In the dynamic world of marketing and content creation, certain people stand out for their dedication, enthusiasm, and originality. Fey Arberk Bozoglu will share her thoughts and experiences with us today as a skilled marketing copywriter, content writer, and proofreader with more than 10 years of expertise in the sector. She began her career as a freelance content writer in the US and has left a mark on the digital marketing sector ever since.
Can you tell us about your journey and how you got started in the field of marketing and content writing?
I embarked on my content writing and marketing journey approximately a decade ago. My initial experience in these domains began as a freelance content writer in the United States. During this period, I honed my skills in crafting engaging content and implementing marketing strategies, including SEO optimization and social media campaigns.
What inspired you to pursue a career as a marketing copywriter, content writer, and proofreader?
I have a deep passion for the dynamic world of marketing and writing. Ever since I was young, I aspired to build a career where I could create and innovate content while crafting effective marketing strategies. I pursued my education diligently, earning both my Bachelor’s and Master of Science degrees with top honours. Throughout my academic journey, I constantly immersed myself in these fields, continuously enhancing and expanding my knowledge.
As the Head of Marketing at Commented, what are your primary responsibilities, and what does a typical day look like for you?
Every day presents unique challenges and responsibilities. To kick start my day, I prioritise my Marketing Calendar, using it as a foundation to formulate strategies that drive our marketing initiatives forward. My schedule often includes discussions and team meetings to further refine and bolster our strategies. Additionally, I engage in a wide range of tasks, from content creation and crafting social media posts to executing SEO optimizations and much more.
In the ever-evolving world of marketing, how do you stay updated with the latest trends and technologies to keep your strategies effective?
I appreciate this insightful question; thank you for it. Staying current is crucial in the ever-evolving field of marketing. To ensure I remain up-to-date, I regularly delve into articles and research on the latest marketing trends and technologies. I constantly seek new ways to integrate these insights into my strategies and executions. For instance, when a platform like Semrush introduces a new feature or development, I thoroughly explore its potential and assess whether it can be harnessed to enhance Commented’s marketing performance.
Could you share a notable project or campaign you’ve worked on that you’re particularly proud of, and what were the key challenges and successes?
One of my notable marketing successes involved spearheading an SEO campaign for Commented. Initially, our objective was to boost organic traffic to both the website and a specific blog post through content creation. To achieve this, I initiated a multi-step strategy.
Firstly, I conducted a comprehensive analysis of keywords, metadata, and tags. This involved meticulous research and scrutiny to enhance recognition and user retention. I employed tools like Semrush to identify promising keywords and evaluate their performance. Additionally, I delved into competitor websites to discern which keywords and tags were yielding better results and which were not.
Subsequently, armed with this research, I crafted a blog post with a robust SEO presence. The outcome was exceedingly positive, with both the website and my blog post achieving high organic rankings on Google across various keyword searches.
How do you approach creating compelling and engaging content that resonates with your target audience, especially in the digital age?
In my view, gaining a deep understanding of target audiences is paramount, as each user possesses unique characteristics and preferences. Consequently, I consistently engage in thorough research to inform and tailor my content creation process. My approach involves continual refinement of my writing style and tone to align seamlessly with the specific needs and expectations of the target audience.
What tools or software do you find essential in your role as a marketing professional, and why?
A multitude of tools and software options are available for marketing endeavours; however, not all live up to their claims of effectiveness. My personal toolkit includes essential resources like Semrush, HubSpot, Notion, Commented, and several others. Each of these tools serves distinct purposes, ranging from facilitating social media marketing to optimising SEO strategies and enhancing content marketing efforts, among other functionalities.
Collaboration is crucial in marketing. How do you foster a creative and cohesive team environment at Commented?
Collaboration lies at the heart of our work culture at Commented. In fact, it’s not only encouraged within our team but also embedded in Commented’s products and tools. I hold values such as openness, honesty, accountability, and teamwork in high regard at Commented. Within our close-knit and creative team, we thrive on fostering collaboration and maintaining open lines of communication.
Can you share some strategies you’ve used to measure the success and ROI of marketing campaigns and content initiatives?
I have consistently employed data analysis and metrics to assess the effectiveness of marketing campaigns and gain insights into user behaviour, preferences, and needs across various projects. For instance, I orchestrated a marketing campaign at Commented and employed data analysis and metrics to evaluate its performance comprehensively. This involved defining key performance indicators (KPIs) and assessing factors like brand awareness, customer engagement, conversion rates, and more.
Moreover, I delved into understanding user behaviour as it evolved through the conversion journey, utilising tools like Google Analytics to analyse returning visitors, unique visits, and page views. Additionally, I conducted in-depth analyses of user preferences and needs by examining their behavioural patterns and conversion rates.
What advice do you have for aspiring marketing professionals who want to excel in the industry and make an impact, both as writers and as marketing leaders?
I believe in proactivity and the importance of taking the initiative rather than waiting for opportunities to come your way. Embrace action and seize the day! Continuous research and a willingness to adapt and explore new marketing and writing techniques and strategies are essential. It’s crucial to learn and develop and love what you do!
We appreciate you taking the time and being so generous in sharing your knowledge with us. Her experiences and viewpoints have been both eye-opening and motivating. We hope readers and aspiring marketing professionals will find her insights helpful as they forge their careers in this fast-paced field.