There is no doubt in the fact that Instagram wins when it comes to Gen-Z social media marketing trends and campaigns. Getting your brand a million followers, Instagram has a lot more in store; all you need to implement is the right marketing strategies, or let’s say, the right Instagram marketing tool to grab the audience’s interest and relevant outreach.
One of the winning Instagram strategies is the Instagram giveaway ideas and contests that can grow your following drastically with some creative efforts and ideas pulled off.
Well, if you are new to this business and clueless about how the giveaway ideas on Instagram can improve your brand’s visibility and increase engagement, read this guide ahead and check out our suggestions.
Instagram Giveaways The Concept
An Instagram giveaway is a limited-time promotional campaign run by a brand allowing the users to win their products by performing any tasks according to set criteria. Usually, giveaway ideas on Instagram require the participants to engage with their posts, follow their social media accounts, and promote the brand in their social circle.
But this ain’t the limit!
Shaping the giveaway ideas on Instagram as an opportunity for the audience to compete and win big can make the promotions more interesting. For example, you can ask the participants to create a video featuring your product or execute unique photography ideas utilizing your brand. Next, they can send their entries and try their luck to win.
Hence, you can create ideas for a giveaway on Instagram according to your brand’s niche, your audience’s persona, and the goals you want to achieve.
Before we go in deeper to explore the possible Instagram giveaway ideas to execute, here are some quick benefits of running an Instagram giveaway to convince you better.
Top Benefits of Running Instagram Giveaways
Executing giveaway ideas on Instagram is fun and brings in the best for your brand without asking for a lot. Following are the top benefits you can achieve by running a trendy and exciting Instagram giveaway.
Boost Audience Engagement
The best perk Instagram giveaway ideas offer is enhanced audience engagement. Participating in the giveaways and contests allows users to interact with your brand and understand your services better. To ensure an improved audience response, you must try out easy-to-participate ideas, for example, a poll, a comment-to-win, and more.
Generate Quality Leads
Instagram giveaway ideas can help you generate customers in the longer run. Giving the winners/participants of the contests your products will allow them to try your product or service. Upon liking, they might become your regular customer and purchase your products. They may also suggest your product to other relevant customers driving more leads.
Winning Marketing Strategy
Well, needless to say, the Instagram giveaway ideas can prove to be a winning marketing strategy. You can get user-generated content that can be easily repurposed and posted as customer testimonials on your social media platforms. Through this single tactic, increased engagement, improved traffic, and better brand awareness can drive your business towards growth.
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How to Run a Successful Instagram Giveaway
Until this point, you must be intrigued by executing exciting ideas for a giveaway on Instagram. However, the process is not easy unless you plan it properly and in detail.
To save you from the hassle, below are a few steps to help you run a successful Instagram giveaway.
Define the Purpose & Set Targets
Before choosing the right giveaway post ideas for Instagram, you must know the purpose and objective you want to achieve through this strategy. It can be anything from increasing the number of followers, brand promotion on different social channels, collaboration with renowned people, and more.
Define the objective and set rewards and gifts accordingly.
Draft Details About the Giveaway
Look at the example of a recent giveaway hosted by Social Champ above; it sums up how a giveaway should look like.
Once you have decided why you are running the giveaway and what it will be, the next step is to form a procedure for audience understanding and smooth running.
Create a detailed and easy-to-understand announcement that will go on Instagram profiles and stories.
- Mode of Entry: Specify how the user can participate in the giveaway.
- Eligibility Criteria: Specify the guidelines and parameters based on which any user will become eligible for participation in the giveaway.
- Deadline: Mention the time duration and date until the participants are allowed to send their entries.
- Prize: Feature the prize that you have declared for the winner prominently. Remember, it must be showcased in a promising and eye-grabbing manner so that more and more people get to know about it easily and participate actively.
- Announcement of Winner: To ensure discrepancy and fair decisions, mention the parameters of judgment based on which you will assess the entries. Also, mention the day and time you will declare the winner. This technique will keep the audience bound to your platform with excitement and increasing interest.
These easy-to-go guidelines ensure a visually appealing and creative giveaway campaign. Content punchlines promoting your brand and aesthetic visuals illustrating the theme will get you a far better response than regular static posting.
Select the Reward
While selecting the reward, keep in mind the long-term objective of your Instagram marketing strategy. An expensive fancy gift will bring you nothing but a bunch of freeloaders who will only be participating for the sake of the gift and will not bring any benefits to your brand.
However, you can avoid targeting irrelevant and unauthentic leads by offering a more brand-friendly prize. For example, discount vouchers, freebies, test products, loyalty points, free membership, buy one get one free offer, or a gift basket including a set of your products can be considerable ideas to be chosen as a credible and promotional reward.
Add up Creative Hashtags and Taglines
The Instagram algorithm supports the use of hashtags and brings in a boost in the reach and visibility of the posts if integrated within the right hashtags. To execute successful giveaway ideas on Instagram, you must create a hashtag or tagline describing the theme and idea behind the giveaway campaign.
Take inspiration from the trending hashtags and craft your own to promote your brand identity and grab as many eyeballs as possible.
Here, #DoUseAFlavor has been endorsed by the brand LAYS as their marketing campaign for new flavors.
Related Article: 20+ Instagram Post Ideas to Steal the Spotlight in 2023
10+ Best Instagram Giveaway Ideas to Try
When it comes to Instagram giveaways, there are a lot of options to explore. Here are some winning ideas that are quite popular and have been endorsed by some famous brands with a guaranteed success rate.
Branded Hashtag Challenge
A promising way of creating an impactful brand identity is to endorse a branded hashtag within your giveaway ideas on Instagram.
