If I would say Twitter is the founder of the Hashtag concept, then it won’t be wrong. Agree? Further imported to Facebook and Instagram, hashtags are truly ruling out the trends for social media marketing since then!
Guess when the hashtags are bossing around the other platforms, how beneficial they would be for their originator! Cutting it crystal clear, if you want your business to be known around the professional community in a proficient way – then Twitter is your way to go!
With more than 397 million active users, Twitter is a socializing platform with a massive audience. By scrolling through Twitter, one can quickly understand how Twitter marketing is helping the brands reshape their promotional strategies and engage with their audience.
Wondering what Twitter marketing is and how it can leverage your business? It’s time to fasten your seat belt. In this detailed guide, I will talk about Twitter and its marketing alongside some winning tips that would be a lethal combination for this article.
What Is Twitter Marketing?
Before going inside the box of Twitter marketing, we need to understand how it works. While working on the marketing campaigns of Twitter, understand what Twitter and its marketing framework look like and how your Twitter content could create an impact on the audience.
Basically, Twitter marketing is a kind of an idea or say a plan where a business has to put in money and energy to create a fundamental strategy. This type of strategic planning could help the business in promoting itself via Twitter. However, there are so many businesses that are still hesitant to join the platform of Twitter for marketing purposes.
In this world of excessive digital competition, Twitter seems to be a little less advantageous towards the growth of businesses. But this old-school type of service is one of the safest applications that is used for the exchange of messages and to stay connected.
A lot of marketers are still confused about using Twitter for marketing purposes but let me share a fact with you. You might be surprised but almost 85% of Twitter users have reported that it is essential for businesses to provide customers with support on Twitter.
Keep scrolling and you will find a lot of top-notch brands engaging with the audience through their tweets. This type of interaction via tweets allows the business to interact with its targeted audience. One can follow, unfollow, and retweet certain tweets of his choice and can get the latest updates from Twitter.
At this stage, understanding Twitter’s business strategy for marketing purposes is quite important. Engagement with the Twitter audience is the real struggle however there are some outstanding brands that are performing exceptionally well at Twitter and you must take some notes from them.
What Is a Twitter Marketing Strategy?
Twitter marketing has become one complicated channel for marketers. And can get overwhelming a couple of times. Twitter itself has become quite a powerful marketing platform. Being a Twitter-savvy marketer could be difficult as one would have to interact with the audience in real-time while explaining the brand perfectly. No one would like to talk about the latest trending topic only and would surely run for the engaging content. And at this point, it is highly important to plan out the marketing strategies in an effective way.
Just like every other platform, Twitter marketing also asks for your time and efforts along with some smart tactics. Keeping your audience hooked to your content could be truly a headache.
However, creating a proficient and effective Twitter marketing strategy can help your brand to make the most out of Twitter. All you need to do is to engage the audience in your brand’s content by creating befitting media goals. In this extended guide, I have compiled the ways to create a compelling witter marketing strategy.
How Twitter Marketing Benefits Your Business?
Let’s have a look at the exemplary brands that are using Twitter marketing-related strategies for their promotion. Check how they are engaging with their millions of followers like no other.
Starbucks Coffee and PlayStation; having 11 million and 23.8 million followers respectively, Twitter has been a blessed platform for these worldwide known brands.
Starbucks nearly kills out every other marketing technique on Twitter and recently the brand has stolen the limelight because of its Christmas cup in red. The brand is doing a wonderful job by interacting, engaging, and retweeting with its 11 million followers in an exceptional way.
If you are looking for the best ways to use Twitter then explore the PlayStation official on Twitter and see how skillfully they have nailed Twitter marketing.
The video game giant has got a massive following of nearly 24 million followers on Twitter and is continuing to crush it out! The brand posts a wide variety of content including videos, links, and texts. PlayStation also engages with its fans and retweets them.
It’s definitely no wonder that Twitter campaigns examples have emphasized social media marketers leverage Twitter for their businesses. But building up a loyal and engaged following can be highly overwhelming. I have got a detailed breakdown for you describing how Twitter marketing benefits your brand and can be important for your business.
Gain Valuable Insights From Customers
Twitter can enable the business to gain valuable insights from the customers 3x more than the brands that do not have Twitter customer support. Offer your visitors and customers proficient services and interactions to get their feedback. Try out hashtags campaigns and monitor the analytics. Track how your tweets are perceived by the audience and what they got to say about you.
Build Up the Brand Personality and Awareness
Twitter for marketers is a foolproof place where a brand can use its own voice in its own style and could engage with the audience. Twitter is honestly the most highly effective platform to establish your brand’s personality and awareness. With the help of Twitter, you can initiate a conversation with your audience and can use the best social media marketing tools for the automation of Tweets as well.
