120+ Staggering SEO Statistics That Can Dominate Your Search Engines in 2024

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Since the launch of ground-breaking artificial intelligence, at least 100 out of 50 people believe that ‘SEO is dead.’ Yes,100 out of 50 people seem to think SEO is six feet under (but hold up, let’s not hit panic mode just yet).

SEO isn’t throwing in the towel. Nope, not even close. We firmly believe that as long as Google and the search engines keep evolving, SEO will be evolving, too.

Of course, I get it that Google has kept its method super secretive, and it is pretty (nearly impossible) to cheat the search engine systems. However, this doesn’t spell doom for SEO; instead, it underscores the necessity for adaptability and innovation.

So, let’s talk about SEO statistics; after all, numbers don’t lie, right? And trust me, these stats strongly prove that our mighty SEO isn’t out of the league. The OG of online visibility is still holding its ground even when flashy new tech tries to steal the spotlight.

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SEO Statistics That Matter to Every Marketer in 2024

Now, without further ado, let’s take a look at some SEO statistics that will convince you that SEO is still flourishing!

Top General SEO Statistiscs 2024

In 2024, SEO continues to reign supreme in the digital landscape, with statistics backing its undeniable power. Here’s a list of top general SEO stats.

  1. Google stands tall among the other search engines with over 81.95% market share, according to the reports.
  2. Around 61% of B2B marketers prefer SEO for lead generation.
  3. Almost 53.3% of all website traffic comes from organic searches, highlighting SEO’s importance.
  4. A staggering 60% of global website traffic now comes from mobile devices.
  5. According to the reports, a significant 57% of local searches are conducted on mobile devices or tablets.
  6. As per Ahref, Only 0.0008% of keywords boast over 100,000 monthly searches.
  7. 46% of all Google searches have local intent, meaning users are actively seeking local businesses or services.
  8. 94.74% of keywords receive 10 or fewer monthly searches, as per research.
  9. Google Ads Keyword Planner overestimates search volumes 54.28% of the time.
  10. As per the reports, SEO drives 1,000% more traffic than organic social media.

    Featured Article: A Complete Instagram SEO Guide to Gain More Visibility in 2024

Search Engine Statistics

With billions of searches conducted daily, search engines remain the go-to gateway for information, products, and services. Let’s look at the top search engine statistics for 2024.

  1. The top organic search result receives 39.8% of all clicks.
  2. Long-form content receives 77% more backlinks than short-form content.
  3. According to research, 2 trillion searches are run on Google every year.
  4. Nearly 82% of Internet users between 18 and 64 have used a search engine or web portal in the past month.
  5. On average, a Google search session lasts less than 1 minute 53 seconds.
  6. According to the research, 86% of people look up a business location on Google Maps.
  7. According to research, 8.5 billion searches are conducted on Google every day.
  8. According to the reports, 63.41% of all US web traffic referrals come from Google.
  9. 60% of marketers say that inbound marketing (SEO, blog content, etc.) is their highest-quality source of leads.
  10. Google maintains a web index of ~400 billion documents.

Google Ranking Statistics

When it comes to online visibility, Google ranking statistics are key indicators of success. Understanding keyword optimization, quality content, and backlinking is essential for businesses looking to climb the ranks and attract organic traffic from Google’s search results. Here’s a quick look at the Google ranking statistics.

  1. Google uses around 200 ranking factors.
  2. Around 46% of all searches are local.
  3. 96.55% of pages don’t get any organic traffic from Google, per research.
  4. The average first-page result on Google has 1,890 words.
  5. The average CTR for Google search results is between 3% and 5%, depending on the industry.
  6. According to Ahref, only 1% of pages get between one and ten monthly searches.
  7. The average top 10 ranking page Google search results is 2+ years old.
  8. 99.58% of featured snippets already rank in positions 1 through 10 on Google.
  9. 25% of small business websites don’t have an H1 tag.
  10. 46.08% of clicks in Google Search Console go to hidden terms.

