LinkedIn is a great way to share your expertise, success, and knowledge with the world. – It’s no secret that LinkedIn is the go-to for professionals. It’s the social network for getting jobs, securing clients, and communicating with the audience.
LinkedIn videos are making waves in the crowded world of social media. Are you looking for ways to level up your marketing skills? Don’t worry. We have something for you!
This blog post brings you all the essential ways you need to know about the LinkedIn video so that you can make your way towards it.
It’s hard to show off your skills effectively if you don’t have the right post. Luckily, a LinkedIn video is the best way to do just that. A video post is an easy way to showcase your experience and education and communicate with your audience.
According to recent statistics, LinkedIn videos get 3x times more engagements on a video post. That’s the primary reason marketers these days are jumping into the bandwagon of LinkedIn video.
What Can I Use LinkedIn Video For?
As a marketer or business owner, it’s important to use LinkedIn as a platform to reach as many people as possible. Fortunately, LinkedIn videos are an easy and powerful way to boost your message and connect with new audiences.
You can start by creating an original video that showcases your company and expertise. You can also repurpose your existing videos and posts on LinkedIn to reach a wider audience and allow them to learn more about your company and services.
LinkedIn now supports video uploads up to 15 minutes, which is excellent for showcasing their skills. LinkedIn video is also a great way to grow your brand by sharing your knowledge about your industry. If you want to let viewers know more about what you do, then a LinkedIn video is the best way to do so.
Types of LinkedIn Videos
Heading towards the types of LinkedIn videos to power up your LinkedIn marketing strategy, let’s have a look:
- LinkedIn Video Ads
- LinkedIn Native Videos
- LinkedIn Embedded Videos
LinkedIn Video Ads
Have you ever tried these LinkedIn video ads to generate more leads? It is an effective way to capture the attention of potential customers. Linkedin video ads are animated advertisements that are played on the side of the screen. You can promote your new deals or even your business through LinkedIn video ads to get more customers.
LinkedIn Native Videos
So, do you want to make the most of your LinkedIn profile by leveraging video? Then go for LinkedIn native videos. It is one of the powerful LinkedIn features rolled out in 2017 so that you can use it to engage with potential employers, recruiters, and coworkers.
A LinkedIn native video is a great way to make your story come to life. With a simple upload, you can share your brand’s story on the platform, and with a few clicks and cuts, you can control the narrative and tell the story in a way best suited to your brand and your audience.
LinkedIn Embedded Videos
Embedded videos are short clips of your video that are embedded on different social media sites.
You can showcase your talents, tell a story, or share the latest news. The video can make a world of difference. If you want to share a quick tip or a special offer, the video only takes a few seconds of your time. Moreover, you can even use LinkedIn automation tools to schedule your videos.
How to Use LinkedIn Native Video?
LinkedIn native videos are easy to use. If you are using a desktop version for LinkedIn videos, then it requires pre-recorded videos. In contrast, with the mobile app, you can easily record your videos within the app, add stickers, emojis, and upload.
For Desktop Version
- Once on the LinkedIn Home page.
- Tap on the video icon.
- Upload your video and share it with the world.
For Mobile App
- Once you open the mobile app, go to the post button on the top of your news feed.
- Click on the post below.
- Tap on ‘take a video.’
- Now you can record a video or upload a pre-recorded video.
- Click on the stickers or text button
- Spice up your video with some filters or emojis.
How to Launch a LinkedIn Video Ad Campaign
Are you looking to launch your LinkedIn video ad campaign? Here’s how you can do it.
- Sign in to your LinkedIn campaign manager.
- Choose your sponsored content.
- Name your campaign.
- Choose your desired objective.
- Select your video, your ad type format, and click Next
- Tap on ‘Create a new video.’
- Next, a form will appear. Once you fill out that form, the following process is to upload your video and click ‘Share.’
- Once you have uploaded your video, click on it by tapping on the checkbox next.
- The next step is to choose your targeted audience and tap on ‘Next.
