9 Proven SMM Hacks | If you’re an entrepreneur, then you’re probably looking for ways to cut corners and maximize your time. However, you also need to market your business effectively in order to drive bottom-line results. The great news is that there are lots of things you can do and tools you can use in order to get the best results for your time and budget.
To win new business, you have to go where the customers are. In our increasingly online world, this means reaching out to digital channels such as Twitter and other social media, as well as more specialized platforms like message boards and forums. While these channels are often fruitful outlets for cultivating leads, there’s a fine line between solving problems and spamming participants. Here are some tips on how to do social selling right.
9 Proven SMM Hacks That Boost Sales Like Crazy
Choose The Most Relevant Social Network
It’s easy to get caught up in the next big social network, but the true winners of social selling are salespeople that are active on the same platform as their potential customers. This is the foundation of social selling success.
It’s why salespeople in fashion excel on Pinterest and why B2B salespeople generate leads from LinkedIn.
So where do you start? You start by identifying the social networks that match your potential customer:
While YouTube and Facebook have the lion’s share of all age groups, So if you’re selling products that appeal to teenagers, you should use Facebook and Instagram. And if you sell products or services aimed towards businesses and decision-makers, then use LinkedIn or Twitter.
Join and Participate in LinkedIn Groups
LinkedIn has more than 400 million users. As a platform, LinkedIn provides you with opportunities for networking, referrals, etc.
One of the biggest advantages of LinkedIn lies within groups – currently more than 1.8 million groups.
According to LinkedIn expert Wayne Breitbarth, only 16% of all LinkedIn users have joined 100 groups.
To find a group, search for a topic of your expertise. Remember, you’re not looking to mingle with salespeople here, as their job is to sell their product. What you want to do is share knowledge and expertise with potential customers.
If your ideal customer is a small business owner, then search for groups relating to small businesses.
If you provide customer service tools, search and join groups that dedicated to customer service managers.
Conquer Your Sales With Social Videos
Social Media was once a place for people to meet, chat and check on each other. Facebook did it perfectly well and rose to become a 350 billion-dollar company. However, things have changed so much now. It has turned into more of a video distribution channel.
Even though people have moved on to Snapchat and Instagram to socialize these days, we can see that video has invaded even there! In a recent survey by Diode digital on choosing the most preferable type of content, 60 percent of the respondents voted video over text. No wonder, Cisco has reported that video content will account for 80 percent of the global traffic by 2019.
Few points to get ahead in the competition of Social Videos
- Go Live
- Use kickass social video creation apps
- Be different with the help of Easy-to-use video capture devices
- Optimize your social video for autoplay
- Optimize social video ads for mobile
- Get creative with your Stories
- Leverage the power of Virtual reality videos
Track Your Every Move
Last, but certainly not least, you must acknowledge the importance of tracking your numbers, but, what KPIs should you be tracking? And why is tracking so important?
First, you must consider your goal and what you are trying to accomplish.
So, for example, if you know you need a certain number of deals each month in order to hit your number, looking at your close rate will help you determine how many meetings you need to hold. When you think of tracking in this way, you can reverse engineer your goals and then build a plan to achieve them.
Once you have a clear vision and understanding of your goal, you can start back-tracking the numbers and metrics you need to be following. To do that, let’s consider whether or not you have a good handle on the answers to these questions and how they relate to your goals.
Posting The Right Content At The Right Time
Almost, all social media networks provide analytics to your content that you post on your pages and groups. This information is considered gold for growth hackers as they are the unbiased feedback of your content strategies.
For Example, Facebook provides insights, by which you can easily determine at which timings your customer interact more, their age group, location, and even if they are clicking your posts or just viewing them.
Likewise, Twitter also provides analytics, for every tweet you do, offering details for Tweet Impressions, Profile visits, Mentions, and even followers stream.
And now with the advent of Instagram Business Profile, you wouldn’t want to be left behind!
Head over to Best Time To Post On Facebook, a complete guide to master this art!
Take A Look At Viral Content Via BuzzSumo
To create high-performing content, growth hackers create a brand strategy, like Increasing Sales At Halloween for example. He then types Halloween into Buzzsumo to get data for the most shared posts in a calendar year. This helps him find what posts related to the theme went viral, and he could do some analyzing to see if it was due to the headliner, the content, or both.
Based on their analysis, marketers would then tweak the article’s headlines and content, so their team could create their own stories that mimicked the traits of what went viral before. Growth hackers and marketers used Buzzsumo to help him make enough headlines to fill up 60 percent of his content calendar since he still needed to leave room for the other 40 percent that would be required by the service lines they manage.
Does Your Response Matter? Yes.
Most consumers believe social media increases accountability for companies. In the past, a customer complaint would only reach the people that the customer told directly—likely just their close friends. Today, complaints are handled in the public sphere of social media, making responses all the more important.
It’s crucial that brands deal with customer concerns professionally and quickly. To make sure you don’t miss any mentions of your company, have someone monitoring your social media as constantly as possible.
According to Forbes, When someone compliments a company publicly, it gives companies valuable feedback about what they doing right. It is important to figure out how to do more of that so you can make more customers happy. In addition, positive comments provide that elusive word-of-mouth marketing that many brands are spending lots of money to achieve – even though it is right under their noses.
Test And Experiment With Content And Tools To Stay Ahead Of The Curve
When you are starting out creating social media marketing strategies, you’re working in a world of theory. To have a real-world understanding of what works, here are a few recommended taking the following steps:
- Do a lot of research on what strategies work.
- Publish content according to the selected strategies.
- Evaluate social media marketing performance after a certain period, e.g., one month.
- Discontinue strategies that didn’t work.
- Keep running strategies that work.
- Experiment with new types of branding strategies to see what might work.
- Experiment with new content tools and platforms. Jeff Bullas says, “In a digital world the splintering of media means that you need to automate to scale your marketing. There is no other way to do it. I have many favorite tools and they include Socialoomph, BuzzSumo, and of course my key inspiration tools. Books.”
Read > Think > Create > Implement > Analyze > Repeat
Want to get social media smarter? Or maybe revise your fundamentals? These 12 books are the latest of the greatest when it comes to guiding you to social media marketing stardom.
- Youtube Influencer by Jeff Abston
- Facebook Growth Hacking by Jeff Abston
- LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling by Melonie Dodaro
- The Art of Social Media: Power Tips for Power Users by Guy Kawasaki & Peg Fitzpatrick
- Live Streaming Is Smart Marketing by Mr. Paul William Richards
- Youtube Growth Hacking by Jeff Abston
- Monetizing Twitter by Charles Milander
- Instagram Marketing by David J Green
- Snapchat: What’s Your Story? by Joshua Numan
- Content Marketing Secrets by Marc Guberti
- #GetSocialSmart by Katie Lance
- Unlocking The World’s Largest E-Market by Ashley Galina Duarenok