Last night I planned on sleeping early, and just like my daily ritual, I got in bed and started scrolling through my phone. Guilty as charged – TikTok was my first pick, and in no time, I was past 3 AM, totally mesmerized, giggling, and still not asleep. This is the magic of TikTok – the app of this generation!
TikTok is currently the most downloaded app, with more than 176 million downloads since 2022. It is no more difficult for people to get hold of this revolutionary social media app and start with some buzzing in-trend challenges! You can use a social media management tool to get going, even with a busy marketing schedule.
Do you wonder what TikTok did differently to stand out?
It introduced an influential culture to Gen-Z in short-form videos, making them TikTok Influencers!
If I was awake the whole night, I was being entertained and definitely influenced by the people organically reaching my phone screen!
If one holds the power to influence a person, then a few of us can influence generations, and that is how TikTok uses the power of music!
Who Are TikTok Influencers?
TikTok Influencers are your highly followed and cherished online content creators who get famous or, in short, go viral for the content they create and post on their TikTok accounts.
Influencers can be renowned, global TikTok celebrities, or micro-influencers, all depending upon the number of followers they keep, their niche, and their post engagement rates! They have built themselves so noticeable for brands to pay them to promote their services.
Influencers are great at what they do; thus, brands and advertisers have now built great marketing strategies around them.
Why Should TikTok Influencers Be a Part of Your Marketing Strategy?
I mean, why not?
Suppose I can be hooked to an app for hours without realizing my job responsibilities the next day where I am not expected to Jiggle Jiggle by Jason Derulo. In that case, this app and the influencers are surely doing something right!
A marketing funnel starts with awareness, which businesses and brands seek. GenZ is a generation with maximum potential yet is the hardest to reach and capture!
Whichever way we may craft a marketing strategy in 2022, we cannot beat the power of influencer marketing. That’s why TikTok influencers MUST be a part of your marketing strategies.
We believe in what we see – A generation with huge trust issues and several options available in the market won’t trust you until they find you reliable.
Thus, brands strategically seek famous TikTok creators to endorse their products and services to reach the masses. In return, top influencers are paid from $100 to $ 1000’s and even more per branded video.
Chipotle, some time back, started with a #Boorito challenge at Halloween. For this, they got the 6th most followed TikTok influencer, Zach King, on board for a shoutout. Users were expected to visit the Chipotle shop in a costume to purchase a burrito or taco for $4.
Zach’s video currently stands at 4.3 Million views.
The TikTok algorithm is relatively easy to crack. We all recognize what an ad looks like on social media and are not always in the mood to make a purchase.
TikTok influencers make us stop and watch – unknowingly, we fall for the created marketing funnel.
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The Top Most Followed TikTok Influencers in 2022
What if one moment I am lip-syncing a song in my nightsuit, and the next, I turn into a glam model with a sudden flip?
Don’t be scared; that is TikTok!
sorry but how smooth was that transition #fyp #foryou #makeup #viral #uk #transition #2022 #foryoupage #2022tiktok #spring #makeupartist #2022trends #makeuptutorial #transitions #glam #eyeliner #mua #ukmua
Now that we know the big deal behind an influencer and why they are essential, let me introduce you to the top 10 most followed TikTok influencers in 2022. Definitely, these lads are famous and making huge numbers with every video.
Are you ready to count the trending faces you have seen yet are unknown of their reach? *drum rolls*
Spencer X (Spencer Polanco)
Spencer X stands at 55 Million followers on TikTok in 2022.
Spencer Polanco calls himself a ‘mouth music man’ as he is the most famous TikTok beatboxer globally. The 30-year-old New York-based creator started with a YouTube channel, eventually creating a small fanbase for him.
Polanco told Forbes, “I looked at myself in the mirror and cried. I had trained all my life for just a little bit of support, and now there were thousands of people who cared about what I’m doing.” – he was included in the Forbes list of 7 highest-earning TikTok influencers in 2020.
Spencer Polanco was among the first TikTok stars to receive funds from TikTok’s $1 billion Creator Fund. He has so far been able to part with brands including HBO, Oreos, Doritos, Nickelodeon, Sony, Skechers, and more.
Dixie D’Amelio stands at 57.4 Million followers on TikTok in 2022.
She is an American musician and dancer who rose to fame after her sister Charlie D’Amelio started posting on TikTok and followed in her footsteps.