AI and SEO Statistics

AI and SEO statistics show how modern tech boosts online marketing. By using AI tools for tasks like finding keywords and improving content, businesses can boost organic traffic by up to 40%. Keeping up with these trends is crucial for staying visible online and these SEO statistics can actually prove it.

  1. Companies using AI for SEO outperform competitors by 50%, as per research.
  2. 61% of marketers prioritize improving SEO with AI.
  3. 86% of users believe AI-led SEO can lead to productive results.
  4. AI has made searches 40% more effective.
  5. 48.9% of SEO professionals expect budget increases for AI in 2024.
  6. As per resources, 83% believe AI will positively impact SEO.
  7. AI can crawl websites and identify technical SEO issues.
  8. AI can automate technical SEO tasks like broken link building and schema markup.
  9. 33% of websites pass the Core Web Vitals threshold, indicating AI can help with optimization.
  10. 46% of keywords have monthly search volumes of 10 or less, highlighting the need for AI-powered keyword research.

Backlink Statistics

Backlink statistics provide valuable insights into the importance of quality links in SEO. Studies show that websites with a strong backlink profile tend to rank higher in search engine results pages (SERPs), with each additional backlink correlating to a higher position on Google.

  1. According to the research, pages with more referring domains get more traffic.
  2. 79.7% of SEOs view link-building as a crucial component of their SEO strategy.
  3. 93.8% of link builders emphasize the importance of link quality over quantity.
  4. 65% of marketers gauge link quality by assessing domain authority.
  5. The top-ranking page gets the most search traffic only 49% of the time.
  6. Most top-ranking pages get “followed” backlinks from new websites at a pace of +5%-14.5% per month.
  7. Guest blogging is a popular strategy, with 60% of marketers using it for link building.
  8. Broken link-building can be effective, as 21.02% of top-ranking pages don’t have a meta description, potentially offering link-building opportunities.
  9. According to the research, 43.7% of the top-ranking pages have some reciprocal links.
  10. Reciprocal links can be a sign of low-quality link building.

Keyword SEO Statistics

Keyword statistics offer valuable insights into the effectiveness of targeting specific terms in SEO strategies. Research indicates that long-tail keywords comprising three or more words yield higher conversion rates compared to shorter, more generic keywords.

  1. 15% of all Google searches are completely new and have never been searched before.
  2. Google Trends allows you to analyze search volume trends over time and identify seasonal fluctuations.
  3. High search volume keywords often have high competition, making it harder to rank on the first page.
  4. 88.2% of all search queries in the US contain 3 or less words.
  5. According to sources, roughly 8% of searches are phrased as a question.
  6. 12.3% of search queries contain a featured snippet.
  7. The average bounce rate for domains ranking in the top 3 spots is 49%.
  8. The top-ranking page gets the most search traffic only 49%  of the time.
  9. 39% of marketers view keyword research as the most difficult SEO task.
  10. Long-tail keywords have a 3-5% higher click-through rate than short-tail keywords.

    Related Article: 20+ Social Media Engagement Post Ideas for 2024

SEO Industry Statistics

SEO industry statistics shed light on the ever-evolving landscape of digital marketing (including Instagram SEO). With the industry projected to reach over $80 billion by 2024, it’s evident that businesses are increasingly investing in SEO to enhance their online presence.

  1. Over 8.5 billion searches are performed daily on Google.
  2. 53% of people in the US research products on search engines before purchasing
  3. Organic search accounts for 44.6% of revenue across various industries.
  4. 68% of all generated website traffic is sourced from both organic and paid searches.
  5. 75% of users never scroll past the first page of search results, as per research.
  6. A staggering 98% of people read online reviews for local businesses.
  7. Almost 70% of consumers head to the search bar when they land on an online retailer’s site.
  8. Around 57% of B2B sellers feel the content their marketing team produces is “generic and unresponsive.
  9. Around 57% of B2B sellers feel the content their marketing team produces is “generic and unresponsive.

