The platform Instagram has become a growing community for business marketers and influencers to earn money. One of the most thrilling facts is that traditional marketing practices are changing, and brands are actually investing in Instagram brand advocates for the business. However, a credible digital identity is one of the most important parameters to make the most out of Instagram’s profitable features.
While you can easily maintain an impressive Instagram profile using an Instagram management tool, getting an Instagram verification can bring you brownie points. If you want to dig deep into the insights of how to get verified on Instagram, this read is for you.
Instagram Verification: The Concept
Instagram verification refers to the process of verifying the digital identity of a public figure, celebrity, or brand on the platform. When an account is verified, it receives a blue badge next to the username, which indicates that the account is authentic and belongs to the person or entity it claims to represent.
A similar concept is implemented within the platforms of Facebook, Twitter, and TikTok. The verification badges play a role in ensuring that the person in question is trustworthy. To get the verification badge, Instagram requires the person to be notable and unique from other Instagram users.
However, each user on Instagram can put up a request to get verified on Instagram if complying with the verification badge requirements set by the platform.
Requirements to Get Verified on Instagram
No matter how good your Instagram presence is, there is a set of rules you must comply with in order to get verified on Instagram.
The platform offers two ways to get verified.
- Meta Verified Subscription
- Apply for the verified badge if you are a public figure, celebrity, or brand. However, you must meet the eligibility requirements illustrated below to opt for this.
In addition, your Instagram profile must hold the following:
- Authenticity: The account must represent a real individual, registered business, or entity.
- Uniqueness: The account must represent the unique presence of the person or business. Only one account per person or business may be verified, with exceptions for language-specific accounts. Instagram does not verify general interest accounts, for example, @bookclub or @puppymemes.
- Completeness: Your profile should be complete in terms of identity aspects. It must have a profile picture, a bio, and active status with public access.
- Notability: Your profile must interpret a unique, highly-searched, and notable individual or brand. Instagram only reviews verification for accounts that are featured in multiple news sources.
If you meet the following requirements, the next step is to request verification for your Instagram account and enjoy a credible Instagram presence for your business.
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Steps to Get Verified on Instagram in 2023
A few simple steps to follow, and you will be able to put forward a request to get verified on Instagram. Grab a notebook and pen down the steps elaborated below.
Step 1: Log in to Your Account
First of all, ensure that you are logged into the account you want to request verification for.
Step 2: Go to the Settings
Tap on your profile picture in the bottom right to go to the main profile page.
Next, click the three bars on the top right of the profile page and select the ‘Settings’ option.
Select the ‘Account’ option.
Step 3: Request Verification
In the account tab, select the ‘Request Verification’ option.
The platform will require your personal information, such as your full name and any proof of identity. It can be either your government-issued photo ID or official business documents.
Once you are done uploading the documents, tap ‘Send’.
After completing these steps, your request will be sent for review. According to Instagram, once your request is verified, you will receive a notification in the Activity tab within 30 days, letting you know whether the account is verified or not.
You can submit a new request after 30 days if your request is denied. However, the platform owns all the rights to cancel your request or take away your badge anytime in case of violation of their verification guidelines.
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12 Tips on How to Get Verified on Instagram
Trying hard to get Instagram verified, and still no results?
Here are a few tips that can surely boost the concreteness and impression of your Instagram profile. Read ahead.
Optimize Your Profile
To get verified on Instagram, it is essential to have an optimized profile. You should have a clear profile picture, a descriptive bio, and relevant contact information. It is also helpful to use a recognizable username and make sure your account is set to public. Not only a complete profile will help the platform know you better, but it will also leave a lasting impression on your followers.
Attached above is an example of Social Champ’s optimized Instagram profile.
Gain Real Followers
Instagram verification requires you to be popular among the audience. Execute techniques to gain real followers and attract a new audience. You can create unique content, use relevant hashtags, and engage with your audience. However, avoid buying followers or using bots, as this can harm your account and your chances of getting verified.
Remove Any Imposter Profiles
Do not let any imposters ruin your credibility. Remove any imposter profiles that may be impersonating you or your brand in order to increase your chances of getting verified. Report these profiles to Instagram and provide any necessary proof of your identity. The platform will verify the profiles and take necessary action accordingly.
Be Consistent on Instagram
Consistency can mean different things for different users, but creating a schedule that works for you and your audience is important. Whether you post daily or a few times a week, make sure to stick to your schedule and deliver quality content. Keep your content cohesive and on-brand to build a strong presence on the platform. Posting consistently on Instagram can help increase your visibility and engagement, which can lead to more followers and a higher chance of verification. Integrating a social media calendar in this regard can help you better.
Remove Any Cross-Platform Links
Instagram is quite strict with its policies and does not allow cross-platform linking. Check out any redundant links to your other profiles or websites and remove them for the high chance of a verification badge.
