If you are a Gen-Z, you must have had the ritual of sending Snapchat streaks to your friends and followers within the platform. Taking selfies in pretty aesthetic filters, recording your loved ones in fun backdrops, and a lot more come in when Snapchat is discussed.

Having 397 million daily active users as of 2023, the app is one-of-its-kind for individuals, business marketers, and now influencers. The platform is widely used for business benefits, having a plethora of features that help develop a credible marketing strategy and boost the brand’s growth.

Even if you have got all the metrics right with an efficient social media management tool, an impactful social media marketing strategy, and a dedicated team, having a brand presence on Snapchat can be elevating.  However, pro-Snapchat marketing requires one to know all the hidden factors and Snapchat hacks that can be used in order to make the most out of the platform. This blog guide has got you covered with some incredible information that can help you rule the digital landscape with no stones left unturned.

Top 10 Snapchat Hacks for Business Marketers in 2023

Below are a few Snapchat hacks that you must dwell on in order to explore the platform and make the most out of it.

1. Turn Emoji Into a Filter

   A creative approach to spice up your Snapchat approach is to turn an emoji into an aesthetic filter. You can choose an emoji of your choice, place it within your snaps, resize it as you like, and even use it as a frame or mask for your content. This technique will add a funky appeal to your overall snap.

   Here is how you can do it.

   • Choose an emoji of your choice.
   • Take it towards the corner of the screen.
   • Increase its size and keep moving it to the corner of the screen. You will see a pixelated semi-transparent edge serving as the filter.

2. Apply Three Filters on a Single Snap

   One of the most fun-to-do Snapchat hacks is to create a unique visual by applying three filters on a single snap altogether. You can use this technique to create a desired outcome and impact of your snap and use it for a specific branding objective.

   Let me tell you how you can do it.

   • First of all, take a picture from the Snapchat camera as you usually do.
   • Swipe across the screen and choose a filter you want to apply first.
   • Once you have chosen the first filter, hold your thumb over the screen to secure the place of that filter on your snap.
   • Now select the second filter that you want to apply.
   • Once you have chosen the second filter, lift your thumb for a moment and tap it again on the screen for your second filter to fit on the screen.
   • Lastly, choose your third filter, and your customized snap is ready to roll.

   If you feel unhappy about the final result of the combo, do not worry. Delete all three filters by simply swiping right off the screen and get back your unfiltered image as it is.

3. Draw in Black or White

   Snapchat offers a color palette to pick and choose colors from and draw as you like but without the pioneer colors, black and white. You might not know this one Snapchat hack that you can still access these colors and draw with white or black simply by moving your fingers a little. Simply drag your finger to the bottom left corner of the screen to get the black color. The same drill towards the bottom right corner will get you access to the color white.

   

   These simple finger movements can get you black and white colors to draw, doodle, or highlight your snaps as you like.

4. Unlock Snapchat Lenses

   Snapchat lenses are fun augmented reality effects that you can add to your snaps and make them look more appealing. Commonly, business marketers have been witnessed using Snapchat AR lenses to make their products appear unique and convincing for the audience to buy them. But guess what, the usage is not limited to marketers only. You can use these lenses as well to add fun animations to your face, engage in interactive experiences, and a lot more.

5. Add Music to Your Videos

   I promised to take you down through all the treasured Snapchat hacks and trust me, Snapchat audio is one of them. You might have heard of putting audio over your snaps on the platform, but I bet you do not know how to play with it.

   All you need to do is play your favorite music on any music streaming platform, SoundCloud or Spotify, open the application, and start recording a video with the song playing in the background. The video recorder on Snapchat will pick up the music, and it will automatically become a part of your video. This is one way to do it.

   Another way by which you can add music to your Snapchat videos is to follow the steps below.

   • Open the application.
   • Tap the Sounds icon on the camera screen.
   • Search for a song that you want to apply to your video.

     

   • Tap the play button to preview. You can also decide which part of the song should be played.
   • Play it again, and boom, your video has now sound on it.

   You can learn more about Snapchat music and sounds here.

6. Play With Text

   Another technique among the playful Snapchat hacks is to play with text on your snaps. Snapchat allows users to put descriptive text on their snaps to highlight any detail that they want their audience to know. The fun part is that there are multiple ways to do so.

   On Snapchat, you are not limited to white text only. You can change the color of your text, choose any font style from the given options, and change the orientation and size of the text as you like.

   For the text color to be changed, you will see a ‘T’ symbol on the screen. Click on it, and a color palette will appear from which you can choose any color you want your text to be in. For the text orientation and size, you simply need to move your two fingers to either rotate, pinch, or resize the text to suit your requirements.

   

   And Tadaaa, your snap has got a spicy tweak of quirky fonts and an exclusive style matching your vibe.

   

7. Edit Your Snaps With Magic Eraser

   Imagine taking a lovely shot of a beautiful sunset, but there is something about the picture you do not like; what will you do? Not posting the picture on your stories? Well, no.

   A mighty user will have the knowledge of this easy Snapchat hack that enables erasing any imperfection from a snap. Snapchat offers a magic eraser that allows you to remove any object from a regular snap easily with just a few easy steps.

   • Take a snap.
   • Click on the ‘Scissors’ icon.
   • Tap the multi-star button.
   • Trace the outline of the object you want to erase, and it will disappear.

   Easy, right? However, note that the magic eraser works best on objects in front of simple backgrounds.

