Every SaaS team knows how SEO can help them to increase their ARR. But SERP positions are not the only way to drive traffic to your website. There are so many other ways that can drive traffic to your website and also generate leads.
Table of Content: 7 Ways to Drive Traffic to Your Website
As many as 19% of the Social Champ users come from other sources (referral + social). While this number might look insignificant, consider this:
Like every other SaaS business, we invest heavily in SEO for our website and related properties. However, 19% of the traffic didn’t come as a result of that investment. So in effect, it is a 19% loss on the ROI of our SEO activities.
Why is that a good thing?
Because driving traffic from multiple channels means you have a well-balanced digital marketing strategy in place that covers both the SEO and other channels (social media in particular).
In this article. I will try to describe seven ways that you can try out for driving traffic to your website. It is important to note that these tactics can be easily integrated into your marketing strategy.
7 Easy Ways of Driving Traffic to Your Website
Driving traffic to a website can be quite a daunting task, though website visitor tracking has eased the burden of enabling optimizations, it needs to be aided by more techniques to generate even more traffic. In many cases, the techniques could require changes to the way you structure your processes.
1. Guest Blogging
Guest blogging is a popular tactic that involves contributing to other websites. It is a time-proven way of driving traffic to your website.
These days, guest posting has become more about creating brand awareness. It can also generate good referral traffic to your website which eventually boosts your SEO initiatives. However, note that guest blogging could generate links that might look useful at first, but might become less useful a couple of months down the line.
The first thing you will want to do is find guest post opportunities. At this point, you need to be clear about what you wish to accomplish. Once you have that, you need to find sites relevant to your niche or industry that have an audience that could potentially click over to your website.
Finding good sites for guest blogging is the biggest challenge faced by marketers. At the surface, this shouldn’t really be a problem because there are so many blogs and websites looking for great content. The challenge is the selection of the right website that could contribute towards your traffic targets.
Google remains the best source for discovering guest posting opportunities. Just put the following queries into the search box:
- Your niche + “write for us”
- Your niche + “submit guest post”
- Your niche “ “sites that accept guest posts”
- Write guest article + ‘your niche” + blog
- Guest blog by + “name of the writer” (e.g., a guest post by “Sadia Muneer”).
Each query will generate a list of blogs that accept guest posts. Now, the next step is to shortlist the opportunities that you judge to be the right fit for your brand. While doing this, you should consider the following:
Does the website have a decent volume of traffic?
Does the website have a similar domain authority?
Does the website relate to your niche?
Does a website have a similar audience as your website?
2. Online Communities
Online communities are a great way to promote your content.
If you ask your friends and family, you will find that they often turn to social media communities for answers. It is now very common for people to ask for answers in Facebook groups or forums. This is the outcome of the meteoric rise of social media as the primary way we communicate in the digital age.
For brands looking to drive traffic to their website, the challenge is to take advantage of these online communities and attract the users there to their website. Here are the top communities that businesses could tap into:
- Facebook groups
- Slack channels
Not all communities work for all businesses, and you need to carefully evaluate the fit between the community and your business.
Marketing teams need to consider the rules of the communities when starting to promote their websites and content. In many cases, the rules are easy to follow:
- Do not spam
- Be active in the community
- Participate and respond to the queries
The admins are often very emphatic in enforcing these basic rules. Many inexperienced marketers ost too many links too quickly and then end up with their brand being banned or blacklisted. This is also the reason why admins are often reluctant to admit the representative of brands within their communities.
Pro tip: Find where your target audience hangs out and join the community to interact with them. This reduces the volume of work on the marketing team and allows them to concentrate their efforts for better results.
Keep Your Group Active With Social Champ
Join Social Champ today to keep your group active with Auto RSS feed, advance scheduling, and other amazing functions from within the content dashboard
Quora is a very well-known Q&A site where you can ask questions and answer questions according to your niche. Quora is a very responsible community with users posing questions and writing very detailed answers.
Here’s how we at Social Champ leverage Quora for our brand.
Our community specialist made a Quora account in January 2021. At the time of writing this piece, his content has been viewed by 14.8k times. He usually answers four or five niche-relevant questions weekly. We receive several leads from the Quora users who read the answers and decided to check out our Platform.
Now, how you can find niche-related questions on Quora?
You can join different spaces and discover relevant questions there. Additionally, Quora also suggest some questions, according to the spaces you have joined.
