Not long ago, LinkedIn was just a small professional networking platform. Today, it is a world force! From the time it was created, brand marketers have been struggling to get their edge for success. They’ve been looking for online marketing solutions to create a brand image that their viewers always remember. An effective LinkedIn marketing strategy can surely boost your brand awareness and often assist in generating maximum leads.
There are over 660 million users on LinkedIn. Hence, it is no surprise that it is an excellent way to increase your business.
And yes, there is a way to open up the doors to success in your LinkedIn marketing campaign. So, what’s there to do for LinkedIn Marketing strategies?
There’s a possibility that you might catch a few falling leads. But if you want to sustain your impact on your target audience or potential clients, you need to do your prospecting. You may also take help from the latest tools to manage social media.
How would you snake your way through the masses of professionals? How do you plan to get to the relevant people to do business with?
These are some of the easiest and the most effective LinkedIn marketing strategies that you must try today to shine like a star on LinkedIn!
Linkedin Marketing Strategies, but Stats are first!
Before we figure out different ways for marketing on LinkedIn, let us look at some stats. You need to know why your business needs LinkedIn
– Over 30 million companies have a profile on LinkedIn. Why stay behind?
– Nine billion content impressions come from LinkedIn. EVERY WEEK! Imagine the traffic your posts can get.
– 40% of 660 Million users use LinkedIn every day.
– 280 Billion People check their updated feed every single day. Imagine all these people being your potential customers.
With the following statistics, we can see that LinkedIn is one of the most popular platforms these days. It’s not wrong to say that it is probably the only platform for professional networking. The statistics clearly show that it is a good idea to invest your time and energy on LinkedIn. Every single use is a potential customer and your possible audience.
i. Design an Impactful Company Page on LinkedIn
To make a business presence on LinkedIn and upgrade your brand image, you have to build a secure business page. Think about your LinkedIn organization page as an expansion of your official business website. Then use it to show convincing designs and attractive images or infographics. Think about your LinkedIn organization page as an expansion of your official business website and utilize it to show compelling designs and beautiful illustrations or infographics.
Include products and services, even incorporate openings for work. You can also automate posting on your LinkedIn page to have a constant presence online. This is doable through different LinkedIn scheduling tools.
The following steps may help you make a proper and effective company page:
Behind everything, you should have a purpose. Sounds vague, doesn’t it? Well, the idea behind this is that your LinkedIn page should have a proper use. You should know what you are expecting and what you want from the page.
Pro tip: Set clear goals. Of course, your primary goal will be marketing but set clear cut purposes.
Once you are clear about your goals, the rest of the steps will be easy.
2. Your LinkedIn page
Before you head over and start making your business LinkedIn, make sure you have a personal one. The own LinkedIn page has some rules. You have to make sure the page is a week older. Moreover, it needs ample connections and activities. This page will affiliate with your business page.
A significant section to fill in the summary section. This section is the description of your page and the first impression. Imagine yourself seeing the page for the first time. If the summary does not compel you to keep reading, then it needs work. Give it much thought and do it again.
Pro tip: Set a tone for your company. Do you want it to be formal? Casual? Semi-formal? This will help you throughout.
Keywords are the key to success on any online platform. Use the most relevant and important keywords to ensure that your business is easy to find.
5. Ask around
LinkedIn requires your business page to have some testimonials or reviews. In the initial days, you can as people you work with to help you out and give their feedback. This will help in page activity.
ii. LinkedIn Paid Targeted Advertising
Get in touch with your existing clients and get your accomplices to follow your page. Find LinkedIn members and convince them to be a part of our LinkedIn community. This is doable through LinkedIn’s paid target marketing/advertising feature.
Filling your LinkedIn organization page with convincing and fascinating posts requires continuous presence. You also have to inspect your audience and page analytics. But, it’s the best approach to get more followers for your page and increase your organization’s visibility. As you extend these, make sure to fragment your prospects and target them.
Pro tip: Just like any other platform, the advice here is to have consistency. If you have an audience, then you should know that they are there because they like something. You will have to keep giving it to them. To do that, try and make posts every day or twice a day. You can use a tool like Social Champ to schedule these posts. This process will help you save a lot of time.
With a marketing tool like a social champ, you can do more than just this for your audience. You can find professional content on the internet and use that to curate content. This feature works out best to keep in touch with the latest trends and articles related to it. It also helps you buy some time in front of your audience before you come up with an entirely original and authentic post of your own.
One of the best things is that if you give your team access to LinkedIn, you do it without compromising on sensitive information. With the team collaboration feature on Social Champ, you can protect your passwords.
iii. Create a LinkedIn Group Based on Your Company or Industry
LinkedIn groups are another influential factor that helps put your company in the spotlight. The most successful groups concentrate on establishing strong relations with prominent members. These are managed in a very efficient manner. Here is what to do to execute an effective LinkedIn group strategy.
Divide the part of the group to the person in your team in charge. Make sure that this person has the authority and skill to approve people and topics that are relevant to you. Moreover, make sure that this person knows how to manage your LinkedIn page.
With a LinkedIn gathering, you can message your individuals once per week. These messages go to their inboxes. They are an extraordinary approach to convey unique product or service updates to get their immediate attention.
LinkedIn groups are another powerful factor of a thorough strategy that helps put your company/brand in the spotlight of your industry. The most successful groups concentrate on establishing strong relations with the critical members and are managed in a very efficient manner.
To execute an effective LinkedIn group strategy, allocate the part of the group supervisor/manager/admin to somebody who approves relevant exchange posts, suggests extraordinary topics for discussion to engage the members, and figures out which individuals get acknowledged into the community.
With a LinkedIn gathering, you can message your individuals once per week. These messages go straightforwardly to their email inboxes and are an extraordinary approach to convey unique product or service updates to get their immediate attention.
iv. Company-Sponsored Updates
Organization pages manage Company-sponsored posts. They intend to help boost a brand’s visibility in the eyes of the target audience. This happens through acquiring page followers and others on the network. Such sponsored updates show up in LinkedIn homepage newsfeeds and are labeled “sponsored.” Although they’re genuinely new, they’ve been demonstrating some encouraging outcomes.
v. Screen, Track, Adjust
Before you start working out your extensive LinkedIn marketing campaign, choose what your business objectives are. The accomplishment of your exhaustive LinkedIn campaign is measured by whether you accomplish your goals or not. By actualizing the above tricks and techniques collectively, you’ll have the capacity to:
- Increment your organization’s position as a critical idea pioneer in your industry
- Develop organization mindfulness, engagement and reach
- Produce qualified leads for your business
Other than these things, you can simply check the analytics of your posting on LinkedIn. Social Champ is another example of excellent tools that help with this. Keep in mind that every strategy of yours needs a close look.
If you are still in confusion, then go back to the goals you first set. These goals will remind you of what you set out to do on your LinkedIn page. When you keep marking them off, you know you are on the right track.
A rookie mistake that everyone makes is to leave behind the page once it is doing better. Do not ever do that! Once you are on this journey, keep it going. Unless, of course, you decide to close down your business!