How to Sell on TikTok in 2024 A Step-By-Step Guide

How to Sell on TikTok in 2024 A Step-By-Step Guide
Table of Contents

Remember those awkward rummage sales with dusty VHS tapes and your neighbor’s questionable sweater collection? Yeah, those days are over. Forget shouting over bargain hunters; in 2024, we’re selling with dance moves and viral trends!

This guide will show you how to turn your TikTok account into a money machine. We’ll teach you exactly how to sell on TikTok!

And before we start, here’s a little tip: add a TikTok’s scheduler to your social media toolkit to make your marketing super easy!

What Does Selling on TikTok Mean?

Selling on TikTok means using the app to promote and sell your products or services. You can take advantage of the platform’s massive audience, along with its special features, to reach more people who might want to buy from you.

This process entails selling and marketing directly to users. This can include creating your own content, paying for ads, working with influencers, and using TikTok’s shopping features.

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Key Components of Selling on TikTok

  • TikTok Shop: TikTok shop allows businesses to show off their products on their profiles, in videos, and in a special shopping area. Learning how to sell on TikTok shop involves integrating your products into engaging content that resonates with the TikTok audience, thereby encouraging them to make purchases without leaving the app.
  • Live Shopping: This involves showcasing your products to viewers in real-time. When you livestream your inventory on the platform, a pin connected to the product shows up, allowing users to click the link and make a purchase easily. The live shopping feature is extremely effective, as it enables you to respond to customer queries promptly.
  • Product Links: Product links are links to your products in video descriptions or as stickers, making it easy for people to buy them.

How to Sell Successfully

  • Create videos your audience will like, mixing fun or useful content with your products.
  • Use hashtags matching your sales to help more people find your videos.
  • Team up with popular TikTok influencers to get your products in front of their followers.
  • Offer discounts or deals only on TikTok to encourage more sales.

Why Sell on TikTok?

  • You can reach more people. TikTok has many users worldwide, giving you a big potential market.
  • Your brand will gain more interaction, as TikTok users often like, share, and comment on videos they enjoy.
  • You can build a community. Regularly interact with your viewers to build a group of loyal followers around your brand.

Getting to Know Tiktok’s Unique Market

TikTok is different from other online shops because it’s all about fast-changing trends and what the community likes. If you’re looking into how to sell products on TikTok, it’s crucial to immerse yourself in TikTok’s culture and adapt quickly to new trends.

  • Keep an eye on what’s trending on TikTok to increase your visibility.
  • People on TikTok like content that feels real and relatable. Make sure your messages connect genuinely with viewers.
  • Communicate with your followers regularly through comments, challenges, and live videos to build a strong community around your brand.

Using Tiktok’s Algorithm to Your Advantage

TikTok uses an intelligent algorithm to show users content based on their liking. For sellers, if you make content that resonates with your audience, it could be seen by many more people.

  • Create a video plan that matches what your audience likes. The more they engage, the more likely your content will reach a wider audience.
  • Use hashtags, catchy captions, and extraordinary visuals to make your videos more likely to be seen and shared.
  • Always see how your videos are doing. Knowing what works helps you make better content for your followers.

In short, selling on TikTok is about understanding what makes the platform tick. Success comes from creating content that captures the attention of TikTok’s large and varied audience and using the site’s selling and ad tools to turn those viewers into buyers.

Related Article: How to Find Popular & Trending TikTok Sounds in 2024

How to Start Selling on TikTok in 7 Steps

Starting your selling journey on TikTok involves a well-thought-out plan that caters to the platform’s unique dynamics, especially if you’re looking into how to sell stuff on TikTok shop. Here’s how you can kick-start your presence:

Step 1: Optimize Your Profile

optimize your profile
The “Edit Profile” option on TikTok

Your TikTok profile acts as your brand’s storefront, so leaving a solid first impression is crucial.

So, the first step in our guide on how to sell things on TikTok shop, start by crafting a bio that succinctly captures the essence of your brand. Next, select a profile picture that visually represents your business, and ensure that you include a link to your website or online store.

This setup invites potential customers to learn more about your offer.

Step 2: Create Compelling Content

Content on TikTok
A snapshot of engaging content on TikTok

Leverage TikTok’s array of creative tools to craft videos that showcase your products and do so in a fun, engaging, and unexpected way. The platform is a haven for entertainment; thus, your content needs to captivate users’ attention and encourage sharing. Think outside the box and aim to create videos that stand out in a sea of endless scrolling.

Step 3: Connect With Your Audience

The essence of TikTok lies in its community-driven environment. Make an effort to engage with your viewers by replying to their comments and messages. This interaction fosters a sense of community and belonging, which can be pivotal in transforming casual viewers into dedicated followers and customers of your brand.

