One thing that actually has a strong hold on our lives right now is videos on social media. They’re a great way to catch people’s attention and maybe even go viral. As one of the widely shared content across all social media platforms, millions of people share new, creative, and engaging videos every day. And with so many people already making great content, it can be hard to get noticed.
That’s where mastering the art of social media video creation comes in.
But who has the time to film, edit, and schedule videos across multiple platforms? Here’s where social media management tools come in as your helping hand. These powerful tools can help you plan, create, schedule, and analyze your video content, saving you tons of time and effort. One such tool is Social Champ’s Social Media Post Scheduler.
Whether it’s scheduling your posts for optimal engagement or analyzing your performance metrics, Social Champ helps you make the most of your marketing strategy.
So let’s get started!
The Importance Of Videos On Social Media
In 2024, videos on social media are a big deal. They’ve gone from being popular to completely changing the game. The numbers show it: posts with videos get more likes, shares, and comments than any other kind. It’s not just a small change; it’s a huge shift in how companies and content creators connect with their followers.
One of the best things about videos is how quickly they can share a lot of information. Nowadays, when people’s attention is hard to keep, being able to get a message across fast is super important. Plus, videos can make you feel something, tell a story, or help you feel connected to someone else. That makes them a powerful way to share stories and build up a brand.
Social media sites are also focusing more on videos. They’re developing new features like live streaming, stories, and reels that let people be creative and share their lives in more interesting ways. As these platforms keep adding new video features, using videos in your social media plan is becoming even more important.
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Types Of Social Media Videos
Before you start making videos for social media, it’s smart to know about the different kinds you can create. Each type works best for certain goals and fits well on specific platforms, depending on what viewers like. Let’s dive into the main kinds of videos that are popular on social media:
How-To Videos
Screenshot of Instagram Reel These videos show people how to do something or teach them about a topic. They range from easy tutorials and showing how a product works to deeper lessons on special subjects. YouTube is perfect for longer, detailed guides because people go there to learn. LinkedIn is also good for this kind of video, especially for career-related tips or industry know-how.
Entertainment
Screenshot of Instagram Reel Videos meant to entertain include things like funny skits, dance challenges, or just fun clips. TikTok is famous for these quick, catchy videos that often spread like wildfire. The main thing here is to be creative and make content that connects with people. While TikTok leads in this area, entertaining videos do well on many platforms like Instagram.
Behind-The-Scenes
Screenshot of Instagram Reel People love seeing what happens behind the scenes with their favorite brands or creators. This could be a look at how things are made, a day in the life, or sneak peeks of new products. Instagram is great for this with its visual setup and features like Stories. Twitter also works for sharing quick behind-the-scenes moments.
Testimonials
Screenshot of Video Testimonial Videos where customers share their experiences or reviews build trust and can influence others to try something. Facebook and Twitter are great places for these because they let people easily share and talk about these stories.
Product Spotlight
Screenshot of Instagram Ad These are short ads that highlight what’s cool about a product. They’re meant to grab attention quickly. Instagram Reels and Snapchat are top spots for these, thanks to their young audience and setup that favors quick, eye-catching posts.
Live Videos and Webinars
Screenshot of Instagram Live Going live lets you connect directly with viewers, making it awesome for Q&As, interviews, or showing events as they happen. This real-time interaction feels genuine and immediate. Facebook Live, Instagram Live, and YouTube are key platforms for live content, each offering special tools to make live videos better.
Knowing these video types and where they fit best can help you make a plan that really speaks to your audience and gets good results on social media.
Featured Article: 15 Winning Social Media Marketing Ideas to Spice up Your Feed in 2024
20+ Social Media Video Tips to Get the Best Out of Your Content in 2024
Here are 20+ Social media video tips to get maximum engagement.
Know Your Platform
In the vibrant world of social media, how well your video content performs largely depends on knowing what each platform and its audience prefer, along with what technical features you can use. For example, TikTok is a favorite among young people who love videos with music and creativity, making it a place for fun and originality.
On the other hand, LinkedIn appeals to professionals looking for videos that are informative and sleek, focusing on business insights or learning material. Instagram users enjoy visually appealing videos in formats like Stories, Reels, and IGTV, catering to interests such as lifestyle and beauty. Facebook attracts a wide range of users who connect with stories that touch their emotions or live videos that allow them to interact in the moment.
Start With A Hook
This is one of the best social media video tips. To grab attention right from the start, your video must kick off with something that immediately catches the eye or piques curiosity. This initial moment is your golden opportunity to make viewers want to watch more.
One way to do this is by starting with a question. This gets viewers thinking and draws them into your video as they ponder the answer. Choose a question that’s relatable or sparks interest so people feel compelled to keep watching.
Optimize For Mobile Viewing
Social media video tips are crucial for creating content that resonates with your audience. Videos that are vertical or square work best for mobile viewers. These shapes fit perfectly on phone screens, filling up more space as someone scrolls through their feed. This means your video stands out more and can grab a viewer’s attention more easily than traditional wide videos.
Tell a Story
People love stories. They always have. When you make a video, think about a story you can tell that shows what your brand or message is all about. It could be about how your product is made, someone who used it and loved it, or even a made-up story that shows what you stand for. Telling a good story can make people feel something special about your brand and keep them interested.
Use Captions
Lots of times, people check their phones in places where they can’t or don’t want to play sound out loud. If you add words on the screen (captions) to your videos, people can still know what you’re saying without needing to turn the sound on. This is super helpful because it means more people can enjoy your videos, even if they can’t hear them or are in a noisy place.
