halloween social media posts

Spooktacular Ideas for Halloween Social Media Posts in 2022

‘When witches go riding, black cats are seen, the moon laughs and whispers, tis near Halloween’

October is full of fun, spreading spooky vibes in the last days. There is a chill in the air, a crying owl in a full moon, and the downstairs neighbor steps on the lego. You know the spooky season of the year has arrived.

You have got your carved pumpkin ready, and the smell of spooky decadent brownies is all around but do you have the perfect scary caption for your Halloween social media posts this season?

Besides holiday fun, marketers are also excited about this creepy season because it is the time of the year when marketers and business owners try to come out with social media campaigns and create Halloween posts to engage their audience.

Here I have hand-picked some of the spooky scary ideas to help you spice up your Halloween social media posts to fuel up your business.

15 Ideas for Halloween Social Media Posts & Campaigns in 2022

Without being bombarded by people talking about what was purchased and what they plan to do later on Halloween, one cannot turn on any social media site. It seems like Halloween is becoming more than just a holiday but also an excuse to be on top of all social media networks.

Every year, platforms are flooded with social media Halloween interactive posts during October.

This Halloween, you could be the hero of the party by using your social media skills to create an impressive, spooky Halloween social media posts for business and campaign ideas. Check out these 15 creative ways to be a social media hero on Halloween:

  1. Run a Halloween Throwback Contest

    Halloween casts a spell on #ThrowbackThursday as people recall their old days. The best way to get your audience into the Halloween spirit is to post your throwback pictures. Let’s be honest; we all have worn the goofiest Halloween costumes as kids.

    So, get into the Halloween spirit by running a Halloween-themed contest.

    Simply ask your fans to submit their best Halloween photos from the past years. Then, post the photos on your social media channels and let your fans vote for their favorites. The prize can be anything from a gift card to a free product from your company. So get creative and have fun with it. Be sure to use relevant hashtags and tag a few friends to get the ball rolling.

    Let’s have a look at the inspiration below for your next Halloween social media posts.


  1. Create Halloween Hashtags

    Halloween is just around the corner, so it’s time to start brainstorming your costume and preparing your witchy Halloween hashtags. A great Halloween hashtag can make all the difference in getting your photos seen and shared.  Whether you are dressing up as a witch, a vampire, or something completely unique, make sure you have a few good hashtags ready to go with your Halloween social media posts.

    Here are a few tips for creating the spooky ones:

    • Come up with a clever play on words.
    • Use puns. Lots of puns.
    • Use pop culture references.
    • Get creative with your spelling.
    • Think outside the box.

    Here are a few of my favorites: #BooItForward #CandyCornAddicts #DontBeBasic #HalloweenIsMyFavorite #JustAnotherDayInTheNeighborhood #PumpkinSpiceEverything #LifeisGourd #WitchfulThinking

    Halloween hashtags

Related Article: Halloween Hashtags 2022: Fang-tastic Hashtags to Use This Season

  1. Share Halloween Tips and Tricks

    If you are like me, you love everything about this spooky holiday. But if you are not quite sure how to get into the Halloween spirit, never fear!

    You are probably looking for ways to make your Halloween celebrations a little more fun and exciting, and spooking up your social media profiles is one of the best ways to do so.

    For instance, this is how an Instagram page Ethicalstate shared such amazing tips and tricks to ignite the spark for the most anticipated season of the year.

  2. Spooky-User-Generated Content

    User-generated content is one of the most affordable and manageable marketing strategies to interact with your customers. It is becoming more popular for companies to have chats with their customers on social media. You can capture UGC by using a contest. Like, ask your followers to post their Halloween costume ideas using your product/brand, & you can share the top 5 creative pictures on your social accounts. Or you ask them to share their scariest story in 6 words, & you can do any creative Halloween social media posts with those stories.

    Spice it up with trendy Halloween hashtags and emojis. Or you can ask them to decorate the pumpkin using your product/service. Share those pictures on your social accounts, but don’t forget to give them credit.

    Have a look at the inspiration

    Halloween UGC

  3. Offer Oogie Boogie Discounts

    Does somebody say discounts? A big YES, just like a giant pumpkin. After all, it’s a hello-witch month. Nothing can beat the power of promotional codes and offers. Every customer expects some discounts and deals when it comes to the holiday season, yet it is the best time to win your customer’s heart by offering excellent discounts. Create a sense of urgency and mention the deadline of your offer or you can go for a countdown and say the date when the offer is expiring.

    However, it is important to remember not to clutter your Halloween social media posts with posts. You should post general Halloween-themed content as well.Halloween email

  4. Spook-Ify Your Website

    What’s more eye-catching than seeing stores around you decorated with cute little pumpkins? Following a colored theme with a spooky spider web hanging all around the store. Isn’t it captivating?

    You can do the same with your websites. Catch your audience’s attention by adding a flash of Halloween theme on your websites. Make it more exciting by adding some pumpkins to your logo, cobwebs to your landing pages, skulls, skeletons, and vampires to your side banners.
    Try to add some bright orange and black colors to your website. Show off your Halloween spirit to your customers by adding some funny animated haunted houses, ghosts, bats, and other themed items.

