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Engagement Rate

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Engagement rate is a metric that measures the number of interactions with a piece of content on a given platform. This can include likes, comments, shares, or other actions a user takes that indicate interest in the content. Engagement rate is a good way to measure the success of a piece of content or to compare the engagement of different pieces of content. It is a good way to measure how well your content performs and how engaged your audience is. The higher your engagement rate, the more engaged your audience is.

The engagement rate is calculated by dividing the number of engagements by the number of impressions.


For example, timely and relevant content is more likely to elicit a response from readers.

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