Step 4: Utilize Hashtags and Trends

A snapshot of an account using trending hashtags on TikTok
A snapshot of an account using trending hashtags on TikTok

Conduct research to identify trending hashtags and topics within your industry. Integrating these into your content strategy can significantly enhance your visibility on the platform, allowing you to reach a wider and more targeted audience who are likely interested in what you’re offering.

Step 5: Collaborate With Influencers

A snapshot of Rare Beauty's partnership with an influencer
A snapshot of Rare Beauty’s partnership with an influencer

Partnering with influencers is a powerful lever to pull on TikTok. Seek out influencers whose ethos and audience align with your brand. These collaborations can introduce your products to a broader, engaged audience through a trusted voice, often leading to increased interest and sales.

Step 6: Run TikTok Ads

Explore the various advertising options available on TikTok, such as in-feed ads, brand takeovers, and hashtag challenges. Experimenting with these formats can help you discover the most effective way to reach potential customers, drive awareness, and increase engagement.

Step 7: Sell Directly on TikTok

A snapshot of Gym Shark selling directly on TikTok
A snapshot of Gym Shark selling directly on TikTok

For businesses wondering how to sell items on TikTok, setting up a TikTok shop could significantly streamline the customer’s purchasing process. This feature enables users to explore and purchase your products directly within the app, potentially boosting conversion rates by minimizing the steps to purchase.

Implementing these seven steps can set a strong foundation for your TikTok e-commerce strategy. They can help you effectively reach and engage with your target audience, showcase your products in creative ways, and ultimately drive sales.

Brand Benefits of TikTok

TikTok offers a vibrant and dynamic platform for brands looking to diversify their digital marketing strategies. Its unique ecosystem provides several advantages that can help businesses stand out and connect with audiences effectively.

Increased Brand Awareness

TikTok’s global reach and highly active user base create an environment where content has the potential to go viral and reach millions of viewers overnight. This platform stands out for its ability to enhance brand awareness rapidly and cost-effectively.

Key benefits include:

  • Expansive Reach: Even small brands have the opportunity to get noticed by a global audience.
  • Cost Efficiency: Unlike traditional advertising channels, creating TikTok content can be low-cost, relying more on creativity than a hefty marketing budget.

Access to a Massively Engaged Audience

One of TikTok’s biggest draws is its highly engaged community. Users on TikTok don’t just passively consume content; they interact with it—through likes, shares, comments, and creating their own responses. This engagement offers brands:

  • Extended Viewing Times: Users spend significant amounts of time on the app, increasing the likelihood they’ll discover and engage with your brand.
  • Targeted Exposure: Brands can reach specific demographics based on viewing habits and interests, ensuring your content is seen by those most likely to be interested in your products or services.

Direct Engagement With Customers

TikTok encourages real and open conversations between brands and their audience. This direct way of talking has many benefits.

  • Customer Insights: Feedback and interactions provide valuable insights into customer preferences and behaviors.
  • Community Building: By engaging directly with users, brands can cultivate a sense of community and loyalty around their products or services.

The Viral Factor

Perhaps one of the most enticing aspects of TikTok for brands is the platform’s viral nature. Its algorithm is adept at identifying and promoting content that resonates with users, providing brands with:

  • Organic Growth Opportunities: Content that strikes a chord with viewers can quickly gain traction, amplifying the brand message without additional ad spend.
  • Increased Sales Potential: Viral content boosts brand awareness and can drive tangible increases in product inquiries and sales.

TikTok provides some great advantages for brands that want to use it. It can help a brand get noticed by a lot of people quickly and allows brands to talk directly with their audience. This platform is especially worth it if you’re creative and know how to fit in with TikTok’s style. With a smart approach, brands can really grow and succeed on TikTok.

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How to Use TikTok for E-commerce

Using TikTok well can help your brand get more noticed, increase sales, and build a dedicated group of customers. Here’s a closer look at how to sell products on TikTok shop as part of your online selling strategy:

Use Tiktok’s Creator Marketplace

The TikTok Creator Marketplace is the platform’s official hub for influencer partnerships. It’s designed to help brands connect with content creators who can amplify their message.

TikTok's Creator Marketplace
TikTok’s Creator Marketplace

Here’s how to make the most of it:

  • Find Influencers: Use the marketplace to find influencers who align with your brand ethos and have an engaged audience that matches your target demographic.
  • Negotiate Deals: The platform provides tools to contact and negotiate deals with creators, making it easier to set up successful partnerships.
  • Measure Performance: One of the key features of the Creator Marketplace is its analytics function, which allows you to track the performance of your campaigns and assess the ROI of your influencer partnerships.

