YouTube Analytics 2024: Use Data Metrics to Grow and Track Your Channel

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Everyone loves to spend a good chunk of their day on YouTube. Whether you are catching up on the latest news, watching a funny cat video, or listening to your favorite music, there’s no doubt that YouTube is one of the most popular websites on the internet. But did you know that you can actually track your YouTube analytics? That’s right, by tracking your analytics, you can learn a ton about your viewers, your content, and your overall channel performance.

YouTube is one of the leading platforms and the top destination for video streaming content. With around 2.6 billion users and 5 billion videos watched each day, YouTube has made its way to the second most visited website in the world. With these big figures, it could be hard to ignore these video platforms.

YouTube analytics can help you track your progress and understand how your videos are performing. Moreover, you can use YouTube scheduler to track the analytics of your channel.

Like others, you probably think of YouTube as a place to watch funny cat videos or the latest movie trailers. But YouTube can also be a powerful marketing platform, especially for businesses. And one of the best ways to take advantage of YouTube is to track your analytics. Analytics can help you understand who is watching your videos, what kind of videos they are watching, and how long they are watching.

When building a YouTube channel, the first ingredient is understanding your audience, and honestly, there can be no better place to compile all your actionable insights than analytics.

By understanding your audience and what they’re interested in, you can produce better content that resonates with them. Additionally, analytics can also help you identify any problems with your videos so that you can address them.

Already curious? Let’s get in!

YouTube Analytics – A Comprehensive Overview

YouTube overview
YouTube overview

If you manage a YouTube channel or are thinking about starting one you have probably heard of YT analytics. But what is it, exactly? And how can it help you grow your channel and engage your audience? Here are the answers to all your questions.

What Is YouTube Analytics?

It is one of the most powerful features available for content creators and businesses on YouTube. By understanding how your audience is interacting with your videos, you can make informed decisions about the direction of your channel and the types of videos that are most likely to succeed.

It allows users to track the performance of their videos and understand how videos are performing. They are best used to track your video views, engagement, and demographics. You can also use it to see how your channel is performing overall and to compare it with others in your niche.

With the key metrics such as views, watch time, and engagement, you can get a better understanding of what videos are resonating with your audience and make more informed decisions about future content.

How to Use YouTube Analytics?

It shows you how people are finding and watching your videos. You can use it to see which of your videos are most popular, where your audience is coming from, and how long people are watching your videos. You can also use YouTube search Analytics to track audience engagement and see which parts of your videos are most important to them.

It also allows you to track your YouTube channel’s performance and where your traffic is coming from. You can use it to optimize your YouTube channel and ensure that your content is reaching your target audience.

Additionally, analyzing your analytics can help you identify any issues with your channel, such as videos that aren’t performing well, so you can make changes to improve your overall success.

To summarize, you can use the data from analytics to base your future campaigns and videos. You can also use these metrics to find your target persona.

Why You Should Track YouTube Analytics?

YouTube Analytics
YouTube Analytics

Here are just a few of the reasons why you should be tracking analytics:

  • To understand who your viewers are
  • To see which videos are performing well
  • To find out where your viewers are coming from
  • To figure out what type of content your viewers want to see
  • To determine when is the best time to upload videos
  • To track your overall channel growth
  • To improve your YouTube marketing campaigns
  • To understand who your audience is and what they are interested in

How Do I See Analytics on YouTube

Before refining your channel, it’s important to figure out your data in the first place. Here’s how you can view YT analytics from the platform. Just follow these steps.

  • Login to your YouTube account

    YouTube Analytics step 1
    YouTube Analytics Step 1
  • Click on the profile icon at the top right and then tap on ‘YouTube Studio’

    YouTube Analytics step 2
    YouTube Analytics Step 2
  • Then click on the Analytics from the top left column

    YouTube Analytics step 3
    YouTube Analytics Step 3
  • You can toggle between overview, engagement, Audience, and Revenue to get detailed analytics of your videos

    YouTube analytics - Step 4
    YouTube analytics – Step 4
  • Select ‘Advanced Mode’ from the upper right corner to view more channel analytics

    YouTube Analytics step 5
    YouTube Analytics step 5

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How to Find YouTube Analytics on Desktop

YouTube Analytics provides valuable data to help you understand your audience, optimize content, and grow your channel.

