How to Post on LinkedIn in 2024 – A Step-By-Step Guide

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Wondering how to post on LinkedIn and build your professional network? In this guide, we’ll give you step-by-step instructions on creating engaging content on the platform and keeping your profile active using a LinkedIn scheduler. 

Whether you’re a job seeker, entrepreneur, or simply looking to expand your professional network, posting on LinkedIn can be a game-changer, and you’ll see why. With our expert tips and tricks, you’ll learn how to drive maximum engagement and make the most of this powerful professional networking platform.

Let’s get started!

How to Post on LinkedIn: A Step-By-Step Guide

So, you’re ready to make your mark on LinkedIn and share your expertise with everybody? Great! Let’s dive into the step-by-step guide on how to post on LinkedIn.

We’ll cover everything from choosing between articles or posts, finding the best time to post, using content from other platforms, creating remarkable and engaging content, and configuring your settings for maximum visibility.

Select Between Articles or Posts

When using LinkedIn, you can choose between articles or posts to share content on the platform. Each option has its own benefits. Let’s take a look!

Posts are short updates that appear in your LinkedIn feed. They can be text-only or include images, videos, or links. Posts are a great way to share quick updates and thoughts or ask questions from experts in your network. To make a post on LinkedIn, simply click on the ‘Start a post’ box on your homepage, write your content, and click ‘Post’.

On the other hand, articles on LinkedIn are longer-form pieces of content that allow you to elaborate deeply on a topic. Articles can include text, images, videos, and even embedded multimedia.

Whether you make a post or write an article on LinkedIn, remember to make it engaging, informative, and relevant to your audience.

Find the Optimal Time to Post on LinkedIn

To find the optimal time to post on LinkedIn, consider the engagement patterns of your target audience. Timing can make a big difference in the visibility and reach of your posts.

One way to determine the best time to post is by analyzing your audience’s activity on the platform. Look for trends in engagement, such as peak hours or days when your followers are most active.

You can also use LinkedIn’s analytics dashboard to gain insights into your audience’s behavior. Experiment with posting at different times and track the performance of your posts to identify the optimal posting schedule for your content.

Related Article: Find Out the Best Time to Post on LinkedIn in 2024

Share Your Content from Other Social Platforms

To easily share your content from other social platforms on LinkedIn in 2024, utilize the feature of cross-platform integration. This means you can connect your LinkedIn account to other social media accounts, such as Twitter or Instagram, and automatically share your posts across platforms. It’s a great way to save time and reach a wider audience.

When you share your content from other platforms, ensure it’s relevant and valuable to your LinkedIn network. Consider adapting the content to fit the professional context of LinkedIn. For example, if you’re sharing a photo or video, add a caption that provides insights on the topic.

  1. Write Your Content

    To write your content for posting on LinkedIn, first, ensure that your content is professional and relevant to your target audience. Consider sharing informative articles or videos about specific businesses or industries, as well as links to exciting aspects of your own business.

    Additionally, you can provide updates about your products, services, and projects or share newsletters, articles, and press releases. When writing your posts, aim for clarity and conciseness. Keep your content clear and edit and proofread religiously to ensure quality.

    You must also control your post settings to target the right audience and consider publishing posts on different devices for better reach.

  2. Configure Settings

    To make sure your posts reach the right audience and maximize engagement, it’s essential to adjust your settings accordingly. Start by navigating your profile settings and clicking the ‘Privacy’ tab. Here, you can choose who can see your posts, whether it’s your connections, your network, or the public.

    You can also decide whether to receive notifications when someone engages with your posts. Another important setting to configure is the option to tag people or companies in your posts. This helps you expand your reach and connect with others in your industry.

    Lastly, look at your notification settings to ensure you receive updates and alerts for the content that matters most.

  3. Publish (By Device Type)

    To publish a post on LinkedIn, follow these steps based on your device type.

    If you’re wondering how to post on LinkedIn using a computer or laptop, take the following steps:

    • Go to LinkedIn and log in to your account.
    • Once you’re logged in, click on the ‘Home’ tab at the top of the page.
    • On the left-hand side, you’ll see a box that says ‘Start a post.’
    • Click on that, and a new window will appear where you can write your post.

    If you’re wondering how to make a post on LinkedIn using a mobile device, take the following steps:

    • Open the LinkedIn app and log in to your account.
    • Tap on the ‘Home’ icon at the bottom of the screen.
    • You’ll see a box at the top of the screen that says, ‘Start a post.’
    • Tap on that, and a new window will appear where you can write your post.

    Once you’ve written your post, you can add any images or videos by clicking on the camera icon.

Managing LinkedIn Has Never Been So Easy!

Leverage Social Champ’s LinkedIn Scheduler and build a consistent posting schedule. Try Now!

Why Should You Post on LinkedIn?

So, you’re curious about why you should post on LinkedIn and whether it makes any difference. Well, let’s look at some benefits of posting on the platform!

First, LinkedIn is a professional networking platform that allows you to connect with colleagues, potential employers, and industry experts. By posting on LinkedIn, you showcase your expertise, build your personal brand, and expand your professional network. Essentially, your LinkedIn profile is your digital business card!

