How to Leverage TikTok for Business Marketing in 2024

Table of Contents

Launched back in mid-2016, TikTok took the entire social media fame game to another level. From quick dance clips to mimicries, entertainment and acting, the platform triggered the people to do something unique and fun.

TikTok made video-focused social media communication a lot easier and will continue to do so in the future.

It may look simple that TikTok is just an app for comedy sketches and dancing freaks. However, TikTok has some fantastic opportunities for businesses out there, where social media managers can incorporate a social media management tool for automation.

Since TikTok has been the talk of the town for quite a time, using it to promote their business could help the brands enhance their presence on the internet.

Can TikTok Be Used for Business?

Using TikTok for business can help your brand achieve massive recognition since the platform is already enjoying a consumer base of up to 1 billion active users. TikTok is a place to see and be seen by everyone, which results in ample opportunities for the brands – helping them to engage and grow among audiences in a snappy way.

Are you thinking about how to use TikTok for business?

You have landed in the right place because this beginner-friendly guide encompasses some quick details to get you started with TikTok for your brand. Let’s jump in!

How to Use TikTok for Business?

So, before getting started, you need to create a TikTok business account. We will walk through the process with this step-by-step guide.

Step 1: How Can I Make TikTok for My Business

Those who have a personal TikTok account can easily switch to a TikTok business account in no time, and they would just have to follow the last point of this step. However, if you are new to the application, then follow the mentioned steps.

  • Download and open the TikTok app.
  • Create a new personal account using your email, or log in with Twitter, Google, or Facebook account.
  • Click me in the lower right corner and tap edit profile. Now, you can add a profile picture, bio, and links to other social media accounts.
  • To switch the personal account into a TikTok business account, tap the three dots in the upper right corner and click manage account.
  • Click on switch to pro account and choose between business or creator.
  • Now, choose the category that describes your brand and services, and tap next.
  • Add your website and email address to your TikTok business profile.

Social Champ TikTok

And here you go! By following these mentioned steps, you can create a professional account on TikTok for business.

Step 2: Create a Winning TikTok Strategy

No matter how pro you are at Twitter marketing or have hands-on experience on the platform, you need to understand that like other mediums, this one also requires special attention.

  1. Understand What Is TikTok & Its Algorithm

    However, creating a strategic content outline to market business on TikTok is quite tricky. Before starting, you need to understand what TikTok is inside & out. You need to get familiar with TikTok and must spend time browsing through the videos.

    Nike TikTok

    If you want to use TikTok for business then you can search for famous TikTok influencers and check how they use the platform to connect with their audience. While using the application, you can play around with multiple editing features, filters, and different effects. Apart from creating videos, you can search around for recent dance trends & can create them for your profile too.

    At this point, you need to understand the TikTok algorithm as well, which is constantly evolving & understand how TikTok distributes the videos across the platform.

Featured Article:  How to Master the YouTube Algorithm in 2023

  1. Get To Know About TikTok Key Players

    By this time, TikTok stars have made their way into lucrative sponsorship and are now getting a chance to appear in reality shows, movies, and business ventures. TikTokers are using the application to create funky videos and engage with their audience. Check out how Zach King has become one of the most recognized influencers on TikTok.

    Zach King

  2. Identify the Target Audience

    Before creating a perfect strategy, you also need to identify your target audience. Since TikTok has become extremely popular among Generation Z, it would be quite a fantastic idea to market your brand on this platform. Once you have a good grasp of your audience, you will be able to start your content planning and use TikTok for business effectively.

  3. Check Out the Competitors

    Are your brand competitors already using TikTok? If yes, then it’s time to keep a watch on them. Check what they are doing and if that’s working out for their audience or not.

  4. Set Your Goals and Objectives

    Once you have ticked all the prerequisites, it’s time to set some objectives. Your entire TikTok strategy will depend on how you establish your goals and achieve them. Following the SMART framework, ensure that your goals are specific, measurable, attainable, relevant, and timely.