Gain More Visibility
Generate an Instagram analytics report and track what your audience loves to see. Increase your visibility on Instagram by creating audience-centric content. Use relevant hashtags, participate in Instagram challenges and collaborations, and engage with your audience. It can help you gain more followers and increase your chances of getting verified.
Schedule Posts at the Best Time to Post on Instagram
Use Instagram Insights to determine when your audience is most active and schedule posts accordingly. Posting at the best time to post on Instagram can increase your engagement and visibility, which can lead to more followers and a higher chance of verification. To avoid any hassles, a considerable idea is to use a scheduling tool that automatically schedules all your posts.
Act as a Social Influence
Instagram requires the brand or individual to be notable. You must do something unique to outshine others. Hence, acting as a social influence can increase your visibility and credibility on Instagram, leading to more followers and a higher chance of verification. This includes creating unique content, executing out-of-the-box ideas, collaborating with other influencers and brands, and participating in events.
Never Try to Buy Instagram Verification
Remember never to use any shortcuts. Buying Instagram verification is against Instagram’s policies and can harm your account. Instead, focus on ticking off the Instagram requirements and making your brand worthy of getting an Instagram verification.
Personalize Your Posts
Do not use cliche content ideas and filler posts on your profile. This will simply make your audience less interested and ignorant of your presence. Instead, personalize the content on your profile and talk more about yourself. You can instill your vision and talent within what you post. It includes using your unique voice, sharing personal stories, and adding a personal touch to your Instagram captions. This technique will help you stand out on Instagram and increase your engagement.
Give Honest Opinions
Initiate conversations on ongoing trends and the latest debates. Share your point of view with your followers. Be honest with your ideas regardless of whatever is a popular narrative. If you are an Instagram influencer, it can also include providing honest reviews of products or services and sharing your personal experiences. Hence, the more honest you are, the more people will consider your suggestions for making life choices.
Hire an Agency
If you’re struggling to get verified on Instagram, consider hiring an agency that specializes in social media marketing and Instagram verification. They can help you optimize your profile, increase your visibility, and improve your chances of getting verified on IG.
Related Article: A Complete List of Top Instagram Features for Marketers in 2023
Is Instagram Verification Worth It?
Instagram verification can provide several benefits for users, depending on their goals and needs. Here are four potential benefits of being verified on Instagram:
Verification can give your account a stamp of approval, showing that you are a legitimate user and increasing your credibility with your followers and potential collaborators. Hence, if you have plans to earn from the platform, a verification badge can serve as icing on the cake.
Being verified on IG, you do not need to put in extra effort to become visible to the audience. Verified accounts are more likely to appear at the top of search results, making it easier for users to find and follow your account.
Instagram verification can protect your brand from imposters or copycats who may try to impersonate your account, steal your content, or deceive your followers.
Access to New Features
Being a verified user, you can enjoy some exclusive features of the platform that can be extremely helpful for your business. Some features on Instagram, such as the ability to add swipe-up links to Instagram Stories, are only available to verified accounts. You can get access to these features and grow your following and engage with your audience in better ways.
What if You Are Not Verified on Instagram
Not a bearer of Instagram verification? No big deal.
If you’re not verified on Instagram, don’t worry – it doesn’t mean you’re any less of a valuable user on the platform. Verification is a status symbol indicating authenticity and credibility, but having one is unnecessary for business success.
Creating a winning Instagram marketing strategy and using the right tools and techniques, such as creating quality content, using relevant hashtags, engaging with your audience, and collaborating with other users, can bring your business greater benefits. Remember, nothing happens overnight. By focusing on building a strong and engaged following, you can increase your chances of getting verified in the future.
Summing up the discussion above, it is safe to say that getting verified on Instagram is a coveted achievement for many users. It can provide several benefits, such as increased credibility, enhanced discoverability, brand protection, and access to new features. However, getting verified is not an easy task and requires time, effort, and dedication to build a strong platform presence.
So if you want to win over an Instagram verification, optimize your profile, gain real followers, remove any imposter profiles, be consistent on Instagram, and gain more visibility for your presence. Analyze your business requirement and integrate a reliable Instagram management tool to manage your account. It will keep your digital presence alive, help you automate tasks, and indulge in a more creative approach.
Frequently Asked Questions
How long does it take to get verified on Instagram?
The time it takes to get verified on Instagram can vary widely, depending on various factors, such as the volume of verification requests, the accuracy of the information you provide, and the Instagram team’s workload. Generally, it can take anywhere from a few days to several weeks to receive a response after submitting your verification request.
Can you lose your verified status on Instagram?
Yes, you can lose your verified status on Instagram if you violate the platform’s terms of service or engage in any behavior that compromises your authenticity or credibility.
This can include buying followers, using fake engagement tactics, or impersonating someone else’s account. Additionally, Instagram can revoke your verification status if you change your account details or username or if your account becomes inactive for an extended period. Therefore, it’s important to maintain a consistent and authentic presence on the platform and avoid any behavior that could compromise your credibility or authenticity.