To access YouTube Analytics on a desktop, follow these steps:

  1. Open YouTube

Go to the YouTube and make sure you’re signed in to your Google account associated with your YouTube channel.

  1. Click on your profile picture
YouTube Analytics on Desktop - Step 2
YouTube Analytics on Desktop – Step 2

On the top-right corner of the YouTube homepage, you’ll find your profile picture or avatar. Click on it to open a drop-down menu.

  1. Select “YouTube Studio”
YouTube Analytics on Desktop - step 3
YouTube Analytics on Desktop – step 3

From the drop-down menu, click on “YouTube Studio.”

This will redirect you to the YouTube Studio dashboard.

  1. Access Analytics
YouTube Analytics on Desktop - Step 4
YouTube Analytics on Desktop – Step 4

Once you’re in YouTube Studio, look at the left-hand sidebar. You’ll find various options like Dashboard, Videos, Playlists, etc. Click on “Analytics.”

  1. Explore Analytics

Within YouTube Analytics, you’ll see various tabs and metrics that provide insights into your channel’s performance.

  • Overview tab
YouTube Analytics - Step 5 (a)
YouTube Analytics – Step 5 (a)

See how your channel is performing. Check views, subscribers, and engagement to know if your channel is growing.

  • Content
YouTube analytics - Content 5 (b)
YouTube analytics – Content 5 (b)

Find out which videos are popular. See how many people watch and how long they have watched.

  • Audience
YouTube Reach tab - Step 5 (c)
YouTube Reach tab – Step 5 (c)

Know who’s watching. Check demographics, locations, and what your audience likes to watch.

You can check data related to views, watch time, subscribers, revenue (if applicable), audience demographics, traffic sources, and more.

That’s how to find YouTube analytics on your desktop.

How to Find YouTube Analytics on Mobile

To access YouTube Analytics on a mobile device (iOS or Android), follow these steps:

  1. Sign in to your YouTube channel

Launch the YouTube app on your mobile device and ensure you are signed in to the Google account associated with your YouTube channel.

  1. Tap on your Profile Icon
YouTube Analytics on Mobile - Step 2
YouTube Analytics on Mobile – Step 2

Look for your profile picture or avatar in the top-right corner of the screen. Tap on it to access the account menu.

  1. Access YouTube Studio

Once you tap on your profile picture, scroll down to locate “YouTube Studio” from the drop down menu. This will redirect you to the YouTube Studio dashboard.

YouTube Analytics on Mobile - Step 3
YouTube Analytics on Mobile – Step 3
YouTube Analytics on Mobile - Step 3 (a)
YouTube Analytics on Mobile – Step 2 (a)

Alternatively, tap your profile picture and choose “Your Channel.”

  1. Select Analytics

Once you’re in YouTube Studio, you’ll see different options at the bottom of the screen. Tap on “Analytics.” This will provide an overview of your channel’s performance.

YouTube Analytics on Mobile - Step 4
YouTube Analytics on Mobile – Step 4

If you selected “Your Channel” instead of YouTube from your profile picture, go ahead and tap on the analytics icon.

Within YouTube Analytics, you can navigate through various tabs and metrics that offer insights into your channel’s performance. You can view information such as views, watch time, subscribers, revenue (if applicable), audience demographics, traffic sources, and more.

When you access YouTube Analytics on your mobile device, you can track your channel’s progress, understand your audience better, and optimize your content strategy while on the go.

What Is Data Available in YouTube Analytics?

YouTube analytics
YouTube Analytics

YouTube offers a variety of metrics that can help you track the success of your videos. Here are 5 YouTube metrics that you should definitely pay attention to.

YouTube Channel Metrics

As a YouTuber, it’s important to track your channel’s metrics in order to gauge your success and growth. By understanding your channel’s metrics, you can determine what’s working well and what needs improvement. YouTube’s channel metrics include: subscribers, views, watch time and average view duration.

  1. Subscribers

    YouTube subscribers
    YouTube subscribers

    Of all of the metrics, subscribers are perhaps the most important in the list of YouTube analytics. These are the people who are actually watching your videos and supporting your channel. According to reports, your subscribers watch videos twice as compared the nonsubscribers, so your main focus should be on building a subscriber base. There are a few different ways to track your subscribers.

