Today social media for small business can be intimidating with all the competition going around, but it still has an overwhelming effect on the businesses. How do we know? According to research, 93 percent of small business owners reported using Facebook, 79 percent use Twitter, and 71 percent use LinkedIn. But being present and accounted for isn’t the same thing as growing a social media presence.
Everything is Social Now!
- Nearly 3/4 (71%) of small businesses use social media, and 47% occurred before 2019.
- Facebook is the most highly used social media channel (86%), nearly twice the second-most-used channel, Instagram (48%).
- Women-owned businesses (74%) are more inclined than men-owned companies (66%) to use social media, reflecting that more women use social media.
- More millennial business owners (79%) use social media for their marketing than business owners older than 35 (65%) because millennials have a more prominent comfort level with social media.
- More than half (52%) of small businesses post to social media at least once per day, something social media experts suggest.
- Most companies post images/infographics (54%) to their social media pages because people process images better than text.
On the surface, it may look simple. Just share a few its and bits about the company and go on with your day. But in actuality, social media growth needs time and effort, not to mention ongoing execution, analyzing, and strategic adjustment. That’s the reason for so many businesses — large and small — turn to automation.
Social media has become compatible with digital marketing, going hand-in-hand with most significant – if not all – digital campaigns. However, social media is far away from static, and what worked a few months ago may not get you the same excellent results now.
Habits change, platforms grow, and new platforms come into existence. All of this influences how businesses use and react to social media marketing and how marketers can reach their audience.
Breaking Down According to Platforms
While some small enterprise owners still think that social media is just a “trend,” social media marketing has confirmed to be an invaluable and cost-effective way to promote your small business. After all, social media enables you to personalize your business brand and improve business relationships with potential and contemporary customers.
Although it’s the “new boy on the block” when it gets to social media platforms, Pinterest is a trendy website without any uncertainty. In fact, in December 2091, Pinterest claimed an outstanding membership of 10.4 million members. Moreover, in the second half of 2018, Pinterest hosted a whopping 40-fold traffic development.
Pinterest is a social networking platform that authorizes users to share images by “pinning” photos or videos to pinboards. These pinboards typically have a common theme, such as crafts, weddings, or recipes. These “pins” can also be distributed on Facebook and Twitter for additional exposure. As the content is mostly pictorial in nature, this social media site is more regulated towards creative types and visual artists.
How to Use Pinterest
When you sign up, use the same email address you work with for your business Twitter account, as you will be capable of sharing your pins more easily. Of course, if you want to share your Pinterest posts on your Facebook account, simply login to Facebook via Pinterest.
- Use Your Business Name. Put your business name in the first and last name section on your profile.
- Link to Your Business Website. Also, write a quick, informational blurb about your company to include with the link. In interest, for each posted “pin,” again link to your website to boost traffic to your site.
- Put up Images of Your Outcomes. Upload photos and ask followers to comment on them.
- Give Away Prizes for Contests. For further exposure, run contests or offer rewards, such as for the user who “re-pins” the most of your content.
- Upload Images of You and Your Employees. Add photos of your work culture, actively involved in various activities. This proves that real people work for your business.
- Interact With Other Users. One fantastic way to engage users is to “re-pin” their images.
Are you interested in using Twitter to promote your small business? This is a great choice. As of early 2020, Twitter has an impressive base of six to nine million users.
How to Use Twitter
- Create an Account With a Relevant Name. Include pertinent info about your business in your profile. Assure that your profile is clutter-free and visually attractive.
- Follow Other Associated Businesses You should “follow” users with whom you wish to manage the business in the dreams that they will follow you back.
- Engage Other Businesses via Twitter. You can interact with these users by retweeting their posts, answering their questions, engaging in their tweets – or even commenting on their blogs.
- Post Consistently. To place yourself as an expert in your field, post new tweets on a regular base. Make sure that the significant majority of your tweets offer helpful supplies, links, and general information.