8. Add an Artsy Flair to Photos in Memories

   We all love to capture every heartfelt moment to cherish it later on as a memory, right? Like, trust me, I have saved memories of years in my Snapchat gallery honestly, and it was quite recently that I came across the feature of editing them on Snapchat memories and turning them into an artsy visual.

   Just as easy as anything, a few simple steps.

   • Swipe up from your camera screen on Snapchat and go to the ‘Memories’ section.
   • Press and hold a snap to display available options.
   • Tap the option to ‘Edit Snap’.
   • Access aesthetic filters using the paintbrush icon.
   • Select and apply a filter.
   • Now you can save it for posting it on any other platform or simply send it to any mates you want.

9. Distort Audio With Filters

   Want your audio to be heard a little more quirky on Snapchat?

   Well, here is one of the hidden Snapchat hacks to distort your audio using filters following the below-written steps.

   • Record a video snap.
   • Tap the speaker button on the bottom left corner of the screen.
   • Choose the voice filter you want to apply to your video.

   And boom, your audio is synced with a filter – all creative for your audience.

10. Change the BackDrop

    Snapchat AR lenses have another feature you would love to use as a Snapchat hack. You can alter the backgrounds of your snaps using the lenses and give your snaps an entirely different outlook.

    Here are a few easy steps to follow and get this quick tip done.

    • Capture a snap.
    • Tap the ‘Scissors’ icon.
    • Now click on the box with diagonal lines.
    • Create an outline around the object you want to have at the backdrop. Do not worry if you get it right on the first try. You can try multiple times.
    • In case of a mistake, click on the return arrow to undo and try again.
    • Check the menu on the right and select a desired backdrop.
    • If you are done and happy with the results, tap the scissors icon again to go back to your edit screen.

Related Article: How to Optimize Snapchat for Business in 2023: Tips & Strategies

Some Hidden Factors of Snapchat

While the Snapchat platform is all fun and games, there are a lot of factors that you might not see at the forefront but have the tendency to make or break the entire game of this space for you. Your Snapchat marketing strategy might go downhill just because you do not know about a few of the most crucial factors associated with the platform.

Worry not, as this guide on Snapchat hacks has got your back entirely!

Below are some hidden factors to enlighten you.

1. Add Your Snapcode to Other Social Platforms

   Snapchat has its fair share of audience, but you cannot rely on it if you are using the platform to elevate your branding. Hence, a hidden weapon, in this case, is Snapchat’s passcode.

   You can create a customizable passcode for your business and share it across all other social media platforms so that audiences on other networks know about your Snapchat presence and follow you. However, a notable thing to keep in mind is the fact that your followers will certainly not increase overnight; you will have to keep your calm and share the snap code consistently all over your digital space every now and then.

2. Add Any Link to the Story

   Adding cool stories to your Snapchat account can become a remarkable marketing tactic by the addition of a link to your story. Any link, for example, to your website, an important announcement, an event registration, or just a new blog post within your resource pool, can be added to your Snapchat story.

   The more people click it, the more traffic and engagement you will get on your resources. Sounds cool, right?

3. Turn on Travel Mode to Save Data and Battery Life

   Using Snapchat is lovely while trotting around your favorite places, but battery drainage comes in as a heart attack, like it ruins the mood and the battery life. So, one of the winning Snapchat hacks to save your mobile battery is to turn on the travel mode. In this mode, the snaps and stories will only load if you allow them to.

   Here is a quick rundown of how you can do it.

   • Open the camera screen on Snapchat.
   • Tap your Bitmoji to visit your profile.

     

   • Navigate to Settings by tapping the gear icon.
   • Under the option of ‘Additional Services,’ select the ‘Manage’ option.

     

   • Lastly, enable the travel mode.

4. Hide Your Location From SnapMap

   SnapMap is a feature on the platform that allows your audience to know where you are posting from. However, you can turn this option off and go on a ‘Ghost Mode’ by hiding your location.

   The following are steps to do so.

   • Go to the camera screen.
   • Tap the Bitmoji face to visit your profile.
   • Navigate to Settings by tapping the gear icon.
   • Tap the ‘See My Location’ under the ‘WHO CAN…..’ option.

     

   • Toggle the ghost mode on.

     

   • Tadaa, now only you can see your location.

5. Create Your Own GeoFilter Directly in the App

   Before I tell you how to create one, first arises the question of what is a geofilter.

   A Snapchat geofilter is a visual effect restricted to a certain geographical area. This filter can be added by Snapchat users to any videos and pictures they take within a specific region only.

   The app allows the creation of customized geofilters, and here are some easy steps that can get you yours made.

   • Go to the camera screen.
   • Tap the Bitmoji face to visit your profile.
   • Navigate to Settings by tapping the gear icon.
   • Tap the ‘On-Demand Geofilters’ option.
   • Tap the button at the right corner of the screen to create a new geofilter.
   • Choose why you are creating this geofilter and select a template to begin.
   • After selecting the template, you will be able to edit a name, schedule, and geofence for your geofilter as you like.

Summing It All Up!

Putting the discussion to a close, Snapchat hacks are a life-saver if you are someone aiming to elevate your presence on this platform. If your brand revolves around a Gen-Z interest, believe me, Snapchat can be a great platform to help you create sufficient brand awareness, attract a relevant set of audience, and build a credible reputation for your brand in the most creative ways.

Hence, begin your journey of Snapchat marketing today, utilize these Snapchat hacks, and witness your brand growing at a pace like never before.

Related Article: 15+ Most Popular Social Media Apps in 2023

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