    Your logo and website are your first impression, which is an excellent chance to attract more customers.

    halloween website

  5. Post Freaky Halloween Quotes

    Everyone loves to add puns and quotes to their social media posts expressing their spirit for the festival. Why not go for some freaky captions about Halloween? These quotes are perfect for spooking your audience up with a bit of Halloween humor. It is a tradition that people love to do on this spooky night of the year. One of these quotes is, “Trick or treat, smell my feet! Give me something good to eat!” It just screams Halloween fun.

    Here are a few quotes you can share as your Halloween social media posts this season.

    • Sticky fingers, tired feet, one last house, trick or treat.
    • Trick or treat, a bag of sweets, ghosts are walking down the street.
    • Once a pumpkin, always a pumpkin.
    • Hell is empty, and all the devils are here.
    • Werewolves howls, phantoms prowl, and Halloween’s upon us now.

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  1. Halloweenized Email Template

    Wondering how you can spread your words to the world?

    Just one word: Emails

    Emails are the fastest and the best resource to communicate and interact with your customers. Why don’t you create a Halloween-ized theme email template?

    Send Halloween-themed emails to your customers and tell them that Halloween is just around the corner and they need to hop into the bucket of discounts. Dress up your emails with eye-catchy animations and graphics. Fill your emails with the details of your promotional codes. Let them know about any Halloween raises you’re hosting. Include a particular coupon code or discount offer to promote them to buy products or visit your company’s online presence over the holiday.

    Ensure your subject line is pretty engaging, so your customers don’t miss out on the great deals you offer.

    End your email with Chills and Thrills!


  2. Create a Spooky Promotional Video

    Halloween is the perfect time to get creative with your marketing. And what better way to do that than with a promotional video?  Whether you are looking to promote your Halloween products or just get into the spirit of the season, these tips will help you create eye-catching and spooky videos that stand out.

    • Keep it short and sweet. People have short attention spans, so make sure your videos are under 2 minutes.
    • Use Halloween-themed visuals. This is a great way to make your videos more eye-catching and unique.
    • Get creative with your call to action. Make sure your call to action is something that will really grab people’s attention.
    • Use music to set the mood. Music can be a great way to create a spooky or fun atmosphere in your videos.

    Here’s how Bath and Body Works posted a Halloween social media post promoting their new festive products.

  3. Use Nostalgia Marketing Technique

    You know it’s the right time of the year to get nostalgic. Whether it’s rewatching classic horror movies, visiting haunted attractions, or simply decking out your home in spooky decor, there are plenty of ways to get your customers in the Halloween spirit.

    Why not tap into that nostalgia with some good old-fashioned Halloween marketing? Here are a few ways you can use Halloween nostalgia to boost your marketing efforts this year:

    • Use classic Halloween imagery in your marketing materials.
    • Create a throwback-themed Halloween campaign.
    • Tap into people’s love of everything spooky with a Halloween-themed contest or giveaway.
    • Bring back some of your classic Halloween products or services.

    When it comes to nostalgia, Mcdonald’s perfectly knows the drill. Here’s an example from Mcdonald’s: they are bringing back those spooky Halloween boo buckets, summoning the magic of nostalgia.mcdonalds

  4. Collab With Other Brands

    How about teaming up with other brands to create some spooky content? This can be a great idea to collaborate with other brands and break into the market. It’s actually a win-win collab for both parties.

    Follow these steps to collaborate with other brands.

    • Come up with a creative brief that outlines what you want to achieve with the collaboration. Reach out to other brands that you think would be a good fit for the project.
    • Once you have a few brands on board, start brainstorming some ideas for Halloween-themed content.
    • Create a schedule and plan for how the content will be distributed. Execute the plan and enjoy the results of your collaboration.

    In case you are looking out for some inspiration, here’s an example from Doritos collaboration with Rockstar energy drinks this Halloween.doritos

  5. Run a Scary Countdown

    Running a countdown works on Instagram very well, and it’s one of the simplest and easiest ways to glue your audience. Create a scary Halloween social media posts and run a countdown with how many days to go until Oogie boogie day. You can even ask your followers different questions, like celebrating Halloween or sharing some trendy costume ideas. If you are offering deals or discounts, you can remind your audience to get their deals, so one misses out.

    Come with something different each day. Create a poll and ask your audience to choose one, or you can share a Halloween quiz with your audience. Don’t forget to run a countdown on each post so your audience can look forward to your content daily. Make the most of this season and get more leads.Halloween countdown

  6. Share Spooktacular DIY Videos

    People get extra resourceful and innovative during the holiday seasons because they look for something new to wear, eat, or decorate. This is the best time to capture their attention. Share some Halloween-ized tutorial videos and try to influence them with your creativity.

    Share scary makeup tutorials or some creepy recipe ideas. Create short videos and share them with trendy hashtags on your social media feeds. Think of all the exciting and new ways to be used for the Halloween festivities. Just a little creativity can capture your audience’s attention all at once.

