In this fast-paced social media world, every marketer or influencer is looking out for some cool ways to stand out from the competition.
Posting the same old content, throwback selfies, and boring captions can sometimes reduce your engagement rate. Since your audience always looks up for something that’s informative and entertaining, and the same old boring stuff can make them scroll down your post. Then why not create a scroll-stopping post for your social media platforms?
Table of Content: Social Media Post Ideas
I know sometimes it can be challenging to create a new engaging post every day. At such times you always look out for some cool inspirations. From Duolingo’s funny TikTok video to Dwayne Johnson’s inspiring messages, there’s a bounty of inspiration to draw from. To help you out, here I have compiled a comprehensive list of social media post ideas that will spark your creativity and help you create content that your followers will love.
Moreover, an unorganized social media calendar can make your posts and strategies a bit messy. I mean, how would you know what to post and when? Thankfully; a social media management tool can do the job for you. Before executing your strategies, make sure to have an organized social media calendar to plan out your posts.
20 Effective Social Media Post Ideas
Your followers are always hungry for fresh content, so you need to come up with something you haven’t shown them before.
On such tough days, we all look for some inspiration to get back on track. To make things pretty much easier for you, here I have compiled some amazing social media post ideas that you would love to use. From behind-the-scenes looks to polls and questions, these posts will help your followers to keep them coming back for more.
Time to fill in your monthly calendar.
Underrated Social Media Post Ideas for Influencers
If you think that the influencer life is super easy, then you need to think twice! You get to show off your favorite products and services, share your passions with the world, and be part of an amazing community of like-minded people. But with all of this, creating content daily isn’t easy. You need to keep your followers engaged and entertained, so you have to come up with creative and fun social media post ideas to get more eyeballs rolling on your content.
But sometimes, creating entertaining and informative content becomes super challenging when the creative blocks hit you.
Host AMA (Ask Me Anything)
Hosting Ask Me Anything (AMA) sessions can be one of the perfect social media post ideas to execute. AMAs can help you to know your followers better and strengthen your relationships while also giving them the opportunity to ask you questions and get to know you better.
Not only do these AMAs give your customers a chance to ask you questions, but they also provide an opportunity for you to show off your expertise and have a little fun with your followers.
Create ‘How To’ Series
Creating a ‘How To’ series on YouTube is another exceptional social media post ideas to get more followers. The best part is that it can be a rewarding experience for you and your viewers. A ‘How To’ series can help you share your knowledge and expertise while learning more in the process.
Whether it’s teaching viewers how to bake a cake or how to master a certain skill, these types of videos are guaranteed to get you views and subscribers. Not only will they make you look like an expert in your field, but they will also help you create a loyal following of viewers who will keep coming back to your YouTube channel for more.
Here’s an example from SlimeMasters.
Running out of Social Media Ideas?
Search for the latest industry news and trends with Social Champ’s Content Suggestion Feature
Run Contest or Giveaways
One of the key ways to increase your reach and engagement is by running contests or giveaways. According to the survey, around 91% posts on Instagram are all about contests. Whether it’s a photo challenge or a free product Instagram giveaway as an influencer, you can easily draw in new followers and keep your current followers engaged by running these campaigns.
I know, it sounds like a lot of work, but with the right planning and execution, it can be a great way to boost your followers. To run a giveaway, all you need is to follow a few steps:
- Pick a prize that your audience would love to have
- Create a post and share it on your feed or story
- Ask your followers to participate in it
- Announce the winners
For instance, here’s how you can run a contest on InstagramView this post on Instagram
Share a meme if you are looking for the perfect way to brighten someone’s day. They are the perfect way to spread joy and laughter with friends and family. Whether you want to share a funny meme about your quarantine experience or a meme about current events, there’s something for everyone.
Memes add humor and personality to your content and can also be used to make a statement or start a conversation. This can be one of the hilarious social media post ideas to do.
Still laughing at this stupid meme pic.twitter.com/DfFKtewOgR
— brando uchiha (@imhighkeycool) December 11, 2022
Related Article: Social Media Image Size: An Ultimate Guide for Marketers in 2023
Share a Day Long Reel
Ever wanted to give your followers a peek into your day? With the growing trend of ‘Share a Day in Your Life’ posts, you can give your followers a glimpse into your day and show them what you do. From getting ready in the morning to your nighttime routine, there are plenty of fun and creative ways to showcase your day on social media. Whether you are a stay-at-home mom, a student, or a business professional, you can share a day in your life and bring your followers along for the ride.
Take a look at TikTok star Lucy Rainne, she has over 139.4k followers on the app, and she usually shares her day-to-day activities.