  5. Plan the Content Calendar

    Since many of us can run out of ideas at end time, it’s better to plot out the content in advance as it would help you stay ahead of the platform. A social media content calendar can help you plan content around essential dates, so you don’t miss the deadlines.

    With a content calendar by your side, you will get enough time for creative production. Don’t forget to look out for opportunities to make the most of events.

    You can make the most of TikTok for business by posting the content when your TikTok audience is online and is scrolling through the feed.

Get Quicker With Smart TikTok Video Scheduling Tool

Plan, schedule, & publish videos on TikTok without a hassle via a robust content scheduler by your side!

Step 3: Optimize Your TikTok Profile

It is necessary to optimize your TikTok profile in an effective and inspiring way. Since you’ve got only a few lines and one opportunity to share a link, the TikTok profile needs to be digitally engaging for the audience. Playing the optimization cards rightly will help you make your digital storefront astounding.

    1. Be Specific About Your Profile Picture

      Ensure to keep your profile picture catchy and specific to your brand. Your TikTok profile must connect and resonate with other social media accounts of the brand. Have a look at what we did for Social Champ’s TikTok profile.

      SC TikTok

  1. Keep Your Bio Snappy & Mind-Captivating

    You got only 80 characters to work with while writing a bio on TikTok. It should explain your business and must include a CTA as well. You can also use an emoji if that’s appropriate with the brand voice. Check how burger king played well with their description and profile.
    Burger King

Featured Article: 25+ Secret Instagram Tips to Know in 2023 for Growth

Step 4: Create Outstanding Content to Engage Your Audience and Grow Your Following

There is no secret recipe to creating successful videos on TikTok for business or personal brands, but you can follow some thumb rules to stand out from the crowd.

  1. Ensure Your Video Looks Catchy

    The better your video quality and sound are, the more enjoyable it will be for your audience. Stay conscious while filming the videos and try to shoot them in good light with clear audio. You can add a music track as well to eradicate noisy original sound. Add a description to your profile to give the audience an idea about your brand.

    social champ tiktok

  2. Hashtags Are Game-Changer

    Hashtags are still the game-changer on every social media platform. Incorporating the right TikTok hashtags for small business, personal brands, or large enterprises will help the audience discover your content via search. It will also allow the TikTok algorithm to notice which topics you are covering – which will ultimately lead to higher video ranking.


  3. Create How-to Videos and Tutorials

    in order to succeed while using TikTok for business, another best way is to go with how-to videos & tutorials. From recipes to makeup tutorials, quick fitness tips, and dance moves, TikTok has covered several niches under the banner of entertainment. You can create proper how-to videos and show off your expertise to hook the audience in your content.

@socialchampio How To Build A Strong Social Media Community? #fyp #foryou #socialmediacommunity #communitymarketing #socialmediatips #socialmediamanagment #instagramreels #viral #socialchamp ♬ Forever – Labrinth

  1. Collaborate With Other Creators

    You can try duet features to engage with other creators in videos or partner up with an influencer for paid partnership. Using TikTok for small businesses can help the brand collaborate with social media influencers & receive more discovery from the audience. Check the example of Urban Decay cosmetics below.

    collaboration & duet

  2. Engage & Grow Among Your Following

    Buying followers for your business’s TikTok account can make your profile look spammy, so you should not go with this idea. if you want to use TikTok for business then creating great content is the only key to getting more views and followers.

    To keep the followers interested, you need to follow the same strategy of creating fantastic content and sharing it across social media platforms. You can follow the mentioned ways to grow your followers organically on TikTok.

    1. Try interactive live stream sessions.
    2. Incorporate polls and questions.
    3. Ask for the audience’s feedback and respond to their comments.
    4. Follow other accounts and like their content.