- Now, over to you. Select your bid, budget, the duration of your new campaign, and then tap ‘Launch Campaign.’
LinkedIn Video Specs
It’s common to see video content on LinkedIn. These are typically short, 30-second clips formatted with a portrait orientation. Before creating video content on LinkedIn, it’s better to know about the specs.
Oh! Hold on, do you know about LinkedIn video specs? If not, then scroll down and have a look at the LinkedIn video specs.
Let’s start with the LinkedIn native video specs.
LinkedIn Native Video Specs
- Maximum video length: 10 minutes
- Minimum video length: 03 seconds
- Maximum file size: 5 GB
- Minimum file size: 75 KB
- Orientation: Horizontal or vertical
- Aspect ratio: 1:2.4 or 2.4:1
- Resolution range: 256×144 to 4096×2304
- Web format: mp4, mov
- File format: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
- Formats that are not supported: ProRes, MPEG-2, Raw Video, VP6, WMV1as.
LinkedIn Video Ad Specs
- Minimum video length: 03 seconds
- Maximum file size: 200 MB
- Minimum file size: 75 KB
- Orientation: Horizontal
- File format: MP4
- Audio Format:AAC or MPEG4
- Audio Size: Less than 64KHz
- Maximum video length: 30 minutes
- Aspect ratio and Pixels:
- 360p (480 x 360; wide 640 x 360)
- 480p (640 x 480)
- 720p (960 x 720; wide 1280 x 720)
- 1080p (1440 x 1080; wide 1920 x 1080)
Create, Edit and Schedule Your LinkedIn Videos
Stop juggling with the tabs! Create, edit and schedule your video within the App.
10 LinkedIn Video Best Practices
Optimize Your Setup
You need to have high-quality videos so that the target audience notices them. To have high-quality videos, you should have a good camera with plenty of lighting. When recording the video, your face should be in the center of the screen so that your features are apparent. This is important to make a professional impression. Do not use zoom in or zoom out to show the entire scene. It is also essential to use a tripod. Lastly, don’t forget to check your LinkedIn Metrics, once you have shared your video.
Capture Attention From the Start
The first 15 seconds of your video can make or break your video content whether people will stay to watch the rest of your video. An attention grabber can change your chances of gaining followers and social media.
Put Essential Information First
When creating your video content, make sure to put essential information at the beginning of your video so that viewers can hook into your video till the end.
According to the research, 65% of the viewers watch only the first 3 seconds of videos. So, when you put the critical information at the start of your video, then viewers can watch your video till the end.
If you are making videos for marketing your online business, add a call to action at the end of the video. This will help push people to do what you are suggesting in the video. This can be purchasing a product, signing up for a subscription service, watching another video, etc.
Optimize Your Video Length
If you’re using these LinkedIn videos for marketing, the video length must be optimized for the platform. The optimal video length for posting on LinkedIn is 2-3 minutes.
This is a suitable length for video content, allowing it to be both informative and concise. Optimizing your video length is one of the great LinkedIn hacks to get more followers.
Respond to Comments
Once you share your video with the world, then you are likely to receive comments too. One of the best practices of the LinkedIn video includes responding to comments.
Don’t leave your viewers hanging. Respond immediately and provide them with more detailed information about your product or business.
Video engagement is a measure of success for many businesses. To get the most out of the videos created, it is essential to tag your niche influencers.
Influencers are people who have a large following on social media, so when you tag your favorite influencer or mentor, there are chances they might respond to your tagged video, and your video can get more views.
If you’ve been looking around for a way to make your marketing strategy more successful, then LinkedIn Live video is a great idea. This can be a great way to share updates with customers interested in your business, keep them in the loop with what you’re up to, and instantly grow your following. It can also serve to drum up interest around a new product launch or a special offer.
Hashtags are beneficial for powering up your marketing skills, and most importantly, they help you get a wider audience. It’s no longer a secret that LinkedIn hashtags help you to discover your content or find new specific topics. So when creating a LinkedIn video don’t forget to add some trending hashtags.