Get Customer Support and Gather the Feedback
The brands that are well-received among the audience have understood the importance of Twitter marketing and are considering it a vital marketing medium. Twitter is making it quite easier for businesses to reach out to their customers. In this way, they can collect feedback to improve their services and to deliver quick support to their customers. Netflix CS is a solid example showcasing a quick support feature for consumers.
Empower Your Brand Community
One of the biggest benefits of using Twitter for your brand is the ease of conversation that could empower your brand community. For further cultivation of businesses, brands can use Twitter’s social media strategy and can work on their marketing to engage with their community and build a great loyal following. In this way, Twitter has brought a great benefit for businesses and is bringing people together for a common interest!
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How To Create A Twitter Marketing Strategy?
Creating a Twitter marketing strategy could be ultimately difficult for marketers. However, with the help of the below-jotted points, your business would be able to create a smashing hit strategy for Twitter. Have a look.
Understand Your Brand’s Twitter Voice
When we talk about the brand’s promotion on Twitter, what we need to understand is how the business should use its “Twitter voice”. Establishing a well-defined and highly organized brand’s voice is important to set your tone for the entire Twitter strategy. The marketing voice for Twitter should be fresh, original, and must be proficient enough to convey your brand’s message.
Incorporate the Automation Tools
It is high time to use the right type of Twitter automation tool for your social media management and Twitter posting. Another way to craft an effective Twitter strategy is to schedule the tweets using Social Champ. You can manage your business profile of Twitter from one vibrant dashboard and can schedule the tweets for the future. Check out our incredible guide for scheduling the tweets on Twitter.
Create Conversations and Join the Twitter Chats
Twitter marketing strategy is focused on conversations and engagement with the targeted audience. Brands must focus on generating a healthy mix of replies, organic tweets, retweets, Twitter takes, and Twitter ads. You can also grow your following by joining the Twitter chats. Be an active participant in the chats by replying quickly and growing your account.
Get Verified on Twitter and Focus On Building the Follower Count
Keep one thing in mind, while designing the marketing strategy for Twitter – your focus should be on building the follower count. Moreover, apply for the verification of your Twitter business account and get the blue tick to show yourself a trustworthy and authenticated business partner on Twitter. To excel at this ground, checking the performance of competitors is also necessary to succeed in your Twitter strategies.
Apart from the creation of an effective marketing strategy, I have compiled some best Twitter marketing practices as well that could help your business in gaining recognition from the audience. Have a look at these best practices.
- Keep the message of your brand highly concise.
- The hashtags limit should be 1 or 2 per tweet.
- Add up call-to-action in your tweets.
- Avoid images with heavy text.
- Use captions for the videos with dialogues.
- Create the content theme with hashtags for different weeks.
- Monitor the indirect mentions for your brands using keywords and hashtags.
Customize and Brand Your Business Account
Keep your Twitter account of business totally branded and customized. Ensure to customize your entire profile with your logo, colors, and other details that could make your business memorable for the audience. From Twitter Handle to the header, profile picture, bio, birthday, and website URL; a marketing strategy of Twitter is dependent on so many factors that could help in the branding of a business account.
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Best Twitter Marketing Tools to Boost Your Engagement
Marketing the business on social media platforms is definitely the most challenging sort of marketing, and dealing with it is surely not a piece of cake. And when it comes to Twitter – it is more difficult. Twitter has got the potential to make any brand the top choice of the audience. Instagram could be the hot favorite, but marketing your business on Twitter is the need of an hour.
More than 75% of marketers are actively using Twitter. 85% of small and mid-sized businesses on Twitter consider tweets and networking great customer support.
Isn’t it quite impressive? Marketing about your business on Twitter can yield simply excellent results if it is implemented rightly. However, it is quite time-consuming. But your consistency can do wonders. I have curated a list of 6 Twitter marketing tools that could help you to boost your engagement.
Social Champ is your go-to Twitter management tool. Not only Twitter, but the platform offers support for other social media platforms, including Facebook, Instagram, LinkedIn, YouTube, Google My Business, and Pinterest.
With the help of Social Champ, businesses can benefit in terms of analyzing the metrics, mentions, hashtags, and audience engagement on the most popular tweets with the scheduling of tweets.
Content recycling, scheduling of tweets for years, and in-depth Twitter analytics from Social Champ allow the businesses to grow like a champ in the industry. Try out the freemium plan, and there’s no coming back!
Another Twitter marketing tool on the list is Tweepi. It is the type of marketing software that guarantees engagement on Twitter. A lot of marketers make the mistake of gaining followers on Twitter and totally lack at providing engaging content to the audience.
Due to the absence of crispiness, followers are of no benefit. At this stage, Tweepi is a helping hand driven by the technology of artificial intelligence. This marketing tool can help your business to shoot up followers while keeping them engaged.