Step 5: Dig Into Analytics

Once you have launched your business profile on the platform, the benefits of TikTok for your brand will be countless. Check out how’s your reach and engagement metrics? Notice if the tutorial videos are actually hitting up? Take the help of TikTok’s built-in analytics tool to keep an eye on your content performance. Here is how to check analytics.

  • Go to your profile on TikTok.
  • Tap on the three horizontal lines in the upper right-hand corner.
  • Click on creator tools on the next screen. Here, you will see the analytics section. Tap to see your analytics.

Step 6: Explore TikTok’s Advertising Options

Running TikTok ads for business is a compelling idea if you are interested in paid reach & advertising. Since Tiktok is more popular among women and teenage girls, investing money in women’s advertising is a win-win for your brand. Check out more options to advertise your content on TikTok and make a full-fledged use of paid advertising on the platform.

What Is the Difference Between TikTok and TikTok Business?

So, whether you are a content creator, a business, or an individual, it’s crucial to know the basic difference between TikTok and TikTok business. Just to make things pretty much easier for you, here is a clear difference between TikTok and TikTok business accounts.

TikTok Business Account

TikTok Business account is a professional and public that gives users to the access platform’s entire marketing suite of features. This account works best for businesses or brands that are looking to promote their products and services by adopting a cohesive TikTok marketing strategy.

The business account can access to:

  • TikTok analytics
  • TikTok ads
  • A comprehensive music library of over 1 Million licensed songs
  • Business Creative Hub for trending videos

TikTok Personal Account

TikTok personal account is for individuals. Previously, TikTok had two types of accounts, professional and creator, but later, TikTok switched all creator’s accounts to personal accounts. Still, personal accounts can collaborate with influencers and grow their following.

  • The personal account can access to
  • Audio Library
  • Ability to stitch and duet
  • Eligible to join the TikTok creator fund

Is TikTok Worth It for Business 

There are several TikTok ideas for business that you can incorporate and use the platform as a part of your marketing strategy. Only your presence on social media will not help you win the audience.

It’s all about how you will take advantage of the app’s creative tools and features to get your business noticed by the audience. Below, I have jotted down eight unique ways to use TikTok for business effectively.

  1. Create Unique and Relevant Content

    TikTok is a place for fun, and you must have noticed that the content on this platform is quite entertaining and playful. Business social media managers need to adopt this culture and balance it with brand voice/ values.

    While creating videos for your business, ensure to show the human side of your business and avoid creating scripted/ formal videos. You can jump on bandwagon and can follow different trends/ challenges to become more searchable. Check out how the ice bucket challenge spread like a wildfire on TikTok.

    ice bucket challenge

  2. Add Music and Effects to Your Videos

    TikTok is a short video-making application with an unlimited stock of effects and music. You can take your business or personal videos to another whole new level with creative effects, trending music, and simplified stories/ content.

    The recording screen of this application gives you complete freedom to edit the video like a pro. With its amazing features, you can add flips, enhance beauty, control timer, adjust speed, and add overlays, templates, & effects, to make your videos look more engaging.

  3. Make Use of TikTok’s Content Publishing Features

    TikTok has made it easier to edit, record, share, optimize, and organize videos quickly. Users can write a description of up to 150 characters and must keep them short, interesting, and catchy for the audience.

    Apart from the description, you can add hashtags to your videos so they could be discoverable to a wide audience. On your business profiles, you can also add links along with a CTA and description of your services/products.

  4. Decide Upon the Content Calendar and Posting Schedule

    One of the most critical elements that can either make or break your social media presence is whether you are posting the content at an ideal time or not! Not only on TikTok, but you need to check this element for every social media platform.

    To create an uproar about your brand on TikTok, you must stick with a content calendar and consistent posting schedule. Make the most of TikTok for business by outlining your content beforehand so you aren’t out of ideas at the eleventh hour.

  5. Share User-Generated Content on TikTok

    User-generated content performs way too well on social media and especially on TikTok. It is the type of content that users create for the brand, and one can share or repost that content on their social media profiles.