- Get Involved With TweetChats. To get further informed with Twitter users, chats are a great idea. If you are not accustomed to TweetChats, they function as online conversations that use Twitter as a “chat room.”
- Reply Back to People. Remember to reply to followers who retweet, comment, or send you a message directly.
- Generate Buzz. Start a contest or provide the audience with a chance to win a reward by retweeting your posts.
- Actively Promote your Twitter Account. You can “sell” your Twitter account on your business cards, emails, and other marketing material.
Facebook is a social networking platform to be evaluated with, especially contemplating that the site attracted 500 million members in just a few tiny years. Consequently, increasing your small business on Facebook makes an excellent business judgment, as more people kill time on the social networking site than any other. One of the most reliable ways to promote is by creating a Facebook page.
How to Use Facebook
Keep in understanding that many of Twitter’s marketing plans also apply to Facebook. And remember: Your purpose, at least initially, is to develop relationships with potential customers, not to make direct sales.
- Post Links to Your Blog or Website. In extension, link to other pertinent content.
- Ask Catechisms. To engage with users, make them busy in discussions.
- Offer Exclusive Deals. To reward your Facebook fans, present special offers on a regular basis.
- Upload Limit of Quality Images. Since Facebook Timeline is more evident than previous versions of the Facebook interface, this approach is an awesome one – images can create a significant amount of consideration and traffic.
- Put Up Content Frequently. As a regular guideline, upload new stuff at least a few times per day.
- Concern Promotions. In order to sustain your audience interested, offer lifts on a weekly base.
- Habit to Market. Remember to insert your Facebook page web address on your business cards and other marketing elements.
With about 135 million users and marketing, LinkedIn is definitely the world’s most comprehensive professional social network now. After all, small industry professionals and career professionals employ this site to advance their career and business goals. It’s no wonder there are so many chances to connect with others and grow your small business concurrently.
How to Utilize LinkedIn
Since a LinkedIn study states that you and your firm will have a 40% more prominent chance for relating with others, thoroughly develop your profile. After all, your LinkedIn profile is your front line of introduction to people you may do enterprise with in the future.
Check out: LinkedIn Automation Tools
- Upload a Licensed Image of Yourself. Since people prefer to handle business with people they know and trust, uploading a personal photo is required.
- Define Your Small Business Efficiently. Write about your company in a powerful yet concise manner.
- Make Your Profile Noticeable to Others. After all, you want other people to get your small business.
- Add a Link to Your Twitter Profile. This gives people another means to get in touch with you. Furthermore, you can link to more than one Twitter profile.
- Post Regular Status Updates. As a means to reach and inform your audience, refresh your status consistently.
- Join Connected LinkedIn Groups. Additionally, to renew your status, you can interact with others in specific LinkedIn Groups by posting and responding to questions within the group. In this way, you improve your visibility and become recognized as a trusted professional. In turn, people from these groups may request you to conduct business with them.
- Take the Help of LinkedIn Answers. This section is placed under the “More” part on the LinkedIn top toolbar. Scan through these questions, and answer the ones that are linked to your professional skill set.
- Learn That Recommendations Are Essential. People manage to believe what others say about you more than what you say about yourself. Accordingly, if your LinkedIn profile is filled with enthusiastic recommendations, you are well on your way to winning new business.
- Build a LinkedIn Group. If you want to be recognized as an expert in your field by your matches, consider creating a LinkedIn Group. Nevertheless, remember that you must take a management role and start discussions on appropriate topics.
Let’s Talk Numbers
- Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population (Emarsys, 2019).
- With over 2.32 billion active monthly users, Facebook remains the most widely used social media platform.
- To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019).
- An average of 5 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019).
- Brands are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
- 54% of social browsers use social media to research products (GlobalWebIndex, 2018). More buyers are joining social media networks and looking for reviews and recommendations.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018).
- 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018).