Implement Shoppable Livestreams

Shoppable live streams on TikTok offer a unique way to showcase your products in action. These sessions allow viewers to make purchases in real-time while engaging with the host. To leverage shoppable live streams:

  • Plan Engaging Content: Structure your live stream with entertaining and informative segments that highlight your products’ features and benefits.
  • Promote Your Livestream: Announce your Livestream schedule in advance through your TikTok posts and other social media channels to ensure a good turnout.
  • Offer Exclusive Deals: Encourage purchases by offering special discounts or limited offers exclusive to livestream viewers.

Integrate Product Hashtag Challenges

Hashtag challenges are a staple feature of TikTok, driving high levels of engagement and participation. Creating a hashtag challenge around your product can:

  • Boost Visibility: Challenges often go viral, significantly increasing the visibility of your brand and products on the platform.
  • Increase User-Generated Content: Participants will create content featuring your product, providing you with valuable user-generated content that can be repurposed.
  • Drive Sales: Incorporating your products into a popular challenge can directly influence purchase decisions and drive traffic to your online store.

TikTok Best Practices for E-commerce

Selling on TikTok means adapting to its unique and fast-changing world. Here are some simplified tips to help you do well:

  1. Stay Trendy
    TikTok is all about what’s trending. To keep your content fresh and interesting, regularly check out what’s popular on the platform and try incorporating these trends into your posts. This keeps your brand relevant and engaging.
  2. Be RealAuthenticity is crucial on TikTok. People prefer genuine content and can easily tell when something doesn’t feel real. Make sure your videos truly represent what your brand stands for, as being honest and transparent will help gain your audience’s trust and loyalty.
  3. Watch and AdjustSince TikTok changes so often, it’s important to monitor your content’s performance and be ready to change your approach if necessary. Understanding what your audience likes and being flexible can keep your content appealing.
  4. Encourage SharingGetting your customers to post videos with your products is smart. This content functions as a personal recommendation to others and helps prove your product’s worth. You can get more people involved by creating hashtag challenges and highlighting customer posts on your profile.

Related Article: 15 Engaging TikTok Challenges to Boost Your Brand’s Reach in 2024

How Much Does It Cost to Sell on TikTok

If you plan to sell on TikTok, you’ll have to pay several fees, including the following:

  • Commission: This depends on your product category, ranging from a friendly 1.8% for new sellers (first 90 days) to a standard 5% after that. Electronics and collectibles have a higher commission of 6%.
  • Transaction Fee: Every sale incurs a 2.85% fee + $0.30 for payment processing.
  • Currency Conversion: If you’re selling in a different currency, you can expect a 2% conversion fee.
  • Payout Fees: These vary based on your chosen withdrawal method (e.g., 1% for PayPal).
  • Advertising: Optional paid ads come with additional fees based on ad type and targeting.

In Conclusion

Learning how to sell on TikTok is all about knowing the platform and using what makes it special.

By making your profile appealing, creating content that grabs attention, engaging with your audience, following trends, working with influencers, trying out TikTok ads, and using its direct selling features, you can greatly improve your business’s online performance and increase sales.

TikTok reaches a lot of people who are very active on the platform, offering a great chance for businesses ready to change and try new things. Success on TikTok is about more than just making sales; it’s about creating a community that loves your brand because it’s genuine and creative.


1. Is It Free to Sell on TikTok?

Creating a profile and posting content is free, but there are costs associated with advertising and setting up a TikTok store.

2. Is TikTok Good for Selling?

TikTok’s highly engaged user base and viral nature make it an excellent platform for selling products and increasing brand awareness.

3. Am I Allowed to Sell on TikTok?

Absolutely! TikTok offers TikTok Shop, letting you sell directly through the app. To get started, you’ll need a business account that complies with the platform’s guidelines. You must also make sure your product is not restricted by the platform.

4. How Do I Start a TikTok Shop?

Setting up a TikTop shop requires you to have a business account. If you’ve been using your personal account, you can easily make the switch for free to leverage the seller’s features. Next, you can visit TikTok Seller Center and apply for TikTok Shop access. This might involve submitting business documents and waiting for approval. Once approved, set up your shop details in Seller Center, including your product catalog, shipping info, and payment methods. While your shop is being reviewed, focus on creating engaging content that showcases your products. High-quality videos are key to grabbing attention and driving sales.

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Picture of Sarah Anderson

Sarah Anderson

Sarah is a seasoned social media marketing expert with a proven track record of helping brands boost their online presence. Her innovative strategies and insights have driven success for numerous businesses.
How to Sell on TikTok in 2024 A Step-By-Step Guide

How to Sell on TikTok in 2024 A Step-By-Step Guide

Picture of Sarah Anderson

Sarah Anderson

Sarah is a seasoned social media marketing expert with a proven track record of helping brands boost their online presence. Her innovative strategies and insights have driven success for numerous businesses.

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