But here’s the thing: you shouldn’t just post anything random you see on the internet; LinkedIn is specifically a social platform for professional networking. Ensure the content is relevant to your industry or the interests of your connections. For example, if you’re interested in marketing, you could share an infographic or news about the latest social media trends or effective advertising strategies.

Posting on LinkedIn can help you showcase your expertise, build your personal brand, and expand your professional network. Just remember to keep your content relevant, provide sources for your infographics, and have fun connecting with others in your industry. Happy posting!

Reasons Why LinkedIn Is the Best Social Platform for Professionals

LinkedIn offers unmatched professional networking opportunities for individuals seeking to enhance their career prospects and expand their industry connections. With over a billion users worldwide, it is the go-to platform for professionals from various fields. Here are some compelling reasons why you should consider posting on LinkedIn:

  • Targeted Audience – LinkedIn is specifically designed for professionals, unlike other social platforms. Your posts will likely reach the right audience who can appreciate your expertise and offer valuable opportunities.
  • Industry Insights – LinkedIn provides a unique platform to stay updated on industry trends, news, and insights. By engaging with relevant content and connecting with professionals in your field, you can gain valuable knowledge and stay ahead of the curve.
  • Personal Branding – Posting on LinkedIn allows you to showcase your skills, experience, and accomplishments. It helps you establish yourself as a thought leader in your industry and build credibility among your peers.
  • Professional Networking – LinkedIn is a hub for connecting with like-minded professionals, potential mentors, and recruiters. By actively participating in discussions and engaging with others’ content, you can expand your professional network and open doors to new opportunities.

Related Article: Investing in LinkedIn Premium: A Wise Career Move

How to Post on LinkedIn: 10+ Tips to Drive Engagement in 2024

If you’re wondering how to write a LinkedIn post that grabs attention and drives engagement, you’ve come to the right place! LinkedIn is a powerful platform for networking, professional growth, and expertise showcasing. But simply posting on LinkedIn isn’t enough – you must ensure your posts are engaging and valuable to your audience. So, here are 10 practical tips to help you create engaging LinkedIn posts:

  1. Know your audience – Before writing, consider who you’re targeting and what interests them. Tailor your content to their needs and preferences.
  2. Craft a compelling headline – Just like a catchy subject line in an email, a strong headline will encourage people to click and read your post. Make it clear, concise, and intriguing.
  3. Start with a hook – Grab your readers’ attention by starting your post with a thought-provoking question, an interesting fact, or a compelling story.
  4. Keep it concise – LinkedIn users are typically busy professionals, so keep your posts short and to the point. Aim for around 300-500 words to capture attention effectively.
  5. Use visuals – Incorporate eye-catching images, infographics, or videos to make your post visually appealing and more engaging. Visual content tends to attract more attention on LinkedIn.
  6. Provide value – Offer practical tips, insights, or advice from which your audience can benefit from. Share your expertise and make your posts helpful and actionable.
  7. Encourage interaction – Ask questions, seek opinions, or invite your audience to share their experiences related to the topic. This will encourage comments and discussions, boosting engagement.
  8. Be authentic and relatable – Inject your personality into your posts and write conversationally. Avoid jargon or complicated language – keep it simple and easy to understand.
  9. Engage with comments – When people comment on your post, reply to them promptly and engage in meaningful conversations. This shows that you value their input and encourages further engagement.
  10. Share your own experiences – Personal stories and anecdotes can create a strong connection with your audience. Share your successes, failures, or lessons learned to inspire and resonate with others.

Now that you know how to write a LinkedIn post that drives engagement, it’s time to put these tips into practice. Consistency is key – regularly posting valuable content will help you build credibility and grow your professional network. So, go ahead and make a post on LinkedIn that showcases your expertise and sparks meaningful conversations.

Related Article: How to Beat LinkedIn Algorithm – [Revised 2024]

Automate Your LinkedIn Post with Social Champ’s LinkedIn Post Scheduler

Social Champ is an amazing social media management tool designed to simplify and improve the management of multiple social media accounts. Its user-friendly interface and great features make the platform popular among businesses, influencers, and social media managers.

One of the most unique features of Social Champ is its ability to schedule and automate social media posts across various platforms, including Facebook, Twitter, LinkedIn, Instagram and Pinterest. You can create and schedule posts in advance, saving time and effort that can be better utilized for other essential tasks. The scheduling feature also allows users to improve their social media presence by posting at the most impactful times for their audience.

Related Article: How to Schedule LinkedIn Posts in 2024 [UPDATED]

How Do I Post on LinkedIn and Schedule It Using Socialchamp

Now, let’s see how to schedule your LinkedIn posts:

Step 1 – Make an Account on Social Champ

  • Visit SocialChamp.io
  • On the top banner, you can select “Start Free”
  • Now, fill in all the necessary details required to make an account
  • Once you get an email to verify your account, you can authenticate your account using the link given in the email.