Dixie D’Amelio has an established net worth of $10 million in 2021. As an influencer, she has partnered with brands like Swarovski, Morphe Cosmetics, Taco Bell, Crest, Hollister’s Jean Lab, Orosa Beauty, and many more.
In 2020, Dixie signed a record deal with HitCo Entertainment and began releasing her own music. She has so far performed with various artists, including Jonas Brothers, Wiz Khalifa, and Demi Lavato.
Burak Ozdemir (cznburak)
Burak Ozdemir stands at 62.9 Million followers on TikTok in 2022.
He is a restaurateur and a Turkish chef who got famous on TikTok for his innovative and interactive cooking style. He ensures to incorporate TikTok best practices into his created videos. Burak always smiles at the camera while experimenting with new recipes.
Burak currently holds an estimated net worth of $11.2 Million with almost four to five branches of his restaurants. He has collaborated with different brands of cooking utensils, celebrities, and TikTok influencers namely the footballer Ronaldo, Marcelo, and Mohamed Saleh, MMA fighter Khabib Nurmagomedov and more.
Mood @marcelotwelve #halamadrid ❤️
Kimberly Loaiza falls into the category of TikTok influencers & stands at 66.6 Million followers on TikTok in 2022. She is a Mexican singer, dancer, YouTuber, and a famous TikTok star. She started as a social media influencer on YouTube and eventually transitioned her fans to TikTok and Instagram. Kimberly currently holds an estimated net worth of $17.5 Million. She has released several successful songs, including “Enamorarme,” “More, Tequila and Shot,” and “Turn off the light,” which have topped a number of international charts. Like other TikTok influencers, this creator got herself a collaboration with the big clothing brand Shein twice.
Zach King stands at 69.2 Million followers on TikTok in 2022.Zach is a social media illusionist and a filmmaker who is precisely famous for his ‘magic vines.’ He also started his journey on YouTube, which he later transitioned into TikTok in 2016. He now owns his own studio, The Zach King Team, in Los Angeles, USA.He created the most watched TikTok video in 2019, titled ‘They rejected my application to Hogwarts, but I still found a way to be a wizard.’ It received 2.2 Billion views.
He is one of the TikTok influencers who usually end up with high TikTok engagement numbers for creating content purely different, captivating, and unlike dance videos. His current estimated net worth is around $5 Million.
Will Smith stands at 72.2 Million followers on TikTok in 2022.Who doesn’t know this outstanding actor, comedian, producer, rapper, and of course, the motivational speaker who is the 5th most followed TikTok star too?The Academy Award winner is famous for his work in movies like Men in Black and The Pursuit of Happyness, and is now holding his ground among TikTok influencers.Will is considered doing this well, possibly for making the most of TikTok tools to achieve quality and well-edited videos.
When you realize that you are your own worst enemy 🙂 🎥: @Peter Quinn
Addison Rae stands at 88.6 Million followers on TikTok in 2022.Ms. Rae is a social media sensation famous for being a dancer, singer, and actress with an estimated net worth of $8.5 Million. She has been featured in Forbes 30 Under 30 list in 2021 and was among the Forbes top-earning TikTok influencers.Addison Rae has landed paid collaborations with several big brands, including Sephora, Daniel Wellington, Reebok, L’Oreal, and has been a spokesperson for American Eagle.
Shop @ITEM (on sale!!) @sephora spring savings event now 🌹🌸💐🌺
Another TikTok Influencer Bella Poarch stands at 91.2 Million followers on TikTok in 2022.Bella is a Filipina-American singer who has secured the third spot among the most followed TikTok influencers around the globe. She has approximately a net worth of $12 Million.Bella has collaborated with brands like HyperX, Ragnarok Origin, SKIMS, and more.Bella Poarch holds the title for creating ‘the most liked video on TikTok‘ where she can be seen lip-syncing ‘M to the B’ by Millie B.
To the 🐝 🐝 🐝 #fyp
Charli D’Amelio stands at 145.4 Million followers on TikTok in 2022.Charlie had been a dancer for over ten years until she started with TikTok. She soon became the most followed among all the TikTok influencers around the globe in 2021. Later on, in 2022, she was usurped by the comedic creator Khaby Lame.According to Forbes, Charli made $17.5 million from the TikTok app in 2021.According to Celebrity Net Worth, Charli D’Amelio makes almost $100,000 per sponsored post. She has collaborated with Pura Vida, Morphe Cosmetics, Hollister, Aerie, EOS, and more.