    Sharing user-generated content is a perfect way to feed two birds with one scone. It helps your brand to show up in users’ searches more frequently. You can ask an influencer to kickstart such a trend to benefit your business. Check how Spotify has been creating user-generated content across TikTok and other social media platforms.

    User generated content

  6. Create and Participate in the TikTok Challenge

    If I say TikTok challenges are the bread-and-butter of the platform, then it won’t be wrong. They got more potential than every other activity on social media since everybody wants to try them to create entertaining videos.

    Before initiating a challenge on TikTok, check out what your goals are. Once you have defined your core objective, you can launch a social media contest to encourage maximum participation in the challenge.

    challenges on tiktok

  7. Advertise Much on TikTok and Social Media

    Businesses can run ads on TikTok to blend seamlessly with the content. You can take the help of in-feed advertisements that show up as a full-screen video during the user’s scrolling activity via interactive, voting, and display cards.

    The brand takeover is also an option to use as an ad that shows up as soon as users open the TikTok app. You can also use TopVew advertisements, which are usually much more expensive and can be 5-60 seconds long.

  8. Collaborate With TikTok Influencers

    Using TikTok for business is an impressive idea since the application is a jackpot for brands looking into influencer marketing. There are countless influencers ranging from beginners to pro influencers on the platform, with a few thousand followers to millions of fans.

    Businesses can take the help of these influencers and can create video content for their profiles. Both the parties can also sign a partnership and can work together on the platform for as long as they want. See how Khaby Lame and Hugo Boss collaborated on the platform to drive the audience crazy.
    khaby lame and hugo boss

How Can Social Champ Help You Use TikTok for Business?

Social Champ is a free social media management tool with automation support for all the prominent social media channels. The tool rolled out a new feature of TikTok scheduling lately, and since then, social media managers and TikTok users have gained a helping hand by their side.

TikTok Social Champ

With Social Champ, you can enjoy the perks of hassle-free video marketing on TikTok and other social media platforms as well. You can plan, schedule, & publish TikTok videos in advance with the tool and automate other daily tasks.

While using TikTok for business,  you can incorporate Social Champ to help you track the results of TikTok video marketing, where you will be able to check how your videos are performing on the platform.

Rounding It Up!

TikTok is here to stay and will continue to grow. Using TikTok for business is quite an impressive idea and can help you market your brand. Incorporate the right strategy and get ready to hit the TikTok platform with the best video content for your brand.

Happy TikToking!

People Also Ask

1. What Is TikTok Used For?

TikTok is a social media platform for creating, sharing, and discovering short videos.

2. Can You Use TikTok for Business?

Businesses nowadays can easily advertise on TikTok, which is a great way to get your brand seen by TikTok users.

3. Is TikTok Really Helpful for Brands?

Yes, TikTok has made it easier for brands to connect with their audience and engage them in inspiring videos, ultimately leading them to make a purchase.
Make your social media presence unforgettable
Our newsletter is packed with the latest social media insights, trends, and promotions!
Picture of Summaiya Shahid

Summaiya Shahid

I am a part of #ChampFam as a content writer and content strategist. A computer science graduate who always hated coding yet my love for writing poetry and blogs grew stronger with time. I usually love to watch cartoons specifically Doraemon and hangout with my friends when I am free. Launching my personal makeup brand has always been my dream and I am open to more advice about it. Ping me at [email protected]

How to Leverage TikTok for Business Marketing in 2024

Picture of Summaiya Shahid

Summaiya Shahid

I am a part of #ChampFam as a content writer and content strategist. A computer science graduate who always hated coding yet my love for writing poetry and blogs grew stronger with time. I usually love to watch cartoons specifically Doraemon and hangout with my friends when I am free. Launching my personal makeup brand has always been my dream and I am open to more advice about it. Ping me at [email protected]

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts