Market managers are always seen striving for ideas that can boost their business. The grind of bringing unique and creative ideas to the table is constant; hence, you need to put in a great deal of time and effort to make your strategy the best among the rest.
The audience willingly talks about and listens to the stories about how they can make their festivals an eventful opportunity. Hence, no matter which business niche you support, you must take full advantage of the eyes to outshine your marketing campaign.
We asked our community experts their most trusted practices and techniques to craft a profound strategy relevant to festive campaigns. We asked them, “As a social media manager, how do you go around crafting your strategy for festive campaigns?”
Let us have a look at what they have to say!
Expert Opinion on Festive Campaigns & How to Execute Them!
| Jeroen Van Gils | Joshua Feinberg | Tom Hamilton-Stubber | Jamie Irwin | Cayla Thurman |
| Deepak Patel | Ajay Porwal | Ahmed N.Khan | Kyle Kroeger | Lieu Dang |
| David Walter | Susan Anderson | Samuel Mc Graw | Jossa Soler | Cynthia Hamilton |
Jeroen Van Gils
CEO at LiFi
As a social media manager, there are a few things you can do to make sure your festive campaigns are on point. First, take a look at your goals and objectives for the campaign. What are you trying to achieve? Once you have a clear idea of your goals, you can start to put together a strategy.
Think about which platforms will be most effective for your campaign. For example, if you’re trying to reach a younger demographic, Instagram might
be a good choice. If you want to promote a sale or special offer, Facebook could be a good option.
Once you’ve selected your platforms, it’s time to start creating content. Your content should be engaging, informative, and relevant to your
brand. Make sure to use festive images and language that will resonate with your audience.
And finally, don’t forget to measure your results so you can see how effective your campaign was.
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Joshua Feinberg
Co-Founder at SP Home Run
Always craft your social media campaign strategy with your ideal client profile (ICP) and buyer personas in mind. Who are your most important stakeholders? What do they care most about? What are their biggest goals and challenges? What groups do they belong to? What topics and hashtags do they follow? What conferences do they attend? What industry publications do they read? What podcasters and YouTube channels do they subscribe to?
Once you have answers to the above, it becomes much easier to focus your strategy for festive campaigns — in a way that resonates with your most important followers and generates the desired interactions.
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Tom Hamilton-Stubber
Managing Director at TutorCruncher
You should always be planning your campaigns well in advance. For festive campaigns, it’s best to start planning in September or October, so you have plenty of time to execute a successful strategy.
You’ll want to look at what’s happening around the holidays and decide on a theme or angle for your campaign. Once you have that nailed down, start developing creative content ideas and plan your promotion schedule. Make sure you also consider your target audience and how best to reach them during the holiday season.
If a company is trying to gain new customers, it should aim to create content that captures the spirit of the holiday season. This might mean highlighting special deals or discount offers or running contests to boost engagement with existing followers. It’s also important to consider how popular culture collectively perceives the occasion: getting creative with moments like Christmas, Easter, and Halloween might be easier when borrowing from well-known themes and symbols.
Test and track your campaigns using analytics tools so you can see how well they’re performing and make necessary adjustments along the way.
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Jamie Irwin
Director at Straight Up Search
Crafting an effective festive campaign requires more than just a few posts – it requires planning and strategy. First, you want to ensure you’re
targeting the right people – identifying your target audience should be the first step in creating any campaign.
Once that’s taken care of, consider how to reach them best; creative content like GIFs, memes, and visuals can be a great way to spark interest
and keep them engaged. Regularity is also key – scheduling posts, so followers know when new content will drop will encourage engagement.
And don’t forget about paid advertising for a quick boost in traffic – managed correctly, this can really propel your campaign’s reach!
Hope you find this insightful. You can email me if there are further questions, and I’d be happy to assist you.
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Cayla Thurman
Business Reputation Consultant at Rizereviews
Any business at some point will have experienced highs and lows. A repeat of these on specific times of the year becomes their season. Market data
and their own curated ones will determine when the best time to drive their own campaigns and of course, following other calendar/seasonal promotions.
Utilize your market data or data available targeting the festival. Do a background on your competitors.
Plan and draft your content around a theme your campaign will be taking. Plan ahead and utilize social media.
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Deepak Patel
Founder at Bloggingko
Festivals present a unique opportunity for brands to reach new consumers through creative marketing campaigns. But before you can create a
successful social media strategy for festivals, you need to understand the festival-goer.
Festivals are all about experiencing new things, so your marketing campaign should focus on highlighting the unique aspects of your product or service. You also need to create content that is tailored to the festival-goer’s lifestyle. For example, if your target audience is young adults, your content should be light hearted and fun.
