key benefits. The challenge with traditional marketing is that it is segmented and compartmentalized, not allowing for a full story and narrative, or it is outside the budget capabilities of many small businesses.

Social media marketing has the ability to use a long-format narrative, in which a brand can tell its story, showcase its employees, allow its customers to share their experiences, and create an identity to which their target audience can relate to while being affordable. The importance and key benefit of social media marketing are that it brings the capability of creating brand stories and does so without breaking the bank.


Linda Chavez

Founder & CEO of Seniors Life Insurance Finder

One of the key benefits of using social media for businesses is increased reach. Social media platforms give brands access to a much wider audience than traditional marketing methods, allowing them to reach potential customers, fans, and followers all around the world.

Another key benefit of using social media marketing is more inbound traffic. When businesses share their content on social media platforms, they open up the possibility of drawing in new visitors to their website. This often leads to increased web traffic and more potential customers for the business.

Finally, using social media for businesses can also help improve search engine rankings. By sharing content through social media channels, businesses can increase their visibility on the web and gain more organic traffic from search engines. This helps improve visibility online and makes it easier for potential customers to find them.


Ubaldo Perez

CEO of HUSH Anesthetic

The obvious benefit of using social media mgmt tools is enhanced monitoring, suggestions, and data-driven insights. Generally speaking,  Google Analytics goes a long way, but specific social management tools hold some key advantages, like centralized dashboards and insights or enhanced content planning.

One key advantage is easier team integration and collaboration. With several hands and eyes on social media management, keeping centralized dashboards for optimizing social media content and performance helps teams from getting lost in information other tools might provide. Having the most information is valuable and always strategic, but not at the cost of usability and ease.

Lastly, social media management tools are helpful for consistency in posting and maintaining brand image. Some help automate everyday tasks, signify which formats work best, or suggest content that could land well with audiences based on historical insights.


Matt Teifke

Founder and CEO of Teifke Real Estate

In 2023, social media marketing will become even more powerful for businesses looking to increase their reach. With the continued growth of platforms like Facebook, Instagram, Twitter, and TikTok, businesses will have access to millions of potential consumers. Additionally, these platforms will provide increased opportunities for targeting users based on demographic and interest-based data. Businesses will be able to tailor their content and ads to reach the right customers at the right time.

Social media marketing in 2023 will also allow businesses to increase brand engagement with consumers. With more users active on social networks,  companies can create more interactive and engaging content that speaks directly to their target audiences. This could include user-generated content, contests, polls, and conversations that help to create an emotional connection with users. In addition, businesses can use social media analytics to monitor user engagement and track customer sentiment, which will enable them to better understand customer needs and develop strategies to increase brand loyalty.

It will also help businesses increase their return on investment in 2023. By leveraging data-driven insights and targeted strategies, businesses can create campaigns that are more effective and cost-efficient. Additionally, the ability to track user engagement and conversion rates in real time will allow companies to quickly adjust their approach if needed in order to maximize ROI.


Sarah Jameson

Marketing Director of Green Building Elementslinkedin-icon

Social media has the power to make content go viral. Content that rapidly spreads and gains widespread attention organically is a goal for most brands. Social media makes it easy for your brand to achieve virality, reach a vast audience, and generate significant brand awareness. A well-executed viral campaign can bring tremendous visibility and exposure to your business. Social media management tools for analytics and reporting give businesses insights into these viral campaigns. Tracking key metrics like engagement, reach impressions, follower growth, or CTR enables you to understand the effectiveness of your social media efforts, identify trends, make data-driven decisions for optimization, and duplicate the success of viral campaigns.


Michael Maximoff

Co-Founder of Belkins

Social media marketing has changed a lot in the past few years, and though the initial investment hype around it slowed down a bit, it is still an effective marketing channel in 2023 when utilized correctly. In my experience and what my data support, social media marketing in 2023 should never be the main focus of your marketing budget, but it should always be one of the highest priorities from your secondary channels. The role of social media is to boost and complete your marketing strategy as a whole, so it should always be built around supporting your main marketing channels. This doesn’t mean investing in social media marketing is bad, it’s just that you should have something else to go along with it, and that’s how businesses nowadays thrive with social media. In short, if you want to succeed with social media marketing, make sure you combine it well with your other marketing campaigns and pursuits, as it should always go hand-in-hand with those.


Kreisel Jaquish

CEO of Hellovein
Social Champ is a premier social media management tool that empowers businesses to make the most of their social media marketing. Social media has revolutionized the way businesses connect with their customers. With over 3.6 billion people using social media across the globe, businesses have an incredible opportunity to reach new audiences, engage with existing customers, and grow their brands. Some of the key benefits of social media marketing for businesses include increased brand awareness, improved customer engagement, greater website traffic, and higher lead generation.

However, managing multiple social media platforms can be overwhelming and time-consuming. This is where effective social media management tools like Social Champ come in. By automating routine tasks and scheduling posts in advance, businesses can save time, increase efficiency, and achieve better results. So, if you’re looking to improve your social media game, consider giving Social Champ a try.


Robert Leonard

CEO of Aimvein

In today’s hyper-connected world, social media has become one of the most powerful marketing tools for businesses of all sizes and industries. Not only does it provide ample opportunities to connect with new and existing customers, but it also allows for real-time engagement and valuable insights that can help shape future strategies. Social media management tools like Social Champ make it even easier for businesses to harness the power of social media by providing a one-stop shop for creating, scheduling, and analyzing posts across multiple platforms. Plus, these tools often come with helpful features like content calendars, analytics dashboards, and even AI-powered scheduling algorithms that can help businesses save time, streamline their social media efforts, and drive better results overall. By investing in social media marketing and utilizing the latest management tools, businesses can tap into the true potential of social media and create meaningful connections with their audiences that can lead to lasting success.


Camille Robinson Gaines

CEO of Pooch and Harmony

At Pooch and Harmony, we have been having success with Pinterest’s social media marketing in 2023. In fact, in my experience, we are seeing better results in 2023 with social media marketing than in the last couple of years. For us, the benefits are social media marketing is reaching our target audience in new ways, engaging with our current audience of dog owners, and growing the strength of our brand in the industry. Using social media management tools is a real-time-saver because it makes scheduling content an easier process. It also helps us get a better overview of how our campaigns are going and which content is resonating the most with our social media audience.


David Scott

CEO and Co-Founder of Top Reviews

It’s impossible to find a brand that isn’t involved in social media in some capacity. Given how much social media can accomplish for your brand in the short and long terms, widespread adoption makes sense. A social media presence may help businesses in the retail, food, entertainment, and real estate sectors, to name a few. Brands are using social media to help their lead generation and commercial objectives, but the beauty of social media is that it serves a variety of functions. People can only learn so much from social media postings and advertisements. Your website is where you keep more detailed information, and you may use social media channels to direct visitors there. Make sure to include your website as prominently as possible when writing your social media biographies. Use a pinned post on your profile to draw attention to the landing page(s) on your website that you want visitors to see first.

Another fantastic advantage of social media for businesses is the opportunity to swiftly share client material and tales. Increased engagement and conversion rates directly correlate with customer testimonials and success stories. Monitoring your mentions and tags, for instance, might reveal satisfying customer experiences that you can share with the rest of your followers.


Rhett Stubbendeck

CEO of LeverageRx

Focusing on video content is one of the key social media marketing tactics. Video is the preferred content format for users today, and it greatly benefits businesses. Since the majority of people enjoy watching reels and YouTube shorts, businesses can boost engagement on their social media platforms. As a result, it is now crucial for companies to produce product videos that are engaging for viewers. Businesses must spend a lot of time and effort creating content for their social media pages. Everything should be carefully planned, and businesses should focus on coming up with effective social media campaigns.

Additionally, selecting the most appropriate platform in accordance with your target demographic is another social media strategy. For instance, Instagram will be the best platform if your company caters to Gen-Zers. Facebook, however, is a better choice if you want to target older generations.

Picture of Kulsoom Awan

Kulsoom Awan

I am a part of the #ChampFam designated as a Community Manager with a history of working in SME's. I am skilled in content writing, social media management & building relations. I love to travel, read and always in search to seek adventure. Hit me up for anything at [email protected]

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