Tweepi account would further be incorporated with the relevant hashtags and competitors whom you want to track. Tweepi is directly proportional to your engagement factor on Twitter.
Let’s now talk about Twitonomy, another Twitter marketing tool that could provide you with simple and critical Twitter analytics. Twitonomy has got some best features and well-designed charts as well that offer visual analysis for Twitter.
Apart from the analytics of your marketing strategies on Twitter, you can also see all your mentions from around the world on the global map. Since every business wants to stand out at its promotion on Twitter, Twitonomy can help it to track its performance.
With effective features and guaranteed results, Twitonomy also offers a basic free plan that could help you with Twitter analytics and tracking at a beginner level.
Another Twitter marketing tool on my list is TweetReach now known as Twilert. This marketing software for Twitter could help you to measure the performance of your content.
If you are looking for a tool that could allow you to track the Twitter content strategy then Twilert is your reliable option to go with. You can learn which posts, URLs, and hashtags are working best for your business.
With Twilert, you can get in-depth analytics and associated reports. Apart from the analytics, Twilert can help businesses to enable competitive analysis and can track the performance of leading brands in the same industry.
Twitter Analytics is an official add-on feature provided by Twitter itself to businesses. It is super easy to access and can be used by everyone.
With the vibrant blue dashboard, Twitter Analytics is fairly easy to use and understand. What you need to do is to log in to your account of Twitter and click on the profile photo. Then, navigate analytics from the drop-down menu.
You can easily access the analytics from this site and since it is free, it has become the most popular add-on by Twitter. Here, you can cover several things including monthly Twitter activity summary, audience, events, and a lot more.
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Last on my list stands GroupTweet which is another powerful marketing tool businesses can use for Twitter. This tool could help your business to analyze the activities, schedule the tweets, and offer much more to boost your performance on Twitter.
You can also integrate this tool with other social media scheduling tools as well. In this way, GroupTweet could be used directly from the same application.
GroupTweet also allows the business to communicate privately on the Twitter groups and provide account access without integration of the Twitter passwords. This Twitter marketing tool has divided the services into different plans with a free trial for each plan.
Focusing on the creation of a Twitter strategy for business could help the brands to engage with the audience like never before. Since Twitter is a great place to grow, you need to keep up with things very quickly on Twitter. Using any of the above-mentioned marketing tools for Twitter can help you to boost engagement on the platform of Hashtags.
Excel Your Twitter Marketing Strategy With Social Champ
Learn to schedule your Twitter campaigns with ease using Social Champ integrations from platform tutorials on our YouTube channel.
11 Twitter Marketing Tips
With approximately 397 million users, Twitter has become a significant marketplace from where the business can give a head start to their marketing operations. Finding marketing success on Twitter asks the businesses for the strategic planning and proper defining of goals. Check out my curated list of 11 Twitter marketing tips that would help your marketing hit on point. Let’s dive into the study to find out the tips.
Go With the Right Handle, Picture, and Header Image
Your Twitter handle should be highly recognizable and easy to remember for your targeted audience. If the Twitter handle would be short, crisp, yet catchy; it would be easy enough to mention it in the comments. Moreover, make sure that you have kept the name of the business exactly the same on every social platform.
Let’s take the example of Nike, one of the most popular footwear manufacturing companies – Nike has kept its name, handle, profile picture, and header image all clean and minimal. If you are getting started with the business, ensure to keep the Twitter handle closest to the brand’s name and avoid putting in unnecessary characters.
Optimize the Bio to Reflect Your Brand’s Personality
Designing a fundamental and effective Twitter marketing strategy for brands could be a daunting task for so many marketers. But hold on, did you know that you can catch the limelight on Twitter by optimizing the bio? Let me explain. Basically, your Twitter bio is around 160 characters long detail under your profile picture to showcase what the brand or company represents.
The bio should be a killer one! While crafting the bio, ensure to keep it accurate and add up some personality or humor in the bio. You should also keep it targeted to the audience to affirm your marketing of business on Twitter. Have a look at the Twitter bio of Jeff Bezos, founder of Amazon. Since he is widely known, his bio is short and catchy.
Schedule and Post the Tweets During the Peak Hours
Increasing Twitter engagement could be an overwhelming task for businesses. But using the correct automation and scheduling tool for social media accounts can help your business to climb the hill of success. You can use the Twitter automation tool to automate the tweets without sounding like a bot.
There are certain times of the days when the users are active on Twitter and eventually they could engage more with your tweets. Identification of those hours and days would work wonders for your business marketing on Twitter and you can gain more impressions, boost engagement, and get more clicks.