@lucyyyraine new series: day in my life vlogs 🏼🍂 content day!! #contentday #dayinmylife #minivlog #productivevlog #contentcreator #dailyvlog ♬ Chill Vibes – Tollan Kim
Playful Social Media Posts Ideas for Individuals
Already tired of staring at a blank screen, waiting for creative social media post ideas to appear magically? Well, I have got you!
Here I have compiled a list of fun and creative social media post ideas that are sure to make your followers double-tap and hit that share button.
Post a Quick Tip or Hack
How about sharing a quick tip for your followers? It can either be a short Instagram Reel, a static Facebook post, or a carousel post. The beauty of these types of posts is that they are not only informative but also highly shareable. These little tips or life hacks can make a big difference in someone’s day. Whether it’s a time-saving hack, a money-saving tip, or a productivity trick, these ideas will help you create content that resonates with your followers and get more eyeballs on your social media posts.
For instance, if you take a look at 5 Minute Crafts, then you have noticed their entire social media accounts are filled with quick hacks.View this post on Instagram
Share an Inspiring Quote
Adding another quick idea to our social media post ideas list. Quotes are one of the best social media post ideas and something that everyone can relate to, and they can inspire your followers too. Whether it’s a motivational phrase, a funny quip, or a heartfelt message, sharing a quote can show your followers that you care about their well-being and want to offer them some positivity. Not only that, but quotes can also spark conversations and create a sense of community among your followers.
Usually, brands or influencers share quotes with the hashtags like #Mondaymotivation, #WednesdayWisdom, etc. You can try with the hashtags too.
Celebrate a Holiday or Global Event
Whether it’s an international event like Earth Day, the World Cup, or a national celebration like Independence Day, Thanksgiving, or Christmas, there’s always an occasion to celebrate and engage with your audience. Tapping into these events or holidays can help you showcase your creativity and connect to your followers personally.
Share Pet Videos
As a pet lover, I know you love to snap photos and videos of your furry friend constantly. So why not put those cute clips to good use?
From silly cat antics to heartwarming dog moments, there’s no shortage of pet content to share. Our furry friends never fail to put a smile on our faces, and they are sure to do the same for your followers. Whether you have a cat who loves to play with shoelaces, a dog who can’t resist chasing its tail, or a bird who’s learned some impressive tricks, sharing their antics on social media is a great way to brighten up someone’s day.
Here’s an inspiration from THV.View this post on Instagram
Going live on social media platforms like Facebook and Instagram is a fantastic social media post idea to reach your audience authentically and engagingly. Whether you are a small business owner, a TikTok influencer, or a marketing professional, there are countless ways to use live video content to connect with your followers and promote your brand.
10 Inspiring Social Media Post Ideas for Brands
As a brand, it can be tough to come up with fresh and engaging social media post ideas every time. I know keeping your audience engaged and excited about your content is super important, but where do you begin? No worries, here are some cool ideas to fill in your calendar this month.
Share Customer Testimonials
What can be the best social media post idea than sharing customer testimonials on your account? Highlighting positive feedback from satisfied customers can help to showcase the value of your products or services in an authentic and engaging way.
Additionally, sharing customer testimonials can be super helpful when it comes to creating a sense of community and fostering a stronger relationship between your brand and the followers. Make sure to include visuals and tag the customers who provided the testimonials to increase engagement and reach.
When it comes to customer testimonials, Social Champ knows the drill.
Share, Pin, or Retweet
Another effective social media post idea for brands is to share, pin, or retweet content created by others in their industry. Sharing relevant and interesting content from other sources can help brands demonstrate their knowledge of industry trends and showcase their willingness to engage with their community. Moreover, sharing others’ content can help to increase the visibility and reach of a brand’s social media profiles.
Showcase Your Product in Action
If you want to promote your product on social media, showing it in action can be a powerful way to grab your audience’s attention. You can create short videos or animated GIFs, or showcase its unique features. Moreover, You can share photos of satisfied customers using your product or even host a live Q&A session on social media. Just make sure to highlight the benefits of your product and engage with your audience to build trust and brand loyalty.
Here’s an example from Bathandbodyworks.View this post on Instagram
Share Statistics or Insights
Statistics always attract me if I talk about myself, and I am sure many people like me love to see such posts.Sharing statistics or insights is a great way to engage your social media audience with informative and thought-provoking content. These numbers hold strong power and can provide your followers with valuable information they may not have known. To make your post stand out, try to choose statistics that are surprising, relevant, or meaningful to your audience.
Highlight Industry News
Sharing industry news on social media is one of the best ways to keep your followers informed and showcase your expertise in the field. You can share recent updates in your industry, such as new research findings or exciting product releases. This helps you establish yourself as a thought leader and keeps your audience engaged with the latest information.
For instance, the new version of ChatGPT 4 is buzzing around. You can share the facts around this topic or even create a Twitter thread spilling the beans on the new version.