    The first is simply to check the number that YouTube displays on your channel. This number can be found right below your channel name. Keep in mind, that this number only reflects subscribers who are logged in to YouTube. You can track your subscribers using different subscriber trackers such as YouTube subscriber counter, LiveCounts, and YTcount.

  2. Real-time Viewer

    Real-time viewers are one metric that you can use to see how many people are watching your channel at any given time. This number can fluctuate depending on the time of day and the content that you are posting, but it’s a good metric to keep an eye on. By monitoring this metric, you can ensure that your videos are seen by as many people as possible.

  3. Top Videos

    Top videos
    Top videos

    By tracking these metrics, channel owners can get a better idea of what videos are resonating with their audience and which ones are falling flat. Additionally, channel owners can use this data to adjust their content strategy and ensure that their channel is moving in the right direction.

    Top videos are considered one of the great YouTube analytics as it helps users to see which content is resonating with your audience and which videos are being watched the most. By analyzing your top videos, you can get a better understanding of what your audience is interested in and what type of content they prefer.

  4. Channel Views

    YouTube channel views
    YouTube channel views

    Channel views are one of the most important metrics for YouTube’s success. They indicate how many people are watching your videos and can be a major factor in YouTube’s algorithm. While you can’t control everything, there are a few things you can do to increase your channel views.

    • Write engaging titles
    • Optimize videos for visibility
    • Figure out your audience’s need
    • Engage with the YouTube community

    It’s a good indicator of a channel’s popularity and reach. A channel with a lot of views is likely to have a large audience, and a channel with a small number of views is likely to have a smaller audience.

Related Article: How to Schedule YouTube Videos in 2024 – A Step-By-Step Guide

YouTube Reach Metrics

As a content creator, it’s important to understand your audience and how they are finding your content. Luckily, YouTube provides creators with a variety of reach metrics to help them track their success. Take a look at YouTube’s reach metrics and what they mean for creators looking to build an audience on the platform.

  1. Impressions

    YouTube impressions
    YouTube impressions

    When it comes to the important YouTube analytics, impressions play a vital role. The impressions show the number of times your thumbnail shows on the user’s screen. The data on impressions shows which videos on YouTube were distributed and what made them successful.

    For instance, YouTube impressions can help you to determine which format of video content works well and have a high impression on your audience and which one has relatively low reach.

  2. Impressions -Click Through Rate (CTR)

    YouTube Impression CTR
    YouTube Impression CTR

    YouTube has a few different types of metrics that are important for understanding how your videos are performing and impressions (Click Through Rate) are one of those. This metric indicates the percentage of how many viewers have watched the video after watching the thumbnail.

    In short, it determines the percentage of impressions that turned into viewers. Impressions are the number of times your video has been seen. The click-through rate (CTR) is the number of times people have clicked on your video divided by the number of times it has been seen.

  3. Traffic Sources

    YouTube Traffic sources
    YouTube Traffic sources

    Let’s talk about one of the essential metrics in the list of YouTube analytics and that’s the traffic source. It determines all the places from where your traffic is coming. This metric can help you understand where your viewers are coming from and how to better target your content. There are a few different traffic sources you can measure:

    • Direct traffic: viewers who type your URL into their browser
    • Referral traffic: viewers who click on a link from another website
    • Search traffic: viewers who find your channel through a search engine

    Measuring your traffic sources can help you better understand your audience and how to reach them. If you notice that most of your traffic is coming from referrals, you may want to focus on creating content that will bring more of it.

    All these traffic sources play a significant role when it comes to tracking YouTube metrics. The traffic sources can help you to collaborate with multiple big opportunities.

  4. Top YouTube Search Terms

    Next, we have top YouTube search terms. One metric that is often used is the top YouTube search terms. This metric can be used to measure how well your video is doing in terms of search engine optimization. The following are the top YouTube search terms: Music, Gaming, Movies, and News Sports.

    This can be one of the best YouTube metrics to track as it shows you how effective your keyword strategy is working or whether it needs to be improved in some minor or major areas.

YouTube Audience Metrics

YouTube audience metrics are a set of analytics that measure how well your channel is doing. They help you track your progress, and show how your channel is growing. They can also help you understand your audience, and see what kind of content they like.

  1. Average View Duration

    YouTube Average view Duration
    YouTube Average view Duration

    It is one of the most important YouTube analytics as it measure of how long people are watching your videos, on average. A high view duration means that people are interested in your content and are watching it for a long time. A low view duration could mean that people are losing interest in your videos or that your videos are too irrelevant. View duration is a good way to measure the overall engagement of your channel.

