Social media is paving the way for the future of multimedia marketing. With over 4.4 billion users as of July 2021, it’s clear that the digitally native audience has become the prime demographic for marketers across the globe.
As we step into post-pandemic times, where online ecommerce sales are thriving and the physical high street continues to dwindle in size, it’s clear that social media marketing tactics need to be taken seriously. As top-tier marketers continue to battle their way to the top of the online commerce board, here are some of the social media trends that are driving the future of advertising and how you can insert them into your next successful campaign.
The Rise of the ‘Influencer’
It goes without saying that social media influencers are the new opinion leaders of a digitally native generation. Driving the social commerce train, Youtubers, internet stars, and reality TV winners are dominating the realm of advertising on social media.
If you don’t believe us, a recent Marketing Influencer Survey by Mediakix found that over 80% of large business marketers believe that influencer promotion is quickly becoming the most effective marketing strategy.
Using clever content creation tactics such as short and snappy product shots combined with influencer coverage is a great way to introduce your brand to a wider audience. Promoting your product through an opinion leader of your target demographic is sure to boost sales and increase social media coverage/sharing of your brand’s name and values, making it the perfect choice for new startups who are looking to get recognized within a large sea of online competitors.
Instagram’s ‘Story Feature’
Another social media marketing tactic that is dominating the advertising scene is the rising popularity of Instagram’s Story feature. With over 500 million users now interacting with Instagram’s Story feature every day, both high-end giants and startups are using the feature to boost their campaigns and target audience exposure.
As a more personal, short, and snappy alternative to Instagram’s ordinary feed posts, marketers are using the Story feature to promote their products, thanks to the feature’s clever swipe-up function.
Better still, new research by Social Insider has found that smaller business handles and product startups with less than 10,000 followers tend to perform better in terms of reaching a wider demographic, making the Instagram Story feature a great campaign headliner for boosting initial engagement and awareness of new players on the eCommerce pitch. You can go for social media marketing solutions to make your workflow easier.
(Source: Social Insider)
Looking towards future social media trends, there has never been a better time to jump on the immersive train if you’ve got a larger budget and are looking to increase audience engagement.
The future of AR/VR-powered marketing may feel like it’s miles away, but you’d be surprised to know that it is already working its way around the social media scene. From interactive AR-powered Snapchat filters to wearable VR-powered advertisements, this form of social media tactic will get your consumers ‘hooked’.
Brands are quickly catching on and creating innovative AR filters to aid audience interaction while still promoting their products. Take Gucci, for example. Their ‘Shoe Try On’ filter allowed consumers to try their product’s virtually while sharing these creations with their peers, increasing engagement, brand awareness, and a positive ROAS result.
TikTok’s Digital High Street
TikTok has quickly become one of the most well-known platforms across social media. With over 1.1 billion users worldwide, it’s no surprise that viral marketing experts have taken the opportunity to utilize its wide and diverse audience for their own gain.
With a 60-second video feature that easily combines content with commerce, it’s time to brush up on your creative skills and get on board with the latest TikTok trends. From viral sounds to dances and skits, the list of possibilities is endless on this platform, making it easy for brands to weave their advertisements into popular trending topics and reach a wide demographic.
As the post-pandemic environment has seen the high street begin to fall, TikTok’s digital high street continues to boom after the app partnered with popular ecommerce giant, Shopify, earlier this year, making it a must for start-up brands and viral marketing experts who are looking to boost sales post-COVID.
The Birth of the Scheduling Tool
Social media’s ease of use has also dramatically impacted the success of online campaigns and has boosted the hype of online trends for smart marketers looking to remain on top of the advertising train.
One of the reasons for this is the birth of the scheduling tool. Marketing your business online has never been easier, thanks to the development of clever tools that can allow brands to post multiple times a day across many platforms without even visiting the platforms.
This has allowed savvy marketers to engage with several social trends at the push of a button and maintain engagement across a wide audience, building follower trust and an active name for a growing brand striving for social media success!