The best part, when you upload a native video, LinkedIn allows you to add hashtags by providing the hashtag option below.
Create Enticing Thumbnails
It’s imperative because it’s the first thing people see when scrolling through an Instagram page. A few things to keep in mind when creating a thumbnail are to have a clear image of what your post is about to show.
It should have the primary color in the background, and it should have a clear focus on what you want people to see. Lastly, don’t forget to add your company’s logo.
10 Ideas for LinkedIn Native Videos
LinkedIn is a growing social media site where professionals can share their knowledge and connect with potential customers. Here are some ideas for what you can share as a video on LinkedIn.
Go Behind the Scenes
Before you work on your next project, take a break! It is essential to know what goes into your creative projects. Many people don’t know what it takes to create brilliant images, so take a moment to see what goes on behind the scenes. Let your audience sneak behind the curtains, show them how much effort and time it takes to create a new product. If you are running out of time then you can try LinkedIn scheduling tools.
Introduce Your Team
Your team deserves appreciation for working tirelessly on your product. Create engaging LinkedIn videos, introduce all your team members to your audience. Let your audience know that there are humans behind the screens, not the bots.
Share Company News
When you have something to share with your audience, simply record a video and hit the share button. Talk about the new changes, new products, new initiatives, and more. Ask them to comment below or share their insights.
What makes you stop while you are scrolling through your newsfeed?
Some eye-catchy captions, right?
When you create an enticing video for your LinkedIn profile or page, don’t forget to spice it up with some unique captions.
Share Something Funny
What’s the best way to push through a tough day at the office? Identify a funny incident from your day. It might have been a challenging task or a funny exchange with a co-worker or customer, but start by reminding yourself of what made you laugh today.
Record something funny and share it with your audience. Give your audience a chance to laugh during their hectic day. Sharing funny videos will help you to generate leads from LinkedIn.
Announce New Products or Features
Have you ever noticed how big brands like Microsoft announce their new products? They create a compelling video to capture the attention of the audience. You can do the same. When you are going to announce something, create an engaging video, add hashtags and spice it up with a unique caption, and then hit the share button.
What is an excellent strategy for engaging an audience? It’s a question and answers session with your audience, where you can have one-on-one time with your followers. This is a perfect way to engage your followers and get to know them.
Share customer stories. It would be great if you showed your gratitude to them and shared their love for your products. Ask your customers to create feedback videos. Once your customers send you a video, combine all your customer stories and share it on LinkedIn. Let your audience know how well your product is performing in the market.
Quick Tip Videos
Quick tip videos are easy to digest chunks of knowledge produced by small businesses, universities, or organizations. They are short, specific tutorials on how to do anything, from optimizing your Facebook profile and how to create LinkedIn videos to tying a bow tie.
If you have something to share with your audience, LinkedIn videos are a great way to do it. Create a video, add some hashtags, tell your audience why you want to share this moment, start by how it happened and how it went and all.
Your audience would love to watch your moments and ask them to share their moments in the comment section.
And it’s a wrap! LinkedIn videos can be a game-changer for your marketing skills. LinkedIn video is a great marketing tool and is quickly becoming the most widely accepted form of communication. You can make your potential customers feel like they are right in the room with you and provide them with confidence in your offer.
Make the most of these LinkedIn videos and give new wings to your LinkedIn marketing.
Happy Linkin’ Folks!
Frequently Asked Questions
1. Do Videos Do Well on LinkedIn?
2. Which Type of LinkedIn Videos Are Good?
3. How Long Should a LinkedIn Video Be?
4. What Size Video Can You Upload to LinkedIn?
5. Which Aspect Ratio Is Best for LinkedIn Videos?
- Landscape 16:9 aspect ratio (1.78)
- Square 1:1 aspect ratio (1)
- Vertical 9:16 aspect ratio (0.5652)