  2. Top Playlist

    YouTube offers a wealth of data for video creators looking to improve their channels. Among the most useful are metrics related to playlists. Playlist metrics can help you understand how well your videos are performing in a given playlist. They can also help you determine which videos are driving the most traffic to your channel.

    Looking at playlist metrics can help you fine-tune your content strategy and ensure that your videos are seen by the right people. By creating a top playlist, you can increase your YouTube views and subscribers

  3. YouTube Cards

    The most important metric is the YouTube “card.” The card is a small, rectangular graphic that appears on a content creator’s video. It allows viewers to subscribe to the channel, like the video, share the video, and more. The card is an essential tool for content creators to measure their success on YouTube.

    Moreover, it analyzes the effectiveness of cards when it comes to card placement, timings, and durations. You can find your card’s click-through rate in the card reports section.

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YouTube Revenue Metrics

Let’s have a look at the YouTube revenue metrics below.

  1. YouTube Estimated Metrics

    YouTube Estimated Metrics helps creators to understand how their channel is performing. Estimated Metrics can help creators to identify channel growth trends, understand where their audience is coming from, and track the success of their content. These metrics are based on a variety of factors, including but not limited to: video views, watch time, and engagement.

  2. Estimated Ad Revenue

    As a YouTuber, it’s important to understand the different YouTube analytics and what they mean for your channel. Estimated Ad Revenue is one metric that is often looked at by creators. This metric is an estimate of the revenue your channel could have generated from ads based on a number of factors, including watch time, ad engagement, and the CPI of the ads you ran. It is a good way to get an idea of how much ad revenue your videos are generating.

  3. Transaction Revenue

    One of the most important metrics is transaction revenue, which measures the revenue generated from transactions, such as product sales that occur on your channel. Transaction revenue is a key metric to track because it can give you insights into the effectiveness of your channel in driving sales. If you see a decline in transaction revenue, it could be a sign that your channel is not reaching as many potential customers as it once did.

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YouTube Video Metrics

There are a number of different YouTube analytics videos that you can track. These include things like the number of views, likes/dislikes, and comments. You can also track the amount of time that people spend watching your videos.

All of these metrics can be useful in understanding how your videos are performing and how they are being received by your audience.

  1. Viewers

    Of all the things to consider when looking at YouTube metrics, one of the most important is viewers. This metric tells you how many people are watching your videos, and it can give you a good idea of how popular your channel is. If you have a lot of viewers, it means that people are interested in what you have to say. You can see how many people have watched your video, how long they watched it, and where they are watching it from.

    While YouTube is a great platform for content creators, it is also important to understand the metrics that the platform uses to determine how popular a video is. These metrics include the number of views, the number of likes, the number of comments, and the number of shares. By understanding these metrics, content creators can better optimize their videos for popularity.

  2. Watch Time

    YouTube watch time
    YouTube watch time

    Watch time is defined as the total number of minutes that a person watches a video. This is different from “view count,” which is the number of times a video is played. Watch time is a better measure of engagement because it shows how long people are actually watching a video. Watch time is also a factor in YouTube’s algorithm, so it’s important to try to increase it. Here are some tips for doing so:

    • Use attention-grabbing thumbnails and titles
    • Make sure your videos are high quality
    • Engage with your viewers in the comments section
    • Use annotations and end screens to keep viewers watching

  3. Video Subscribers

    The videos are designed to help viewers better understand their channel statistics, including video views, subscribers, and engagement. Your subscriber count is a measure of how many people have chosen to follow your channel and see your content in their feed. This number can fluctuate depending on many factors, but it’s a good measure of your channel’s popularity. Take a look at your subscriber count and see how it changes over time and don’t forget to track the important analytics.

YouTube Analytics Tools

While YouTube’s built-in analytics within the Studio provide a foundational understanding of the channel’s health, leveraging a dedicated social media management tool augments this data access and analysis.

These third-party tools offer a more comprehensive approach to YouTube analytics, often providing enhanced features, in-depth metrics, and intuitive dashboards that streamline data interpretation.