Be the Master of Hashtags
The concept of Hashtags was originally brought to life by Twitter. Engagement of your business tweets and Twitter marketing posts are highly dependent on hashtags. Tweets that contain hashtags receive 2x more engagement as compared to the tweets that are not having hashtags.
But keep in mind, using more than two hashtags can bring a drop-down in the engagement. Without overusing the hashtags, it is important to use the righteous hashtag matching the needs of your business. Once the right hashtags are implemented in the tweets and posts, the content would reach a wider audience.
Run the Practice of Doing Advanced Searches
How about finding the people that are interested in your business every second? Obviously, every business owner wants to know what the audience is saying about his brand. Well, Twitter advanced search has got your back.
Instead of sending promotional tweets or crafting emails to your existing customers, you can find the potential ones by searching them out via industry-specific terms. For example, if you want to find a programmer, you can use the advance search for this purpose and can set the priorities and words as per your choices. Once all is done, click on the search and Twitter would yield the results of your choice.
Add Up the Images in Tweets to Increase the Retweets
Everyone loves the content in which images and videos are shared. The same goes with your business Twitter posts and tweets. Adding up the images would help your brand’s tweet get more likes, retweets, and clicks as compared to the tweets without images.
You can attach a relevant meme or any image in your content that could further hype up your content. An observatory survey has also revealed, tweets with more images typically receive 89% more likes and favorites. However, adding up the compelling images and the type of pictures that are highly relevant to your content is a big must. Take a look at how Kylie Cosmetics is killing Twitter marketing proficiently.
Enhance the Engagement With Video Content
Forget pictures and pay attention to the use of video content in your posts and tweets. Images do get attention but videos can simply outperform the pictures as well. With the help of the Twitter video option, Twitter users are enabled to record a new video from their devices or even upload an existing video.
You can add a branded video in your tweets to get the attention of the audience. Videos are six times more likely to be watched and retweeted than photos and Michael Kors has made the most out of this golden opportunity. With the help of these videos, you can share the information with your followers efficiently.
Create Polls to Interact With Business’s Followers
The creation of polls can help your business to interact with your audience like never before. People do love to answer the polls and they want to share their opinions and thoughts with the business. Conducting these polls would create more activity on your Twitter page and people would like to interact with the business.
Adding the poll on Twitter is very easy. All you need to do is click the same button that you always click to add a new tweet, then click n the poll icon at the bottom of the screen. Creating unique and engaging polls is a must to interact with the audience successfully and Airbnb is an inspiration!
Incorporate Smartest CTAs
Twitter is one of those marketing platforms that could be used for highly creative marketing strategies. The enormous idea working behind Twitter marketing is to bring more sales drive, lead generation, enhanced engagement, boost clicks, and increased downloads.
You need to create engaging posts to get all these actions done and to boost engagement in amazing ways. Adding the CTAs to the tweets is one of the best yet quickest ways to boost engagement. Use some effective actions like Follow us, Visit our site, Shop our sales, Learn more, Shop now, Grab the deal, etc while telling the users about your brand. Look how Huda Beauty is utilizing Twitter commerce flawlessly.
Utilize the Power of Ad Campaigns
A Twitter marketing campaign could be a headache if you have not planned it out strategically and creatively. However, if you are looking for a quick boost and engagement rate in your business then Twitter ads are your way to go for the long run. Here, it doesn’t matter whether you got a ton of followers or not but yes, Twitter ads would work best for you.
They are quite expensive as compared to Facebook Ads but they can boost your engagement instantly. With the help of these ads, promoted tweets, conversational ads, and tweets hashtags – you can encourage your users to have a detailed look at your brand. I have shared an example of an ad showing in my feed.
Get the Influencers for More Exposure
Pitching your creative idea has become quite easier since the market has gone quite larger. You can take your unique idea to the table of influencers and if they liked it, they can change the entire fate of your brand with only a single post. However, finding the right type of influencer could be difficult.
While conducting Twitter marketing, find out the influencers and get in touch with them for the achievement of future goals. Sort out the profiles of the influencers, look at their posts and check if their posts are aligning with your brand’s message. If someone seems to be a perfect fit, hit him up! I just love how Elon Musk is ruling Twitter with retweets and promotional tactics.
Summing up Everything About Twitter Marketing
Twitter is ultimately the best platform to help your business achieve increased brand awareness and generate new leads. As compared to other social media platforms, things move more quickly on Twitter and your marketing efforts on this platform should be right on point to stand out from the crowd.
If you are new to the Twitter business and its marketing grounds, take a start with the basic Twitter profile. Keep the brand’s handle quite short yet catchy to remember. I have compiled this comprehensive and long guide about marketing strategies, tips, and best practices of Twitter for your help. Looking forward to hearing from you that this guide worked wonderfully for your business x marketing on Twitter.