Be Authentic
Nowadays, people can tell when things are too perfect or fake. Showing the real, not-so-perfect side of what you do can make people like and trust you more. You could share videos of what goes on behind the scenes, funny mistakes, or have your team talk to the camera. Letting people see the real you help them feel closer to your brand.
Play With Duration
Not every video has to be long. On social media, shorter videos often work better because people like quick, easy-to-digest content. Try making videos of different lengths to see what your audience likes best. Keeping it short and sweet usually gets more people to watch.
Showcase Your Brand
Making sure your videos look like they belong to your brand can help people remember you. Use things like your logo, brand colors, or special graphics at the start or throughout your videos. This makes your videos look more professional and helps people recognize your brand faster.
Diversify Content
If all your videos are the same, people might get bored. Try mixing it up with different kinds of videos, like how-tos, funny moments, stories, or Q&As. This keeps things interesting and can attract viewers who might like your brand.
Engage with Viewers
Videos are a great way to talk with your audience, not just at them. Ask questions, invite comments, or do live sessions where you answer questions in real time. Talking back to people who interact with your videos can turn them from just viewers into a community. Social media is all about building meaningful connections with your audience.
Follow What’s Popular
Keeping up with what’s trending on social media can really help your videos get noticed. When you make videos about topics or themes that everyone is talking about, more people are likely to find and watch your content. It’s important to be quick and include current hashtags, challenges, or news in your videos. This way, your brand seems more relatable and up-to-date, especially to younger viewers who like staying on top of trends.
Try Different Looks
How your videos look is very important for grabbing and keeping people’s attention. With so much content out there, making yours stand out visually is key. Try using different filters, lighting, or editing styles to give your videos a unique style. You could stick to certain colors or add fun animations to make your posts more interesting and keep viewers coming back for more.
Make Silent-Friendly Videos
A lot of people watch videos without sound, so it’s important to make videos that are easy to understand without it. Use text on the screen, show what’s happening clearly, and tell your story visually. While sound can make the video better, your visuals should be strong enough to stand on their own. This makes sure everyone can enjoy your videos, no matter where they are or how they’re watching.
Tell Viewers What to Do Next
After someone watches your video, make sure you tell them what you want them to do next. This could be asking them to subscribe, visit your website, or share your video. You can add this message in the video, in the description, or as a graphic on the screen. A clear call-to-action can really help get more people to engage with your content or follow through on your desired action.
Post When Your Audience Is Online
When you post, your videos can make a big difference in how many people see and interact with them. Use tools to figure out when most of your audience is online and try to post during those times. This increases the chances of your videos getting noticed and shared. Keep an eye on which posts do well and adjust your posting schedule to match when your viewers are most active.
Work with Others
Teaming up with influencers, experts, or other brands can help get your videos in front of new people. When you collaborate, you can share each other’s audiences, which might introduce your content to folks who haven’t seen your work before. Make sure to choose partners who fit with what your brand is about and who your audience would like. Collaborating is not just about reaching more people but also about building relationships and possibly creating more partnerships in the future.
Be Consistent
One of the most crucial factors in building and maintaining an engaged audience is consistency. This refers not only to the quality of your videos but also to how regularly you post them. By establishing a regular posting schedule, your viewers will know when to expect new content from you, which can significantly increase anticipation and loyalty. However, it’s vital to maintain a balance between frequency and quality. Rushing to publish videos just to adhere to a schedule can lead to a decline in content quality, which might turn your audience away.
Monitor And Adapt
Success in video content creation often comes down to your ability to understand and react to your performance metrics. Regularly monitoring how your videos perform can give you valuable insights into what your audience enjoys most, what they engage with, and what they tend to ignore. Look at metrics like view count, watch time, engagement rate (likes, comments, shares), and audience retention rates. Identify patterns or trends in what works well and what doesn’t.
Stay Up-to-Date With Algorithm Changes
Social media platforms frequently update their algorithms, which can dramatically affect how your content is discovered and engaged with by users. These changes can either work to your advantage or disadvantage, depending on how quickly you adapt. Staying informed about these updates allows you to tweak your content strategy to align better with the new algorithm criteria, ensuring your videos continue to reach your target audience effectively. Follow official announcements from the platforms, join professional groups or forums where such changes are discussed, and observe shifts in your content performance for clues on algorithm adjustments.
Keep Learning
The world of social media and video content is always changing with new trends, platforms, and what viewers like. To keep up as a content creator, it’s important to stay curious and keep learning. This means keeping up with the latest in video making, storytelling, and how to market on social media. You can do this by joining webinars, taking part in workshops, and following experts. Try out new styles and tech, and don’t be scared to be creative in new ways.
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Wrapping Up
In short, making great videos for social media in 2024 means being creative, planning well, and being ready to change when needed. The advice we shared goes from knowing who watches your videos to keeping up with changes on social media platforms. It all comes together to help you make better videos and get more people involved. The most important things are to keep at it, watch how your videos do, change things up as you go, and always be learning.
Remember, it’s not just about getting lots of views or likes. It’s really about connecting with people in a meaningful way. Using these social media video tips, you’re not just trying to get more attention; you’re working to create a group of loyal followers for your brand or yourself. Social media videos have a lot of power to draw people in, inspire them, and get them engaged. By staying active and aiming for the best, you can use this power to reach more people in exciting ways in 2024 and beyond.
FAQs
1. How Do You Make a Successful Social Media Video?
2. What Are 2 Best Practices for Creating Videos on Social?
- Be Authentic: Show genuine emotion or passion in your videos. People connect more with content that feels real and sincere.
- Optimize for Silent Viewing: Many users scroll through their social media feeds in places where they can’t or don’t want to turn on sound, so add captions or use visual storytelling techniques that work without audio.