ChatGPT elements come to LinkedIn https://t.co/mH2FOKa682
— Social Media Today (@socialmedia2day) March 16, 2023
Post Influencer Collab
Collaborating with influencers on social media is something every brand looks for as it helps in visibility and credibility. You can share behind-the-scenes photos or videos from your collaboration to give your followers a sneak peek into the process. You can also create a giveaway or discount code in partnership with the influencer to encourage their followers to check out your brand.
Don’t forget to tag the influencer and use relevant social media hashtags to maximize your reach. Sharing an influencer collaboration on social media can help increase your brand’s exposure and generate buzz around your products or services.
Replying to @chipotle we did it y’all 😭 @nick.digiovanni @farmlinkproject #vinaigrette
Share Funny and Witty One Liners
When it comes to social media, brands can sometimes struggle to come up with engaging content that resonates with their audience. One way to stand out and connect with your followers is to share funny and witty one-liners. A well-crafted one-liner can be a great way to showcase your brand’s personality and sense of humor to pique your audience’s interests and preferences. Brands should always share their fun side as well. Sharing funny and witty one-liners can create a sense of lightheartedness and fun that can help your brand stand out from the competition and build deeper connections with your followers.
Jim, your wife said she wants a Baconator. https://t.co/Sc8UiZMK15
— Wendy’s (@Wendys) December 2, 2022
Featured Article: Social Media Advertising: A Must Have for Business in 2023
Support a Social Cause
Supporting a social cause can be a powerful way for brands to engage with their audience and make a positive impact on the world. It’s not hard, though. You can share information about the cause and its impact, highlighting the work of organizations that are making a difference, encouraging followers to get involved through donations or volunteering, or sharing personal stories and experiences related to the cause.View this post on Instagram
Share a Blog Post
It takes your hard work, creative side, and precious time to create a single blog post, so why not share it with your audience and get their feedback on a certain topic? Sharing a blog post is a great way for brands to showcase their expertise and provide value to their followers on social media. When sharing a blog post, it’s important to include a brief introduction highlighting the article’s main points and encouraging readers to read more. You can also use eye-catching graphics or quotes from the blog post to grab your audience’s attention.
Just giving you a helping tip, you can use Social Champ to make your work easier. Just create a playful caption using the AI Content Wizard, post a link of your blog post and schedule at the best hour of the day.
Go Behind the Scenes
Lastly, another effective social media post idea for brands is to take their audience behind the scenes. This can mean sharing photos or videos of the team at work, giving a sneak peek of new products, or showing the production process. Give your followers a glimpse into what goes on behind the scenes, and show them all the hard work you do behind creating a perfect video for your audience. Create a more human connection with their followers.View this post on Instagram
Plan Your Weekly Social Media Calendar
Just in case, you are running out of all content ideas for the week, here is a sweet treat from my side.
- Monday – #MondayMotivation: Post an inspiring quote from an industry leader. Help your followers to reclaim their Mondays with some uplifting quotes. Basically, the idea is to use your Mondays to share something positive.
- Tuesday – #TuesdayTransformation: Post transformations on Tuesday, and you can share a before and after post. Make it more fun and entertaining by designing a collage or breaking your post into two images. Inspire your audience with #TuesdayTransformation.
- Wednesday – #WednesdayWorkout: How about posting a workout session? If you are running a fitness company, you can run a weekly challenge and ask your audience to participate in it.
- Thursday – #ThrowbackThurday: Share a throwback picture and tap into the nostalgia. You can share a picture of your brand’s initial days, how it started, your old colleagues, or a memorable trip.
- Friday – #FunFacts Since the weekend will be around the corner, how about sharing fun facts on Friday? Share something interesting to amaze your audience and make them smile so they can have a good weekend.
- Saturday – #Caturday: Dedicate your Saturday to your furry friends. Share cute videos of your cats playing around, get your feline friend a new outfit, and snap their photos. Post on your account with a witty caption.
- Sunday – #SundayBrunch: End your week with aesthetic brunch photos. You can create an Instagram Reel and show your favorite brunch spots and the food that you are having. Also, you can ask your audience to suggest a new place to ignite a conversation.
Ready, Set, Post!
Ending the list here, give these witty and inspiring social media post ideas a shot. Your audience will definitely love it. Now that you have got plenty of social media ideas, it’s time to implement and plan your calendars accordingly. If you are already overwhelmed with the workload, try organizing your post in a calendar view and scheduling it at the right time to steal your audience’s attention.
Frequently Asked Questions
- How Do I Create a Unique Social Media Post?
Ans: Less Text and good quality visual can make your post unique.
- What are the types of social media content?
Ans: Educational, inspirational, interactive, promotional, newsworthy, entertaining, and connecting.
- What are the 4 main social media platforms?
Ans: The four major social media platforms are: