The Science Behind Repurposing Content on Social Media 2024

Repurposing Content on Social Media
Table of Contents

As the undisputed champs in the social media world, we have always strived to create killer and informative content that offers value and truly speaks to our followers.

But let’s be honest, some days are rough, and that’s a one-way ticket to burnout!

Social media managers often struggle with consistent postings. I mean, it’s a tough challenge when you have to keep thinking of new ideas all around the clock, and unfortunately, you can’t make it.

Despite the new features rolling out left and right, the legendary Elon Vs Mark fights, Twitter going all mysterious and rebranding to X, new Twitter alternatives, TikTok throwing textual posts, and whatnot.

Still, with all this spicy content, planning an entire week’s calendar is pretty challenging. If you are a social media manager, you probably have faced this challenge and felt the burnout.

So, guess what? Here, I have a little secret to tell you all, and that’s straight from the genius minds at Social Champ.

P.S., not sure if I can spill the beans on this secret, but let me share it with you anyway (heh!)

Our cool and super-smart social media managers at Social Champ never run out of social media content ideas! (Shh! Dont tell)

How?

Because they know the art of social media repurposing, yes, you read it right!

We have been quietly using this sneaky strategy to breathe new life into our content across various social media platforms, and the results? Mind-blowing.

Our social media calendars? Always packed, and it saves a lot of time.

You often hear this ‘Work smart, not hard’; this phrase goes along with your social media content creation. As we roll into 2024 armed with AI technologies, it’s time to pay attention to those words. Start saving precious time by giving your top-performing blog content a fresh spin on social media.

Remember, Content is the KING only if it is original and offers value to your readers. I know you are not convinced yet, so let me share some real-life examples from our social media channels and take you to the BTS of how we have mastered the art of repurposing.

Why We Repurpose Our Content [What’s the Need]

So, why did we jump on the repurposing bandwagon in the first place? Well, let’s break it down this way.

First, it was all about making our lives a tad less hectic when filling up our social media content calendar. Repurposing content became our gateway to making content creation way less exhausting, and trust me, there’s hardly anyone who wouldn’t love this, right?

For instance, we had our fantastic blog post packed with valuable insights. But we wanted to take it further, so we repurposed it beautifully. We transformed it into a snappy TikTok video, summing up those valuable insights into bite-sized, engaging clips. But we didn’t stop there, we turned the core ideas into a sleek infographic that was visually captivating and informative.

And where did all this fresh content go? We shared it with our awesome audience straight to our social media platforms, and that’s the magic of repurposing.

Here’s our TikTok video:

@socialchampio

10 YouTube Hacks You Should Keep in 2022 – Part 1. #foryou #fyp #youtubehacks #socialmediatips #socialchamp #viral #CtheChange #trending

♬ MONEY – 리사 (LISA)

YouTube Hacks Infographics
YouTube Hacks Infographics

And this is how we turned it into an infographic.

So, Instead of racking our brains to create fresh posts for all our different platforms, we thought, ‘Why not give our awesome old content a second chance?’

Recycle your Evergreen Content with Social Champ

Maintain post consistency and schedule your content in bulk with Social Champ. Repurpose your evergreen content and escalate your engagement levels.

How We Repurpose Our Content on Social Media

Okay, so what’s the toughest thing in the world of social media?

It’s creating unique and fresh content for your audience, EVERYDAY!

Trust me, effectively communicating your message to the target audience is the key to success. That’s where content repurposing comes into play. We úsually do this practice, so we take our existing content, whether a blog post, video, or something else, and give it a fresh twist.

We make sure our message reaches a broader audience, transforming it into various formats like engaging videos, eye-catching infographics, or bite-sized social media posts. It’s all about maximizing the impact of our content and ensuring it resonates with our target audience.

So, if you ask me, repurposing content is our secret sauce for staying relevant and connecting with our audience on social media everyday.

How We Repurpose Our Content on Social Media
How We Repurpose Our Content on Social Media

Here’s how we do so!

  1. Twitter Thread

    Okay, let’s spill the beans on how we work our Twitter magic. So, we had this incredible blog post that was just brimming with insights. Instead of letting it sit there gathering digital dust, we turned it into a captivating Twitter thread.

    And not just blogs; we also have this power-packed glossary of terms. We have also been turning those into Twitter threads, delivering bite-sized knowledge gems to our Twitter audience. Isn’t it cool?

  2. LinkedIn Pulse

    Our repurposing strategy on LinkedIn Pulse is about making the most of our existing blog content. Rather than reproducing full articles, we opt for a smarter approach. We create shorter versions of our original blog posts and include a ‘read more’ link at the end. This way, readers on LinkedIn get a taste of our expertise, and if they want to read more content, they can seamlessly hop over to our business blog for the full scoop.

    Original article published on our website – Instagram Reels

    Instagram Reels: How to Escalate Your Marketing Strategy in 2024

    And this is how we repurposed it on LinkedIn Pulse.

    Featured Article: A Comprehensive Compilation of Social Media Holidays

  3. Instagram Reels & TikTok Videos

    We totally get it; not everyone has the time for a lengthy read these days. That’s why we decided to dive headfirst into the world of TikTok and Instagram Reels. So, we turn our fantastic blog packed with insights into a quicker and more attention-grabbing format. We repurposed it and transformed it into these snappy, visually enticing videos.

    The best part, our audience absolutely loves this new way of sharing knowledge.  We make sure to keep up with the timings and ensure our content is as accessible as it is to our potential audience.

    We turned our power-packed article on How to Go Viral on TikTok into an Instagram Reel.

  4. Slideshare

    When it comes to simplifying complex topics, we have a secret weapon: SlideShare. So, we all know there are moments when a picture truly does speak volumes, and that’s where SlideShare steps in.

    We transform one of those long, heavy guides into an engaging slideshow in such situations. Each slide breaks down the content, making it super easy to understand.

  5. Medium

    Medium is for everyone! The platform opens the door to a whole new community of knowledge seekers. It’s our favorite place where we take our articles and give them a fresh twist. We believe in the power of sharing knowledge beyond boundaries, and Medium allows us to do just that.

    So, we reuse our articles, like extracting the important information from the entire article and reworking on it, and introducing it to the vibrant community with a ‘Read more’ CTA at the beginning of the blog post.

  6. Instagram Carousels

    What can be even better than turning your detailed content into a quick, engaging Instagram carousel?

    This is the practice we usually do with our detailed blogs!

    We transform our awesome blog posts into sleek, scroll-stopping infographics for those Instagram-savvy users. We break down our blog’s content into bite-sized chunks, adding eye-catching visuals, and boom! Our IG Carousel content is fresh, exciting, and ready to be posted on Instagram.

     

    View this post on Instagram

     

    A post shared by Social Champ (@socialchampio)

  7. Pinterest

    Pinterest is all about visuals, and we have cracked the code to make our content shine there. We create visually stunning pins that showcase our repurposed content. These eye-catching pins aren’t just pretty but are beautifully designed to grab user attention.

    Pinterest Infographics
    Pinterest Infographics

    We break complex ideas into easily digestible bites and turn those big, challenging topics into a single image and must-read posts.  Like Instagram carousels, we repurpose our gorgeous infographics on Pinterest.

Featured Article: An Exciting Meme Marketing Cheat Sheet for 2024

Strategies to Follow for Blog Repurposing

Okay, so now let’s talk about how we master the art of blog repurposing. We have adopted a few strategies that do wonders for us.

  1. Follow the Best Practices of Each Platform

    First things first, one size definitely does not fit all because each platform has its vibe and requirements. That’s why we tailor our content accordingly to match each platform. Whether it’s the character limit barrier on Twitter or the visual content on Instagram, we ensure our content feels right. Following the best practices of each platform, we make sure that our repurposed content reaches and resonates with our audience.

  2. Update Relevant Information

    You know how things can change in the blink of an eye? That is why we make sure our repurposed content stays fresh and up-to-date. Keeping our audience well-informed is a top priority. That’s why we continuously monitor our repurposed content for any updates or changes in the information. If there’s something new and noteworthy, we make sure to add it.

  3. Monitor Performance

    Let me clarify this: We are not just repurposing and hoping for the best, but we keep a close eye on how our repurposed content performs. Here, I am talking about metrics, engagement, and feedback. Analyzing how our content is doing helps us to fine-tune our strategy, ensuring that our audience gets exactly what they want when they want it.

    Also, we add a UTM tracker to track our data from the repurposing content.

  4. Cross Promote on Multiple Platforms

    Why limit ourselves to just one playground when there are so many out there? We believe in spreading love (and knowledge) far and wide. That’s why we like to do big cross-promotion. Our repurposed content doesn’t stay confined to a single platform. Instead, we take it on a multi-platform journey, ensuring everyone gets the maximum knowledge, no matter where they hang out.

Reduce, Reuse, and Repurpose

Summarizing it all! Our case study has shed light on the fascinating science behind repurposing content on social media. We have learned that by recycling our existing content, we can extend its lifespan, reach new audiences, and boost engagement.

So make sure to reduce your time, reuse your content, and repurpose it in multiple formats!

Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

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