  7. Post Hilarious Memes

    Who isn’t excited about Halloween? After all, it’s the best time of the year! Then why not make it memorable and laugh with your audience? Spice up your social media posts by adding some puns and humor. Halloween social media posts are all about fun. Create some hilarious memes on Halloween and share them on your social media profiles. Give your audience a chance to laugh with their loved ones. Memes are the best way to catch your audience’s attention. You can even go for Instagram or Facebook stories and post new memes each day, so your audience can view and share them.

    Don’t forget to schedule your post with Social Champ before Halloween.

    Let your audience know about your spirit!halloween meme

  8. Halloween-Themed Products

    It is fascinating when your favorite products come out with festive themes, especially when it’s Halloween. The freaking creepy products dressed up in orange and black with some scary cobwebs, bats, and pumpkins crafted on them give a festive spiritual vibe.

    Why don’t you give a try to theme-based product a for a limited time? Themed items are always appealing to the customers, and they love to buy so that they can use these products at their parties or events. Ignite the spirit of Halloween in your customers with Halloween-themed products.halloween themed products

Brands Celebrating Halloween in Full Swing 2022

While scrolling through social media platforms, I found out how our favorite brands celebrate Halloween. Take a look at these creative and inspiring social media campaigns from around the world, and don’t forget to pick out your favorite one.

  1. Snickers

    Starting with a sweet treat for marketing campaigns, Snickers tops the list with its scary and creepy Halloween campaign. Whether you are a Snickers fan or not, you can’t deny that the Snickers marketing campaign is spine-chilling as they trying their best to keep the spooky spirit alive, a perfect one that exactly suits the festive.

    Snickers know precisely how to capture the audience’s attention with their Halloween social media posts.


    View this post on Instagram


    A post shared by SNICKERS (@snickers)

  2. Starbucks

    How about a pumpkin iced latte? Starbucks never lags when it comes to spooky marketing campaigns. From dressing up their product into Halloween themes to launching Halloween products, Starbucks never fails to surprise us with its fantastic marketing tactics.

    This Halloween, Starbucks is bringing back their all-time favorite Pumpkin spice latte and Pumpkin Cream Cold Brew. Moreover, just in the spooky season, new glow-in-the-dark Halloween merchandise is rolling out. The all-new glow-in-the-dark mugs, tumblers, and cups bring more Halloween fun.starbucks example

  3. Miniso

    With everyone just sinking their teeth into the Halloween spirit, Miniso has also stocked up their Halloween series. So are you excited to fill up your spooky baskets with Gigi, Penpen, and other cute members as they have ready their Halloween costumes?

    Visit your nearest stores to get the Miniso Halloween series. They have uploaded a cute video of their store as a Halloween social media post.


    View this post on Instagram


    A post shared by MINISO (@miniso.official)

  4. Burger King

    Daring enough to detect your nearby paranormal activities? Well, it won’t be wrong to say Burger King knows exactly how to ignite the spark of festive seasons with their spooky and entertaining campaigns. This Halloween, Burger King is bringing something exciting for its consumers. Their campaign ‘Home of the Ghosts’ allows customers to detect ghosts located in their favorite places using the magnetic detector.

    Winners will get a BOGOF Whopper. Isn’t this a genius yet scary way to market your brand? Burger King

  5. Chipotle

    Is Halloween just a chance to get the free candies only? No, Chipotle says its a huge chance to score some free Burritos.

    Chipotle is looking forward to bringing their beloved Burritos event for the first time since 2019. Also, Chipotle is allowing its reward members to get $6 free entries when they visit a Chipotle location from 3 pm to closing on October 31st. Just to feel the Halloween spirit, the restaurant has asked the customers to wear Halloween costumes to redeem their Burrito vouchers.


    View this post on Instagram


    A post shared by Chipotle (@chipotle)

    Woah! What a clever marketing strategy.

Aaaaaaaand it’s a wrap! Halloween is a significant and spooky time of the month for customers and business owners. Still, Halloween is more than fun. From seniors to juniors, from elders to youngers, and from business owners to marketers, all get busy celebrating Halloween in their own ways.

But wait! Don’t forget your primary aim is to get more leads and boost your brand smartly. Make the most of this season and reach new audiences, and lastly, make sure you inspire your audience with these spooktacular Halloween social media posts ideas and tips. Pro-tip is to use a social media scheduler to schedule all your posts ahead of time & enjoy this holiday with your friends & family.

Witching you a Happy Hello-ween!

Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. Other than spending a whole lot of my time on social media, I also like to watch a gazillion horror movies. I am a shoe enthusiast and I am always on the lookout for fun sneakers! Hit me up for anything (including fun shoe suggestions) at [email protected]

1 thought on “Spooktacular Ideas for Halloween Social Media Posts in 2022”

  1. Superb!! I really like the way you presented it. Your blog is super helpful, all great tips here for Halloween. Also, I love the inspirations attached.

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