Content marketing is one of the most popular strategies to support any business or individual growth. No matter which business niche you belong to, it is quite certain that you will require a content marketing strategy in the pipeline to redirect a relevant audience toward your brand.
However, while the process of crafting a winning content marketing strategy is rigorous, you can make the experience a little better by introducing content marketing tools to automate the processes. A reliable content marketing tool integrated within a social media management platform can help businesses thrive better.
Read below for a thorough insight into all the ins and outs of a content marketing tool and the best options available in the market.
What Is a Content Marketing Tool?
Business managers own a magic spell; a diverse content creation strategy. But do you think creating unique and eye-grabbing content every other day is easy? Well, no.
The raw process of creating content for social media marketing purposes is difficult and time-taking. It takes a lot of effort to come up with trending ideas that suit your business niche. In this case, a content marketing tool can be your ultimate savior.
A content marketing tool is a software or platform designed to help marketers create, publish, and distribute content that is intended to attract and engage a specific audience. These tools can be used to manage various aspects of the content marketing process, from ideation and research to creation and promotion. Integrating your business with a content marketing tool, you can easily create content, conduct research, generate high-quality visuals, and provide insight into the data and performance of the content.
4 Winning Tips to Escalate Content Marketing
A content marketing tool will only work well for your business when you know how to utilize it best. Hence, before we get you a list of the popular content marketing tools, below are a few tips you must know to escalate your content marketing strategies.
Establish Campaign Goals
Before creating any content, it’s important to establish clear campaign goals. These goals should be specific, measurable, and aligned with your overall marketing objectives. You can tailor your content and promotional efforts to meet those goals by clearly understanding what you want to achieve. Some common content marketing goals include increasing website traffic, generating leads, improving brand awareness, and increasing social media engagement.
To create effective content, you need to understand your audience. Who are they? What are their pain points and challenges? What type of content do they prefer to consume? By defining your audience, you can create content that resonates with them and meets their specific needs. Use data and analytics to gain insights into your audience’s preferences and behavior and tailor your content to meet their needs.
Create Social Media Content
Social media is a powerful tool for content promotion and should be a key component of any content marketing strategy. When creating social media content, it’s important to tailor your messaging to each platform and audience. Consider using visual elements like images and videos to grab your audience’s attention. Use hashtags to increase your content’s reach and engage with your audience by responding to comments and messages.
Use Multiple Promotional Methods
To get the most out of your content marketing efforts, it’s important to use multiple promotional methods. This can include email marketing, influencer marketing, paid advertising, and more. By using a variety of tactics, you can reach a wider audience and increase the chances of your content being seen and shared. Be sure to track the effectiveness of each promotional method and adjust your strategy as needed.
Summing up, implementing these tips can boost your marketing tactics to an incredible extent, bringing potential leads and better business.
Related Article: 26 Winning Social Media Content Ideas for Businesses in 2023
13 Best Content Marketing Tools for Businesses in 2023
Below elaborated are the tools for content marketing available in the market that you must consider.
Social Champ is an efficient and easy content publishing tool that allows businesses to create, schedule, and publish content across mainstream social media platforms. The tool offers dynamic features of content calendar and analytics tracking to automate content management and monitor performance. No hassle of creating posts and publishing them manually; you can integrate the scheduling feature and enable advanced scheduling for your business.
The best part is, using Social Champ, you do not need to generate content using ChatGPT. The platform has an in-built AI content wizard that enables users to generate content and images using AI techniques. Hence, your business can experience better content management protocols with this tool as your go-to content manager.
The pricing starts at $29 per month. It also offers a free plan.
Create Content With Social Champ!
Integrate the AI Champ Suite & craft intriguing content for your business.
One of the best content marketing software is Google Docs. Google Docs is a free online word-processing software that allows users to create and edit documents, spreadsheets, and presentations. Its collaboration features allow multiple users to work on the same document simultaneously, making it a great tool for remote teams. Its integration with other Google tools, such as Google Drive and Google Sheets, makes it easy to access and share files.
Hence, using the docs, you can create blog content, multiple writers can collaborate with each other on a similar piece of writing, and you can also add comments and suggestions to make the workflow easy to understand. Moreover, visuals such as graphs and charts can also be created within this software.
It is free to use.
WordPress is a popular content management system offering multiple features to escalate marketing activities. The platform allows businesses and organizations to create and manage their website content, including blog posts, pages, and media.
Using WordPress, writers, and creators can create a blog of their own and expand it with the growth of their audience easily. It provides a user-friendly interface and customizable themes that can help you design a personalized blog without the need for any coding knowledge. Additionally, it has a plugin ecosystem that allows businesses to add additional features and functionality to their website. Hence, WordPress can play an integral role in the content marketing dynamics of your company.
The pricing starts at $9 per month. It also offers a free plan.
HubSpot is an all-in-one content marketing platform that provides businesses with features to manage their marketing, sales, and content creation activities. The platform offers an integrated content management system (CMS), using which you can easily create and personalize website pages for every visitor.
It also consists of a blog maker that allows content creators to publish SEO-friendly website content that can help you widen your brand’s reach and grow your audience. In addition, there are diverse marketing features as well that you can utilize for other domains of your company. Hence, you can consider HubSpot an all-rounder tool that can serve all your business’s motives.
The pricing starts at $890 per month for businesses and enterprises and $50 per month for small businesses and agencies.