Finally, make sure that your campaign is easy to share online. Create sharable graphics and videos, and make sure your website and social media pages are optimized for mobile devices.
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Ajay Porwal
Co-Founder at Droidowl
The holiday season is an optimal time to increase your social media marketing productivity. There are many possibilities to create intriguing and captivating content, advance your brand, and connect with your target consumers.
Create themed content
Get Ahead of the Curve this Season: To tap into the holiday spirit, start by understanding your audience’s interest. This can be accomplished by conducting audience research with your followers or users on social media platforms. By gauging their interests, you can begin promoting content that is relative to their interests.
Give away free stuff
The holiday season is a great time to promote your company by giving away free stuff! Freebies are a great way to reach out and engage with your target audience, and they’ll be appreciated, especially during the holidays. Some ideas for holiday freebies include candy, gift cards, or other festive items. You can promote your freebies through social media, your website, or other channels. To make things even more festive, you could offer free giveaways on certain days of the week or throughout December!
Influencer marketing
Consider using influencer marketing to ensure your holiday campaigns reach the widest audience possible. Influencers are people who have a large following on social media and are often more effective than traditional advertising channels when it comes to promoting products or services. You can tap into their large following by working with an influencer and getting your holiday message out to more people.
Engage with the audience
Engaging with your audience during the holidays is a great way to create a strong connection with them and increase the chances of success for your campaigns. This means posting festive tweets, writing blog posts about holiday topics, and sponsoring relevant events for your followers or users.
By doing this, you can show them that you’re a brand that cares about their needs and wants to create a positive experience for them.
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Ahmed N.Khan
Founder at Techrandm
As a social media marketer, crafting a strategy for festive campaigns is an important part of your job. Festive campaigns can be a great way to engage with your audience and drive brand awareness, but they can also be tricky to get right.
Here are some best practices and dos and don’ts to help you craft a successful festive campaign strategy.
Best Practices:
Start early: Festive campaigns take time to plan and execute, so start thinking about your campaign well in advance of the holiday or event. This will give you plenty of time to come up with creative ideas and make sure that everything is in place before the campaign goes live.
Set clear goals:
Before you start planning your campaign, take some time to think about what you want to achieve. Do you want to increase brand awareness, drive sales, or engage with your audience? Once you have clear goals in mind, you can focus your campaign efforts and measure your success.
Be creative:
Festive campaigns are a great opportunity to be creative and stand out from the competition. Think about unique and interesting ways to engage with your audience and make your campaign memorable.
Be authentic:
Your audience will be able to tell if your campaign feels forced or inauthentic. Make sure that your campaign feels genuine and true to your brand, and avoid using cliches or overused ideas.
Be timely:
Make sure that your campaign is timely and relevant to the holiday or event you are celebrating. This will help you connect with your audience and ensure that your campaign feels fresh and current.
Dos:
Do research your audience: Take the time to learn about your audience and what they are interested in. This will help you create a campaign that resonates with them and engages them.
Do create engaging content:
Your campaign content is the key to engaging with your audience, so make sure that it is interesting, informative, and engaging.
Do use relevant hashtags: Hashtags can help you reach a wider audience and increase the visibility of your campaign. Use relevant hashtags to help your campaign gain traction on social media.
Do track your results:
Make sure to track the results of your campaign so that you can see what worked and what didn’t. This will help you improve your campaigns in the future.
Don’ts:
Don’t ignore your audience:
Your audience is the key to your success, so make sure to listen to what they have to say and respond to their feedback.
Don’t spam your audience:
Avoid bombarding your audience with too many posts or irrelevant content. This will only annoy them and make them less likely to engage with your campaign.
Don’t neglect other channels:
Social media is important, but it is not the only channel you should focus on. Make sure to include other channels, such as email and your website, in your campaign strategy.
Don’t forget to have fun:
Festive campaigns are a great opportunity to have fun and celebrate. Don’t take yourself too seriously, and enjoy the process of creating a successful campaign.
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Kyle Kroeger
Founder at Via Travelers
My approach to crafting a festive campaign starts with research, brainstorming, and planning. I begin by looking at relevant trends, industry insights, and data to get an understanding of what people are expecting and celebrating. Then I use these insights to brainstorm content ideas and develop a plan to create and distribute content that resonates with my target audience. From there, I create an editorial calendar that outlines the content I will share on each website and social media account and set deadlines for content creation and distribution.
I also create an ad calendar and budget to ensure that all campaigns are properly funded and executed. I also plan out influencer and community outreach campaigns that can help amplify my festive campaigns. Additionally, my team and I have developed a “social media command center” that helps us monitor and engage with conversations related to our festive campaigns. This command center allows us to quickly respond to questions, comments and feedback from our audience.
Before and during each festive campaign, my team and I measure the performance of our content and campaigns across all platforms to
identify any areas for improvement and to optimize the reach of our campaigns. Ultimately, this helps us build a successful festive strategy that resonates with our target audience.
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Lieu Dang
Marketing Project Manager at Ling App
Make a social media marketing calendar for festivals. It will focus on all holidays and exactly when the marketing should begin.
This means planning needs to be done in advance on when to start designing and when to start posting. Also what to post – what services or products; what discounts and promotions.
Make a clear list of the goals you want to achieve during this festival. Could it be more branding, or connecting with customers, sales generation and so on. Having goals and setting targets help to have a great plan.
When all is set and done, measure your success. How many clicks did you have or comments, was your content seen? This will then help you for your next campaign.
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David Walter
CEO/Social Media Manager at Electrician Mentor
Use Visuals/Videos
Regarding social media, your festive campaign warrants either visuals or videos, the latter preferred. In this instance, you simply can’t ignore this strategy because it’s too integral a part of your chances for overall success. The reasons are obvious – with the festivities, people want to see what they’re getting.
Entice With Freebies
Festive campaigns will be much more successful with freebies or discounts. They don’t have to be extravagant – folks are out there spending money anyways, but the best you can do should be enough.
Plan On Constant Interaction
For festive campaigns, plan on interaction from your customers almost literally at all hours of the day and night. Get a plan in place so you can interact with them in as close to real-time as possible in order to be successful.
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Susan Anderson
Founder and Lead Editor at The Worthy Goods
Well first of all, make sure to keep your campaign goals in mind when creating a strategy. Do you want your campaign to generate awareness or traffic? Do you want to increase engagement? Or do you want to drive sales? What festival are you marketing for? Christmas is coming up and we are doing the rounds of providing our consumers with innovative products and services to meet their needs, as well as coming up with promotional campaigns and offers for the festive season.
For promoting items on Christmas, we like to do the Twelve Days of Christmas song with products! So it’ll be like On the first day of Christmas, my good friends bought to me, BalmLabs ClearBalm a 3-Step Acne System! – something like that. It’s cheesy, funny, and entertaining at the same time. Perfect for getting the word out there.
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Samuel Mc Graw
Founder and CEO at Design Hub
I honestly don’t think there’s a happier (and busier) time in a social media manager’s life than the holiday season, at least in my case! Part of the reason is because it’s a great opportunity to campaign effectively, but also we enjoy the holiday season as much as anyone else, so we definitely put more heart into our work.
This year, I really worked on the Christmas campaign all-year round. What I did was hide elves and Christmas ornaments in some of our Instagram posts, enough to make sure they’re visible but not enough to stand out. We made up cryptic messages that help the users figure out which posts might have
these ornaments. The first 100 users who find all the hidden ornaments win a special discount on some of the company’s products. It was a really fun campaign to create, and everyone in the office is excited to kickstart it (any day now!)
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Jossa Soler
Digital Marketing Director at 20four7VA
As a social media manager, the first step in crafting your strategy for festive campaigns is to look at what your brand’s goals are. Are you looking to increase engagement? Drive sales? Increase website traffic?
Once you know your goals, you can start developing content ideas to help achieve them. For example, if you want to drive sales, consider creating holiday-themed product ads or running a contest. If you’re looking for increased website traffic, think about creating blog posts about the best gifts for different types of people or roundups of the most popular holiday products.
Make sure to keep in mind the tone and voice of your brand when creating content, and always test and measure how well your campaigns are performing so you can make adjustments as needed.
It’s also important to plan ahead for the holidays. Start creating your content several weeks before the holiday season so you’re prepared and have enough time to promote it. If you wait until the last minute, your campaigns won’t be as effective because people will already be busy with their own holiday activities.
Finally, don’t forget to measure the success of your campaigns. Look at engagement rates, website traffic, and sales metrics to see which tactics worked best and what you can do differently in the future. By doing this, you’ll be able to create even better campaigns in the future!
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Cynthia Hamilton
Marketing Director at Oglf
Campaigns that focus on a worthwhile issue for a specific group rather than just spreading holiday cheer are frequently predicted to have a deeper connection with the audience. Since it is the holiday season of giving.
Purpose-driven marketing initiatives can facilitate a more personal connection between a company and its prospective customers by highlighting the value of supporting a good cause and a shared commitment to it. Since everyone has faced unique difficulties this year, businesses from all around the world are making an effort and stepping up to show their support through various programs to foster a sense of community.
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That was great, it looks like we have a great share of knowledgeable practices from our industry experts. A heartfelt thank you from Social Champ to everyone for taking out time and being a great support. We will soon be back with another insightful discussion. Until then, have a good time enjoying these tips.