Your reputation on Quora depends upon the persona you present and cultivate. So don’t correspond to random questions just to increase the answer counts. Stick to your niche and make sure your answer provides value to the users. This will help you to drive traffic to your website.
When answering the question, try to use the AIDA formula to force a nice structure to your answer. Here’s the rundown of the formula:
Attention: Immediately grab the attention.
Interest: Create interest by giving interesting and relevant facts.
Desired: Make them desire the product/service/etc.
Action: Make them take action.
Other than Quora, here are some other sites that you can use to promote your content.
4. Create a YouTube Channel
YouTube has more than 2 billion active users. That is a huge audience interested in everything from sports to food to pets. As such, YouTube is a great way to drive traffic to your website.
Social Champ has an active YouTube channel and we receive (not very) regular questions about our platform. Not bad for a channel with just 330 subscribers.
The key to getting traffic from YouTube is YouTube SEO that ensures your video rank higher in the search results of the target keywords. Here is how you can do YouTube SEO to rank your videos.
Start with the same keyword research that you would normally do for creating blog posts. Use your preferred tool for keyword research (we use Ahref keyword Explorer).
After finding several good keywords, it is time to start writing.
Use the keyword in the title of the video. Next, try to include the keywords in the description of the video. Try to keep it short and descriptive. Add a category to your video.
Finally, create an eye-catching thumbnail so that people click on that. Avoid clickbait text in the thumbnail so that users start trusting your videos.
5. Write on Medium
Medium is an online publishing platform that is open to everyone. It has become very popular amongst bloggers, influencers, and brands. It is another great way to drive traffic to your website. Over time, Medium has emerged as a place for finding detailed and exclusive content around technology, user experiences, people management, and crafts.
So how you can write on Medium?
Start by choosing a topic that you believe resonates with your audience. Next, produce a well-written piece that adds value for the audience. A good way of hacking Medium’s algorithm is to mention other popular medium contributors in your piece. This helps the algorithm better connect your piece with more popular content. As a result, your piece gets included in the Suggested Reading section below the blogs.
Medium is the ideal platform for writing about ideas that do not have good keyword search volume. This allows you to tap into keywords that competitors overlook or do not use because of their low impact on SERP positions. Since Medium’s algorithm is different from Google’s, it pays to write well without stuffing keywords.
Many brands miss the opportunity to promote content through podcasts. Almost 44% of the US population listens to podcasts, making it a great (and largely untapped) opportunity for bringing more eyeballs to your landing pages.
The good thing about driving traffic from podcasts is the fact that you do not even have to have a podcast in order to bring people to your website. Simply ask to participate in podcasts and your link would be included in the related sections.
However, if you wish to start a podcast of your own, the barriers have come down. The cost of equipment is within the reach of everybody. Note that if you are starting from scratch, you will have to compete with established sources.
7. Social Media
There are around 295 million active social media users in the US alone. This makes social media networks a very popular source of driving traffic to your website.
The key to leveraging social media for traffic generation is to build a solid reputation on social media as a source of great information in your niche. As your reputation consolidates, you will soon see users contacting you with questions about your brand.
Now in order to have a good reputation on social media networks, you need to be consistent in posting from your official accounts. This will ensure the visibility of your posts in the feeds of the target audience. However, managing your social media presence is time-consuming and could get tedious very quickly.
I strongly recommend using a scheduling and social media management tool like Social Champ to automate social media management. These tools help you schedule posts for all your social channels and drive a significant volume of traffic to your website.
Here is how you can schedule different types of content for all your channels without worrying about taking out the time for the task.
Step 1: Sign up to Social Champ and connect all your social accounts
Step 2: Select an account from the left navigation bar and enter the post’s content in the composer.
Step 3: Once done, you can see four posting options in the bottom horizontal bar.
Read more: How Can I Schedule Posts?
This blog was all about ways that are effective in driving traffic to your website. I suggest you experiment with these tactics t discover what works for you. In many cases, you will find that a combination of these tactics works the best for your brand.
Set goals and experiment around your audience so you know how to attract the right audience to your website.
1 thought on “7 Ways to Drive Traffic to Your Website [That Generate Leads]”
The points mentioned by you are very relevant and to the point. I have tried guest blogging as well as quora and was searching for newer venues to bring more traffic to my website. I liked your suggestion of using podcasts and taking leverage of sites like medium.