One of the giveaway post ideas on Instagram is to direct the participants to include a branded hashtag in the comments/captions. This technique will make your audience familiar with the brand’s official hashtag, and as a result, you will find several people posting while using your brand’s hashtag.
Craft a unique hashtag, make it a necessary element of your content, and enjoy massive brand awareness. Check out the above inspiration of Disneyland’s branded hashtag used in all their campaigns to endorse the brand.View this post on Instagram
Comment to Win
Another simple yet effective way of running an interesting giveaway campaign on Instagram is to propose a call of “Comment to Win.” Create a theme centered around your product and direct the audience to comment on something to participate and win.
Usually, such giveaways declare the best commentator as the winner. Subtle and easy to track, this technique requires less hassle and improves the organic reach of the brand on Instagram.View this post on Instagram
Instagram Stories Contest
A contest based on Instagram stories is one of the best Instagram giveaway ideas to gain followers and create user-generated content. With more than 100 million people using Instagram stories every day, the Instagram stories contest is an incredible idea for increasing engagement.
This contest directs the participants to feature the brand on their stories and tag its Instagram account to generate credible and well-targeted outreach. Even private account users are likely to participate in the Instagram stories contest by following the guidelines and submitting screenshots.
So, with this tactic, you are likely to pitch your product to potential convertible leads.
User-Generated Visual Content
Social media creators love to create branded content and compete in competitions. Hence, you can announce a reward for creating the best promotional video for your brand. This technique can be done in various ways, for example, through product photography, product shoutouts, brand reviews, and videos showcasing the brand.
You can further add the usage of branded hashtags to make it more brand-related and get good outreach.
“Caption This” Contest
Another fun among the giveaway post ideas on Instagram is the “Caption This” contest. All you need to do is put a photo on your Instagram account and direct the users to suggest a caption. The best-suited caption is usually declared the winner in such giveaways.
As simple as this, the idea will make the audience think about your brand and incorporate a creative approach to suggest something for it. In addition, you will also get more comments on your posts through this tactic, which will ultimately increase the organic reach of your brand on Instagram.
The fun part, you can host this Instagram giveaway idea on a weekly or even monthly basis across all your social media platforms.View this post on Instagram
Tag a Friend
Tagging your friends and family on social media posts is an easy yet impactful way of getting attention from a new audience. Many Instagram giveaway ideas require the participants to tag a friend to win a prize. Simply, the more the number of tags, the more the chances of them winning.
This technique leads more and more people to know about the brand and reinforces the brand to existing followers as well.
Fun Hack: You can name the giveaway according to the theme of your product; for example, if it is formal footwear, “Tag a Colleague” can make it more interesting and target more relevant people that are likely to be converted.View this post on Instagram
Follow to Win
One of the oldest and easiest Instagram giveaway ideas is the “Follow to Win” competition. The participants are required to follow the brand’s social media accounts simply, and they are in the race to win the prize you have set.
Usually used in collaboration with other parties, this technique is a great way to increase the number of followers for your brand, leading to an increase in brand awareness.View this post on Instagram
If you own a small business and your main objective of running giveaway ideas for Instagram is to get your brands exposed to new followers, then collaborating with other brands and influencers is a great idea to execute.
Choose a brand that relates to your audience, create a prize customized with the products/services of both parties, and announce it through the accounts. This technique will help you share the cost of the prize, introduce your brand to an expanded audience, and lead to more engagement.View this post on Instagram
Hosting a photo challenge across all your social media platforms, especially Instagram, is another intriguing idea among the options for a giveaway on the platform. In such a giveaway, the brand directs the audience to showcase its product or service through creative photographs.
The winning idea with a creative hook gets the reward. You can also incorporate the usage of your brand’s hashtag within this idea to increase brand awareness.
Photo contesting is exciting to execute and a great way to create user-generated content capable of driving better leads.View this post on Instagram
Link in Bio Forms/Email Signups
Link in Bio forms serves as one of the best Instagram giveaway ideas leading to generating leads and driving potential customers to take an interest in the brand. The process of this giveaway is simple. All you need to do is to sign up through a form in the Instagram bio of the brand, putting in information like name, email, contact, etc.
By getting the form filled out, you will be able to create a customer database that you can connect to through announcements and important updates about your brand.
However, to ensure maximum audience response to this giveaway idea on Instagram, make sure to put in an impressive reward to attract better leads.
Trivia is a forever winner regarding lowkey yet fun Instagram giveaway ideas. You can easily create trivia for your brand on Instagram by asking questions regarding your brand, general knowledge facts, or even a trending topic.
The best part about Trivia is that it is a great way of educating people about your brand by asking questions related to your niche. To select the winner, you can randomly opt from the pool of people who commented on the right answers through this giveaway winner selector tool.
Related Article: 5 Tips to Boost Your Instagram Engagement in 2023
Instagram Giveaway Ideas A Winning Strategy
If implemented in the best possible way, all these ideas can yield an increased number of leads and a massive following of relevant audiences on Instagram for your brand. We have got you covered with the most popular hand-picked Instagram giveaway ideas to gain followers. Try out the one that can market your product or service in the best possible manner, evaluate the results with the help of a social media analytics tool, and enjoy Instagramming like never before.
Frequently Asked Questions
Is It Allowed to Run Giveaways on Instagram?
Instagram allows its users to run contests and giveaways that meet the legal policies described by the platform.
How Long Should a Giveaway Last?
The duration for which a giveaway should last depends on the company’s preference. It can be a minimum of 24 hours and a maximum of 2 weeks, according to the popularly adapted durations.