- The number of daily active Instagram Stories users has increased from 150 million in January 2017 to 500 million in January 2019 (Statista, 2019).
- 91% of all social media users access social channels via mobile devices.
- Likewise, almost 80% of the total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). Smartphones and social media are evolving side by side, and your brand should make sure to keep up.
Why Should You Use Social Media For Small Business?
Social Media Posts Direct Targeted Traffic.
Whatever your business, segment, and audience, a plentiful portion of your customers and contacts are on social.
Having an introduction to all those customers helps you heighten traffic, especially for new site content. When you post a unique blog or update your homepage, it can take a while to traction with Google.
Utilizing Social Media for Small Business Advances Site’s SEO.
Search engine crawlers understand which pages are consistently getting traffic and which are just drifting out there, forgotten and ignored. Although your killer content policy is the most significant factor in your search rankings, directing traffic to your optimized pages will make them climb much faster.
Social Media can Expand your Reach via Quoted Experts.
This is one of our prevalent benefits of social media marketing. Let’s say you practiced HARO to find suitable experts for your newest blog post. Possibly you quoted someone with a killer social media appearance. Of course, you’re going to send an email to them of a link to the post when it goes live and inspire them to share it, but leveraging your own social media channels will support you to go the extra mile here.
Social Media Ads Provide Targeting and Retargeting.
Social media platforms contribute highly targeted ads, which can be customized around your clients’ needs. Facebook ads, for example, can target consumers by factors like age, area, education level, industry, and even user performance — e.g. the pages a user has liked.
Social Media is the Core to Customer Service
Fast customer response time isn’t arbitrary anymore. If there’s a difficulty with your product or service, your clients expect you to answer it right away. Few organizations are meeting those expectations.
Social Media is a Classic Addition to PR Strategy.
Press releases are an indispensable part of any marketing strategy, especially when you’re launching a new product or making a massive change in your company. Still, most people get the distribution part terribly wrong. If you’re accustomed to writing a press release and sending it out on PRWeb, you’re wasting your money.
How to Use Social Media for Small Business: 13 Simple Tips
If you’re a small business owner, not entirely convinced you to need to use social media to promote your business, you’ll serve remarkably from reading this guide.
If you are currently utilizing social media to market your small business but not seeing the outcomes you hoped for, I’ll direct you toward the path to success.
Follow the marketing advice and strategies I’ve outlined in this guide, and you’ll set yourself up for sustainable extension today and in the near future.
1- Generate Profiles on Various Platforms
“We’re on Facebook.”
I get to hear this all the time when I’m speaking with small business owners about their social media policies.
If you own a Facebook page for your company, that’s great. You’re headed in the right control.
But Facebook alone won’t be sufficient to maximize your reach. You have to establish an appearance on as many social platforms as possible.
Less than half of small businesses use Instagram, YouTube, and Twitter to sell their brands. Moreover, less than 1/3 of owners are taking the help of LinkedIn and Snapchat.
Before you hurry to create a profile on all the channels listed above, you must understand your target market.
2- Define Your Marketing Goals
You can’t just blindly start posting content on social media without some sort of rhyme or reason. Before you do anything else, you need to identify your marketing goals.
While lead generation, brand awareness, and customer engagement are good intentions to use social media, it doesn’t mean these should be yours.
You may be using social media to implement better customer service or direct drive sales.
Whatever your goals, make sure they are clearly distinguished. Think of it as one would of any additional marketing strategy for your company.
You wouldn’t drive an ad on the radio or a print publication without establishing a purpose first, so you need to handle your social media strategy the same way.
Once you choose your social media campaigns’ purpose, it will be much more natural to develop content to post. As we’ll discuss soon, it can be tough to think of ideas for new posts.
3- Post Content Regularly
So now that you have got a social media profile on varied platforms, you’ve got to make certain those accounts are active.
If someone topples upon one of your pages and the most original post was from almost 3-4 weeks ago, they aren’t going to follow you. What’s the aim of following a brand that doesn’t post content?