Local SEO Statistics

Local SEO statistics highlight the importance of optimizing for geographic relevance in digital marketing strategies. Research shows that 97% of consumers search for local businesses online, with 72% of them visiting a store within five miles after conducting a local search.

  1. 96% of people learn about local businesses online.
  2. 46% of all Google searches are for local businesses.
  3. 80% of local searches convert (lead to a purchase or contact).
  4. Over 1.5 billion “near me” searches are conducted per month.
  5. 72% of consumers who look for local companies online will visit shops within five miles.
  6. 90% of consumers who search for a local business will make a purchase within one week of their initial search.
  7. According to the research, responding to local reviews boosts submissions by 12%.
  8. Responding to local reviews boosts submissions by 12%.
  9. The “open now near me” search term has seen a 400% year-over-year increase.
  10. 42% of millennials who perform a local search will visit a business most of the time.

eCommerce SEO Statistics

E-commerce SEO statistics underscore the pivotal role of search engine optimization in online retail success. With over 67% of all clicks going to the top five organic search results, prioritizing SEO growth is crucial for achieving visibility and driving traffic to e-commerce websites.

Additionally, studies reveal that 39% of global e-commerce traffic comes from search engines, highlighting the immense potential for businesses to attract customers through effective SEO strategies.

  1. 33% of overall traffic to e-commerce sites comes from organic search.
  2. According to research, organic search drives 43% of traffic to e-commerce websites.
  3. E-commerce SEO has an ROI of 1,600% compared to paid search.
  4. 9 out of 10 customers are more likely to purchase an item after reading positive reviews.
  5. 75% of users never scroll past the first page of search results.
  6. High-quality content like blog posts and product guides can attract organic traffic and build brand trust.
  7. E-commerce SEO plays a vital role in building brand awareness and driving sustainable growth for online businesses.
  8. Product descriptions with over 1,000 words can improve organic rankings for competitive keywords.
  9. Optimizing product pages for user reviews and ratings can boost trust and organic visibility.
  10. 88% of marketers who already invest in SEO plan to allocate more or maintain the same amount in 2023.

Technical SEO Statistics

Technical SEO statistics illuminate the significance of optimizing website infrastructure for search engine visibility.

Studies indicate that websites with faster loading speeds experience higher conversion rates, with a one-second delay resulting in a 7% decrease in conversions. Additionally, mobile-friendliness is paramount, as over half of all web traffic comes from mobile devices.

  1. 66% of websites have at least one broken link, hindering user experience and potentially impacting SEO
  2. Implementing a sitemap and robots.txt file helps search engines understand your website structure and prioritize indexing important pages.
  3. Optimizing title tags and meta descriptions with relevant keywords is crucial for search visibility and click-through rates.
  4. 7.4% of top-ranking pages don’t have a title tag, indicating a missed SEO opportunity.
  5. Google rewrites title tags 30% of the time, so ensuring they are concise and informative is still important.
  6. A 1-second delay in page load time can lead to a 7% reduction in conversions.
  7. 95.2% of websites have 3XX redirect issues, potentially leading to confusion for search engines and users
  8. 46.08% of clicks in Google Search Console go to hidden terms, indicating potential keyword targeting issues.
  9. The average website has 404 errors on 2.4% of its pages, hindering user experience and potentially impacting SEO.
  10. Long-tail keywords, with three or more words, account for 50% of all online searches.

Video SEO Statistics

Video SEO statistics highlight the growing importance of optimizing video content for search engines. Research shows that video content is 50 times more likely to rank organically in search results than plain text.

Over 1 billion hours of video are streamed on YouTube daily.

