TikTok Shops & Marketers: A Transition Into the E-commerce Space

With the evolution of social media platforms into branding aids, a drastic increase in features have been witnessed with unique features to optimize for a better experience. TikTok Shops are one of such feature offered by TikTok. With TikTok Shops, creators, business owners, and merchants become capable of displaying and selling products directly through the platform.

Product tabs, live sessions, and in-feed videos can be made to sell and display brands.

Let us walk you through the point of view of marketers and business owners on the TikTok shops transitioning the e-commerce market and bringing in a profound change.

Here is the question that we popped!

The question is: TikTok has announced that they will launch in-app shops in the US. How much will this impact TikTok’s transition into the e-commerce space?

Yasar Dilbaz

Founder & Head of SEO at GrowthMar

TikTok’s recent announcement of in-app shops for US users could prove to be a significant step forward for their transition into the e-commerce space.

With digital shopping becoming increasingly popular, the easier it is to access products and services, the better. In-app stores could make it simpler than ever before for shoppers to find what they need on the platform, leading to an increase in sales.

Additionally, this could help TikTok build relationships with brands and companies looking to use the platform for their own e-commerce needs. As a result, it is likely that TikTok’s presence in the e-commerce world will expand significantly following this announcement. Ultimately, it has the potential to be a significant game-changer.

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Yoav Morder

Marketing Director at Sonary

With several monetization options, TikTok has become a perfect solution in e-commerce to promote brands and grab target audiences’ attention.

In this context, TikTok’s decision to launch in-app shops for the US has long-lasting impacts on its transition into the e-commerce space, which ultimately will help facilitate merchants and also will help improve customer experience. 

And since this feature will also expand business horizons with a range of products and other delivery options, I take it as a very potential step to surprise the competitors with this transition.

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Ankit Bhardwaj

CEO and Founder of VPNhelpers

There is no doubt that TikTok’s in-app shops will have a significant impact on the company’s transition into the e-commerce space. With millions of users already spending time on the app each day, adding the ability to purchase products directly from TikTok will make it a much more appealing platform for businesses and shoppers alike.

In addition, TikTok’s data-driven approach to content creation and marketing will give businesses a powerful tool to reach and engage with potential customers in a very targeted way. We expect to see a lot of excitement and innovation in the e-commerce space from TikTok in the coming months.

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Sully Tyler

CEO at Sully Tyler

The news about TikTok’s in-app shops is everywhere. Even though it’s been characterized by a rather faulty rollout worsened by internal issues around staff management and unachievable incentive targets, this is still a huge step towards building the platform into an eCommerce giant.

As TikTok is the platform of choice for younger audiences, there’s no doubt they’ll turn to TikTok for the discovery of new products and businesses as
opposed to, for example, Googling them. This is good news for all of those in digital marketing, as this will allow them to efficiently market the products aimed at younger generations, which is great news for influencer and affiliate marketing, but of course, only if it works.

I believe that TikTok’s transition into the e-commerce space will be a success, as the company has already found the ideal recipe to appeal to
younger generations, and I think this is just a continuation of an already successful business model.

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Mariusz Michalowski

Community Manager at Spacelift

The announcement of in-app TikTok shops will likely change the e-commerce landscape in the US, as it will provide an easy and convenient way for users to purchase products. In-app TikTok shops will particularly benefit small businesses, as they will be able to reach a larger audience more easily.

TikTok is a popular app with a young user base, and its in-app shop will allow users to buy products directly from within the app. This could lead to increased engagement and spending on e-commerce platforms, as users will be able to purchase products without having to leave the app.

This could also lead to increased loyalty among users, as they will be more likely to return to TikTok for all their shopping needs.

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Daniel Louwrens

CEO and Founder at Muscle & Brawn

Launching in-app shops will increase repeat business opportunities and improve referral rates. Also, it will prove a boon to online businesses as it engages more customers and connects your business with the target audience. We all know that TikTok is trending much more than other social media platforms.

As a result, instead of using other social platforms like Instagram and Facebook, people will use TikTok because there is a growing trend of live stream shopping, or live shopping, where customers watch influencers or store associates buy goods live.

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Adam Fard

Founder & Head Of Design at Adam Fard UX Agency

Mood-Based Purchasing Is Being Inspired By TikTok
In terms of market share, social commerce has surpassed all others. Due to the emotional sway that social media platforms have over their customers, eCommerce businesses are increasingly reliant on social commerce.

Nowadays, e-commerce companies are more likely to seek out chances on social media platforms like Facebook, Instagram, Twitter, and Linkedin than they are on Google itself.

Due to the strong return on investment in social commerce, even online retailers would allocate more resources toward it. For example, in 2020, TikTok polled its subscribers on their purchasing habits. Two-thirds of users who took part in the survey said that the atmosphere of TikTok encouraged them to shop when they weren’t in the mood to.

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Adaptation of evolution is necessary for achieving goals of sustainability for your business in the longer run. TikTok as a platform has a lot to offer, and it is entirely on the user’s ideology of incorporating it. Promote and sell your products using TikTok Shops and witness an impeccable boost in the business.

We would also like to thank all the participants for sending in their opinions!