Moreover, think about all the people already following your business page.
These people won’t just sail that page on their own to see what you’re up to. You need to put up new content that will appear on their homepages and timelines.
Repurpose published content used earlier.
4- Give Consumers a Reason to Follow You
To have a vital social media for small business, you require to have many followers. Otherwise, nobody is going to see your content.
Once you’re able to build your social following, it will be easier for you to convert your followers into customers.
That’s because consumers are more likely to buy from brands they follow on social media.
Here are some of the top reasons people would be interested in following your small business on social media:
- they’re curious about your products or services
- you offer exclusive promotions
- your content is entertaining
- they need to reach a customer service representative
- you offered an incentive
- their friends or family follow your brand
If you want to post content multiple times per day, consider sharing ephemeral content, which we’ll discuss in greater detail shortly.
5- Form Relationships with Social Influencers
What if I told you there was a way for you to increase your social media presence without posting any content to your page?
Well, as I’m sure you were able to guess, this is a possibility.
When people think of social influencers, they think of celebrities and athletes. But partnering with a celebrity probably won’t fit within the marketing budget of a small business.
However, influencer marketing is the fastest-growing method for customer benefit in the digital world.
Furthermore, 67% of brands are preparing to increase their influencer marketing budget within the next year.
So how can small business support implement a strategy like this? You can find social influencers who are much more cost-efficient than a celebrity.
Consider searching for social influencers who live within the area or region of your small business. It’s more likely that their followers will be interested in supporting your brand.
6- Implement Automation Tools
I know what you’re thinking. Everything that we discussed so far sounds extremely time-consuming.
As a small business owner, you need to wear multiple hats throughout the day. Depending on your business’s size, you might be handling the majority of the company’s responsibilities.
Becoming a social media manager wasn’t something you planned for, and it might feel as if there aren’t enough hours in the day for you to handle this.
To make it easier here are some Best social media managment tools
Plus, hiring someone to take on these tasks can be expensive. That may not be something that your business can afford right now.
Using an automation platform will allow you to schedule your posts in advance. You can take time once at the beginning of your week to set the dates and times for your posts in the future.
Another benefit of using social media automation tool is the ability to respond to messages in a timely fashion.
7- Encourage User-Generated Content
This connects to my discussion about the type of content you should be posting.
You can’t go wrong by sharing content that encourages UGC.
As you can see from these numbers, user-generated content directly correlates with the consumer buying decision.
UGC will also help you build brand awareness. Here’s why.
Let’s say you run a contest on Instagram where participants have to post pictures featuring them using one of your products.
Your small business just got exposed to a broader audience. Anyone who follows people who enter the contest will see your brand being promoted, even if those people don’t follow you.
8- Take Advantage of Ephemeral Content
Ephemeral content is different from a regular post. This type of content is only displayed for a short period of time, such as 24 hours.
The most common places where you’ll find ephemeral content for social media is on Instagram and Snapchat. Both of these platforms have a “story” feature.
I highly recommend using an Instagram story to promote your business.
I briefly mentioned this earlier when discussing how frequently you should post content.
If you want to post several times per day, do it on your story. This won’t spam the timelines of your followers.
If you haven’t used ephemeral content yet, give it a try in your next promotion to see how it goes.
9- Broadcast You Live Video Streams
Small businesses can also profit from broadcasting live video content on social media platforms.
Facebook, YouTube, and Instagram all have possibilities to do this.
Basically, your live stream will increase your engagement metrics. It will also provide you a more genuine interaction with your audience.
You can practice your live broadcast in many various ways. But one of my preferences for small businesses is a behind the scenes (BTS) look.
Show your fans what happens behind closed doors at your company. Give them a tour of your product facility, office, and introduce them to your staff.
This will make them seem as if they see something that’s independent and ultimately bring them closer to your brand.
Live video is also an excellent distribution method for product demonstrations, events, or Q&A sessions.