  1. More than 65% of YouTube viewers feel video content feels like real life.
  2. Mobile video consumption is growing by 100% annually.
  3. 54% of people want marketers to produce more video content.
  4. 88% of video marketers see video as an important part of their overall strategy.
  5. Videos with higher engagement, measured by likes, comments, and shares, tend to rank higher in search results.
  6. Videos are predicted to make up more than 82% of all consumer internet traffic by 2025.
  7. Video carousels in Google search results can significantly increase click-through rates.
  8. Featured snippets for video content can drive significant organic traffic without requiring a direct click.
  9. 93% of businesses secured a new customer simply by posting a video on social media.

Mobile SEO Statistics

Mobile SEO statistics underscore the significance of optimizing websites for mobile devices in today’s digital landscape. With over half of all internet traffic coming from mobile devices, ensuring mobile-friendly websites is essential for reaching and engaging users effectively.

  1. Globally, smartphones dominate the search engine market share at 59.77%, with desktops lagging at 37.96%.
  2. People use Google Lens to answer 8 billion questions every month, showcasing the rise of mobile visual search.
  3. As per research, 57% of local search queries are submitted using a mobile device or tablet, highlighting the importance of local SEO for mobile users.
  4. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.
  5. 54% of smartphone users search for business hours, and 53% search for directions to local stores, emphasizing the practical use of mobile search.
  6. Mobile page speed is a critical ranking factor, with Google prioritizing websites that load quickly on mobile devices.
  7. Over 67% of domains using Hreflang (language targeting) have implementation issues, impacting international SEO on mobile devices.
  8. Thumb-friendly website design is crucial, as users primarily navigate with their thumbs on mobile devices.
  9. Positive app reviews and ratings significantly impact app store visibility and user acquisition.
  10. 70% of mobile searches lead to online actions, such as website visits, phone calls, or purchases.

Voice Search Statistics

Voice search statistics illuminate the rising trend of using voice-enabled devices for online queries. By 2024, it’s projected that 50% of all searches will be voice-based.

Moreover, 65% of voice assistant users say they wouldn’t want to go back to life without their assistant, indicating the growing reliance on voice technology. To convince you more, here are proven SEO statistics based on voice search.

  1. Over 52% of people use voice search while driving.
  2. 65% of consumers aged 25-49 use voice-enabled devices daily.
  3. 58.6% of U.S. residents have tried voice search at least once.
  4. 21% of people use voice search regularly, making it a part of their weekly routine.
  5. Over 1 billion voice searches are conducted every month.
  6. 93.7% of search queries are answered accurately by voice search assistants.
  7. The top three voice search results make up more than 80% of the total results.
  8. The average voice search result contains only 29 words.
  9. 70.4% of voice search result pages are HTTPS websites, emphasizing security importance.
  10. The average voice search SERP requires just 4.6 seconds to load.

In Conclusion!

These SEO statistics paint a clear picture: search engine optimization remains a cornerstone of digital success. From the enduring relevance of keywords to the rising prominence of mobile and voice search, these insights underscore the dynamic nature of the digital landscape.

As businesses navigate this ever-evolving terrain, leveraging SEO strategies tailored to user intent, mobile responsiveness, and emerging technologies will be key to staying ahead of the curve.

Frequently Asked Questions

1. What Are the Statistics of SEO?

SEO statistics encompass various metrics such as website traffic, keyword rankings, conversion rates, and user engagement. These statistics provide insights into the performance and effectiveness of SEO strategies in improving online visibility and driving business outcomes.

2. Is SEO Effective in Statistics?

Yes, SEO has proven to be highly effective when analyzed through statistics. Studies show that businesses implementing SEO tactics experience increased website traffic, higher search engine rankings, and improved conversion rates.

3. What Is the Growth Rate of SEO?

SEO’s growth rate varies depending on industry trends, algorithm updates, and technological advancements. However, overall, SEO has shown steady growth as more businesses recognize its importance in digital marketing.

4. How Successful Is SEO?

SEO success can be measured through various factors, including increased organic traffic, higher search engine rankings, improved brand visibility, and enhanced user engagement.
Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

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