Step 2 – Connect Your LinkedIn Page to SocialChamp

  • Now, you need to go over to the Dashboard on SocialChamp.io
  • You’ll see a menu on the left side of the tab. Click on the “Publishing” section
  • Now, select Settings
  • Select Manage Account from the drop-down menu
  • Now, select the “Add New Social Account +” button
    manage account option- visual of steps in how to post on LinkedIn
  • You can see multiple options from social media platforms like these.
    visual of "add account' option on LinkedIn
  • Select Linked Profile/Page.
  • Now, you will be redirected to LinkedIn. Log in to your LinkedIn account.
  • Once you log in, select “Allow”. Now, your LinkedIn is connected to your Social Champ account.
  • You will see all your pages or profiles; you must select the one you want to schedule your posts on.
    Connect Your LinkedIn Page
  • Click on the “Add” button and select “Done Adding”.

Step 3 -Schedule Your Post

  • Head over to the Social Champ dashboard and select “Publish Content.”
  • Start writing your post, and add the images.
  • Add all your content for LinkedIn post.
  • As a bonus, you can preview your post before it is published to ensure everything looks perfect.
    Preview LinkedIn post- visual
  • Now, to schedule your post, you’ll find this option at the bottom of your screen.
    Post scheduler- visual
  • Select “Schedule” and then put your preferred date and time; you are all good to go! Click the “Schedule” button at the bottom right corner of the screen to finish.

In Conclusion

Posting on LinkedIn can be a powerful tool for expanding your professional network and boosting your career. By sharing valuable content and engaging with others, you can establish yourself as an industry expert and gain visibility among potential employers, clients, or collaborators.

Now that you know how to post on LinkedIn, make the most out of your posts. Here are some helpful tips to increase engagement.

  • Use attention-grabbing headlines.
  • Use high-quality visuals to accompany your posts.
  • Keep your content short and informative.
  • Incorporate relevant hashtags to reach a wider audience.
  • Tag individuals or companies that are relevant to your post.
  • Engage with comments and start conversations.
  • Post consistently to maintain visibility.

FAQs – How to Post on LinkedIn

How Long Should a LinkedIn Post Be?

LinkedIn posts should ideally be around 1,300 to 2,000 characters in length. This translates to approximately 250 to 300 words. However, it is important to note that attention spans on social media platforms are generally shorter, so it’s best to keep your posts concise and engaging. Aim to convey your message effectively within the first few lines to grab readers’ attention.

What Is the Best Format for LinkedIn Posts?

The best format for LinkedIn posts may vary depending on the specific content and audience, but here are some tips to create compelling posts:

  • Length – Keep your posts concise and to the point. Aim for around 150-300 words. Remember that LinkedIn is a professional platform, so avoid lengthy content.
  • Engaging Headline – Capture attention with a compelling headline or question that piques curiosity and encourages people to click on your post.
  • Clear and Informative – Communicate your main message or idea in the first few sentences. Use bullet points or numbered lists to make your content easily scannable and digestible.
  • Visual Content – Incorporate eye-catching visuals like images, infographics, or videos to enhance your post. Visuals can grab attention and improve engagement.
  • Relevant Hashtags – Include relevant hashtags in your posts to increase visibility and reach a wider audience. Use popular industry-specific hashtags or create your own to categorize your content.
  • Call to Action – Encourage engagement by including a clear call to action (CTA) at the end of your post. This could be asking for comments, inviting people to share their experiences or opinions, or directing them to a related article or website.
  • Professional Tone – LinkedIn is a professional networking site, so maintain a professional tone in your posts. Avoid using slang or overly casual language.
  • Personalization – Share personal experiences, insights, or anecdotes to make your posts more relatable and personable. This helps to build connections and humanize your content.

What Should You Not Post on LinkedIn?

When using LinkedIn, it is important to maintain a professional and appropriate online presence. Here are some things you should avoid posting on LinkedIn:
  • Personal or inappropriate content – LinkedIn is a professional networking platform, so avoid posting content that is overly personal or unrelated to your professional life. This includes personal photos, family updates, or controversial opinions.
  • Offensive or discriminatory content – Posting any form of content that is offensive, discriminatory, or disrespectful towards individuals or groups is highly discouraged. This includes discriminatory remarks based on race, gender, religion, or any other protected characteristic.
  • Negative or controversial discussions – LinkedIn is not the appropriate platform for engaging in negative or controversial discussions. Avoid posting content that is argumentative, confrontational, or offensive towards others.
  • Excessive self-promotion – While it is acceptable to showcase your achievements and professional accomplishments on LinkedIn, avoid excessive self-promotion. Constantly posting about your achievements or bragging about yourself can come across as arrogant and may turn off potential connections.
  • Inappropriate language or behavior – Maintain a professional tone in your language and behavior on LinkedIn. Avoid using profanity, offensive language, or engaging in any form of harassment or disrespectful behavior.
  • Irrelevant or spammy content – Ensure that your content on LinkedIn is relevant to your professional field. Avoid posting irrelevant or spammy content, such as unrelated advertisements or sales pitches.
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Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

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