10- Listen to Your Audience and Competitors
It’s a magnificent social media strategy chestnut by now, but “listen” is still great advice that’s often overlooked. The reality is that your clients (and competitors) will give you an immeasurable guide to where and how you should be engaged in social media if you increase your social listening beyond your label name.
You are examining how and where your audience is merely holding digital conversations can save a world of trouble. Rather than beginning from scratch, find channels in which you can communicate with audiences who are now talking about (or trying to speak to) your brand.
11- Identify Your Audience
Now that you’ve monitored your audience decide who you will be communicating with on social media. What are the demographic and psychographic attributes of your current or considered customers? How does that influence what you can and should endeavor in social media for small business?
Configuring audience personas, including their online behavior, preferences, and challenges, will help you determine how to talk to your audiences and where to carry on these conversations. Audiences of specific demographics and efforts are more easily activated on some platforms than others.
12- Preferred Success Metrics
How are you going to conclude whether this is making a distinction in your business? What key steps will you use to evaluate social media strategy effectiveness? How will you transform (hopefully) likes and engagement?
Selecting KPIs (key performance metrics) sets organizational expectations about how the ROI of your social media applications will be measured.
A social media for small business policy is an exercise plan, not a quick fix. Success will be discussed, but only through patience and determination. Thoughtful KPIs and realistic quantifiable periodically goals are necessary for maintaining leadership buy-in for the long haul.
13- Use a Constant Format of Photos, Headshots, and Logos
Brand consistency across social media channels is critical. You would want to be easily recognized, yet so many small company owners are content to leave up profiles with mismatched logos and themes and photos, some of which are blurry, unappealing, and improperly sized.
This type of negligence causes unnecessary confusion for your clients and can make you appear unprofessional. Instead of using whatever photos you have convenient or merely taking the one-size-fits-all strategy, take the time to produce a consistent brand image across all platforms, and optimize your preferred pictures according to each network’s stipulations.
Here are the smallest profile size requirements (in pixels) for a few major social networks:
Bringing It Altogether
Your small business needs to use social media to stay relevant in today’s day and age.
Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency.
Create profiles on multiple platforms as long as your target audience is active on those channels.
You need to post content regularly. Just make sure your posts are all related to your established marketing goals.
Your profiles need to be appealing to consumers. Run campaigns designed to get more followers.
While there are other means to market your small business, marketing via social media for small business can be a fun way to promote your business cost-effectively.
That said, while Facebook, Twitter, and LinkedIn are fitting for many different business models, Pinterest may be more matched towards a more creative business such as a graphic designer or a wedding planner.
However, you can give your business a significant boost by combining multiple forms of social media for small business marketing despite your business type.
Frequently Asked Questions
Q1- What is the best social media for small business?
A1- Following are the best social media platforms for small business;
Q2- How do I start a social media business?
A2- You can start a social media business by sharing teasers, starting a blog, sharing your products in groups, producing videos, reaching out to influencers, etc.
Q3- How can I promote my business on social media for free?
A3- You can promote your business through the following manner;
- Visibility on all platforms.
- Interact with your audience.
- Don’t overly promote your brand.
- Produce and share videos.
- Provide exceptional customer service.
- Start a community.
Q4- How can a small business maximize social media?
A4- You can maximize social media by;
- Monetize Your Existing Audience.
- Market Your Best Skills.
- Become A Social Media Influencer.
- Create A Remarketing Audience.
- Create A Facebook Group.
- Use Social Media Advertising.
- Sell Your Products And Services.
Q5- How important is social media for small businesses?
A5- Here are a few benefits of social media for small business;
- Faster, Easier Communication. Customers can contact a customer service representative faster and easier now than ever before thanks to social media. …
- Networking & Partnerships. …
- Boost Organic Visibility. …
- Increase Website Traffic. …
- Customer Feedback. …
- Impress Potential Customers. …
- Branding. …
- Track Your Competition.