As a content manager, one of the most crucial responsibilities is crisp and correct content, and Grammarly serves this purpose right. It is a writing assistant tool that helps users improve their writing by checking for spelling, grammar, and punctuation errors. It also provides suggestions for word choice, tone, and style.
Concreteness, comprehensiveness, and conciseness within the content can be easily achieved by integrating Grammarly and running a quick check every time you aim to write something for the audience. The tool comes in as a browser extension and desktop app making it easy to use across various platforms and applications.
The pricing starts at $12 per month. It also offers a free plan.
Another credible content marketing tool is Yoast, a popular WordPress plugin that helps businesses optimize their website content for search engines. This tool allows users to create SEO-friendly content for blogs and websites. A solid internal linking structure is also available for the users to access.
Using this tool, you can also prevent users from visiting any dead links with the help of a redirect manager. You can also preview your posts to analyze how they will appear aesthetically and make improvements accordingly. Hence, it serves great value for businesses to improve their website’s SEO without the need for technical knowledge.
The pricing starts at $99 per year.
Ahrefs is another SEO-centric platform among the competent content marketing tools that provide businesses with insights into their website’s performance and competitors. The platform offers features including keyword research, backlink analysis, and content analysis.
A user-friendly interface and extensive database make it a popular choice for businesses looking to improve their SEO strategy. So, integrating Ahrefs within your strategy can improve your search engine ranking and bring in better link prospects.
The pricing starts at $99 per month.
With a gradual increase in video content’s popularity, your content marketing tools must include a video marketing tool. Vidyard is a video hosting and marketing platform that allows businesses to create, host, and share videos. The features include video analytics, lead capture, and video personalization.
Using this software, you can easily create engaging and personalized videos that can bring better sales and potential leads for your business. The ready-to-record video templates save time and involve less effort to create a banger video clip. Hence, if you are not already utilizing a video marketing strategy, begin it with Vidyard as your virtual guide.
The pricing starts at $29, billed monthly. It also offers a free plan.
Among other content tools, Trello is a content management tool that allows marketing teams to organize and plan effectively before launching campaigns or content strategies. The tool offers the feature of an editorial calendar, using which you can seamlessly coordinate content creation, editing, and new production while managing other tasks simultaneously.
Hence, if you are someone who finds it difficult to keep track of all the tasks at once, Trello can help you become a pro at effective content creation and task management.
The pricing starts at $6 per month. It also offers a free plan.
Next on our list of worthy-to-use content marketing tools is BuzzSumo. The platform is known for content-centric features, including content discovery, content research, and monitoring. You can easily track the latest trends and create content accordingly. They provide an archive of 8 billion articles that you can access and take inspiration from to revamp your business.
BuzzSumo also serves as a content idea generator to bring you evergreen ideas, SEO insights, marketing tips, and much more. Hence, your content marketing strategy can get a diligent boost with BuzzSumo as your go-to content marketing tool.
The pricing starts at $119 per month.
Airstory is an efficient content marketing tool for writers and researchers. The tool offers features to capture research, organize research, and create writing. You can save research and images as data cards. These cards can serve as brainstormed notes that you can utilize as inspiration and create unique content pieces.
Hence, if most of your content marketing tasks require research, then Airstory is a considerable tool to keep a desired sync between research and content.
The pricing starts at $25 per month.
Last but not the least, Canva is a popular graphic design platform that can be a valuable tool in your content marketing strategy. With its user-friendly interface and a vast selection of design templates, you can easily create visually appealing and engaging content that can help boost your online presence and brand awareness.
From social media graphics and infographics to blog post headers and e-books, Canva offers a variety of design options to fit your content needs. In addition, the internal workflow of your content team can also be managed with presentation templates, resume samples, and more such resources. Utilizing Canva saves time and resources while still producing high-quality content that resonates with your audience. Hence, using this tool, you can maintain a perfect blend of powerful visual content for your audience.
The pricing starts at $6.49 per month. It also offers a free plan.
Visme is an all-in-one platform for creating videos, presentations, documents, data visualizations, and other branded content. It includes a drag-and-drop editor, an AI image generator, and a library of hundreds of templates, photos, and animated characters to reach and engage your audience.
This tool allows you to create various forms of content as simple graphics but with a series of interactive features to bring static content to life, such as the ability to animate any object and assign actions.
The best thing is that you don’t need prior design experience, and it has a collection of native integrations, so you can connect Visme to other tools you already use.
With Visme, the power of visual communication is in your hands.
The pricing starts at $12.25 per month (billed yearly). It also offers a free plan.
Related Article: Adjusting Content Marketing Strategies to Thrive in 2023!
Summing It Up!
Success in content marketing requires a deep understanding of your target audience, the ability to create high-quality content that resonates with them, and a commitment to consistency and engagement. With the right tools and a strong strategy in place, businesses can leverage the power of content marketing to achieve their marketing goals and drive long-term success.
Hence, from content creation tools like Canva and Grammarly to social media management tools like Social Champ, you can become a pro at streamlining your content marketing efforts and improving your overall ROI. However, it’s important to note that while these tools can be helpful, they are not a substitute for a well-planned content marketing strategy. So, know your business in-depth, look for tools that suit your business best, implement techniques, and craft winning content marketing strategies to take your business to incredible heights.
Frequently Asked Questions
What are content marketing tools?
Content marketing tools are software applications or platforms that help businesses create, manage, and distribute their marketing content.
Describe the 4 Cs of content marketing.
Customer, cost, convenience, and communication are the 4 Cs of content marketing.