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The term analytics refers to social analysis tools and the information these tools provide to the users. Many social media platforms have their own analytics features that help users to track and analyze how their posts are performing for metrics like engagement, reach, and followers growth. These metrics allow users to determine social media marketing strategies on both micro and macro levels.

Tracking your social media analytics is super easy. All you need is to monitor your total likes, comments, shares, saves, and mentions. With the help of analytics, businesses can spot the latest trends, gauge customer responses, user interactions, and much more.

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