Here are several YouTube Analytics tools to consider:

  1. Social Champ

    Social Champ
    Social Champ

    Social Champ is a well-rounded social media management platform designed to simplify content scheduling, management, and analytics across various social media channels. Its analytics features empower you with a comprehensive suite of tools designed to provide in-depth insights into your YouTube channel’s performance.

    You can access detailed metrics through Social Champ, including views, watch time, subscriber growth, audience demographics, engagement rates, and video performance trends.

    Moreover, this social media management tool offers customizable analytics reports that can enable you to track the effectiveness of your content strategies, identify top-performing videos, and understand audience behavior more profoundly.

    With its robust analytics capabilities, Social Champ empowers users to refine their YouTube content strategy, enhance channel growth, and drive meaningful audience interaction.

  2.  SocialOomph

    socialoomph
    socialoomph

    SocialOomph is a versatile social media management tool that offers analytics across various platforms, including YouTube. It provides detailed analytics and reporting, allowing users to track YouTube performance metrics such as views, engagement, subscriber growth, and more.

    Regrettably, SocialOomph’s analytics might lack depth and advanced insights compared to Social Champ. Furthermore, it may not offer as much flexibility in scheduling and managing YouTube content, limiting optimization possibilities.

  3. Sprinklr

    Sprinklr
    Sprinklr

    Sprinklr is a comprehensive social media management platform that provides a holistic view of your YouTube channel’s performance, allowing for data-driven decision-making in marketing strategies.

    Although this social media management tool includes robust analytics capabilities and reporting features, Sprinklr can be overly complex and costly for smaller businesses or individual content creators. Its analytics may present a steep learning curve, requiring substantial time and resources to fully understand and utilize effectively.

  4.  Iconosquare

    Iconosquare
    Iconosquare

    While primarily known for Instagram analytics, Iconosquare has expanded its features to cover other social platforms like YouTube. It provides insights into YouTube metrics such as video performance, audience demographics, engagement rates, and growth trends.

    On the downside, Iconosquare lacks comprehensive YouTube analytics, focusing more on Instagram metrics. Its capabilities for YouTube might be limited, providing basic insights that might not be sufficient for in-depth content strategy planning.

  5. HeyOrca

    Heyorca
    Heyorca

    HeyOrca is a social media planning and collaboration platform that includes analytics for various social channels, including YouTube. In addition to allowing users to track key YouTube metrics, this tool offers collaborative features that facilitate team communication and content planning based on analytics data.

    Although HeyOrca has analytic features that provide key metrics, its user interface is less intuitive, causing confusion and making it difficult for users to maximize its features. Although alternatives exist, Social Champ stands out due to its user-friendly interface, comprehensive YouTube analytics, and robust scheduling and management features. It offers a more efficient and cost-effective solution compared to the other tools mentioned, making it the superior choice for content creators and businesses seeking a powerful social media management platform.

What Do My Social Media Engagement Metrics Mean?

Social media engagement evaluates the depth of interaction between your audience and your social media content. It takes into account metrics such as likes, comments, and shares.

When you monitor these key metrics, you gain invaluable insights into the types of content that strike a chord with your audience, providing a window into their preferences and behaviors. This is instrumental in shaping upcoming strategies, refining content creation, and nurturing meaningful connections.

Are You Using YouTube Analytics to Their Maximum Potential?

To make the most of your YT analytics, always track your progress, set goals, and strive to improve your numbers. Regularly tracking your analytics, can identify patterns and trends in your viewership, which can help you to tailor your content to better suit your audience.

Frequently Asked Questions

1. What Information Does YouTube Analytics Show?

The overview tab shows you the summary of how your videos and channel are performing.

2. How Many Subscribers Do You Need to Make Money on YouTube?

Creators should have at least 10000 subscribers and 4000 watch hours in the past years.

3. Which Videos Attract the Most Viewers?

According to YouTube’s creator studio, the most attractive videos are entertainment, gaming, food, beauty, and fashion.

4. Which YouTube Analytics Tool Is Best?

The best YouTube analytics tools are Social Champ, VidIQ, Social Blade, and Unbox Social.

5. How do I See Analytics on YouTube?

To see YouTube analytics from your phone, follow the steps below: Open the YouTube app. If you don’t have the app, download it from Google Play Store (Android) or App Store (iPhone). Tap your profile picture at the top right, and then choose “Your Channel.”Tap “Analytics” from the middle menu.
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Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

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