@borndreamerbycd is now available at @morpheofficial us & canada stores⭐️ #borndreamer
Khabane Lame (Khaby Lame)
Khaby Lame stands at 148.5 Million followers on TikTok in 2022.Khaby is a comedic entertainer who became the most followed TikTok influencer on 22nd June 2022, with the highest following globally. He is famous for his iconic hand gesture and for creating comic reactions to over-complicated videos on the internet.
Khaby currently has an estimated net worth of $13 Million, where he has collaborated with many stars and brands, including Hugo Boss, Meta, Dream11, and more.
Related Article: How to Track the 20 Most Important TikTok Analytics
How Big Brands Use TikTok Influencers for Campaigns?
I am sure this is the next question arising in your mind after a thorough rundown of the much-famous TikTok influencers and their hefty net worths!
Once brands are sure of their marketing strategy and end goal, established brands can opt for four major steps to use influencers.
Find the Right TikTok Influencers
Planning and research is the core element of this entire marketing approach. Getting a globally famous star is not the deal here; finding an influencer who belongs to your target niche matters. This step done right can make all the hard work worth it.
Of course, a chef cannot sell makeup, nor will they achieve the required reach for a brand. But an influencer like Kris HC can do just like she did for Too Faced Cosmetics.
Give Creative Control to the Creators
Once the right influencer is on board, then you are done with the major task.
Discuss the planned campaign, the budget, the guidelines, and the end goal with the TikTok creator before you let them work their magic!
TikTok influencers are known for their ways of reaching their audiences, and letting them have creative control is the wisest approach.
Be Acceptable of Risk and New Ideas
You cannot sell an idea until it stands out from the crowd!
TikTok is all about experiments and taking risks. Introducing the new TikTok hashtags challenge could be one of the ideas that may work for your brand. Or maybe working on a new jingle in hopes of it going viral could be another risk taken.
At the end of the day, this creative app is all about moving out of the comfort zone to test the waters!
Build Tighter Relationships
People remember brands for how they are presented.
In today’s time, we more often remember a product by the person who endorses it. The longer a partnership runs, the more chances are for us to remember that endorser for that brand. For example, Kendall Jenner is the new global ambassador of Adidas originals – and possibly the more we will see her in tracks, the more we’ll remember Adidas as a brand!
How to Become a TikTok Influencer?
Are you impressed so far? If yes, you must be seeking to join this massive set of beautiful-looking, rich social media entertainers called TikTok Influencers!
If you wonder how you can become a TikTok influencer, then here is a quick check-list for you:
- Understand the TikTok Algorithm
- Find Yourself a Niche
- Be Quick With Jumping on The Trends
- Stay Consistent
- Be Creative To Stand Out
- Connect With Your Audience
- Track Videos with TikTok Analytics
- Work With Brands
The more points you check from the above list, the more chances you can be a successful TikTok creator and an influencer.
TikTok Tools Preferred by TikTok Influencers
Influencers are busy souls creating content and signing big contracts. This is why Social Champ, a social media management and automation tool, is a must-have for TikTok influencers to maintain online consistency.
Creators can edit, schedule, organize, repost and analyze their creative videos from a single dashboard without a hassle. Get suggestions of trending hashtags, post on the platform-specific timings, and also be able to interact with fans using the TikTok scheduler.
Creators highly prefer an easy-to-use app, and InShot is their best shot among the TikTok video editing tools. With InShot, you can cut, trim, or blur a video alongside changing backgrounds, adding trending audio clips, recording a voiceover, or even adding filters.
This app doesn’t have royalty-free songs, yet it is one of the powerful and feature-rich TikTok tools.
Analysis of how videos perform on TikTok is equally important for TikTok influencers, just like creating them. TrendTok is a highly used app for analyzing important TikTok data metrics.
This tool uses AI to suggest the right trends and help influencers track, identify, and forecast new TikTok trends – on the basis of location and categories.
If you have followed me till the end, you are almost an encyclopedia on TikTok influencers. If you are all geared up to make your next move in the TikTok world and possibly end up with outshining fame, then do not forget my name in your honorary speeches!